YOOBIC
YOOBIC provides an AI-powered, mobile-first retail store operations platform unifying task management, communications, and learning for frontline workforces, serving 350+ enterprise brands across retail, grocery, fashion, pharmacy, and hospitality.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What YOOBIC does
YOOBIC is a private SaaS company founded in 2013 and headquartered in New York City with a regional presence in London and operations in France through acquired subsidiaries. The company provides an AI-powered retail store operations platform that unifies three core modules — task management, communications, and learning — into a mobile-first solution for frontline (deskless) workforces. Its target market is multi-location enterprise retailers and hospitality operators, with a customer base spanning 350+ enterprise brands across retail, grocery, convenience, fashion & luxury, pharmacy, restaurants & QSR, and gym & fitness verticals. Named customers include Michaels, H&M, Boots, Morrisons, Pret A Manger, Lacoste, GameStop, Shoprite (3,400+ stores), Pilot Company (800+ travel centers), LIDL, and Longchamp.
The platform's technology architecture is modular, with an AI layer (YOOBIC Core, Retail Assistant, Store Manager Copilot, and forthcoming AI Teammates) layered on top of the core execution modules. YOOBIC offers 200+ pre-built integrations with enterprise systems (POS, ERP, CRM, HRIS, LMS, BI tools) plus a documented public REST API, creating deep interoperability with customer tech stacks. The company has pursued an active inorganic strategy, acquiring Heystan (2022, hospitality training), SimpliField (2025, French retail operations), and Humanitics (2025, AI retail analytics) to broaden its vertical reach and AI capabilities, launching the Store Manager Copilot in November 2025 alongside a corporate rebrand.
YOOBIC operates a sales-led enterprise GTM motion with direct field sales targeting large multi-location retailers, supported by quote-based custom pricing (annual subscriptions), a "Book a Demo" conversion model, and a content-and-events marketing presence at NRF and Retail Technology Show. The company is led by co-founder and CEO Fabrice Haiat and has raised approximately $80.3M in disclosed venture funding, with a $50M Series C led by Highland Europe in July 2021 as its most recent disclosed round. Revenue figures are not publicly disclosed.
YOOBIC firmographics
Firmographics- Name
- YOOBIC
- Legal name
- YOOBIC Inc.
- Website
- https://yoobic.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- YOOBIC provides an AI-powered, mobile-first retail store operations platform unifying task management, communications, and learning for frontline workforces, serving 350+ enterprise brands across retail, grocery, fashion, pharmacy, and hospitality.
- Ownership category
- akta.pro rank
YOOBIC industry classification
Industry- Product category
- Retail Operations Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)
- akta.pro secondary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where YOOBIC is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
YOOBIC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: AI-powered retail operations platform delivered as subscription service, unified task management, communications, and learning solutions
- Enterprise Licensing: Enterprise licensing model for large multi-location retailers with deployment across store networks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing with customized quotes based on deployment scope |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
YOOBIC product offering
Product offeringCore offering
YOOBIC provides an AI-powered, mobile-first retail operations platform that unifies task management, team communications, and frontline learning for multi-location retailers. The platform gives headquarters real-time visibility into store execution while equipping frontline teams with AI assistants (Store Manager Copilot, Retail Assistant, AI Teammates) and 200+ system integrations to drive consistent store performance and compliance.
Product overview
YOOBIC is an AI-powered retail store operations platform that provides a unified, modular architecture combining task management, communications, and learning modules, enhanced by AI-powered performance tools. The core platform includes Task Management (task creation, assignment, and tracking), Communications (team messaging and updates), and Learning (mobile-first training and onboarding). The AI layer adds Store Manager Copilot (AI assistant providing actionable recommendations), Retail Assistant (instant Q&A for floor teams), and AI Teammates (automated task agents). YOOBIC serves multiple retail verticals including general retail, grocery, convenience stores, fashion & luxury, pharmacy, restaurants & QSR, and gyms & fitness. The platform integrates with 200+ tools including POS systems, ERP, CRM, HRIS, and BI tools via a public REST API.
Differentiator
Problem solved
Functional benefit
Products and services
- YOOBIC Platform AI-powered retail operations platform that unifies task management, communications, and learning, giving HQ real-time visibility and frontline teams the tools to execute consistently across store networks.
- YOOBIC Store Manager Copilot AI-powered performance tool that analyzes store data and delivers prioritized, actionable recommendations every week, acting as a personal performance coach for store managers across retail operations.
- AI-Powered Performance Suite Suite of AI tools including YOOBIC Core, Retail Assistant, Store Manager Copilot, and AI Teammates that drive productivity and enhance experiences for retail frontline teams.
- The Link Digital workplace platform for internal communications deployed across retail store networks to connect frontline teams with HQ, originally implemented by East of England Co-op across 220+ stores.
- Heystan Digital training platform serving hospitality and catering sectors, providing workforce learning content for restaurants and food service operators.
Quantifiable outcome
- 18% average increase in store sales
- +11 more outcomes
Companies that use YOOBIC
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles4 records
YOOBIC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability10 records
Feature6 records
YOOBIC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic acquisition, core and competitive.
- Humaniticsstrategic acquisitionYOOBIC acquired Humanitics, an AI retail analytics firm, to strengthen AI capabilities. This acquisition enhances YOOBIC's AI suite and supports the launch of YOOBIC Store Manager Copilot for retail store managers.
- SimpliFieldstrategic acquisitionYOOBIC acquired SimpliField, a French mobile platform for retail performance and operations. Acquisition aimed to strengthen YOOBIC's position as retail store operations provider by integrating SimpliField's technology and operational expertise.
- Heystanstrategic acquisitionYOOBIC acquired Heystan, a digital training platform serving hospitality and catering sectors. Heystan, based in Paris, had seen rapid growth since 2021 launch with expected ARR of $3M by 2024. Deal strengthens YOOBIC's QSR and hospitality market presence.
- OpenSesamecorePartnership providing access to 25,000 courses through YOOBIC X OpenSesame partnership. Enables integration of extensive course library into YOOBIC's learning platform for frontline training.
- AxonifycompetitiveListed alongside YOOBIC in retail execution software comparisons for 2026. Both platforms compete in frontline employee training and retail operations space.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
YOOBIC competitors and assessment
Company assessmentDirect peers
- Axonify: Axonify is a frontline workforce enablement platform combining microlearning, task execution, and communications for retail and frontline workers. It is directly comparable to YOOBIC across training, task management, and frontline communications, and is explicitly listed alongside YOOBIC in retail execution software comparisons.
- WorkJam: WorkJam is a digital workplace platform purpose-built for deskless and frontline workers, offering task management, communications, training, and scheduling. It directly competes with YOOBIC's task, communications, and learning modules across retail, hospitality, and QSR verticals.
- Zipline (retail execution): Zipline is a retail execution and communications platform that helps multi-location retailers align store teams with HQ priorities. It overlaps directly with YOOBIC's task management, store visits, and store-to-HQ communication use cases.
- Beekeeper: Beekeeper is a mobile-first frontline employee app for shift-based industries, offering messaging, task management, and onboarding. It targets the same deskless workforce segments as YOOBIC and competes for the same multi-location retail and hospitality customers.
- Reflexis (Zebra Technologies): Reflexis, now part of Zebra Technologies, provides retail workforce management, task execution, and store operations software used by major grocers and specialty retailers. It is a direct peer in store-level task execution, scheduling, and operational visibility.
Broad incumbents
- Microsoft (Viva / Teams): Microsoft Viva and Teams represent a broad incumbent employee experience and communications platform that increasingly targets frontline workers via integrations with task management and learning tools. YOOBIC already integrates deeply with Microsoft Teams and SharePoint, but Microsoft bundles frontline capabilities into its enterprise agreements.
- Salesforce (Commerce/Experience Cloud): Salesforce offers retail execution and employee experience capabilities through its Commerce Cloud and Slack-based frontline offerings. As a broad incumbent, Salesforce competes indirectly with YOOBIC for enterprise retail IT budgets while also being an integration partner.
- ServiceNow: ServiceNow is extending its workflow and employee experience platform into frontline worker use cases, providing enterprise-grade task, request, and HR service delivery. While not retail-specialized, ServiceNow competes at the platform level for enterprise digital workplace budgets.
Emerging players
- Glint (Microsoft) / CultureAmp / Workday Peakon: Workday's employee experience and engagement offerings (including Peakon and Glint) compete with YOOBIC's culture, community, and engagement use cases for multi-location retailers. While broader HR/people analytics platforms, they increasingly target the same frontline employee engagement buyer.
- Looom / Inkling / Opus Training: Frontline learning and content authoring platforms (e.g., Inkling, Opus, Heystan-like point solutions) compete with YOOBIC's learning module. While narrower in scope, these emerging players address specific retail training pain points and could be acquired by either YOOBIC or its competitors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
YOOBIC social profiles
Digital presenceYOOBIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
YOOBIC leadership team
Management profileNumber of profiles
Profiles9 records
YOOBIC subsidiaries and ownership
Company hierarchySubsidiaries3 records
YOOBIC funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YOOBIC M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YOOBIC
What does YOOBIC do?
YOOBIC provides an AI-powered, mobile-first retail operations platform that unifies task management, team communications, and frontline learning for multi-location retailers. The platform gives headquarters real-time visibility into store execution while equipping frontline teams with AI assistants (Store Manager Copilot, Retail Assistant, AI Teammates) and 200+ system integrations to drive consistent store performance and compliance.
Is YOOBIC a public or private company?
YOOBIC is a private company. It is classified as venture growth investor backed and is currently operating.
When was YOOBIC founded?
YOOBIC was founded in 2013. It employs 101 to 250 people.
Where is YOOBIC based?
YOOBIC is headquartered in London, United Kingdom, in the Europe region.
How does YOOBIC make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are enterprise Licensing.
Who are YOOBIC's main competitors?
Direct peers on record are Axonify, WorkJam, Zipline (retail execution), Beekeeper and Reflexis (Zebra Technologies). Broad incumbents are Microsoft (Viva / Teams), Salesforce (Commerce/Experience Cloud) and ServiceNow. Emerging players are Glint (Microsoft) / CultureAmp / Workday Peakon and Looom / Inkling / Opus Training.
Does YOOBIC have an API?
Yes. YOOBIC's public, documented API automates data transfers between YOOBIC and third-party platforms. The API works with REST API standards, runs over HTTP protocol using JSON format (CRUD functions). Enables integration with POS systems, ERP systems, CRM, cloud services, BI tools, HRIS, LMS, and custom third-party platforms.
What industry is YOOBIC in?
YOOBIC's product category is Retail Operations Software. Its primary akta.pro industry code is BPAEAIAB, End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet), with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 51821 and its SIC code is 8741.