Pure Beverage

What Pure Beverage does

Pure Beverage Company is a privately held, non-alcoholic beverage distribution business founded in 1991 and headquartered in Indianapolis, Indiana. The company sources non-alcoholic beverages from brand owners and distributes them on a B2B basis to retail and convenience store customers across Indiana and Kentucky, operating three distribution nodes in Indianapolis (headquarters), Jeffersonville (Kentucky/Louisville coverage), and Fort Wayne. Its product portfolio spans more than 60 listed SKUs across premium and mainstream water, energy drinks, soda, juice, coffee, protein/milk beverages, hydration, functional drinks, and complementary snacks, including brand authorizations from Faygo, Arizona, Liquid Death, REDCON1, Recover 180, Essentia, FIJI, Jones Soda, Jarritos, Black Rifle Coffee, and others. The company does not manufacture its own branded products and holds no disclosed patents, proprietary technology, AI/ML capabilities, or digital platform assets; its competitive position rests on regional warehouse infrastructure, supplier relationships, and breadth of brand portfolio.

Name

Pure Beverage

Legal name

Pure Beverage Company

Website

https://purebeverage.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Pure Beverage Company is a privately held, non-alcoholic beverage distributor founded in 1991 that serves retail and convenience store businesses across Indiana and Kentucky from three distribution centers with a portfolio of 60+ branded SKUs.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Sports Drinks & Hydration Beverages (CRADAHAK), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Beverage distribution services
• Non-alcoholic beverages
• Wholesale beverage supply
• Retail beverage distribution
• Beverage warehousing logistics

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beverage Distribution: Pure Beverage generates revenue by distributing non-alcoholic beverages to businesses. As a distributor, they purchase products from beverage manufacturers and sell/distribute them to retailers, convenience stores, and other business customers across Indiana and Kentucky.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pure Beverage is a regional B2B distributor of non-alcoholic beverages, purchasing products from beverage manufacturers and distributing them to retailers, convenience stores, and other commercial customers across Indiana and Kentucky. The company delivers a multi-category portfolio — water, energy drinks, juice, soda, tea, coffee, hydration drinks, protein/milk beverages, and snacks — from distribution centers in Indianapolis, Jeffersonville, and Fort Wayne.

Product overview

Pure Beverage Company is a non-alcoholic beverage distribution company serving Indiana, Kentucky, and surrounding regions since 1991. The company distributes a comprehensive portfolio of beverage products through business-to-business relationships with retail partners. The product portfolio includes: Water products (Voss, Fiji, Liquid Death, Essentia, Eternal, Crystal Geyser, Ice Mountain, PATH, Waiakea, BUBBL'R, Polar, Pure Life, Mountain Valley, Saratoga, Mela, Maison Perrier); Energy drinks and beverages (Arizona iced teas and energy, REDCON1, Liquid Death Energy, Lotus Plant Power, Accelerator Active Energy, Recover 180); Sodas (Faygo, Jones, Jarritos, Boylan, Towne Club, Triple XXX Root Beer, DADS, Tropical Fantasy, Kool-Aid Soda); Juices and lemonades (Everfresh, V-8, Alo Juices, Sunny D, Calypso Lemonade, Country Time, Mr. Pure, BIOLYTE, good 2 grow); Coffee drinks (Black Rifle Coffee, SUPER COFFEE, Stella Blue Coffee, Throne Sport Coffee); Protein and milk beverages (Yoo-hoo, Nesquik, Lean Body, C20 Coconut Water, OIKOS Protein, MRE Protein, SPYLT Milk, Mars Chocolate Milk); Hydration drinks (Hoist, Suerox, Gatorade, WTR Plus, Bucked Up, G.O.A.T FUEL); Ready-to-drink functional beverages (Amino Energy, V-8+ ENERGY, Rip-It, RYSE FUEL, TOTAL WAR, UPTIME, Lucky Energy, Gorilla Mind, Gorilla Energy); and Snacks (Stellar Braids pretzels). The company operates multiple distribution centers in Indianapolis, Jeffersonville, and Fort Wayne.

Differentiator

Problem solved

Functional benefit

Products and services

• Voss Water Premium still water sourced from pristine natural sources, available in glass and PET plastic bottles; distributed by Pure Beverage to retail and convenience store customers in Indiana and Kentucky.
• Maison Perrier Flavored sparkling water with bold bursting bubbles, available in multiple fruit flavors; distributed by Pure Beverage to retail customers.
• Liquid Death Water Mountain water sourced from deep underground sources with naturally occurring minerals and electrolytes, packaged in infinitely recyclable cans; distributed by Pure Beverage.
• FIJI Water Water sourced from a sustainable ancient artesian aquifer in Fiji, distributed to over 60 countries globally; offered by Pure Beverage to regional retail customers.
• BUBBL'R Sparkling Water Sparkling water with immune support, low glycemic, gluten-free, soy-free, and vegan formulation; distributed by Pure Beverage.
• Waiakea Waena Premium naturally alkaline water (pH 7.6-8.2) from Mauna Loa volcano, certified carbon neutral, made from 100% recycled material.
• Essentia Water Supercharged ionized alkaline water available in multiple sizes; distributed by Pure Beverage.
• Eternal Water Naturally high pH alkaline spring water sourced and bottled in America with no added ingredients; distributed by Pure Beverage.
• Crystal Geyser Natural spring water bottled at the source since 1990 by an independent, family-owned company; distributed by Pure Beverage.
• Ice Mountain Spring Water 100% natural spring water with distinctively fresh taste, served throughout the Midwest; distributed by Pure Beverage.
• PATH Water First certified refillable and 100% recyclable bottled water packaged in aluminum containers; distributed by Pure Beverage.
• Pure Life Water 100% purified water enhanced with minerals for a crisp taste, packaged in recyclable bottles; distributed by Pure Beverage.
• Polar Traditional tonic water and mixers including seltzer, ginger ale, club soda, and tonic water with quinine from cinchona tree bark; distributed by Pure Beverage.
• Mountain Valley Water Award-winning flavored sparkling water combining Mountain Valley Sparkling Spring Water with fruit essence; distributed by Pure Beverage.
• Saratoga Water Flavored sparkling spring water from the Saratoga brand, perfecting exceptional taste since 1872; distributed by Pure Beverage.
• Mela Premium watermelon water capturing the essence of juicy fruit with naturally occurring electrolytes and antioxidants; distributed by Pure Beverage.
• Faygo Part of the National Beverage family, offering over 50 flavors of carbonated soft drinks, sparkling waters, and juices; distributed by Pure Beverage to retail customers.
• Boylan Sodas Cane sugar craft sodas made in the USA for 130 years, eco-friendly, kosher certified with natural flavors; distributed by Pure Beverage.
• Triple XXX Root Beer Premium root beer using the original 1895 pure cane sugar recipe, one of the oldest national root beer brands in the US; distributed by Pure Beverage.
• Jones Soda Craft soda known for unique flavors and creative packaging, available in 12oz glass bottles; distributed by Pure Beverage.
• Jarritos Mexican soft drink available in glass and PET bottles with traditional fruit flavors like Mandarin, Tamarind, and Lime; distributed by Pure Beverage.
• DADS Root Beer America's premium root beer using essential ingredients of wintergreen, licorice, and vanilla for over 100 years; distributed by Pure Beverage.
• Tropical Fantasy Fruit-flavored beverages in 20oz plastic bottles with tropical and citrus flavors; distributed by Pure Beverage.
• Kool-Aid Soda Carbonated versions of the classic Kool-Aid flavors in 12oz cans; distributed by Pure Beverage.
• Towne Club Soda Regional soda brand available in multiple fruit and cream flavors; distributed by Pure Beverage.
• Arizona Iced Tea Premium iced teas and beverages made with cane sugar, 100% natural, real brewed tea with no preservatives; distributed by Pure Beverage in multiple package sizes.
• Liquid Death Tea Iced tea made with natural agave and B vitamins, 30 calories, 6g sugar from real agave, 30mg natural caffeine; distributed by Pure Beverage.
• Arizona Tall Boys 23oz canned beverages including sweet tea, green tea, energy drinks, and fruit flavors; distributed by Pure Beverage.
• Arizona Big Cans 22oz canned beverages made with cane sugar, 100% natural, real brewed premium black tea; distributed by Pure Beverage.
• Arizona 34oz Iced Tea 34oz plastic bottled iced teas including sweet tea, green tea, fruit punch, and specialty flavors; distributed by Pure Beverage.
• Black Rifle Coffee Espresso Ready-to-drink canned espresso with 200mg caffeine, 100% Colombian coffee, gluten free, with protein; distributed by Pure Beverage.
• Black Rifle Coffee Espresso 300 Ready-to-drink coffee with 300mg caffeine, 100% Colombian coffee, MCT Oil and amino acids blend; distributed by Pure Beverage.
• SUPER COFFEE Keto-friendly coffee beverages with no added sugar, sustained energy from great-tasting ingredients; distributed by Pure Beverage.
• SUPER COFFEE XXTRA Enhanced ready-to-drink coffee with 200mg caffeine, zero added sugar, and protein in 15oz cans; distributed by Pure Beverage.
• Throne Sport Coffee Sport coffee using proprietary COFFEE PLUS+ formula with Arabica beans sourced from Central and South America; distributed by Pure Beverage.
• Stella Blue Coffee Ready-to-drink espresso lattes made with 100% Colombian coffee, 190mg caffeine and 7g protein per 11oz can; distributed by Pure Beverage.
• Recover 180 Organic hydration sports drink designed to improve performance and recovery using coconut water and potassium-packed electrolytes; distributed by Pure Beverage.
• Liquid Death Energy Sparkling energy drink with 100mg caffeine (1 coffee), zero sugar, 5 calories, boosted metabolism and essential vitamins; distributed by Pure Beverage.
• Lotus Plant Power Energy Plant-based energy drink with 160mg natural caffeine and proprietary Plant Power 7 blend, free from artificial colors and preservatives; distributed by Pure Beverage.
• Accelerator Active Energy Zero sugar energy drink with natural caffeine, plant-based thermogenics and antioxidants, pasteurized without preservatives; distributed by Pure Beverage.
• Everfresh Juice blends using the finest quality ingredients, capturing fruits at peak flavor, available in 16oz and 24oz glass bottles; distributed by Pure Beverage.
• V-8 Splash Refreshing fruit juice drink with 5% carrot juice blend, available in tropical and berry blends; distributed by Pure Beverage.
• V-8 100% Vegetable Juice 100% vegetable juice providing 2 servings of vegetables per 8oz glass, excellent source of Vitamins A & C, no added sugar; distributed by Pure Beverage.
• Alo Juices Aloe vera drinks made with real aloe vera pulp and juice blended with real fruit juice, never from powder; distributed by Pure Beverage.
• Sunny D Tangy, sweet, fruity citrus beverages in original and smooth varieties, available in 16oz PET and 40oz; distributed by Pure Beverage.
• C20 Coconut Water Coconut water harvested from young green coconuts with rejuvenating goodness, available in over 10 varieties; distributed by Pure Beverage.
• good 2 grow 100% juice for kids, excellent source of Vitamin C, contains ¾ cup of fruit, no added sugar, non-GMO; distributed by Pure Beverage.
• good 2 grow BIGGER Flavored water drinks for older kids with a good source of Vitamin D and Calcium, no added sugar, 20 calories; distributed by Pure Beverage.
• Nesquik Protein Plus Chocolate protein milk beverage with 23 grams of protein per bottle for refueling and nutrition on the go; distributed by Pure Beverage.
• Nesquik Ready-to-drink flavored milk in chocolate, strawberry, and specialty flavors for on-the-go consumption; distributed by Pure Beverage.
• Yoo-hoo Chocolate milk drink beloved for 8 generations, sweet and easy to sip in 16oz glass bottles; distributed by Pure Beverage.
• Lean Body High-protein shakes and powders providing nutrition on-the-go for healthy eating and fitness; distributed by Pure Beverage.
• BIOLYTE Physician-formulated electrolyte beverage in four delicious flavors designed to help consumers feel better; distributed by Pure Beverage.
• Hoist Clinically proven hydration drink that hydrates 110% better than water, formulated to match natural human osmolality; distributed by Pure Beverage.
• Suerox Zero sugar electrolyte drink with vitamins for runners, helps the body absorb water faster than normal hydration; distributed by Pure Beverage.
• Stellar Braids Non-GMO, kosher, vegan pretzel snacks made with sustainable manufacturing practices; distributed by Pure Beverage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Admiral Beverage Corporation: Admiral Beverage is a regional Pepsi bottler and multi-brand beverage distributor serving retail customers across the Western United States. Like Pure Beverage, it operates as a regional B2B beverage distributor carrying a portfolio of national and specialty brands.
• Crescent Crown Distributing: Crescent Crown is a regional beverage distributor operating across multiple U.S. states with a portfolio spanning non-alcoholic and alcoholic brands. Its regional, multi-category, warehouse-based distribution model serving retailers closely mirrors Pure Beverage's operating approach.
• Atlanta Beverage Company: Atlanta Beverage Company is a regional beverage distributor serving the Atlanta metro area with Anheuser-Busch and non-alcoholic brands. Its regional warehouse distribution model and mix of retail and on-premise customers resemble Pure Beverage's regional retail distribution approach.
• L. Knife & Son: L. Knife & Son is a long-standing regional beverage distributor serving Connecticut and surrounding markets with a multi-brand portfolio. Its regional, multi-category warehouse distribution approach is closely comparable to Pure Beverage's operating model.
• Handcrafted Brands: Handcrafted Brands is a beverage distribution company emphasizing premium and craft brands distributed to retail accounts. Its focus on premium brand portfolios aligns with Pure Beverage's emphasis on premium and trending beverage brands across multiple categories.

Broad incumbents

• Southern Glazer's Wine and Spirits: Southern Glazer's is the largest beverage alcohol distributor in the U.S., with broad B2B distribution infrastructure and retailer relationships. While focused on alcoholic beverages, its operational scale, route-based delivery model, and retail customer relationships parallel what Pure Beverage operates in the non-alcoholic space.
• Coca-Cola Bottling Co. Consolidated: Coca-Cola Bottling Co. Consolidated is the largest Coca-Cola bottler in the U.S., operating an extensive direct-store-delivery network. While focused on Coca-Cola brands, its distribution model, route-based retail servicing, and customer base overlap materially with Pure Beverage's retail/convenience customer base.
• Reyes Beverage Group: Reyes Beverage Group is one of the largest beverage distributors in the U.S., distributing beer and non-alcoholic beverages to retailers across multiple regions. It serves as a broader incumbent with similar distribution economics to Pure Beverage but at vastly greater scale and a multi-state footprint.
• Pepsi Bottling Ventures: Pepsi Bottling Ventures is a large Pepsi-affiliated bottler and distributor serving the U.S. Southeast and Mid-Atlantic. While it focuses on Pepsi brands, its warehouse-and-route B2B distribution model and retail customer mix align with Pure Beverage's distribution approach.
• Breakthru Beverage Group: Breakthru Beverage is a major North American beverage distributor with alcoholic and non-alcoholic portfolios. It operates a similar B2B distribution model serving on- and off-premise retailers, with broader geographic scale and category reach than Pure Beverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pure-beverage-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Beverage