What Campo does

Campo Alpaca (legal name: Campo Alpaca; brand name: Campo) is a Chicago-based, founder-owned direct-to-consumer e-commerce brand that designs, sources, and sells alpaca-fiber apparel and accessories. The company partners with artisan workshops in Peru to handcraft products from premium baby alpaca fiber sourced in the Andean highlands, following fair-trade principles; the brand tagline "Campo = Cambio Positivo" (Positive Change) reflects its social-impact positioning. Founded in 2018 and operating with 1–10 employees, Campo sells globally through its Shopify storefront at campoalpaca.com.

The product portfolio is organized around four core categories: alpaca sweaters and knitwear (crew necks, hoodies, cardigans, quarter-zips, shawls), alpaca socks (performance, compression, dress, and anklet styles), alpaca accessories (beanies, hats, headbands, scarves, mittens, gloves, fluffies, keychains), and alpaca blankets (handwoven throws). Product differentiation rests on a proprietary fiber blend (50% Super Fine Alpaca / 45% Acrylic / 5% Merino for sweaters; 80% baby alpaca for socks) engineered for softness, durability, and cost efficiency. The company also operates location-themed sub-collections — Wisconsin, Green Bay, Chicago, and Colorado — that layer regional sports-fan and civic-pride branding on top of the core sustainable-fashion assortment.

Campo monetizes through two channels: direct-to-consumer unit sales on Shopify (individual consumers pay $20–$234 per item depending on category, with sweaters at $69–$234 and socks at $20–$31.95) and a registered-account wholesale channel that sells bulk orders of the same SKUs to boutiques, gift shops, and retailers. Marketing is concentrated in owned channels — Instagram, Facebook, TikTok, Pinterest, a monthly email newsletter, and a blog — and emphasizes artisan origin stories and alpaca-fiber education. Customer concentration is diffuse, anchored by individual consumers; only one named founder (Katie Lorenz) leads the company, and there is no disclosed institutional capital, no patents or trademarks on file, and no public revenue figures.

Name

Campo

Legal name

Campo Alpaca

Website

https://campoalpaca.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Campo Alpaca is a Chicago-based, founder-owned direct-to-consumer e-commerce brand that sells handcrafted alpaca-fiber apparel, socks, accessories, and blankets — including regional sports-fan collections — produced by Peruvian artisans and distributed via Shopify DTC and wholesale channels globally.

Ownership category

akta.pro rank

Product category

Sustainable Alpaca Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Knitting Mills (3151)

SIC

Knit Outerwear Mills (2253), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)

Keywords

• Alpaca apparel
• Ethical knitwear
• Sustainable fashion
• Alpaca accessories
• Artisan clothing

Headquarters

HQ city

Roselle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Campo sells alpaca clothing and accessories directly to consumers through their Shopify e-commerce platform at campoalpaca.com. Products include sweaters, socks, accessories, blankets, and fan gear. Customers can purchase individual items at listed retail prices.
2. Wholesale/Bulk Sales: Campo offers wholesale pricing for retailers and boutiques through their wholesale collection. They provide bulk pricing on alpaca products including sweaters, hoodies, shawls, accessories, blankets, and more. Business customers can register for wholesale accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Campo Alpaca designs and sells handcrafted alpaca fiber apparel and accessories — including sweaters, socks, blankets, beanies, scarves, mittens, shawls, and small gifts — produced by partner artisans in Peru. Products are made from sustainable Andean alpaca fiber blends and sold direct-to-consumer through the company's Shopify storefront at campoalpaca.com, with a parallel wholesale channel supplying retailers and boutiques.

Product overview

Campo is an ethical alpaca clothing e-commerce brand that partners with artisans in Peru to craft alpaca products using sustainable fibers. The company offers a unified portfolio centered on alpaca wool apparel and accessories, organized into core categories: Alpaca Sweaters and Knitwear (crew neck sweaters, hoodies, cardigans, quarter-zip pullovers), Alpaca Socks (thick performance, mid-thickness, thin, compression, dress, and anklet styles), Alpaca Accessories (beanies, hats, headbands, scarves, mittens, gloves, ear muffs, and fluffies/trinkets), and Alpaca Blankets (handwoven throws and blankets). The portfolio extends to location-themed sub-brands including the Wisconsin Collection, Chicago Collection, and Green Bay Gear, each featuring region-specific alpaca apparel. Campo also operates a Wholesale Collection channel offering bulk purchasing for retailers. The company emphasizes its commitment to fair trade principles, artisanal craftsmanship from Peru, and eco-friendly materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpaca Sweaters and Knitwear

Quantifiable outcome

• 209 customer reviews with positive feedback on product quality and durability
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Patagonia: Patagonia is a global sustainable apparel leader with broad fleece, sweater, and accessory categories. While not alpaca-focused, it competes for the same sustainable/ethical consumer mindshare, dominates the premium outdoor apparel market, and sets sustainability benchmarks that smaller alpaca brands must meet.
• Quince: Quince is a DTC brand offering affordable cashmere, wool, and other premium fiber apparel directly to consumers with a factory-direct pricing model. It directly competes with Campo on the premium natural fiber sweater category at lower price points, posing pricing pressure on alpaca knitwear.
• Everlane: Everlane is a leading DTC sustainable apparel brand emphasizing ethical factories and transparent pricing across sweaters, accessories, and basics. It competes for the same conscious-consumer wallet share as Campo but at a far larger scale and broader category footprint.
• Toad&Co: Toad&Co is a sustainable apparel brand selling sweaters, outerwear, and travel clothing with an emphasis on natural fibers and ethical manufacturing. Comparable to Campo on fiber-forward sweaters and sustainability positioning, with broader category reach into outdoor and travel apparel.
• Kotn: Kotn is a DTC sustainable apparel brand sourcing Egyptian cotton and other natural fibers with ethical supply chain storytelling. Comparable to Campo in its DTC direct-from-artisan model and emphasis on fiber provenance, though operating at significantly larger scale in basics rather than alpaca knitwear.
• Reformation: Reformation is a premium sustainable fashion brand selling women's apparel and accessories with a strong ethical manufacturing narrative. While positioned as fashion-forward rather than alpaca-specific, it competes for the same sustainable premium apparel consumer and adjacent gift-purchase occasions.

Direct peers

• Peruvian Connection: Peruvian Connection is a heritage alpaca apparel brand selling sweaters, accessories, and home goods crafted in Peru using alpaca and other natural fibers. It competes directly with Campo in alpaca sweaters and accessories, with similar Peruvian artisan sourcing and a focus on women's premium knitwear.
• WearPaca: WearPaca is a direct-to-consumer alpaca apparel and accessories brand selling sweaters, socks, and scarves made from alpaca fiber. It is the closest comparable to Campo, competing in the same product categories, similar premium positioning, and overlapping sustainable fashion customer base.
• Alpaca Warehouse: Alpaca Warehouse is a US-based alpaca apparel and home goods retailer offering sweaters, socks, blankets, and accessories. It competes with Campo in the same alpaca product categories at similar price points and shares a focus on Peruvian-sourced alpaca fiber craftsmanship.

Emerging players

• Cuyana: Cuyana is a DTC sustainable brand selling apparel and accessories with a "fewer, better things" philosophy. Overlaps with Campo's premium accessory positioning (scarves, totes) and sustainability narrative, though it operates in leather goods and woven accessories rather than alpaca knitwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CAMPOAlpaca
• Instagraminstagram.com/campo_alpaca/?hl=en
• Pinterestpinterest.com/CampoAlpaca
• TikToktiktok.com/@campoalpaca?lang=en
• Xx.com/alpacacampo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campo