black red white s a
Black Red White S.A. is a Polish private multi-channel furniture manufacturer and retailer serving individual consumers and B2B clients (hotels, restaurants, offices) through approximately 1,000 stores, an e-commerce platform, and a Mirakl marketplace across Poland.
- Company typePrivate
- Founded-
- HeadquartersBilgoraj, Poland
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What black red white s a does
Black Red White S.A. is a Polish private joint-stock furniture manufacturer and multi-channel retailer headquartered in Warsaw and headquartered/originating from Bilgoraj, Poland. It designs, manufactures, and distributes furniture and home furnishings across essentially all residential categories — living rooms, bedrooms, kitchens, bathrooms, youth and nursery rooms, offices, hallways, and gardens — alongside complementary categories including lighting, textiles, decor, bathroom equipment, and household appliances (including premium brand Smeg). The company's proprietary technology centers on web-based furniture configurators for custom kitchens, built-to-measure furniture, and the Flex modular wardrobe system, which let customers specify dimensions, finishes, and accessories with real-time pricing.
The business operates through approximately 1,000 locations in Poland spanning company-owned stores, authorized partner showrooms, and an e-commerce platform offering same-day/next-day delivery and click-and-collect within an hour. A Mirakl-powered marketplace layer hosts 379 third-party sellers extending assortment into electronics, garden equipment, pet supplies, shower cabins, kitchen fixtures, safes, and custom-printed furniture. Sub-brands include Milino and Junona Line kitchens, MAOS and Batani lounge furniture, MultiDO modular storage, and Flex modular wardrobes. A dedicated B2B team serves commercial clients in hotels, rental apartments, restaurants, cafes, and corporate offices.
The revenue model combines one-time retail sales of proprietary and marketplace products, consumer financing via 0% installment plans, marketplace commissions from third-party sellers, B2B bulk furnishing contracts, and custom/built-to-order furniture services. Pricing is positioned as mass-market (chairs from PLN 69, beds from PLN 999) with a premium tier for custom kitchens (from PLN 6,500). The company is owner-operated with no disclosed parent, private equity backing, or public listing.
black red white s a firmographics
Firmographics- Name
- black red white s a
- Legal name
- Black Red White S.A.
- Website
- https://brw.pl
- Company type
- Private
- Operating status
- Operating
- Short description
- Black Red White S.A. is a Polish private multi-channel furniture manufacturer and retailer serving individual consumers and B2B clients (hotels, restaurants, offices) through approximately 1,000 stores, an e-commerce platform, and a Mirakl marketplace across Poland.
- Ownership category
- akta.pro rank
black red white s a industry classification
Industry- Product category
- Home Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture Retailers (449110), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Household Furniture (2510)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
- akta.pro secondary industries
- Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)
Keywords
Where black red white s a is headquartered
LocationHeadquarters
- HQ city
- Bilgoraj
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
black red white s a business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail furniture and home goods sales: Direct sales of furniture, mattresses, lighting, home accessories, and decor through physical stores and e-commerce platform
- Installment payments: Consumer financing through installment plans (Raty) allowing customers to spread payments over time
- Marketplace commission: Third-party marketplace sellers (Mirakl) pay commission on sales through the BRW platform, including furniture, electronics, garden equipment, and home goods
- B2B commercial furnishing: Furnishing contracts for businesses including apartments, hotels, cafes, restaurants, and offices
- Custom/built-to-order furniture: Custom furniture manufacturing service with made-to-measure capabilities for kitchens, wardrobes, and other furniture
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level home accessories and small furniture |
| Unit Pricing | Pay-as-you-go | Standard furniture pieces (chairs, wardrobes, beds, tables) |
| Unit Pricing | Pay-as-you-go | Premium custom furniture (custom kitchens, built-in wardrobes) |
| Other | Monthly | Installment payment option |
| Unit Pricing | Pay-as-you-go | Garden trampolines (partner seller JanShop) |
| Unit Pricing | Pay-as-you-go | Custom printed furniture (partner seller Spacerebels) |
| Unit Pricing | Pay-as-you-go | Wall murals and wall decorations (partner seller Muralo) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
black red white s a product offering
Product offeringCore offering
Black Red White S.A. manufactures and retails home furniture and furnishings (living room, bedroom, kitchen, bathroom, youth room, office, and garden furniture), complementary décor (lighting, textiles, decorations, household appliances), and offers built-to-order custom furniture through online configurators. The company combines company-owned retail stores, partner showrooms, an e-commerce platform, and a Mirakl-powered third-party marketplace, while serving B2B clients (hotels, restaurants, cafes, offices) with dedicated sales support.
Product overview
Black Red White S.A. is a Polish furniture and home equipment retailer operating primarily as a multi-channel platform combining company-owned retail stores, partner salons, and an e-commerce website. The core product portfolio centers on furniture for all rooms (living rooms, bedrooms, kitchens, bathrooms, offices, children's rooms), supplemented by complementary categories including lighting, decorations, textiles, garden furniture, and home appliances. The company offers proprietary furniture collections (Milino kitchens, Junona Line, MAOS and Batani lounge furniture, MultiDO modular furniture, Flex modular wardrobes) alongside a marketplace model hosting third-party sellers (JanShop for trampolines, Spacerebels for custom-printed furniture, Muralo for photo wallpapers). Custom furniture design is supported through online configurators for wardrobes and made-to-measure pieces. Products are available through approximately 1000 locations across Poland including company-owned stores and partner salons, with full-service offerings including delivery, installation, and installment payment options.
Differentiator
Problem solved
Functional benefit
Brands
- MultiDO: Modular furniture collection
- Flex
Products and services
- Meble (Furniture) The core product category of Black Red White, offering furniture for every room including living rooms, bedrooms, dining areas, offices, youth rooms, nurseries, hallways, bathrooms, and home gyms.
- Oświetlenie (Lighting) Interior and exterior lighting solutions including ceiling lamps, wall lamps, floor lamps, desk lamps, and outdoor lighting.
- Dekoracje (Decorations) Home decorations including wall decorations, photo wallpapers, carpets, mirrors, vases, candles, and decorative accessories.
- Meble Ogrodowe (Garden Furniture) Outdoor furniture including garden sets, loungers, hammocks, as well as pools, jacuzzis, trampolines, and garden tools.
- Meble Kuchenne Milino Modular kitchen furniture collection with contemporary design, featuring customizable modules and finishes for modern kitchen interiors.
- Kuchnie Junona Line Kitchen furniture collection offering functional kitchen solutions with modern design and customizable configurations.
- Meble Wypoczynkowe MAOS Relaxation furniture collection including sofas, armchairs, and lounge seating designed for comfort and style.
- Meble Wypoczynkowe Batani Lounge furniture collection offering comfortable seating solutions for living rooms.
- Szafy Flex (Modular Wardrobes) Modular wardrobe system allowing customers to configure custom closet solutions with adjustable components, sizes, and finishes using an online configurator.
- Kolekcja Mebli Modułowych MultiDO Modular furniture collection designed for organized storage and flexible room arrangements.
- Meble na Wymiar (Custom Furniture) Custom-made furniture service allowing customers to design bespoke pieces with custom dimensions, colors, and accessories through an online configurator.
- AGD (Household Appliances) Home appliances including air conditioners, fans, vacuum cleaners, refrigerators, and built-in kitchen appliances from brands like Smeg.
- Tekstylia (Textiles) Home textiles including bedding sets, blankets, pillows, curtains, cushions, and towels.
- Wyposażenie Łazienki (Bathroom Equipment) Bathroom furnishings including cabinets, mirrors, fittings, shower cabins, and accessories.
- Części do Maszyn (Machine Parts) Industrial machine parts and components, including tools, machine spare parts, hand pallet trucks, and forklift trucks (gas and electric).
Quantifiable outcome
- Nearly 1,000 retail locations across Poland
- +2 more outcomes
Companies that use black red white s a
Customer profileSegments2 records
Ideal customer profiles2 records
black red white s a technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
black red white s a partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- 379 Marketplace Sellers (Mirakl)coreBRW operates a Mirakl-powered marketplace with 379 third-party sellers offering extended product categories including furniture, electronics, garden equipment, and home goods. Partners include Bromarkt, Mebligo, Hurtownia-Mebli, Masseno, MIRJAN24, BELVEDO, MebleMWM, Beliani PL, Akord Fabryka Mebli, BIRD Meble, Framire, Lukmebel, Kontrasto, Abiks Meble, Bettso, Sepro Meble, Meble Brent, Waszemeble, MEBEL-PARTNER, Meblefirany, ULWE Home, Elektrohome, Moderno Meble, MIRAT, Meble Masztalerz, TOP E SHOP, Natalion, Meble Makarowski SKA, Meble DESIGN, vidaXL, and many others.
- JanShopminorThird-party seller on BRW marketplace offering garden trampolines, pools, and outdoor recreation equipment. Products include Neo-Sport trampolines ranging from PLN 249.99 to PLN 1,299.99.
- MuralominorThird-party seller offering high-quality ecological wall decorations and photowalls. Rated 4.7/5 from 181 ratings with 2,922 products available, priced from PLN 35.99.
- SpacerebelsminorThird-party seller offering custom-printed furniture including artistic commodes (PLN 1,880) and coffee tables (PLN 540). Offers 632 products featuring artistic designs.
- SmegminorPremium appliance brand available through BRW partner offerings
- BamtrademinorThird-party seller offering televisions and consumer electronics
- GlobalominorThird-party seller offering household appliances
- Concept PolskaminorThird-party seller offering small household appliances
- BestenminorThird-party seller offering power tools and electronic tools
- KonsmetalminorThird-party seller offering safes and security equipment
- SpringosminorThird-party seller offering pet supplies and animal care products
- MexenminorThird-party seller offering shower cabins and bathroom fixtures
- GranitanminorThird-party seller offering kitchen fixtures and faucets
- JanShopminorThird-party seller offering lawn mowers and garden equipment from NAC brand
- Parts BRW (parts.brwsa.com.pl)minorIndustrial parts and machinery outlet offering spare parts for industrial machines, forklift trucks (diesel and electric), tools, and workshop equipment. Operated as a separate B2B parts outlet.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
black red white s a competitors and assessment
Company assessmentBroad incumbents
- IKEA (Inter IKEA / Ingka Group): Global furniture retail leader with strong Polish presence. Comparable in product breadth (living, dining, bedroom, kitchen) and target consumer (mid-market household furnishers), though IKEA operates large-format destination stores vs. BRW's distributed showroom network and adds global brand scale BRW lacks.
- Wayfair: Global online home furnishings giant with marketplace model. Highly comparable in furniture/home assortment breadth and third-party seller approach via CastleGate, but operates without BRW's physical store network or in-house manufacturing.
- Castorama Polska: Kingfisher-owned home improvement and DIY retail leader in Poland with broad physical footprint. Adjacent rather than direct: overlaps on kitchen/bath fixtures and certain accessories sold through BRW's marketplace, but core DIY/hardware focus differs from BRW's furniture-led model.
- XXXLutz: Austrian-origin pan-European furniture retail group with Polish stores. Comparable in full-room furniture assortment and large-format showroom model, with multi-country geographic diversification BRW lacks.
Direct peers
- Agata Meble: Direct Polish furniture retail competitor with a multi-store showroom network and e-commerce platform. Closest comparable by market (Poland-only), product mix (full-room furniture and accessories), and GTM (omnichannel retail plus B2B), differing mainly in scale and private-label breadth.
- JYSK: Danish-owned furniture and home goods retailer with deep Polish footprint. Comparable in product categories (bedroom, living, mattresses, accessories) and store-network GTM; competes directly with BRW for value-oriented Polish home furnishers.
- Bodzio Meble: Polish family-owned furniture manufacturer-retailer with nationwide store network. Highly comparable vertically integrated model and Polish-only focus, operating in overlapping furniture categories at similar mid-market price points.
- Beliani: Online-first furniture retailer of Polish origin selling across Europe. Comparable assortment (living, dining, bedroom, garden) and digital-first GTM; differentiates BRW by BRW's physical showroom scale but competes head-on in e-commerce.
- Home & You: Polish home decor and furnishings retailer with store network and e-commerce. Comparable in home accessories, textiles, and decorative categories where BRW also competes; smaller scale and narrower assortment than BRW's full furniture offering.
- Westwing Group: European online home and living retailer active in Poland. Comparable in home furnishings and decor categories, sale-led digital GTM, and curated marketplace approach; lacks BRW's physical retail and manufactured proprietary lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
black red white s a social profiles
Digital presenceblack red white s a compliance and trust
Trust signalCompliance1 record
black red white s a financial estimates
Financial estimateRevenue estimate
Valuation estimate
black red white s a leadership team
Management profileNumber of profiles
Profiles1 record
black red white s a funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
black red white s a M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about black red white s a
What does black red white s a do?
Black Red White S.A. manufactures and retails home furniture and furnishings (living room, bedroom, kitchen, bathroom, youth room, office, and garden furniture), complementary décor (lighting, textiles, decorations, household appliances), and offers built-to-order custom furniture through online configurators. The company combines company-owned retail stores, partner showrooms, an e-commerce platform, and a Mirakl-powered third-party marketplace, while serving B2B clients (hotels, restaurants, cafes, offices) with dedicated sales support.
Is black red white s a a public or private company?
black red white s a is a private company. It is classified as unknown and is currently operating.
When was black red white s a founded?
black red white s a was founded in -1.
Where is black red white s a based?
black red white s a is headquartered in Bilgoraj, Poland, in the Europe region.
How does black red white s a make money?
Five revenue lines are on record. Retail furniture and home goods sales are the primary driver. The others are installment payments, marketplace commission, B2B commercial furnishing and custom/built-to-order furniture.
Who are black red white s a's main competitors?
Broad incumbents on record are IKEA (Inter IKEA / Ingka Group), Wayfair, Castorama Polska and XXXLutz. Direct peers are Agata Meble, JYSK, Bodzio Meble, Beliani, Home & You and Westwing Group.
Does black red white s a have an API?
No public API is recorded for black red white s a.
What industry is black red white s a in?
black red white s a's product category is Home Furniture Retail. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards), with a secondary code of CRAIAAAI, Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands). Its NAICS code is 4491 and its SIC code is 5700.