Autovia

What Autovia does

Autovia S.r.l. a socio unico is a privately held Italian car and van rental company headquartered in Trento, founded in 1999 and operating 65 locations across Italy plus 12 international branches, with a fleet of over 8,000 vehicles. The company sells two core products: short-term daily/weekly rental (noleggio breve termine) for individual consumers and businesses, and long-term subscription-style leasing (noleggio lungo termine) for private users, professionals, and corporate fleets. The technology layer consists of a proprietary booking and fleet-management platform with an online web check-in system that allows customers to pre-register driver data and bypass counter queues, supplemented by a physical KEY BOX self-service key collection service for after-hours pickup. Ancillary revenue comes from protection plans, additional-driver fees (EUR 9/day), cross-border and one-way surcharges (EUR 73.20 domestic, EUR 305 to Sicily/Sardinia), and after-hours pickup fees (EUR 61).

The business operates a dual go-to-market: direct-to-consumer through the autovia.it website, call center, email, and a Booking.com channel partnership, alongside enterprise sales targeting Italian companies and VAT-registered professionals through a dedicated corporate portal with reserved pricing. Distribution is concentrated at major Italian airports (Fiumicino, Malpensa, Linate, Venice, Naples, Catania, Palermo, etc.), central train stations (Roma Termini, Milano Centrale, Firenze SMN), and select city centers, with international locations in the US (Miami, Tampa, Fort Lauderdale, Orlando), Turkey, Albania, and across Europe. Recent strategic activity includes the 2023 entry into Florida, three new Italian branches in 2024, and participation in WTM London 2024. The company holds ISO 9001 certification and has received consecutive Booking.com Excellent Service Quality awards in 2023 and 2024. It markets an affiliated van-rental sub-brand, Furgovia.

Name

Autovia

Legal name

Autovia S.r.l. a socio unico

Website

https://autovia.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Autovia is a privately held Italian car and van rental company founded in 1999, operating 65 domestic and 12 international branches with a fleet of over 8,000 vehicles. It serves individual consumers, businesses, and professionals with short-term daily rentals and long-term subscription leasing across Italy, Europe, and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Short-term Vehicle Rental: Daily and weekly rental of cars and vans for individual and business customers. Revenue generated through daily/weekly rental rates plus additional services (insurance, extra driver fees, fuel options, cross-border fees, after-hours pickup).
2. Long-term Vehicle Leasing: Vehicle leasing services for individuals, businesses, and professionals, providing freedom from ownership obligations while offering organizational practicality, economic convenience, and driving comfort.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Autovia is an Italian car and van rental company operating since 1999 with a network of approximately 65 Italian locations and 12 international branches, managing a fleet of more than 8,000 vehicles. Its core offerings are short-term (daily/weekly) car rental and long-term subscription-based vehicle rental, complemented by van rental through the Furgovia sub-brand and dedicated corporate fleet services for businesses and VAT-registered professionals.

Product overview

Autovia is an Italian car rental company operating since 1999 with a network of approximately 65 locations across Italy and 12 international branches, managing a fleet of over 8,000 vehicles. The company offers two core rental services: short-term car rental for daily/weekly use and long-term subscription-based rental for individuals and businesses. Additional offerings include van rental through the affiliated Furgovia brand, a web check-in system to streamline vehicle pickup, KEY BOX self-service key collection, and dedicated business fleet services. The product portfolio is complemented by protection plans, additional driver options, and cross-border rental capabilities across European countries and select international destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Furgovia: Van rental service brand operating under Autovia

Products and services

• Short-Term Car Rental (Noleggio Breve Termine) Daily and weekly car rental service for individuals and businesses, with pickup and drop-off at airport, train station, and city center locations across Italy and at international branches.
• Long-Term Car Rental (Noleggio Lungo Termine) Subscription-based vehicle rental service for extended periods, targeting private individuals, businesses, and self-employed professionals, freeing customers from ownership obligations such as maintenance and registration while providing organizational practicality and economic convenience.
• Van Rental (Furgovia)

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Booking.comcoreChannel Partner/ Reseller/ DistributorAutovia distributes its rental services through the Booking.com platform, which recommends Autovia to travelers booking flights and accommodations. This partnership provides visibility to international tourists and travelers planning trips to Italy.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Maggiore: Italian car rental company operating since 1947 with nationwide airport and city branches, offering short and long-term rentals for cars and commercial vehicles. Directly comparable as a domestic Italian incumbent competing head-to-head on airport concessions, fleet, and B2B contracts.
• Sicily by Car: Italian car rental operator with strong southern Italy and airport presence, offering short and long-term vehicle rental. Comparable to Autovia in geographic focus on Italian leisure/tourism rentals and similar fleet scale.
• Drivalia: Italian car rental and mobility company (CA Auto Bank-owned) offering short-term rental, long-term subscription, and used car sales. Highly comparable given overlapping short/long-term rental offering, Italian HQ, and corporate mobility focus.
• Locauto Rent: Italy-based car rental company with airport and city locations offering short and long-term vehicle rentals. Competes directly with Autovia in the Italian leisure and corporate rental segments.

Broad incumbents

• Hertz Global Holdings: One of the largest global car rental companies operating at major airports worldwide including Italian locations. Competes with Autovia at airports like Rome Fiumicino and Milan Malpensa but on a vastly larger fleet and global scale.
• Avis Budget Group: Global car rental giant operating Avis and Budget brands at Italian airports and cities. Comparable as a broad incumbent with overlapping short-term and long-term rental services targeting both leisure and business customers.
• Sixt SE: European-headquartered global car rental and leasing company with strong presence in Italy. Comparable in offering premium short-term rentals and corporate long-term leasing, though Sixt operates at a much larger international scale.
• Europcar Mobility Group: Major European car rental operator (now owned by Volkswagen/Aldocar) with extensive Italian airport and city locations. Comparable short-term and subscription-based long-term rental offerings across the same Italian geography.
• Enterprise Rent-A-Car: Largest North American car rental company that also operates in Italy and Europe. Direct competitor at Autovia's new US Florida locations and increasingly in the Italian market.

Emerging players

• Leasys: Stellantis-owned Italian long-term rental and subscription company (LeasysGO, LeasysPro). Comparable in offering subscription-based car rental to private and business customers in Italy with growing digital platform focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/autoviacar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autovia