What Speakap does

Speakap, founded in 2009 and headquartered in Rotterdam with a US headquarters in New York, operates a mobile-first employee experience platform purpose-built for frontline and deskless workers. The product unifies internal communication, employee engagement, onboarding, task management, compliance training, knowledge management, and workforce analytics into a single white-label application available on iOS and Android, replacing what the company describes as a fragmented stack of disconnected workplace apps. Notable technical components include automated personalized Employee Journeys for onboarding, real-time targeted messaging with translation and read receipts, configurable dashboards for engagement analytics, an App Directory with API-based integrations to HR, payroll, scheduling, and L&D systems, and a public JavaScript SDK with developer documentation at developer.speakap.io.

The platform is sold via a per-seat SaaS subscription model with annual and multi-year contracts and quote-based pricing; the go-to-market combines enterprise field sales (with personalized demos and onboarding journeys) and a product-led self-serve motion through mobile app stores. Speakap targets organizations in retail, hospitality, manufacturing, construction, transport and logistics, and healthcare, with named customers including Shell, Bosch, Spar, Puttshack, Hotel Okura Amsterdam, BAM Bouw en Techniek, Rank Group, Martha's Table, and Q&D Construction. The company discloses 600+ customers and operating presence across the Netherlands, Belgium, Germany, Spain, the UK, and the United States, but reports no public funding rounds, no disclosed revenue, and no parent company.

The company employs 11-50 people, operates as a privately held entity with no ticker or exchange listing, and reports no acquisitions, leadership changes, or restructuring events in the available material. An integration partnership with Awardco (employee recognition) is the only named commercial alliance in the source data.

Name

Speakap

Legal name

Speakap

Website

https://speakap.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Speakap is a mobile-first, white-label employee experience platform that unifies communication, engagement, onboarding, and analytics for frontline and deskless workers at 600+ organizations across retail, hospitality, manufacturing, construction, logistics, and healthcare in Europe and North America.

Ownership category

akta.pro rank

Product category

Employee Experience Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Employee experience platform
• Frontline worker communication
• Employee engagement software
• Internal communication software
• Deskless workforce app

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Per-seat SaaS subscription model with pricing tiers based on organization size and features required. Annual and multi-year contracts available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Speakap sells a mobile-first, white-label Employee Experience Platform that connects HQ with frontline/deskless employees through a single app. The platform bundles internal communication, employee engagement, onboarding journeys, task management, compliance training, workforce analytics, and an App Directory for HR/payroll/scheduling/L&D integrations. It is delivered as a per-seat SaaS subscription on annual or multi-year contracts and is targeted at organizations in retail, hospitality, manufacturing, transport & logistics, construction, and healthcare.

Product overview

Speakap is an Employee Experience Platform for Frontline Teams that unifies communication, engagement, onboarding, task management, and workforce analytics into a single, simple platform. The core platform serves as the central hub, with integrated modules including Social Intranet, Employee Journeys (for automated onboarding), Workforce Analytics (for engagement metrics), Task Management (for task creation and tracking), Security & Compliance (for training), Knowledge Base (for internal documents), and Internal Chat App (for messaging). The platform also includes an App Directory for connecting third-party HR, payroll, scheduling, and L&D tools. The platform is white-label ready, allowing companies to customize the experience with their own branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Experience Platform Unified, white-label, mobile-first SaaS platform that connects HQ and frontline employees through communication, onboarding, engagement, task management, compliance training, and workforce analytics, targeted at enterprise customers in retail, hospitality, manufacturing, transport & logistics, construction, and healthcare.

Quantifiable outcome

• 75% of customers report faster onboarding for frontline employees
• +6 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators9 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• LumApps: LumApps is an employee experience platform with intranet, communication, and frontline solutions, now combined with Beekeeper for deskless workers. It competes in the same employee communication/intranet evaluation market as Speakap, especially with global enterprises.
• Staffbase: Staffbase is an employee communication and intranet platform with strong mobile-first frontline capabilities, including targeted comms, integrations, and analytics. It competes directly with Speakap's social intranet and employee app modules.
• Beekeeper (LumApps): Beekeeper (now part of LumApps) is a frontline operations platform offering secure internal messaging, workflows, and onboarding for deskless workers. Its mobile-first, vertical focus on retail, hospitality, and manufacturing strongly mirrors Speakap's positioning and customer base.
• Simpplr: Simpplr is an AI-powered employee intranet and EX platform focused on internal communications, content management, and engagement. It overlaps with Speakap's social intranet and targeted communication offerings for mid-market and enterprise buyers.
• YOOBIC: YOOBIC provides a mobile frontline employee experience platform for retail and hospitality with task management, communication, training, and analytics. It targets the same frontline-worker EX use cases as Speakap, often against the same enterprise logos.
• Firstup: Firstup is an employee communication and engagement platform with personalized content delivery and analytics for the modern workforce. It targets similar enterprise EX and communication buyers as Speakap, particularly for large global workforces.
• WorkJam: WorkJam is a frontline employee engagement and communication platform that combines task management, scheduling, learning, and surveys into a single mobile app. It competes most directly with Speakap in selling to enterprise deskless workforces in retail, hospitality, and logistics.
• Haiilo: Haiilo (formerly COYO) is an employee experience and intranet platform serving organizations globally with engagement, communication, and analytics tools. It overlaps with Speakap on the social intranet, engagement, and analytics capabilities.
• Zinc (acquired by Frontline): Zinc provides frontline team communication and task tools optimized for deskless workers, with a mobile-first design and emphasis on reaching corporate-deskless employees. It directly overlaps with Speakap's internal chat and engagement modules.

Broad incumbents

• Microsoft Viva: Microsoft Viva is a broad employee experience platform bundled with Microsoft 365, including Connections, Engage, Learning, and Glint for engagement. As a deeply integrated incumbent, it competes with Speakap in enterprise EX/intranet evaluations, often on bundle economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/speakap

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speakap