Lincoln Design

What Lincoln Design does

Lincoln Design Co. is a privately held, full-service brand design agency founded in 2014, originally California-based and now headquartered at 810 Main St., Vancouver, WA. The firm delivers strategy-through-production creative services including brand strategy, brand identity, advertising, illustration, package design, product graphics, style guides, motion graphics, videography, and 3D design for enterprise clients in sports, lifestyle, outdoor, and entertainment verticals. Named engagements span Nike, Mattel (including Hot Wheels), Monster Energy, Epic Games (Fortnite), Liquid Death, Kubota, Crocs, Dew Tour, and The One Motorcycle Show, indicating project-based and ongoing partnerships with globally recognized brands.

The studio is organized around a small team of roughly 15 creatives led by a Chief Creative Officer, a Creative Director, a Creative Partner, art directors, senior illustrators, graphic designers, account executives, a project manager, a strategist, and a videographer. Production relies on industry-standard tooling (Adobe Creative Suite, Wacom tablets) and proprietary illustration techniques rather than any disclosed platform, AI/ML, or automation technology. There is no app, API, SDK, or productized software offering; the business is fundamentally a professional-services firm whose output is human-authored creative work.

Lincoln Design generates revenue through project-based brand design engagements under a sales-led and community-led go-to-market motion, supplemented by event presence (DesignerCon, Creative Works, action-sports events) and a consumer merchandise channel at lincolngear.com. Pricing is quote-driven and not publicly disclosed. The company is independently owned with no disclosed venture or private-equity backing, no subsidiaries, and no public listing.

Name

Lincoln Design

Legal name

Lincoln Design Company

Website

https://lincolndesignco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lincoln Design Co. is a privately held, full-service brand design agency in Vancouver, WA, delivering illustration, brand identity, advertising, packaging, motion, and 3D design to enterprise clients in sports, lifestyle, outdoor, and entertainment, including Nike, Mattel, Monster Energy, and Epic Games.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Brand design services
• Illustration services
• Creative agency
• Advertising design
• Packaging design

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Design Services: Project-based brand design, illustration, animation, and creative services for enterprise clients. Engagements include brand identity development, advertising campaigns, product graphics, style guides, and videography services.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Lincoln Design Co. is a full-service brand design agency that creates brand identities, illustrations, advertising, packaging, motion graphics, videography, and 3D design for world-class brands. The agency specializes in Sports, Lifestyle, Outdoor, and Entertainment industries, delivering projects ranging from brand strategy and style guides to animation and product graphics for enterprise clients.

Product overview

Lincoln Design Co. is a full-service brand design agency specializing in Sports, Lifestyle, Outdoor, and Entertainment industries. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their portfolio of services includes Brand Strategy, Brand Identity, Advertising, Illustration, Package Design, Product Graphics, Style Guides, Motion Graphics, Videography, and 3D Design - all delivered through creative professionals who work with clients across world-class brands like Hot Wheels, Nike, Mattel, Monster Energy, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Comprehensive brand strategy encompassing voice, storytelling, brand identity, brand values, and overall brand vibe—a deep dive into how a brand shows up to its customers.
• Brand Identity Creation of distinctive brand identities that stand out and leave a lasting impact, developing every aspect with intention to reflect brand goals and aspirations.
• Advertising Brand and product advertisements including new announcements, product drops, event promotion, and communications for enterprise clients.
• Illustration Illustration capabilities that bring to life almost any idea in any style from sketch to final, serving as the backbone of the studio.
• Package Design Package design for major brands including prototypes, dielines, production techniques, and sustainability considerations.
• Product Graphics Graphics and illustrations for products, including both graphics for products and illustrations of products, with in-house product line creation.
• Style Guides Cohesive bodies of work created as manuals for creating work in similar styles, synonymous with Lincoln Design over the years.
• Motion Graphics Motion design capabilities that transform static visuals into dynamic stories that captivate and educate.
• Videography Video production services including concept development, scripting, filming, editing, and delivery of finished pieces.
• 3D Design 3D design techniques including creating models and various graphic elements, communicating realism and elevating ideas to new levels.

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Epic Games (Fortnite)coreStrategic or Co-development PartnerLincoln Design Co. partnered with Epic Games to create visual assets for Fortnite's Loot Drop merchandise program. Work includes character illustration, icon design, patterns, product mockups, and full graphic kits for retail merchandise.
• Tony HawkcoreStrategic or Co-development PartnerLincoln Design's prior collaborations with Tony Hawk positioned them to work on Hot Wheels Skate sub-brand. Tony Hawk was brought in to help promote the first Hot Wheels Skate line.
• MattelcoreStrategic or Co-development PartnerLong-standing partnership with Mattel spanning brand and character development, illustration, animation, wayfinding and marketing campaigns across multiple iconic Mattel brands.
• NikecoreStrategic or Co-development PartnerOngoing partnership with Nike serving multiple divisions including NCAA collegiate championship gear, Nike SB apparel, Air Max and Nike React divisions.
• Monster EnergycoreStrategic or Co-development PartnerEnduring partnership highlighted by full brand guidelines book, Full Throttle can redesign, gaming animations, 20th anniversary animation, and diverse marketing assets.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buck: Buck is a design and animation studio that delivers brand identity, motion, and experiential work for global brands, closely mirroring Lincoln Design's full-service brand-and-motion offering across entertainment and lifestyle clients.
• Gretel: Gretel is a brand design agency combining strategy, identity, and design execution for major consumer and entertainment brands, directly comparable to Lincoln Design's brand-strategy-through-delivery model.
• Red Antler: Red Antler is a branding agency known for launching and re-positioning high-growth consumer brands, with overlapping capabilities in brand identity, packaging, and product graphics similar to Lincoln Design's service set.
• Koto: Koto is a brand identity studio working with global consumer, tech, and lifestyle brands, comparable in scope to Lincoln Design's brand identity, naming, and visual system work.
• Gunner: Gunner is a brand design agency focused on lifestyle, sports, and entertainment clients, with a similar boutique size and cultural-marketing orientation to Lincoln Design.
• Manual: Manual is a creative agency combining strategy, branding, and design execution for ambitious consumer brands, comparable in full-service positioning to Lincoln Design.
• Studio Number One: Studio Number One is a design and brand identity studio working with entertainment, lifestyle, and consumer clients, with overlapping illustration-driven and packaging work.
• Order Design: Order Design is a brand identity and packaging design agency for consumer brands, with comparable packaging, product graphics, and identity services to Lincoln Design.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a large, Portland-based global creative agency with a strong portfolio in sports, lifestyle, and entertainment (including Nike) — a broader incumbent competing for some of the same brand work as Lincoln Design at a much larger scale.
• Pentagram: Pentagram is a large, established design firm with brand identity, packaging, and editorial capabilities, competing for the same high-end brand identity engagements as Lincoln Design but with a much wider scope and partner-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lincolndesignco
• Facebookfacebook.com/lincolndesignco
• LinkedInlinkedin.com/company/lincolndesignco

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lincoln Design