ThatLot
ThatLot is a London-based social creative agency that delivers social strategy, creative, production, amplification, and effectiveness services to enterprise brands including Spotify UK, Greggs, Adobe UK, and HSBC UK. The firm operates as part of The Weber Shandwick Collective under Interpublic Group.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ThatLot does
ThatLot is a London-based social creative agency that delivers social strategy, social creative, social production, social amplification, and social effectiveness services to enterprise brands. The agency operates under the 'Work That Slaps' creative methodology, producing attention-grabbing, character-driven social content for clients such as Spotify UK, Greggs, Adobe UK, tombola, HSBC UK, Nationwide, John Lewis, Unilever, Disney, and Motorway. ThatLot is wholly owned by Interpublic Group (IPG) and operates as part of The Weber Shandwick Collective, giving it access to a global advertising network while maintaining a boutique agency positioning with a hybrid working model out of its Bishopsgate headquarters.
The business is structured as a professional services firm generating revenue through project fees and ongoing retainer engagements with brand marketing teams. Go-to-market is direct enterprise field sales, primarily driven by the agency's website contact channel, case-study evidence, industry event presence (notably MAD//Fest), and the referral leverage of the IPG/Weber Shandwick network. The agency has no proprietary technology platform; its product is the human creative output of an in-house team of strategists, designers, art directors, and animators. Documented outcomes include Spotify UK gaining +100k TikTok followers and +135m views in its first year, Greggs achieving +17M YoY impressions and #1 Buzz on YouGov's Brand Index, Adobe UK delivering +400% YoY impressions, and tombola reaching 132 million consumers for its 'Open For Fun' campaign.
Recent strategic activity has focused on senior leadership reinforcement (Laura Hernando appointed Client Services Director in August 2025) and thought leadership around regulated and culture-led categories such as HFSS-compliant social and the 'brain rot' debate. The firm is privately held, has no external funding rounds, and does not disclose revenue. Industry recognition includes a 2023 Drum Award win for the HSBC UK Birmingham Pride campaign and a 2025 Drum Awards nomination for the Adobe UK 'Manifest-o Method' campaign with Steven Bartlett and Flight Studio.
ThatLot firmographics
Firmographics- Name
- ThatLot
- Legal name
- That Lot Creatives Limited
- Website
- https://thatlot.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ThatLot is a London-based social creative agency that delivers social strategy, creative, production, amplification, and effectiveness services to enterprise brands including Spotify UK, Greggs, Adobe UK, and HSBC UK. The firm operates as part of The Weber Shandwick Collective under Interpublic Group.
- Ownership category
- akta.pro rank
ThatLot industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where ThatLot is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ThatLot business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Social Media Creative Services: That Lot generates revenue through client-service engagements, providing social strategy, social creative, social production, and social amplification services to brand clients. Revenue is derived from project fees and ongoing retainer arrangements with brand clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ThatLot product offering
Product offeringCore offering
ThatLot is a creative social agency that helps consumer brands become 'unskippable' on social media. The agency delivers an integrated offering across five service pillars: Social Strategy, Social Creative, Social Production, Social Amplification, and Social Effectiveness. Services are sold to enterprise and mid-market brand clients as project engagements and ongoing retainers, executed by in-house strategists, creatives, designers, animators, and account teams based in London.
Product overview
ThatLot is a creative social agency operating as a single integrated service offering. The company provides a unified suite of social media services encompassing Social Strategy, Social Creative, Social Production, Social Amplification, and Social Effectiveness. These five service pillars work together as an integrated offering, centered on their 'Work That Slaps' creative methodology—work that is attention-grabbing, memorable, and unexpected. The agency serves major brands including Spotify UK, Greggs, Adobe UK, tombola, and HSBC UK, creating social campaigns across platforms like TikTok, Instagram, and YouTube.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Strategy Strategic planning for brands on social media platforms, defining audience targeting, content positioning, and approaches to cultural relevance. Sold to enterprise and mid-market brand clients as part of ThatLot's integrated social offering.
- Social Creative Concept development and design of attention-grabbing, memorable social media content that stands out in crowded feeds. Delivered to consumer brands as part of ThatLot's 'Work That Slaps' creative methodology.
- Social Production Creation and production of social media content including video, animations, and visual assets across platforms such as TikTok, Instagram, and YouTube. Includes in-house After Effects animation and motion design capability.
- Social Amplification Distribution and promotion strategies to maximize reach and engagement of social content through paid and organic tactics, with emphasis on organic social, earned media, and brand storytelling.
- Social Effectiveness Measurement and analysis of social media campaign performance, providing insights on ROI, audience impact, and brand perception metrics such as YouGov Brand Index movement.
Quantifiable outcome
- Spotify UK TikTok: +100k followers, +135m views in first year
- +3 more outcomes
Companies that use ThatLot
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
ThatLot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ThatLot partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered notable and core.
- Steven BartlettnotableCollaboration on Manifest-o Method campaign for Adobe UK. Steven Bartlett provided entrepreneurial credibility for the campaign encouraging UK small business owners to use Adobe Express. Campaign involved manifesto creation contest with £10,000 prize.
- Flight StudionotableCollaborated on Manifest-o Method campaign with Adobe UK and Steven Bartlett. Flight Studio contributed to the creative production of the campaign.
- Weber Shandwick CollectivecoreThat Lot is part of The Weber Shandwick Collective, operating under IPG (The Interpublic Group). This provides the agency with global network resources while maintaining boutique agency positioning.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
ThatLot competitors and assessment
Company assessmentDirect peers
- Anomaly: Independent creative agency with strong London office and a reputation for culturally-led, earned-media-driven brand work. Comparable on boutique scale, creative-first ethos and enterprise brand client mix.
- Brave Bison: London-based social and digital media agency operating across content, social and influencer. Direct peer on UK-centric social creative services for enterprise brands.
- VCCP: Independent London creative network with a dedicated social and content arm (VCCP CX). Comparable on London base, integrated creative offering and enterprise brand client roster.
- Mother London: Independent London creative agency of similar boutique scale, focused on culture-led creative work for major brands. Comparable on independent positioning, cultural-relevance narrative and UK enterprise client roster.
- The Social Element: UK-headquartered social media agency offering social strategy, content creation and community management. Direct comparable on service mix and target enterprise buyer.
- TMW Unlimited: UK data-driven creative and social agency (part of Omnicom). Comparable in size, London footprint and enterprise client mix (notably Unilever and other FMCG/CPG brands). The outgoing CSD Laura Hernando previously led social at TMW, illustrating direct talent-market overlap.
- Jellyfish: Global digital creative and media agency within Brandtech Group. Overlaps with That Lot on social creative and amplification services and shares enterprise client categories (Unilever, etc.). Laura Hernando's prior employer.
- Uncommon Creative Studio: London-born independent creative studio with a similar mission-driven, 'make brands unskippable' positioning. Comparable in size, London base and culture-first creative approach for global brands.
- We Are Social: Global social-media creative agency with a strong London presence, serving enterprise brands with social strategy, content production and amplification. Closely overlaps with That Lot on services, client categories (Unilever, Adidas, etc.) and target buyer (CMO/brand teams).
Broad incumbents
- Dentsu Creative: Global creative network under Dentsu, with a significant UK social creative practice. Overlaps with That Lot on social strategy, content production and brand storytelling for multinational enterprise clients, but operates at much larger scale and as part of a wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ThatLot social profiles
Digital presenceThatLot financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThatLot leadership team
Management profileNumber of profiles
Profiles8 records
ThatLot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThatLot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThatLot
What does ThatLot do?
ThatLot is a creative social agency that helps consumer brands become 'unskippable' on social media. The agency delivers an integrated offering across five service pillars: Social Strategy, Social Creative, Social Production, Social Amplification, and Social Effectiveness. Services are sold to enterprise and mid-market brand clients as project engagements and ongoing retainers, executed by in-house strategists, creatives, designers, animators, and account teams based in London.
Is ThatLot a public or private company?
ThatLot is a private company. It is classified as corporate owned and is currently operating.
When was ThatLot founded?
ThatLot was founded in 2015. It employs 51 to 100 people.
Where is ThatLot based?
ThatLot is headquartered in London, United Kingdom, in the Europe region.
How does ThatLot make money?
One revenue line is on record: social Media Creative Services.
Who are ThatLot's main competitors?
Direct peers on record are Anomaly, Brave Bison, VCCP, Mother London, The Social Element, TMW Unlimited, Jellyfish, Uncommon Creative Studio and We Are Social. Dentsu Creative is listed as a broad incumbent.
Does ThatLot have an API?
No public API is recorded for ThatLot.
What industry is ThatLot in?
ThatLot's product category is Social Media Marketing Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541830 and its SIC code is 7311.