Binamik Technology

What Binamik Technology does

Binamik Tecnologia Limitada is a Florianópolis-based, privately held Brazilian SaaS company founded in 2017 that builds a cloud-based modular tourism management platform for tourist attractions, receptive operators, travel agencies, transportation providers, events, and government destinations in Brazil. The platform consolidates 11 integrated modules — ORB (Central Reservation System), Broker de Atividades, E-commerce (Xpert), RMS Light dashboard, PAY (split payments), MOOV (transport and boarding), ALLY (tourist app), PDV, POS terminal, TOTEM self-service kiosks, and Photos — onto a shared inventory and transactional backbone that synchronizes availability across online, counter, partner, and OTA channels in real time to prevent overbooking.

Underlying the platform is a RESTful API with webhooks, a sandbox environment, and direct real-time integrations with global OTAs (GetYourGuide, TripAdvisor, Civitatis, Decolar); the system supports Pix and card payments, automatic split payouts, QR-code check-in, and digital voucher workflows. AI capability is limited to the Photos module, which uses computer vision and facial recognition to organize and monetize experience media.

Binamik monetizes through modular software subscriptions (recurring SaaS), transaction and commission fees on partner and OTA sales, and implementation services; pricing is custom-quoted per operation. Go-to-market combines enterprise field sales (WhatsApp and email-driven demos), inside sales, and channel partners including affiliates, resellers, and the official Embratur LIVE territorial OTA program in partnership with SEBRAE. The company reports presence in 10+ Brazilian states, over R$ 1 billion in cumulative transactions processed, and named customers including Vans do Corcovado (1M+ tickets), Bonitour, Náutica Turvo, and Bonito Travel.

Name

Binamik Technology

Legal name

Binamik Tecnologia Limitada

Website

https://binamik.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Binamik Technology is a Brazilian SaaS company that provides a modular cloud platform for tourism operators, attractions, agencies, and destinations to manage reservations, multichannel distribution, payments, check-in, and operations across Brazil.

Ownership category

akta.pro rank

Product category

Tourism Management Software

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHALAMAA

Online Booking & Reservation Platforms (B2B/B2C)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

SECONDARYTHALADAG

Tour/Activities/Attractions Reservation Systems

Travel & Hospitality/Travel Technology & Distribution Services/Central Reservation Systems (CRS) & Booking Engines

SECONDARYTHALAJAI

Multi-Modal Aggregators & Trip Planning APIs (Door-to-Door)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Connectivity, APIs & Aggregators (Content, Inventory, Interlining)

Keywords

• Tourism management software
• Central reservation system
• Activity distribution broker
• Tourism e-commerce platform
• Booking and ticketing system

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (Plataforma Modular): Modular platform with multiple integrated modules (CRS, Broker, E-commerce, Pay, Moov, App do Turista, PDV, POS, Totens, Photos) licensed on a subscription basis for tourism operators, attractions, and agencies.
2. Transaction Fees (Comissionamento): Commission-based revenue from partner sales, affiliate referrals, and OTA marketplace distribution with automated commission calculation and split payments.
3. Implementation and Support Services: Implementation-oriented onboarding with guided setup, training, and ongoing support services.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Binamik is a modular cloud-based tourism management platform for attractions, receptive operators, agencies, transportation companies, and destination governments. It combines a Central Reservation System, activity distribution broker, e-commerce, automated split payments, transport/boarding management, and tourist apps to centralize reservations, multi-channel sales, and daily operations.

Product overview

Binamik is a modular platform for tourism experience management combining CRS, Activity Broker, E-commerce, Automatic Payments, Light RMS, and tourist apps. The platform consists of 11 integrated modules: ORB (CRS for reservations and inventory management), Broker de Atividades (multi-channel distribution), E-COMMERCE/Xpert (complete e-commerce), Dashboard/RMS Light (business intelligence), PAY (smart payments with automatic split), MOOV (transport and boarding management), ALLY (tourist app), PDV (point of sale), POS (catalog card machine), TOTEM (self-service kiosks), and Photos (AI-powered photo/video sales). These modules work together to centralize reservations, distribution, sales, payments, and tourist journey management.

Differentiator

Problem solved

Functional benefit

Brands

• ORB: CRS (Central Reservation System) module for managing availability, capacity, tariffs, rules and schedules, connecting attractions, receptives, agencies and destinations.
• PAY
• MOOV
• ALLY
• Photos

Products and services

• ORB (CRS - Sistema de Reservas) Central Reservation System that centralizes inventory, tariffs, rules, and schedules, connecting attractions, receptive operators, agencies, and destinations. Manages availability, capacity, channel-specific rules, unified real-time stock, and multi-vendor connections.
• Broker de Atividades Multi-channel distribution broker enabling destinations and companies to distribute their products to partners, marketplaces, OTAs, and agencies. Features connected catalog, API integrations, commission and transfer rules, and real-time distribution.
• E-COMMERCE (Xpert) Complete e-commerce platform for agencies and destinations with multi-language support and optimized checkout. Includes booking engine, personalized storefront, and installable widgets.
• Dashboard Inteligente (RMS Light) Business intelligence dashboard providing strategic data for destination, attraction, or operation decisions. Includes occupancy and flow monitoring, channel performance indicators, and sales metrics.
• PAY (Pagamentos Inteligentes) Integrated financial system with automatic transfers and complete reconciliation. Features automatic commission disbursements, payment reconciliation, installment support, and financial transparency.
• MOOV (Gestão de Transporte) Tourism mobility management integrated with CRS. Includes driver app, route management, QR Code check-in, and real-time monitoring for fleet operations.
• ALLY (App do Turista) Tourist journey app providing vouchers, itineraries, and direct communication. Includes notifications and destination content for a complete tourist experience.
• PDV (Ponto de Venda) Point-of-sale system for fast integrated counter service. Features quick sales with real-time availability, POS terminal integration, voucher and ticket issuance, and reduced queues during high season.
• POS (Maquininha com Catálogo) POS terminal with digital experience catalog for selling experiences directly on the card machine. Features experience menu, integrated credit/debit/Pix payment, instant voucher issuance, and synchronized inventory.
• TOTEM (Totens de Autoatendimento) Self-service kiosks for selling tickets and experiences without queues. Features autonomous purchase by visitors, integrated card and Pix payment, reduced counter queues, and 24-hour operation in strategic locations.
• Binamik Photos AI-powered photo and video sales and delivery system for tourism experiences. Recognition organizes media by tour, date, group, and time. Supports sale of packages or individual files with integrated Pix and card payment and secure digital delivery.
• API de Integrações RESTful API enabling integration with sales, reservations, inventory, and financial systems. Features real-time synchronization with webhook triggers, documentation with code examples, sandbox environment for testing, and dedicated technical support for connecting e-commerce stores and third-party tourism software.

Quantifiable outcome

• Bonitour achieved 50% growth in sales with automated operations
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• EmbraturcoreStrategic or Co-development PartnerOfficial partner of Embratur (Brazilian Tourism Institute) in the LIVE program (OTAs Territoriais). Binamik supports the development of territorial OTAs connecting operators, destinations, and governments in unified sales channels across multiple Brazilian states.
• SEBRAEcoreStrategic or Co-development PartnerPartnership and collaboration with SEBRAE (Brazilian Support Service for Micro and Small Enterprises) in digital transformation initiatives for tourism businesses across Brazil.
• GetYourGuideflagshipChannel Partner/ Reseller/ DistributorMajor global OTA marketplace integration for experiences. Binamik synchronizes real-time inventory and distributes experiences to GetYourGuide's global customer base.
• TripAdvisorflagshipChannel Partner/ Reseller/ DistributorMajor global OTA marketplace integration for experiences. Real-time inventory synchronization and booking distribution to TripAdvisor's millions of users worldwide.
• CivitatisflagshipChannel Partner/ Reseller/ DistributorGlobal OTA marketplace for activities and experiences. Integration enables Binamik customers to distribute their tourism products to Civitatis international audience.
• DecolarflagshipChannel Partner/ Reseller/ DistributorLeading Latin American OTA marketplace for travel. Integration allows Binamik operators to reach Decolar's extensive Latin American customer base.
• ACATEminorOthersAssociação Catarinense de Tecnologia - Santa Catarina Technology Association. Binamik is an associated member of the regional technology ecosystem.
• SINDEPATminorOthersSistema Integrado de Parques & Atrações Turísticas - Integrated System of Parks & Tourist Attractions. Binamik is an associated member supporting tourism attractions and parks ecosystem.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Peek: Online booking platform and software for tours, activities, and attractions in North America. Matches Binamik's combination of merchant software plus consumer marketplace distribution.
• TourCMS: Tour operator booking system and channel manager software. Comparable mid-market B2B platform focused on tour/activity inventory distribution and reservations.
• Bokun (TrekkSoft): Booking, distribution, and payment software for tour operators and DMCs globally. Closest analogue to Binamik's ORB CRS plus Broker channel-manager and split-payment model.
• Regiondo: Online booking and ticket sales software for tour operators and attractions, headquartered in Germany and serving Europe. Directly comparable B2B booking/reservation platform functionality.
• FareHarbor: Global booking and management software for tours, activities, and attractions. Most direct functional comparison: serves the same operator/attraction customer base with a comparable CRS/distribution/checkout stack.
• Checkfront (Bookinglayer): Booking management software for tours, attractions, and rentals. Directly comparable SaaS offering to Binamik's ORB, Broker and POS/PON modules for experience operators.
• Rezdy: Booking software and channel manager for tour operators and activity providers. Competes in the same vertical SaaS niche with similar multi-channel distribution functionality.

Broad incumbents

• Viator (Tripadvisor Experiences): Largest global OTA for tours and activities. Overlaps with Binamik on the distribution side and currently also serves as a channel partner via the Broker integration.
• GetYourGuide: Global OTA marketplace for tours and activities and a strategic channel partner of Binamik. Comparable distribution/aggregation layer but at much larger scale and broader geographic reach.
• Civitatis: Spanish/Portuguese-speaking OTA marketplace for tours and activities, strong in Latin America. Comparable aggregation model to Binamik's broker; also listed as a channel partner via integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binamik Technology