Netmasons
Netmasons operates the Securetree platform, enabling restaurants, retailers, and experience merchants to sell and manage integrated digital and physical gift cards, loyalty programs, and tickets across devices, with 17+ POS integrations and ML-based fraud protection.
- Company typePrivate
- Founded1998
- HeadquartersAnderson, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Netmasons does
Netmasons is a privately held US software company founded in 1998 and headquartered in Anderson, United States, operating with an 11–50 employee team. The company provides the Securetree Gift Card & Stored Value Platform, an all-in-one commerce solution that enables merchants in the restaurant, retail, and experience verticals to sell and manage integrated digital and physical gift cards, loyalty programs, retail items, and experience tickets through their own websites. The platform delivers e-gift storefronts with scheduled-delivery capabilities, end-to-end physical card fulfillment, loyalty program administration, email marketing, and machine-learning-based fraud detection and prevention layered on transaction data.
The underlying technology is built around stored value management and integrates with 17+ point-of-sale systems, including tier-1 platforms such as NCR Aloha, Toast, Paytronix, Shift4, and SpotOn, allowing real-time synchronization of gift card balances and loyalty state across merchant systems. The company offers a dedicated 'Stored Value For Toast' module optimized for the Toast POS ecosystem, and publishes a 43% sales-lift claim for merchants adopting e-gift with scheduled delivery versus traditional cards only.
Netmasons operates a sales-led go-to-market motion targeting mid-market and enterprise merchants through direct website engagement with 'Book a Demo' and 'Get Started' CTAs, and distributes entirely through a single-country, direct sales channel. Pricing is not publicly disclosed. Revenue mechanics are not stated but are likely a mix of transaction-based fees and platform/service fees given the stored value and physical fulfillment components. No funding rounds, investors, parent company, or named customer logos are disclosed in the available data.
Netmasons firmographics
Firmographics- Name
- Netmasons
- Legal name
- Netmasons
- Website
- https://netmasons.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Netmasons operates the Securetree platform, enabling restaurants, retailers, and experience merchants to sell and manage integrated digital and physical gift cards, loyalty programs, and tickets across devices, with 17+ POS integrations and ML-based fraud protection.
- Ownership category
- akta.pro rank
Netmasons industry classification
Industry- Product category
- Gift Card & Loyalty Software Platform
- NAICS
- Sales Financing (52222)
- akta.pro primary industry
- Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)
- akta.pro secondary industry
- Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)
Keywords
Where Netmasons is headquartered
LocationHeadquarters
- HQ city
- Anderson
- HQ country
- United States
- HQ region
- North America
Markets served
Netmasons business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Gift Card & Stored Value Platform Services: Netmasons generates revenue through its Securetree platform providing gift card and stored value services to merchants. The platform likely operates on a transaction-based or subscription model, though specific revenue mechanics are not publicly disclosed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Netmasons product offering
Product offeringCore offering
Netmasons provides the Securetree Gift Card & Stored Value Platform, an all-in-one software solution that enables merchants (restaurants, retail, and experience-based businesses) to sell and manage integrated digital and plastic gift cards, loyalty programs, retail items, and experience tickets across devices. The platform combines e-gift storefronts with scheduled delivery, physical card fulfillment, email marketing, retail and event ticketing, and machine-learning-based fraud protection, and integrates with 17+ point-of-sale systems including NCR Aloha, Toast, Paytronix, Shift4, and SpotOn.
Product overview
Netmasons offers the Securetree Gift Card & Stored Value Platform as a unified all-in-one solution for merchants to sell and manage integrated gift cards and loyalty programs. The platform consists of core offerings including Gift/E-Gift & Loyalty Solutions and Stored Value for Toast, supplemented by feature modules such as E-Gift Cards, Loyalty Cards & Programs, Physical Card Fulfillment, Retail & Experience Tickets, Email Marketing, and Fraud Solutions. The products work together to deliver seamless digital and physical card experiences across multiple devices with machine-learning fraud protection.
Differentiator
Problem solved
Functional benefit
Brands
- Securetree: Gift card and stored value platform brand operated by Netmasons.
Products and services
- Securetree Gift Card & Stored Value Platform (Gift, E-Gift & Loyalty Solutions)
- Stored Value for Toast
Quantifiable outcome
- Merchants selling eGifts with scheduled delivery see approximately 43% increase in sales over merchants that only offer traditional cards
Companies that use Netmasons
Customer profileSegments1 record
Ideal customer profiles1 record
Netmasons technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability2 records
Feature7 records
Netmasons partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- NCR AlohacorePoint-of-sale integration partner enabling NCR Aloha users to access Netmasons' stored value and gift card functionality directly through their POS system.
- ToastcoreIntegration partner allowing Toast POS customers to utilize Netmasons' gift card and loyalty program capabilities.
- PaytronixcoreStrategic integration partner providing gift card and loyalty solutions to Paytronix customer base.
- Shift4corePoint-of-sale integration enabling Shift4 merchants to access Netmasons' stored value platform.
- SpotOncoreIntegration partner for SpotOn POS systems providing gift card and loyalty functionality.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Netmasons competitors and assessment
Company assessmentDirect peers
- Paytronix: Restaurant-focused gift card, loyalty, and stored value platform. Directly comparable to Netmasons on core product functionality and target customer base; notably also a listed integration partner of Netmasons, indicating overlap between partnership and competition.
- Givex: Gift card, stored value, and loyalty platform serving merchants across retail, hospitality, and restaurants. Competes with Netmasons on the same all-in-one gift card + loyalty proposition with POS integrations.
- Cashstar: Digital gift card platform (now part of Blackhawk Network) enabling merchants to sell electronic gift cards. Closely comparable to Netmasons' e-gift storefront and scheduled delivery capabilities.
- Stored Value Solutions (SVS): Gift card and stored value processor serving merchants and incentive programs. Directly comparable to Netmasons on closed-loop gift card processing infrastructure.
- eCard Systems: Gift card processing and fulfillment provider for merchants. Overlaps with Netmasons on both digital gift card storefronts and physical card fulfillment — and is also listed as a Netmasons POS integration partner.
Broad incumbents
- Blackhawk Network: Large-scale gift card distribution and payments network with broad merchant relationships and significant scale. Overlaps with Netmasons in digital and physical gift card processing but operates a much wider portfolio.
- Toast: Restaurant POS platform with native gift card and loyalty functionality. Comparable as a competitor in the same restaurant customer segment while also serving as a strategic integration partner for Netmasons.
- Square (Block): Payments platform with native gift card functionality for small and mid-market merchants. Broader than Netmasons but intersects on digital gift card issuance and POS-integrated stored value.
- Fiserv: Large payments and merchant services provider with stored value, gift card, and loyalty capabilities. Adjacent competitor through enterprise merchant relationships and processing scale.
Emerging players
- Valor PayTech: Stored value and payment solutions provider for merchants, with comparable gift card processing focus. Smaller and less mature than Netmasons but addresses overlapping use cases for restaurants and retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Netmasons social profiles
Digital presenceNetmasons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netmasons leadership team
Management profileNumber of profiles
Netmasons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netmasons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netmasons
What does Netmasons do?
Netmasons provides the Securetree Gift Card & Stored Value Platform, an all-in-one software solution that enables merchants (restaurants, retail, and experience-based businesses) to sell and manage integrated digital and plastic gift cards, loyalty programs, retail items, and experience tickets across devices. The platform combines e-gift storefronts with scheduled delivery, physical card fulfillment, email marketing, retail and event ticketing, and machine-learning-based fraud protection, and integrates with 17+ point-of-sale systems including NCR Aloha, Toast, Paytronix, Shift4, and SpotOn.
When was Netmasons founded?
Netmasons was founded in 1998. It employs 11 to 50 people.
Where is Netmasons based?
Netmasons is headquartered in Anderson, United States, in the North America region.
How does Netmasons make money?
One revenue line is on record: gift Card & Stored Value Platform Services.
Who are Netmasons's main competitors?
Direct peers on record are Paytronix, Givex, Cashstar, Stored Value Solutions (SVS) and eCard Systems. Broad incumbents are Blackhawk Network, Toast, Square (Block) and Fiserv. Valor PayTech is listed as an emerging player.
Does Netmasons have an API?
No public API is recorded for Netmasons.
What industry is Netmasons in?
Netmasons's product category is Gift Card & Loyalty Software Platform. Its primary akta.pro industry code is FSAMANAB, Closed-Loop Gift Cards (Single-Merchant), with a secondary code of FSAMANAL, Gift Card Processing, Issuance Platforms & Aggregators. Its NAICS code is 52222.