What Mediaveille does

Mediaveille is a France-based digital strategy agency founded in 1999, headquartered in Saint-Grégoire near Rennes, with 200+ collaborators across 8 regional offices (Rennes, Paris, Nantes, Strasbourg, Lyon, Lille, Tours, Bordeaux). The firm sits within the broader MV Group structure, alongside sister agency Yumens and other entities (GBM, Avanci, Euroleads, Tribu, Yes Indeed, Weaver). Mediaveille positions itself as a long-standing advisor in digital acquisition and conversion, serving French enterprise and mid-market clients across e-commerce, real estate, habitat, tourism, retail/franchise, and B2B verticals. Named enterprise clients include Quartus, Art et Fenêtres, Famille Mary, Fransat, Mondial Piscine, and Nemea Groupe, with multi-year engagements documented (Nemea Groupe since 2013).

The agency's core offering is a full-stack digital marketing services portfolio: SEO, SEA (paid search), social ads, social media management, programmatic display and video, web analytics and CRO, UX/UI/web design, content production, GEO (Generative Engine Optimization), strategic monitoring (Veille), marketing automation, digital accessibility, and a professional training program (80+ courses). It has productized Boostlead, a proprietary lead generation and performance optimization tool, and holds certified partnerships with Google (Premier Partner), Meta (Business Partner), Microsoft Advertising, Criteo, Amazon Advertising, and Kameleoon. The agency won 5 Prix d'Excellence at Cas d'Or Search Marketing 2024, including the Prix Spécial du Jury.

The business model is professional services revenue, quote-based and tailored to client scope, delivered through multi-year enterprise engagements with dedicated account teams. Distribution is entirely domestic (France) via a field sales motion emphasizing face-to-face, proximity-based consulting. Pricing is not publicly disclosed. Leadership disclosed is Olivier Meril as President. The agency is private, with no disclosed funding rounds or external capital, and operates with a self-funded, mature cost base.

Name

Mediaveille

Legal name

Mediaveille

Website

https://mediaveille.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Mediaveille is a 25-year-old French digital strategy agency with 200+ staff and 8 regional offices, providing SEO, SEA, social ads, display, CRO, UX, content, GEO, and marketing automation services to enterprise clients across e-commerce, real estate, tourism, retail, and B2B verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Creative Concepting & Campaign Development (BPAFAEAD), Social Media & Community Management (BPAFAAAE), Media Relations & Press Office Services (MPAAADAI)

Keywords

• Digital marketing services
• Search engine optimization
• Marketing automation
• Web analytics services
• Conversion rate optimization

Headquarters

HQ city

Saint-grégoire

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue generated through strategic digital consulting, web analytics, SEO, SEA, display advertising, social media management, content creation, UX/UI design, and marketing automation services. Pricing is quote-based tailored to client needs and scope of engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Mediaveille is a French digital strategy agency operating for nearly two decades, providing end-to-end webmarketing services including SEO, SEA, social media advertising, display advertising, web analytics, conversion rate optimization (CRO), UX/UI design, content production, and marketing automation. The agency combines proprietary tooling (such as the Boostlead lead-generation platform) with consulting, training, and sector-specific expertise to serve enterprise clients across e-commerce, real estate, habitat, tourism, retail franchise, and B2B verticals.

Product overview

Yumens is a comprehensive digital marketing agency offering a multi-service platform approach with over 200 specialists covering the full spectrum of webmarketing disciplines. The company operates as a unified service offering organized around core expertise areas including SEO, SEA, Social Ads, Display, Analytics/Conversion, UX Design, Content, GEO (Generative Engine Optimization), Marketing Automation, and Training. The portfolio is structured around client objectives (strategy building, audience development, lead generation, conversion acceleration, website design) and sector specializations (E-commerce, Real Estate, Habitat, Tourism, Franchise/Retail, B2B). With 8 regional agencies across France, the agency provides integrated digital acquisition and conversion services to accelerate client business growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Search Engine Optimization service that improves organic visibility, rankings, and qualified traffic for business websites across sectors such as e-commerce and real estate.
• Search Engine Advertising (SEA) Paid search advertising service that manages Google Ads and comparable paid search campaigns to drive qualified traffic and conversions for business clients.
• Social Media Advertising (Social Ads) Paid social media advertising service that plans, executes, and optimizes campaigns across social platforms to support brand awareness, lead generation, and conversion goals.
• Display Advertising Display and programmatic banner advertising service that delivers targeted ad placements across the open web to support brand and performance objectives.
• Web Analytics & Conversion Rate Optimization (CRO) Web analytics and conversion rate optimization service that measures user behavior, runs A/B and personalization tests (e.g., via Kameleoon), and converts insights into site performance improvements.
• UX/UI Design User experience and user interface design service that improves the usability, design, and conversion paths of client websites and applications.
• Content Production Content marketing and editorial production service that creates written, visual, and SEO-optimized content to support inbound marketing and brand storytelling.
• Marketing Automation Marketing automation service that designs, implements, and operates automated multi-channel marketing workflows (email, lead nurturing, scoring) to improve conversion and lifetime value.
• Digital Marketing Training Training programs that upskill client teams across SEO, SEA, social ads, analytics, and other digital marketing disciplines.
• Boostlead Lead-Generation Platform Proprietary lead-generation platform designed to support B2B client acquisition through automated demand generation and qualification workflows.

Quantifiable outcome

• +120% leads with -50% costs
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationPremier Partner status for Google advertising platforms. Yumens maintains certified partnership for SEO, SEM, and digital advertising capabilities.
• MetacoreTechnology or IntegrationMeta Business Partner providing social advertising and Facebook/Meta platform expertise.
• MicrosoftcoreTechnology or IntegrationTechnology partnership for Microsoft advertising solutions and platforms.
• QualiopiminorOthersCertifying body for professional training quality (referenced in footer as accessible certificate).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eskimoz: Paris-based digital agency specialized in SEO, SEA and data-driven acquisition, serving French mid-market and enterprise clients with a comparable multi-service offering.
• 1ère Position: French SEO-focused agency with adjacent SEA and content offerings, comparable in vertical specialization and mid-market enterprise focus to Mediaveille/Yumens.
• Keyade: French digital performance agency offering SEO, SEA, data, retail media and CRO services to enterprise clients across France — directly comparable in service mix and client profile.
• Ailleurs Studio: French digital agency providing SEO, SEA, social media and web design, comparable as a mid-sized multi-disciplinary French digital services competitor.
• Junto: French digital agency combining SEO, SEA, social and content strategy with a similar vertical-specialization model targeting B2B and e-commerce clients.

Broad incumbents

• Havas Media: Global media network under Havas offering media planning/buying, SEO and digital strategy — comparable as a larger full-service incumbent competing for the same enterprise French clients.
• iProspect: Global performance marketing agency within Dentsu, offering SEO, paid media, programmatic and CRO at scale — a broad incumbent competitor for enterprise mandates overlapping Mediaveille's stack.
• Artefact: Paris-headquartered data and digital marketing consultancy offering media, SEO, CRO and marketing technology services — overlaps with Mediaveille's data-driven value proposition.
• Publicis Groupe (Publicis Media / Performics): Global advertising group with significant French digital operations covering SEO, paid media, social, data and commerce — a broad incumbent competitor for large French enterprise accounts.

Emerging players

• Croud: UK-headquartered digital agency with global reach offering paid media, SEO, content and programmatic — comparable service model with growing presence in European markets.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mediaveille
• YouTubeyoutube.com/channel/yumens
• Facebookfacebook.com/yumens
• LinkedInlinkedin.com/company/yumens
• Instagraminstagram.com/yumens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaveille