Mirjan24
Mirjan24 is a Polish furniture manufacturer and direct-to-consumer e-commerce retailer, founded in 1993, selling 70,000+ product variants across six European countries through country-specific websites, own retail stores, and a proprietary 310-vehicle delivery fleet.
- Company typePrivate
- Founded1993
- HeadquartersBaranow, Poland
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Mirjan24 firmographics
Firmographics- Name
- Mirjan24
- Legal name
- Mirjan 24 Sp. z o.o.
- Website
- https://mirjan24.pl
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mirjan24 is a Polish furniture manufacturer and direct-to-consumer e-commerce retailer, founded in 1993, selling 70,000+ product variants across six European countries through country-specific websites, own retail stores, and a proprietary 310-vehicle delivery fleet.
- Ownership category
- akta.pro rank
Mirjan24 industry classification
Industry- Product category
- Home Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Household and Institutional Furniture Manufacturing (33712), Upholstered Household Furniture Manufacturing (337121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
- akta.pro secondary industry
- Home, Furniture & Decor Marketplaces (CRAFABAC)
Keywords
Where Mirjan24 is headquartered
LocationHeadquarters
- HQ city
- Baranow
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Mirjan24 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Furniture Sales: Direct-to-consumer online sales of furniture and home furnishings. Products are sold at fixed prices with periodic promotional discounts. The company operates its own retail stores in 6 European countries in addition to e-commerce.
- Installment/Financing: Customers can pay in installments through PayPo (pay later service), allowing flexible payment options for furniture purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free delivery |
| Other | Monthly | Installment payment option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mirjan24 product offering
Product offeringCore offering
Mirjan24 manufactures and retails home furniture, with a focus on upholstered products such as corner sofas, sofas, armchairs, and beds. The company operates a multi-category e-commerce platform offering over 70,000 product variants across categories including wardrobes, garden furniture, kitchen furniture, bathroom furniture, and children's furniture, selling directly to consumers across Europe with free delivery via its own logistics fleet.
Product overview
Mirjan24 is an online furniture e-commerce platform and manufacturer with 33 years of experience (since 1993) specializing in upholstered furniture production. The company operates a multi-category furniture marketplace offering over 70,000 products across 1,717 furniture items. Core offerings include upholstered furniture (corner sofas, sofas, armchairs), beds (upholstered and continental), wardrobes, and outdoor furniture, supplemented by children/youth furniture, kitchen furniture, and bathroom furniture. The company manufactures some products in-house while collaborating with Polish furniture manufacturers. Products are available across 154 curated collections and a premium fabric line featuring Toptextil, Select by Lech, and Fargotex materials. Mirjan24 operates own retail stores in Germany, Austria, Hungary, Romania, Czech Republic, and Slovakia, with logistics infrastructure including a modern logistics center and fleet of over 310 delivery vehicles enabling 5-day express delivery across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Upholstered Furniture (Corner Sofas, Sofas, Armchairs) Mirjan24's flagship product category including corner sofas (narożniki), sofas (kanapy), armchairs (fotele), and daybeds with sleeping functions, manufactured in-house since 1993 and offered across 70,000 variants with color, material, and configuration options.
- Beds (Łóżka) Beds including upholstered beds, continental beds, and classic bed frames, with storage containers and various mattress options for bedroom furnishing.
- Wardrobes (Szafy) Wardrobes in various configurations including 2-door, 3-door, 4-door models with mirrors, sliding doors, and built-in storage solutions.
- Garden Furniture (Meble ogrodowe) Outdoor furniture including hanging chairs (fotel wiszący/kokon), garden swings (huśtawki ogrodowe), garden sets, and benches designed for gardens, balconies, and terraces.
- Children and Youth Furniture Furniture for children's and youth rooms including beds, desks, wardrobes, and storage solutions, certified to Polish and European safety standards.
- Kitchen Furniture (Meble kuchenne) Kitchen furniture including modular kitchen sets, kitchen corners, and dedicated kitchen accessories.
- Bathroom Furniture (Meble łazienkowe) Bathroom furniture sets and cabinets designed for bathroom environments with moisture-resistant features.
- Premium Fabric Furniture Collection Luxury upholstered furniture collection featuring premium fabrics from Toptextil, Select by Lech, and Fargotex, with advanced fabric technologies like Cleanaboo stain resistance and Oeko Tex Standard 100 and GRS certifications.
- Curated Furniture Collections (Kolekcje mebli) Curated furniture collections including Opmori, Madreks, Kebrex, Rotinko, Neripzo, Sarimzo, Etinl, Usabir, Sawoti, Fezrit, Grisez, Solea, and others, featuring coordinated design elements for unified room aesthetics across 154 collections.
Quantifiable outcome
- Free delivery on entire assortment
- +3 more outcomes
Companies that use Mirjan24
Customer profileSegments3 records
Ideal customer profiles3 records
Mirjan24 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mirjan24 partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Mirjan24 competitors and assessment
Company assessmentBroad incumbents
- Wayfair: Global pure-play online furniture and home goods marketplace; competes with Mirjan24 for European online furniture share, particularly on breadth, pricing, and customer acquisition scale.
- IKEA: Global furniture incumbent with massive e-commerce presence and flat-pack self-assembly model overlapping Mirjan24's core categories; sets the price/expectation benchmark for European furniture e-commerce.
- JYSK: Pan-European discount home furnishings chain covering bedding, mattresses, and basic furniture across similar geographies (PL, DE, AT, CZ, SK, HU); direct overlap on price-sensitive furniture customer segments.
Emerging players
- Westwing Group: European online home & living platform combining curated furniture/design with daily flash-sale mechanics; competes for the same aspirational mid-market European customer seeking room-coordinated furniture.
Direct peers
- Agata Meble: Polish large-scale furniture retailer with ~150 showrooms across Poland and e-commerce; closest direct competitor in the Polish mid-market furniture space where Mirjan24 competes most directly.
- Home24: European online furniture and home accessories marketplace operating in DACH, France, Italy, and other EU markets; directly mirrors Mirjan24's DTC e-commerce model with broader third-party assortment.
- Beliani: European online-only furniture retailer offering mid-market furniture direct-to-consumer; directly comparable online furniture pure-play competing for similar European customer segments.
- Black Red White: One of the largest Polish furniture manufacturers and retailers with extensive own-store network and pan-European reach; competes with Mirjan24 in both manufacturing scale and DTC retail channels.
Regional players
- Kler Meble: Polish premium furniture manufacturer with showroom network emphasizing customization and quality; overlaps with Mirjan24's premium fabric line and made-to-order upholstered positioning.
- Vox Furniture: Polish furniture manufacturer and retailer with own retail chain and exported products across CEE; competes as another vertically-integrated Polish furniture producer in overlapping categories like kitchens and wardrobes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mirjan24 social profiles
Digital presenceMirjan24 compliance and trust
Trust signalCompliance2 records
Mirjan24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirjan24 leadership team
Management profileNumber of profiles
Profiles6 records
Mirjan24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirjan24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirjan24
What does Mirjan24 do?
Mirjan24 manufactures and retails home furniture, with a focus on upholstered products such as corner sofas, sofas, armchairs, and beds. The company operates a multi-category e-commerce platform offering over 70,000 product variants across categories including wardrobes, garden furniture, kitchen furniture, bathroom furniture, and children's furniture, selling directly to consumers across Europe with free delivery via its own logistics fleet.
Is Mirjan24 a public or private company?
Mirjan24 is a private company. It is classified as family owned and is currently operating.
When was Mirjan24 founded?
Mirjan24 was founded in 1993. It employs 501 to 1,000 people.
Where is Mirjan24 based?
Mirjan24 is headquartered in Baranow, Poland, in the Europe region.
How does Mirjan24 make money?
Two revenue lines are on record. Direct Furniture Sales are the primary driver. The others are installment/Financing.
Who are Mirjan24's main competitors?
Broad incumbents on record are Wayfair, IKEA and JYSK. Westwing Group is listed as an emerging player. Direct peers are Agata Meble, Home24, Beliani and Black Red White. Regional players are Kler Meble and Vox Furniture.
Does Mirjan24 have an API?
No public API is recorded for Mirjan24.
What industry is Mirjan24 in?
Mirjan24's product category is Home Furniture. Its primary akta.pro industry code is CRAFADAE, Home, Furniture & Home Improvement Online Retailers, with a secondary code of CRAFABAC, Home, Furniture & Decor Marketplaces. Its NAICS code is 4491 and its SIC code is 5700.