Novaway
Novaway is a Lyon-based French digital agency that designs custom web platforms, mobile applications, and SaaS solutions primarily for social housing operators, leisure and cultural venues, and B2B enterprises. Its flagship product, MyWay Habitat, is a pre-built tenant extranet for social landlords.
- Company typePrivate
- Founded2010
- HeadquartersVilleurbanne, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Novaway does
Novaway is a Lyon-based French digital agency founded in 2010 that designs and develops custom web platforms, mobile applications, and SaaS solutions, primarily on an open-source technology stack centered on the Symfony PHP framework (with Sensio Labs certified developers), Progressive Web App (PWA) architecture, ElasticSearch-powered search engines, and REST API integrations with client-side systems (custom ERPs, Lemonway payment wallets, We Recruit ATS, SSO). The company operates as a hybrid services-and-product business: project-based custom development engagements form the core revenue stream, complemented by a recently introduced recurring SaaS revenue line from MyWay Habitat — a pre-built, configurable tenant extranet for social landlords (bailleurs sociaux) built on 16 years of accumulated domain expertise.
Its customer base is diversified across four primary verticals: social housing operators (Est Métropole Habitat, Action Logement, OPAC Saône et Loire), leisure and cultural venues (Le PAL with 700,000 annual visitors, Annecy Festival, Parc Spirou), B2B enterprises (Ohmygift for Groupe Interflora, Multiburo, ADREA Mutuelle, Groupe LIP, Point S, St Michel), and healthcare (Hop&Val/Evocare). Customers range from large enterprises to SMEs, startups, and NGOs. The company executes a sales-led, content-driven go-to-market using blog articles, gated white papers, case studies, conference participation (notably SNELAC partner since 2024, Blend Web Mix), and direct project inquiry forms; pricing is quote-based and not publicly disclosed.
Since November 2021 Novaway has operated as part of La Phratrie, a diversified French group of approximately 250 collaborators across six cities, while remaining a legally distinct small SAS with €13,500 in registered capital. The company does not publicly disclose revenue, headcount within its band of 11-50 employees, customer concentration metrics, or ownership structure beyond the La Phratrie affiliation, materially limiting visibility into scale and growth rate.
Novaway firmographics
Firmographics- Name
- Novaway
- Legal name
- Novaway
- Website
- https://novaway.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novaway is a Lyon-based French digital agency that designs custom web platforms, mobile applications, and SaaS solutions primarily for social housing operators, leisure and cultural venues, and B2B enterprises. Its flagship product, MyWay Habitat, is a pre-built tenant extranet for social landlords.
- Ownership category
- akta.pro rank
Novaway industry classification
Industry- Product category
- Custom Software Development
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)
Keywords
Where Novaway is headquartered
LocationHeadquarters
- HQ city
- Villeurbanne
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Novaway business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Development Services: Project-based custom web and mobile application development, platform creation, and software as a service solutions tailored to client specifications
- MyWay Habitat Product: Pre-built tenant extranet product for social landlords (bailleurs), representing a modulable, modern SaaS solution
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Novaway product offering
Product offeringCore offering
Novaway is a Lyon-based French digital agency that designs, develops, and maintains custom web platforms, mobile applications, Progressive Web Apps, and SaaS solutions for enterprise and public-sector clients. It operates MyWay Habitat, a packaged extranet/digital workspace product targeted specifically at French social housing landlords (bailleurs sociaux). The firm combines bespoke co-creation projects with a recurring-license product line for its social-housing customer base.
Product overview
Novaway is a digital transformation agency offering custom web platforms, mobile applications, SaaS software, e-commerce platforms, and extranet/intranet solutions. Their primary branded product is MyWay Habitat, a configurable tenant extranet for social landlords. They also maintain a PWA Show Case as a reference resource. Beyond branded offerings, they deliver bespoke digital solutions across web development, UX/UI design, mobile apps, and digital strategy through project-based engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- MyWay Habitat Packaged, brandable extranet/digital workspace software for French social housing organizations, providing tenant-facing portals, request management, and collaborative back-office functions hosted and maintained by Novaway.
- Custom Web Platform Development Bespoke design, build, and maintenance of web platforms tailored to client business processes, primarily serving enterprise and mid-market clients in social housing, cultural/leisure, healthcare, and B2B sectors.
- Mobile Application Development Custom native or cross-platform mobile application development for enterprise clients, delivered as a standalone project or in conjunction with Novaway-built web platforms.
- Progressive Web App (PWA) Development Design and engineering of Progressive Web App experiences for clients needing installable, mobile-first, offline-capable applications without the cost of full native mobile development.
- SaaS Platform Development End-to-end design, build, and operation of multi-tenant SaaS platforms for enterprise clients, including architectural decisions, hosting, and ongoing product evolution.
Quantifiable outcome
- Est Métropole Habitat reduced from 4 tools to 1 unified communication hub
- +1 more outcomes
Companies that use Novaway
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Novaway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Novaway partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SNELAC (Syndicat National des Espaces de Loisirs, d'Attractions et Culturels)coreOfficial partner since 2024 of the National Syndicate of Leisure, Attractions and Cultural Spaces. Novaway participates as exhibitor at annual Rencontres du SNELAC industry event.
- CyberCitéminorSEO agency collaboration for Le PAL project, working together on digital strategy and optimization.
- Metropolitan InfluenceminorWeb design and UX partner for the French Tex platform, working in coherence with the graphic charter created by agency TBWA.
- MediaveilleminorSEO (natural referencing) strategy partner for the French Tex platform development.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Novaway competitors and assessment
Company assessmentDirect peers
- Smile (Open Source): Smile is a major French open-source digital agency and one of the largest Symfony/PHP contributors in Europe. It competes directly with Novaway for open-source web platform, e-commerce and CMS projects for mid-market and enterprise French clients.
- TheCodingMachine: TheCodingMachine is a French web and mobile development agency specializing in Symfony/PHP and modern web stacks, with comparable size and target customer base. Direct overlap with Novaway on technology stack and project-based services.
- Kaliop: Kaliop is a French digital agency focused on open-source CMS, e-commerce and custom web platforms. It competes with Novaway for similar French enterprise and public-sector CMS/platform work using open-source technologies.
- Atecna: Atecna is a French digital services company delivering web platforms, mobile apps and digital transformation projects to mid-market and enterprise clients. Comparable in scope of services and customer profile to Novaway.
- Niji: Niji is a French digital transformation and software engineering firm with offices across France, serving large enterprise and public-sector clients with custom web and mobile platforms. Comparable delivery model and customer mix to Novaway.
- Arolla: Arolla is a French software craftsmanship consultancy offering custom web and mobile development, with strong Symfony/PHP expertise. Similar sized French digital agency with comparable target client profile.
- Aliantiz: Aliantiz is a French digital agency specialized in PWA, web and mobile development for enterprise clients. Overlaps with Novaway on PWA capabilities and custom development services for similar verticals.
- OpenStudio: OpenStudio is a French digital agency specialized in Symfony and open-source web development, similar in size and technology positioning to Novaway. Competes directly for Symfony-based projects for French mid-market and enterprise clients.
Broad incumbents
- Capgemini Engineering: Capgemini is a global IT services giant with a large French presence offering custom application development, cloud, and digital transformation. Represents the scaled incumbent that competes for the larger end of Novaway's addressable RFPs.
- Sopra Steria: Sopra Steria is a major European IT services firm with strong French public-sector and enterprise presence, providing custom software development and digital transformation. Competes with Novaway on larger French enterprise and public-sector engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Novaway social profiles
Digital presenceNovaway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novaway leadership team
Management profileNumber of profiles
Profiles4 records
Novaway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novaway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novaway
What does Novaway do?
Novaway is a Lyon-based French digital agency that designs, develops, and maintains custom web platforms, mobile applications, Progressive Web Apps, and SaaS solutions for enterprise and public-sector clients. It operates MyWay Habitat, a packaged extranet/digital workspace product targeted specifically at French social housing landlords (bailleurs sociaux). The firm combines bespoke co-creation projects with a recurring-license product line for its social-housing customer base.
Is Novaway a public or private company?
Novaway is a private company. It is classified as corporate owned and is currently operating.
When was Novaway founded?
Novaway was founded in 2010. It employs 11 to 50 people.
Where is Novaway based?
Novaway is headquartered in Villeurbanne, France, in the Europe region.
How does Novaway make money?
Two revenue lines are on record. Custom Development Services are the primary driver. The others are myWay Habitat Product.
Who are Novaway's main competitors?
Direct peers on record are Smile (Open Source), TheCodingMachine, Kaliop, Atecna, Niji, Arolla, Aliantiz and OpenStudio. Broad incumbents are Capgemini Engineering and Sopra Steria.
Does Novaway have an API?
No public API is recorded for Novaway.
What industry is Novaway in?
Novaway's product category is Custom Software Development. Its primary akta.pro industry code is BPAEACAD, Cloud-Native Development (Containers, Kubernetes, Microservices). Its NAICS code is 54151 and its SIC code is 7373.