Playmore
Playmore is a Florida-based, family-owned turn-key commercial playground and outdoor recreation provider that designs, supplies, and installs playgrounds, shade, fitness equipment, and site furnishings for government, education, HOA, and hospitality clients across the state.
- Company typePrivate
- Founded2000
- HeadquartersFort Myers, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Playmore does
Playmore Recreational Products and Services is a Fort Myers, Florida-based, privately held turn-key commercial playground and outdoor recreation provider, founded in 2000 and operating as a Certified Building Contractor (CBC1252224). The firm designs, supplies, and installs commercial playgrounds, safety surfacing, shelters and shade structures, outdoor fitness equipment, site furnishings, and dog-park amenities for Florida municipal, county, and federal government clients, school districts, HOAs, hospitality operators, and private clubs. Its underlying technology stack is primarily physical — representing 30+ manufacturers including exclusive rights to Playworld in Florida, plus Berliner (rope play), Cre8Play (custom themed), Duncan & Grove (timber), USA Shade, Americana Outdoors, ExoFit, TrekFit, LifeTrail, ENERGI, Premier Polysteel, Wabash Valley, and Dog-ON-It Parks — augmented by a proprietary inclusive-play design framework ("8 Keys to Inclusion") developed with child development experts.
The company makes money through project-based custom-quote hardware sales bundled with professional services covering preliminary planning, design assistance, site preparation, installation, and project management. Go-to-market is sales-led through six regional project managers covering Southwest, Central, Tampa Bay, North Florida, Orlando & Space Coast, and South Florida, supplemented by an architect-engagement motion offering free Lunch & Learn presentations and CEU credits to influence specifications upstream. Government sales are accelerated via six cooperative purchasing contracts (GSA, HGACbuy, Keystone Purchasing Network, Sourcewell, NASPO ValuePoint, BuyBoard). Leadership is family-owned and operated, with Ryan Russell as CEO, Luke Russell as President, and Danny Flesher as COO, and the firm reports 150+ significant projects completed per year in the State of Florida.
Playmore firmographics
Firmographics- Name
- Playmore
- Legal name
- Playmore Recreational Products and Services
- Website
- https://playmoreonline.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Playmore is a Florida-based, family-owned turn-key commercial playground and outdoor recreation provider that designs, supplies, and installs playgrounds, shade, fitness equipment, and site furnishings for government, education, HOA, and hospitality clients across the state.
- Ownership category
- akta.pro rank
Playmore industry classification
Industry- Product category
- Commercial Playground and Recreational Equipment Services
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)
Keywords
Where Playmore is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Playmore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Commercial Playground Equipment Sales: Sale and installation of commercial playground equipment, safety surfacing, shelters, shade structures, outdoor fitness equipment, and site furnishings to government agencies, schools, HOAs, and commercial clients.
- Professional Services: Turn-key project services including preliminary planning, design assistance, site preparation, installation, and project completion management. Also offers free Lunch and Learn presentations for architects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Playmore product offering
Product offeringCore offering
Playmore designs, supplies, and installs commercial playground equipment, outdoor fitness equipment, shelters and shade structures, safety surfacing, and site furnishings for parks, schools, and public spaces throughout Florida. The company operates as a turn-key manufacturer representative, providing preliminary planning, design assistance, certified installation, and project management services from project start to completion.
Product overview
Playmore Recreational Products and Services is a turn-key commercial playground and recreational equipment provider serving Florida. The company represents 30+ park-related manufacturers and organizes its offerings into four main product categories: (1) Playgrounds featuring Playworld, Berliner, Cre8Play, and Duncan and Grove equipment; (2) Shelters & Shade featuring Americana Outdoors and USA Shade structures; (3) Outdoor Exercise Equipment including ExoFit, TrekFit, LifeTrail, and ENERGI systems; and (4) Additional Amenities featuring Premier Polysteel, Wabash Valley site furnishings, and Dog-ON-It-Parks equipment. The company also provides surfacing options (Poured in Place, Playground Grass, Engineered Wood Fiber, Rubber Tiles) along with full-service design, installation, and Certified Building Contractor services for turn-key project completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Playground Equipment (Playworld, Berliner, Cre8Play, Duncan and Grove) Design, supply, and installation of commercial playground equipment from represented manufacturers including Playworld (exclusive Florida representative), Berliner Seilfabrik rope and net play structures, Cre8Play custom themed equipment, and Duncan and Grove natural timber play structures. Sold to government, educational, and commercial buyers across Florida.
- Shelters and Shade Structures (Americana Outdoors, USA Shade) Design, supply, and installation of park shelters, pavilions, gazebos, and architectural fabric shade structures from Americana Outdoors and USA Shade. Used by parks, schools, HOAs, and commercial sites for outdoor gathering and UV protection.
- Outdoor Fitness and Exercise Equipment (ExoFit, TrekFit, LifeTrail, ENERGI) Outdoor fitness equipment systems including ExoFit full-body gym systems, TrekFit installations, LifeTrail Advanced Wellness System with 21 activity panels, and ENERGI Total Body Fitness System. Designed for unsupervised park environments serving children, adults, and active older adults.
- Site Furnishings and Additional Amenities (Premier Polysteel, Wabash Valley, Dog-ON-It-Parks) Commercial-grade site amenities including Premier Polysteel plastisol-coated outdoor furniture (20-year warranty), Wabash Valley tables, chairs, litter receptacles, planters, and umbrellas, plus Dog-ON-It-Parks pet-friendly dog park products for communities.
- Playground Safety Surfacing (Poured in Place, Playground Grass, Engineered Wood Fiber, Rubber Tiles) Seamless, accessible playground safety surfacing options including poured-in-place rubber, artificial turf/synthetic grass, engineered wood fiber mulch, and rubber mat tiles. Supplied and installed by Playmore to meet accessibility standards for commercial playgrounds.
- Turn-key Custom Project Services (Planning, Design, Build) Full-service turn-key project delivery for commercial playgrounds and outdoor recreational spaces, from preliminary planning and design assistance through site preparation, certified installation by a Florida Certified Building Contractor (license CBC1252224), and project completion management. Includes integration of multiple product categories into a single contracted project.
- Inclusive Play Design (8 Keys to Inclusion) Inclusive playground design service applying Playmore's proprietary 8 Keys to Inclusion framework, developed with child development experts, to create outdoor play environments engaging people of all ages and abilities across eight principles of inclusive play.
Quantifiable outcome
- 150+ significant projects completed per year in Florida
- +1 more outcomes
Companies that use Playmore
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles4 records
Playmore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Playmore partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- PlayworldcoreExclusive representative for Playworld in the State of Florida. Playworld delivers play experiences for all ages and abilities, from early childhood through adult fitness and wellness.
- Berliner Seilfabrik Play EquipmentcoreLeading manufacturer specializing in rope-based play equipment for over 40 years. Berliner rope structures provide innovative and unique play approaches for children of all ages.
- Cre8PlayminorCustom playground equipment manufacturer known for artistic and original designs. They work closely with clients to create unique playground experiences.
- Duncan & GroveminorManufacturer of natural playground equipment specializing in high-quality timber play structures. Offers catalogue of over 400 timber playground products with more than 1,000 variations.
- Premier PolysteelminorCommercial grade outdoor furniture and amenities manufacturer based in Iowa, USA. All products coated with UV stable plastisol with 20-year warranty.
- Wabash ValleyminorWide selection of commercial outdoor furniture including tables, chairs, litter receptacles, planters, and umbrellas available in numerous styles, colors, and finishes.
- Dog-ON-It ParksminorDog park products designed by experts combining 35 years veterinary experience with 25 years playground equipment design to create pet-friendly community products.
- Americana OutdoorsminorFamily-owned recreational amenities manufacturer since 1947. Produces high-quality shelters, seating, and sports equipment made in the USA.
- USA ShademinorFull-service design/build fabric shade structure manufacturer and pioneer of fabric-based shade in North America since 1991.
- ExoFitminorOutdoor fitness equipment manufacturer offering ExoPod and ExoOne products providing full body outdoor fitness gyms for communities.
- TrekFitminorOutdoor fitness equipment manufacturer committed to engaging entire body's muscle groups with versatile equipment designed by interdisciplinary team of architects, designers, kinesiologists, and engineers.
- LifeTrail Advanced Wellness SystemminorAdvanced exercise and fitness system with 21 activity panels built on principles of functional fitness, developed with American Fitness Professionals Association certification.
- ENERGI Total Body Fitness SystemminorFunctional fitness and body-weight training system from Playworld with products for ages 9-14 (ENERGI Jr.) and ages 13+ (ENERGI Prime).
- GSA (General Services Administration)coreFederal cooperative purchasing contract enabling government agencies to purchase playground equipment through GSA schedules.
- HGACbuycoreNational cooperative purchasing program providing procurement services for state and local governments.
- Keystone Purchasing NetworkcoreNational purchasing cooperative for government, education, and nonprofit organizations.
- SourcewellcoreGovernment purchasing cooperative serving education, government, and nonprofit sectors.
- NASPO ValuePointcoreNational Association of State Procurement Officials cooperative purchasing organization.
- BuyBoardcoreNational purchasing cooperative serving education, government, and nonprofits.
- KABOOM!minorNational nonprofit organization dedicated to ensuring that all children have access to play.
- Let Kids PlayminorOrganization supporting children's play and outdoor recreation.
- Empower PlaygroundsminorNonprofit focused on providing playgrounds and play opportunities for children.
- Florida Recreation and Park AssociationminorState association supporting recreation and park professionals in Florida.
- National Recreation and Park AssociationminorNational organization representing parks and recreation professionals.
- ASLA Florida / American Society of Landscape ArchitectsminorProfessional association for landscape architects providing networking and education.
- Florida League of CitiesminorOrganization supporting Florida's municipal governments.
- Florida Apartment AssociationminorState association representing apartment communities and their residents.
- National Playground Contractors AssociationminorAssociation for playground equipment contractors promoting safety and quality.
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
Playmore competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Customer concentration
Playmore social profiles
Digital presencePlaymore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Playmore leadership team
Management profileNumber of profiles
Profiles16 records
Playmore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Playmore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Playmore
What does Playmore do?
Playmore designs, supplies, and installs commercial playground equipment, outdoor fitness equipment, shelters and shade structures, safety surfacing, and site furnishings for parks, schools, and public spaces throughout Florida. The company operates as a turn-key manufacturer representative, providing preliminary planning, design assistance, certified installation, and project management services from project start to completion.
Is Playmore a public or private company?
Playmore is a private company. It is classified as family owned and is currently operating.
When was Playmore founded?
Playmore was founded in 2000. It employs 11 to 50 people.
Where is Playmore based?
Playmore is headquartered in Fort Myers, United States, in the North America region.
How does Playmore make money?
Two revenue lines are on record. Commercial Playground Equipment Sales are the primary driver. The others are professional Services.
Does Playmore have an API?
No public API is recorded for Playmore.
What industry is Playmore in?
Playmore's product category is Commercial Playground and Recreational Equipment Services. Its primary akta.pro industry code is EDAEAIAF, Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing). Its NAICS code is 45911 and its SIC code is 3949.