What BARCHETTA does

Gruppo Barchetti (legal entity Agba Spa) is a privately held, family-led Italian automotive dealership group founded in 1924 and headquartered in Bolzano. Led by CEO Andreas Barchetti alongside co-leader Ivo Barchetti, the group operates over 40 multi-brand dealership and service locations across Northern Italy — anchored in Trentino-Alto Adige (Bolzano, Trento, Merano, Bressanone, Brunico) and expanded into Veneto, Lombardy, and Emilia-Romagna (Verona, Vicenza, Padova, Brescia, Mantova, Bologna, Desenzano). It represents more than 17 passenger-vehicle OEM brands spanning the full market spectrum: premium (BMW, MINI, Volvo), mass-market (Ford, Toyota, Hyundai, Citroën, Peugeot, Opel, SEAT, Škoda, Cupra), Italian heritage (Fiat, Alfa Romeo, Lancia, Abarth, Jeep, DS), and — most recently — new-energy Chinese brands (BYD, MG, Leapmotor, Denza), with Denza Bologna positioned as the first official Denza reference point in Italy. BMW Motorrad motorcycles and Mazda are also represented.

The group's product offering is a vertically integrated mobility platform: sale of new, used (certified), and KM0 (nearly new) passenger and commercial vehicles; short- and long-term rental/leasing (operated via a dedicated subdomain noleggio.barchetti.it); specialized workshop services (oil changes, tire replacement, inspections, bodywork); supply of original manufacturer spare parts; vehicle financing intermediation (TAN 8.95%, TAEG 11.46–12.71%) with financial institutions; and — following IVASS RUI registration of subsidiary Barchetti1 SPA — insurance intermediation. Underlying technology is a conventional dealership management platform; the customer-facing layer is the barchetti.it website with filtering by brand, model, body type, price, and location, plus a side-by-side vehicle comparison tool and multi-language (Italian/German) support reflecting the South Tyrol market.

Revenue mechanics are diversified across one-time vehicle gross profit, recurring workshop/parts revenue, subscription-style long-term leasing, and commission-based F&I (financing and insurance intermediation). The group sells to individual consumers as its primary segment and to commercial fleet operators for commercial-vehicle and long-term-rental solutions, all reached through the physical dealership network supplemented by an online search-and-inquiry channel that funnels back to the rooftop for transaction closure. Customer concentration is low; geographic footprint is single-country (Italy); no public revenue or funding data is disclosed.

Name

BARCHETTA

Legal name

Agba Spa

Website

https://barchetti.it

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

251–500 employees

Short description

Gruppo Barchetti (Agba Spa) is a privately held, family-led Italian automotive dealership group founded in 1924, operating 40+ multi-brand locations across Northern Italy. It sells new, used, and KM0 vehicles, commercial vehicles, parts, and workshop services across 17+ OEM brands to consumers and commercial fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bolzano

HQ country

Italy

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new, used, and KM0 (nearly new) passenger vehicles and commercial vehicles through their dealership network
2. Vehicle Rental Services: Short-term and long-term vehicle leasing services
3. Workshop and Maintenance Services: Specialized vehicle maintenance, repair, tire changes, inspections, and bodywork services through their service centers
4. Financing Services: Vehicle financing through installment plans with TAN and TAEG rates, acting as intermediary with financial institutions

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gruppo Barchetti is a multi-brand automotive dealership group selling new, used, and KM0 (nearly new) passenger and commercial vehicles from 17+ brands across 40+ locations in Northern Italy. The group also offers short-term and long-term vehicle rental and leasing, certified workshop maintenance and bodywork, original spare parts supply, vehicle financing intermediation, and insurance intermediation (registered with IVASS).

Product overview

Gruppo Barchetti is a multi-brand automotive dealership group operating a platform-plus-services model. The core offering comprises new, used, and nearly-new (KM0) vehicle sales across 17 automotive brands (BMW, MINI, Ford, Citroën, Toyota, Volvo, Hyundai, SEAT, Škoda, Peugeot, Opel, CUPRA, BYD, Mazda, MG, Leapmotor, Abarth, Fiat, Alfa Romeo, Lancia, Jeep, DS), supported by commercial vehicle sales and configuration tools. This is complemented by short-term and long-term vehicle rental/leasing services, specialized workshop/maintenance services (including tire changes, inspections, and bodywork), original spare parts supply, and online vehicle comparison functionality. The company operates through over 40 physical dealership locations across northern Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles (Nuovi) Sale of brand new passenger cars and commercial vehicles from multiple automotive brands including BMW, MINI, Ford, Citroën, Toyota, Volvo, Hyundai, SEAT, Škoda, Peugeot, Opel, CUPRA, BYD, Mazda, MG, Leapmotor, and others, sold through 40+ branded dealership locations.
• Used Vehicles (Usati) Sale of pre-owned used vehicles with certified quality standards and financing options, with prices ranging from €6,000 to €150,000 and an online inventory of 1,000+ vehicles.
• KM0 Vehicles (Nearly New) Sale of KM0 (nearly new/zero-kilometer) vehicles offering new car benefits at reduced prices across the Barchetti dealership network.
• Commercial Vehicles (Veicoli Commerciali) Sale and configuration of commercial vans and light trucks for business and fleet use, served as a distinct line within the Barchetti offering.
• Short-Term Vehicle Rental (Noleggio Breve Termine) Short-term vehicle rental services for flexible mobility needs of individual consumers and businesses.
• Long-Term Vehicle Leasing (Noleggio Lungo Termine)
• Workshop and Maintenance Services (Service/Officina) Specialized vehicle maintenance and repair services including oil changes, tire replacement, vehicle inspections (revisioni), and bodywork repairs at certified workshops across the Barchetti network.
• Original Spare Parts (Ricambi Originali) Supply of original manufacturer spare parts for vehicle maintenance and repairs, supporting the workshop service operations.
• Vehicle Financing and Insurance Intermediation Vehicle financing through installment plans (TAN 8.95%, TAEG 11.46%-12.71%) arranged with partner financial institutions, and vehicle insurance intermediation via Barchetti1 SPA (registered with IVASS RUI E000350254).

Quantifiable outcome

• Over 1,000 vehicles in immediate stock ready for delivery
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• BMWcoreChannel Partner/ Reseller/ Distributor · 1 January 1924Official dealership for BMW vehicles including sales, service, and parts. Multiple BMW locations including Bolzano, Trento, Merano, Bressanone, and Villa Lagarina under the Activa brand.
• MINIcoreChannel Partner/ Reseller/ DistributorOfficial MINI dealership network including locations in Bolzano, Trento, and Merano under the Auto Ikaro and Activa brands.
• ToyotacoreChannel Partner/ Reseller/ DistributorOfficial Toyota dealership under Activa brand with locations in Bolzano, Trento, Villa Lagarina, and Brescia.
• FordcoreChannel Partner/ Reseller/ DistributorFord dealership network with locations across Bolzano, Trento, Merano, Verona, Mantova, Schio, and Vicenza.
• VolkswagencoreChannel Partner/ Reseller/ DistributorVolkswagen service operations at Autocity Bolzano location.
• BYDcoreChannel Partner/ Reseller/ DistributorOfficial BYD dealership expanding across multiple locations including Bolzano, Trento, Merano, Verona, Vicenza, Padova, Brescia, Desenzano, and Bologna.
• HyundaicoreChannel Partner/ Reseller/ DistributorHyundai dealership at Autocity Bolzano and Hyundai Brescia locations.
• CitroëncoreChannel Partner/ Reseller/ DistributorCitroën dealership network including Bolzano, Trento, Schio, Vicenza, Brescia, Desenzano, Merano, and Brunico.
• PeugeotcoreChannel Partner/ Reseller/ DistributorPeugeot dealership locations in Bolzano, Trento, Merano, and Brunico.
• OpelcoreChannel Partner/ Reseller/ DistributorOpel dealership network across Bolzano, Merano, Bressanone, Brunico, Brescia, Schio, Vicenza, and Desenzano.
• VolvocoreChannel Partner/ Reseller/ DistributorVolvo dealership at Autocity Bolzano offering new and used vehicles with service support.
• ŠkodacoreChannel Partner/ Reseller/ DistributorŠkoda dealership at Via Galvani 1, Bolzano.
• SEATcoreChannel Partner/ Reseller/ DistributorSEAT dealership at Bolzano location.
• CupracoreChannel Partner/ Reseller/ DistributorCupra dealership at Via Alessandro Volta 5, Bolzano (Autocity).
• DenzacoreChannel Partner/ Reseller/ DistributorOfficial DENZA dealership - first official Denza reference point in Italy for innovation and luxury, located in Bologna.
• BMW MotorradcoreChannel Partner/ Reseller/ DistributorBMW Motorrad motorcycle dealership at Auto Ikaro locations in Bolzano, Trento, and Bressanone.
• MazdacoreChannel Partner/ Reseller/ DistributorMazda dealership locations in Trento and Volano (Trento).
• MGcoreChannel Partner/ Reseller/ DistributorMG dealership at Autocity Bolzano.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorLeapmotor dealership location in Ora (BZ).
• Financial institutionsminorGTM or Marketing PartnerPartnership with financial institutions for vehicle financing services, including installment plans with TAN and TAEG rates.
• Insurance companiesminorGTM or Marketing PartnerPartnership with insurance companies for vehicle insurance intermediation, registered as insurance intermediary with IVASS.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer operating across multiple markets with multi-brand representation. Comparable as a broader incumbent operating distribution and retail at scale, including European markets.
• Penske Automotive Group: Global multi-brand automotive retailer with operations across the U.S., U.K., and Continental Europe including Italy. Comparable as a publicly listed incumbent operating premium and volume brands through a similar dealership-and-services model.

Others

• Cox Automotive: Global automotive services group offering dealer software, vehicle remarketing, and aftersales solutions. Comparable as an ecosystem enabler supplying digital tools and remarketing infrastructure to multi-brand dealer networks like Barchetti.

Emerging players

• Auto1 Group: European used-car digital platform operating across multiple European countries including Italy. Comparable in the used-vehicle retail vertical where Barchetti runs its 'Centro Usato' used car business.
• Alphabet (BMW Group): BMW Group's corporate fleet leasing and mobility arm with operations across Europe including Italy. Comparable in the long-term leasing segment where Barchetti is expanding its business customer offering.

Regional players

• Vertu Motors: U.K.-based multi-brand automotive retailer operating a network of franchised dealerships. Comparable as a regionally focused multi-brand dealer group, though operating in a different geography.

Direct peers

• Leasys: Italian vehicle leasing and rental company owned by Stellantis, offering long-term and short-term rental directly competing with Barchetti's 'Noleggio Lungo/Breve Termine' offerings in Italy.
• Drivalia: Italian car rental, leasing, and used-vehicle sales company (CA Auto Bank group). Comparable as a domestic Italian operator combining short-term rental, long-term leasing, and used vehicle sales directly competing with Barchetti's rental and KM0/used businesses.
• Intergea: Italian automotive dealer and distribution group operating multi-brand sales, service, and rental. Directly comparable as an Italian multi-brand automotive retailer with overlapping brand portfolio.
• Autotorino: One of Italy's largest multi-brand automotive dealer groups, operating across Northern and Central Italy with new, used, and KM0 sales plus services. Directly comparable as a large, geographically clustered Italian multi-brand retail platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BARCHETTA