Physiclo
Physiclo is a New York-based direct-to-consumer apparel company that designs and sells compression tights, shorts, and capris with built-in resistance bands for athletes and fitness enthusiasts seeking more efficient workouts.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Physiclo does
Physiclo is a New York-based direct-to-consumer apparel company that designs and sells compression garments with built-in resistance bands. Its four-SKU product line — Pro Resistance Tights and Shorts for men and Tights and Capris for women — integrates resistance band mechanics into compression sportswear, with the company claiming up to 23% additional activation of key muscle groups during running and cycling. Pricing is in the $76–$99 range, structured as one-time unit purchases with no subscription or recurring component. The company was founded in 2016 as an NYU medical school project by Frank Yao (CEO) and Keeth Smart (COO, an Olympic Silver Medalist sabre fencer), with a stated origin in helping patients exercise more efficiently through embedded resistance.
The business operates almost entirely through a Shopify-powered e-commerce storefront at 137 Varick St in New York, supporting Shopify Pay, Apple Pay, Google Pay, PayPal, Amazon Pay, and major card networks, with PCI-DSS-compliant payment handling. A secondary team-sports ordering page enables bulk purchases by athletic programs, and the company runs a content-marketing program through a blog, Instagram, email newsletter, and influencer collaborations with celebrity trainers. There are no disclosed funding rounds, no parent company, no M&A activity, no patents on record, and no enterprise customers, indicating a bootstrapped, founder-controlled operation. Geographic scope is limited to North America, and there is no mobile app, API, or software product surface; the offering is purely a physical apparel SKU.
The competitive positioning rests on a first-mover claim in the "resistance compression" category and on the athletic credibility of its co-founders. Customer segments are individual athletes and fitness enthusiasts, with sports teams as a secondary bulk-buy channel. The most recent dated first-party content is from 2019, and the product catalog has not expanded beyond the original four SKUs, suggesting limited recent product development momentum.
Physiclo firmographics
Firmographics- Name
- Physiclo
- Legal name
- Physiclo
- Website
- https://physiclo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Physiclo is a New York-based direct-to-consumer apparel company that designs and sells compression tights, shorts, and capris with built-in resistance bands for athletes and fitness enthusiasts seeking more efficient workouts.
- Ownership category
- akta.pro rank
Physiclo industry classification
Industry- Product category
- Compression Athletic Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Compression, Base Layers & Thermals (CRAAAEAH)
- akta.pro secondary industry
- Running & Endurance Wear (CRAAAEAD)
Keywords
Where Physiclo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Physiclo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Apparel Sales: One-time purchase of compression resistance apparel including tights, shorts, and capris for men and women
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pro Resistance Tights - Men's |
| Unit Pricing | Pay-as-you-go | Pro Resistance Shorts - Men's |
| Unit Pricing | Pay-as-you-go | Pro Resistance Capris - Women's |
| Unit Pricing | Pay-as-you-go | Pro Resistance Tights - Women's |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Physiclo product offering
Product offeringCore offering
Physiclo designs, manufactures, and sells compression apparel — tights, shorts, and capris for men and women — with built-in resistance bands woven into the garment. The clothing functions as both performance compression wear and a resistance training tool, adding load to workouts without separate equipment, and is sold directly to consumers online.
Product overview
Physiclo is a functional fitness apparel company that offers compression wear with built-in resistance technology. The product portfolio consists of four core product lines: Pro Resistance Tights for Men, Pro Resistance Tights for Women, Pro Resistance Shorts for Men, and Pro Resistance Capris for Women. Each product line combines compression sportswear with integrated resistance bands, allowing users to add extra resistance to workouts without additional equipment. The company targets athletes and fitness enthusiasts seeking to increase workout intensity and efficiency through innovative functional wear.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Resistance Tights for Men Compression tights with built-in resistance technology designed for men. Available in Black, Navy Blue, Olympic Blue, and Athletic Grey color options. Combines compression wear with resistance band functionality to increase muscle activation during workouts.
- Pro Resistance Tights for Women Compression tights with built-in resistance technology designed for women. Available in Black, Electric Purple, Olympic Blue, and Athletic Grey color options. Helps activate key muscle groups and improve workout efficiency.
- Pro Resistance Shorts for Men Compression shorts with built-in resistance technology designed for men. Available in Black, Navy Blue, Olympic Blue, and Athletic Grey color options. Provides resistance training benefits combined with compression performance wear.
- Pro Resistance Capris for Women Compression capris with built-in resistance technology designed for women. Available in Black, Electric Purple, Olympic Blue, and Athletic Grey color options. Mid-calf length design combining compression and resistance training functionality.
Quantifiable outcome
- Activates key muscle groups by up to 23%
- +2 more outcomes
Companies that use Physiclo
Customer profileSegments2 records
Ideal customer profiles2 records
Physiclo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Physiclo partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Physiclo competitors and assessment
Company assessmentEmerging players
- Rhone Apparel: Rhone is a premium men's activewear and lifestyle brand using a DTC and selective retail model. It is comparable to Physiclo's premium-pricing, compressed-product-line strategy and similar size and growth stage.
Broad incumbents
- Adidas: Adidas is a global athletic apparel incumbent with a strong compression and training wear portfolio. It competes with Physiclo across running, training, and women's performance categories and has the resources to acquire or replicate niche technology.
- Under Armour: Under Armour is a major athletic apparel incumbent with a strong compression and performance wear line (UA RUSH, HeatGear). It competes broadly with Physiclo in men's and women's performance apparel and has the scale to enter niche categories like resistance-enabled apparel.
- Lululemon: Lululemon is a premium athletic apparel brand with strong women's compression and performance offerings. While not a direct technology competitor, it competes heavily for the same female athlete and fitness enthusiast customer.
- Athleta (Gap Inc.): Athleta is a women's athletic apparel brand with compression and performance tights. It is a comparable peer for Physiclo's women's product line and shares a target customer of fitness-focused women.
- Gymshark: Gymshark is a DTC athletic apparel brand that scaled rapidly through social media and influencer marketing. It is a comparable model for Physiclo's DTC e-commerce go-to-market, though Gymshark operates in a broader athleisure category.
- Nike (Nike Pro): Nike's Nike Pro compression line competes with Physiclo in performance tights, shorts, and athletic apparel. Nike is a broad incumbent with extensive R&D and athlete endorsement capability that could enter the resistance-in-garment category.
Direct peers
- SKINS Compression: SKINS is a compression apparel brand focused on performance and recovery wear with a technology-driven value proposition. It competes in the same niche as Physiclo — engineered compression garments for athletes and active users.
- 2XU: 2XU is a global compression apparel specialist selling performance tights, shorts, and recovery garments to athletes and fitness enthusiasts. It is directly comparable to Physiclo in product category, target customer, and premium positioning.
- CW-X (Wacoal): CW-X is the most direct peer to Physiclo — it pioneered compression tights with built-in conditioning/support panels marketed to enhance performance and muscle activation. Like Physiclo, it targets endurance athletes and runners with technology-embedded compression wear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Physiclo social profiles
Digital presencePhysiclo compliance and trust
Trust signalCompliance1 record
Physiclo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Physiclo leadership team
Management profileNumber of profiles
Profiles3 records
Physiclo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Physiclo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Physiclo
What does Physiclo do?
Physiclo designs, manufactures, and sells compression apparel — tights, shorts, and capris for men and women — with built-in resistance bands woven into the garment. The clothing functions as both performance compression wear and a resistance training tool, adding load to workouts without separate equipment, and is sold directly to consumers online.
Is Physiclo a public or private company?
Physiclo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Physiclo founded?
Physiclo was founded in 2014. It employs 1 to 10 people.
Where is Physiclo based?
Physiclo is headquartered in New York, United States, in the North America region.
How does Physiclo make money?
One revenue line is on record: apparel Sales.
Who are Physiclo's main competitors?
Rhone Apparel is listed as an emerging player. Broad incumbents are Adidas, Under Armour, Lululemon, Athleta (Gap Inc.), Gymshark and Nike (Nike Pro). Direct peers are SKINS Compression, 2XU and CW-X (Wacoal).
Does Physiclo have an API?
No public API is recorded for Physiclo.
What industry is Physiclo in?
Physiclo's product category is Compression Athletic Apparel. Its primary akta.pro industry code is CRAAAEAH, Compression, Base Layers & Thermals, with a secondary code of CRAAAEAD, Running & Endurance Wear. Its NAICS code is 315 and its SIC code is 2300.