FGV Jr. Consultoria e Financas

What FGV Jr. Consultoria e Financas does

FGV Jr. Consultoria e Finanças is a non-profit junior enterprise (empresa júnior) affiliated with Fundação Getúlio Vargas (FGV), founded in 2003 and headquartered in Botafogo, Rio de Janeiro. The firm is operated by undergraduate students drawn from FGV's Administration, Economics, Data Science, Law, Mathematics, and Social Sciences programs, under the guidance of an advisory council of former members and FGV professors. It delivers consulting services to small and medium-sized businesses, entrepreneurs, and startups across Brazil, with a stated mission to impact the Brazilian entrepreneurial market.

The firm's service portfolio is organized across five areas: Strategic Planning (strategic evaluation, operational planning, business plans, executive summaries), Financial Services (financial planning, economic feasibility studies, pricing), Marketing (digital and strategic marketing plans), Market Studies (sector analysis, market research, neighborhood studies), and Digital Services (website creation, chatbot development, custom management systems, BI dashboards). Deliverables are custom-built per engagement and include consulting frameworks (SWOT, BCG matrix, Porter's Five Forces, Business Model Canvas, OSAR, 5W2H), financial models in Excel, and digital solutions developed in Power BI or via custom programming, integrated with client ERPs, CRMs, and WhatsApp.

Commercially, FGV Jr. operates on a project-based, quote-driven pricing model positioned significantly below senior-market consulting rates. Sales are conducted via a consultative process starting with a free diagnostic meeting, followed by a formal proposal with scope, timeline, and pricing. Payment is accepted via boleto bancário, credit card, and PIX. As a non-profit, revenue is reinvested into member training and contributions to the Movimento Empresa Júnior network coordinated by Brasil Júnior. The firm holds no external funding, has no disclosed investors, and reports no proprietary technology platform; digital offerings are services delivered rather than a scalable product.

Name

FGV Jr. Consultoria e Financas

Legal name

FGV Jr. Consultoria e Finanças

Website

https://fgvjr.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

FGV Jr. Consultoria e Finanças is the non-profit junior enterprise of Fundação Getúlio Vargas, founded in 2003 in Rio de Janeiro. It delivers project-based strategic, financial, marketing, market research, and digital consulting services to Brazilian SMEs, entrepreneurs, and startups at below-market rates.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Strategic consulting services
• Financial planning consulting
• Digital marketing consulting
• Market research services
• Business plan consulting

Headquarters

HQ city

Botafogo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services (Project-Based): FGV Jr. generates revenue by delivering custom consulting projects to clients, charging project-based fees determined during the proposal stage. Projects span strategic planning, financial services, marketing, digital services, and market studies. As a non-profit junior enterprise, revenue is reinvested into member training, operations, and the Movimento Empresa Júnior network (Brasil Júnior).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FGV Jr. is a non-profit junior consulting firm that delivers customized strategic, financial, marketing, market research, and digital services to small and medium businesses, entrepreneurs, and startups. Engagements are project-based and include deliverables such as strategic diagnostics, business plans, executive summaries, financial models, feasibility studies, digital marketing plans, sector analyses, market research, custom websites, BI dashboards, chatbots, and management systems. Each project begins with a free diagnostic meeting, is scoped through a formal proposal, and is executed by FGV undergraduate students under an advisory council of former members and FGV professors.

Product overview

FGV Jr. Consultoria e Financas is a non-profit consulting company formed by undergraduate students from Fundação Getúlio Vargas, offering a comprehensive portfolio of business consulting services organized into five main areas: Planejamento Estratégico (Strategic Planning) including Avaliação Estratégica, Plano Operacional, Plano de Negócios, and Sumário Executivo; Serviços Financeiros (Financial Services) including Plano Financeiro, Estudo de Viabilidade Econômica, and Precificação; Serviços de Marketing (Marketing Services) including Plano de Marketing Digital and Plano de Marketing Estratégico; Estudos de Mercado (Market Studies) including Análise Setorial, Pesquisa de Mercado, and Estudo de Bairro; and Serviços Digitais (Digital Services) including Criação de Site, Chatbot, Sistema de Gestão, and Dashboard. The company acts as a platform delivering customized solutions combining FGV academic rigor with practical market impact, serving entrepreneurs and businesses seeking strategic positioning, financial structuring, digital presence, and market intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Avaliação Estratégica Strategic diagnostic service that analyzes the company and its market to identify real growth opportunities through competitor analysis, sector trends, and structured recommendations for short, medium, and long-term decision-making. Targeted at SMBs, entrepreneurs, and startups needing structured strategic assessment.
• Plano Operacional Operational planning service that maps company processes and applies agile methodologies to identify bottlenecks and inefficiencies, structuring practical improvements for optimization and increased operational efficiency. Targeted at SMBs and entrepreneurs.
• Plano de Negócios Comprehensive business plan service combining market studies, strategic analysis, and financial modeling to evaluate opportunities, risks, and project potential, structuring integrated operation, market, and finance planning. Targeted at entrepreneurs and startups preparing investor-ready plans.
• Sumário Executivo Executive summary service structuring a strategic document for investment fundraising, presenting the business model, key metrics, and structured pitch to investors with clarity and objectivity. Targeted at startups and SMEs preparing investor materials.
• Plano Financeiro Financial planning service analyzing and organizing company finances, evaluating key indicators, structuring projections and scenarios that support planning and sustainable growth. Targeted at SMBs seeking financial clarity.
• Estudo de Viabilidade Econômica Economic viability study evaluating financial feasibility of new projects and investments through business model analysis, cost structure, and 3-5 year cash flow projection to determine payback period. Targeted at entrepreneurs and SMBs evaluating new investments.
• Precificação Strategic pricing service defining prices based on cost structure, market dynamics, and perceived customer value through cost analysis, competitor benchmarking, and positioning-aligned pricing. Targeted at SMBs across sectors refining their pricing strategy.
• Plano de Marketing Digital Digital marketing plan service positioning companies strategically on social networks through competitor analysis, target audience mapping, persona construction, consumer journey analysis, and channel-specific KPIs. Targeted at SMBs and startups seeking digital visibility.
• Plano de Marketing Estratégico Strategic marketing plan developing overall brand positioning, guidelines, and marketing strategies including market analysis, brand differentiation, target audience definition, and medium-term action structuring. Targeted at SMBs and entrepreneurs.
• Análise Setorial Sector analysis service helping companies understand their market positioning by evidencing regional, national, and international market trends and connecting data to strategic business positioning. Targeted at B2B organizations and SMBs across sectors.
• Pesquisa de Mercado Market research service conducting quantitative and qualitative surveys to understand target audience perception, needs, and behaviors to validate decisions before launching products or refining strategies. Targeted at SMBs, entrepreneurs, and startups.
• Estudo de Bairro Neighborhood study analyzing different areas to identify most strategic locations by evaluating population income, competitor density, and local environment characteristics for point-of-sale decisions. Targeted at retail and SMBs selecting physical locations.
• Criação de Site Website creation and restructuring service developing fast, responsive, SEO-optimized sites with intuitive navigation and conversion-focused design, available 24/7 with credibility and Google optimization, including WhatsApp integration. Targeted at SMBs, entrepreneurs, and startups needing online presence.
• Chatbot Intelligent chatbot development automating customer service, qualifying leads, and streamlining digital channel interactions. Integrated with systems and databases, it responds to questions, collects information, and executes actions automatically. Targeted at SMBs and B2B organizations seeking automation.
• Sistema de Gestão Custom information management system centralizing company data for easy registration, viewing, editing, and deletion, replacing manual controls and dispersed spreadsheets for better real-time information management. Targeted at SMBs and B2B organizations seeking operational efficiency.
• Dashboard Business intelligence dashboard transforming company data into intuitive, personalized visualizations using programming or Power BI, calculating indicators automatically in real time to support strategic decisions. Targeted at SMBs and B2B organizations integrating data from ERP, CRM, and spreadsheets.

Quantifiable outcome

• The Brasileiríssima client opened its first clinic in Brasília after strategic planning and expanded from a single location with a clear national expansion roadmap.
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Brasil JúniorcoreOthersBrasil Júnior is the Brazilian federation of the Movimento Empresa Júnior (MEJ), the world's largest network of young entrepreneurs. FGV Jr. is a non-profit member organization of MEJ, governed by Brasil Júnior's standards of excellence and ethics. FGV Jr. participates in the MEJ movement which aims to train, connect, and empower entrepreneurs to transform Brazil.
• ESPM Jr.minorStrategic or Co-development PartnerFGV Jr. partnered with ESPM Jr. (the junior enterprise of ESPM school of higher education) on the Yellow Lounge project, where both junior consultancies collaborated on market and competitor analysis. This cross-junior-enterprise collaboration demonstrates co-delivery on client projects.
• Fundação Getúlio Vargas (FGV)coreOthersFGV Jr. is the official junior enterprise of the Fundação Getúlio Vargas, one of Brazil's most prestigious universities. The firm is composed of FGV undergraduates, receives guidance from FGV professors, and operates under an advisory council of former members. The FGV brand association provides credibility, academic rigor, and access to institutional resources.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deloitte: Big Four professional services firm with broad Brazil consulting, strategy, and digital transformation practices. Comparable as a broader incumbent that overlaps with FGV Jr.'s strategy, financial, and digital service lines at the SMB-to-mid-market segment.
• Accenture: Global consulting and technology services firm with major Brazil operations, particularly in strategy, digital transformation, and systems integration. Represents the scaled incumbent competing for the same digital services budget (dashboards, chatbots, ERP integration) that FGV Jr. targets in the SMB market.
• Bain & Company: Global strategy consulting firm with established Brazil operations serving large and mid-market companies. Represents the senior-market pricing benchmark against which FGV Jr. positions its 'significantly below senior-market' rates for SMB clients.
• McKinsey & Company: Global top-tier management consulting firm with deep Brazil presence. While serving much larger clients than FGV Jr., McKinsey defines the strategic consulting methodology (SWOT, Porter's Five Forces, BCG matrix) that FGV Jr. explicitly teaches and applies — a methodological incumbent comparable.
• Falconi: One of Brazil's largest homegrown management consulting firms, focused on operational excellence and strategic transformation for mid-market and large Brazilian companies. Represents the scaled, for-profit incumbent that FGV Jr. is positioned against in the SMB-to-mid-market consulting space.

Others

• Brasil Júnior: The Brazilian federation representing the Movimento Empresa Júnior (MEJ) network — described as the world's largest junior enterprise movement. FGV Jr. is a member federation; Brasil Júnior sets governance standards, ethics frameworks, and inter-junior-enterprise referrals that directly shape FGV Jr.'s operating context.

Direct peers

• PUCRS Jr. Junior enterprise of Pontifícia Universidade Católica do Rio Grande do Sul, one of Brazil's largest university-affiliated junior consultancies. Operates the same MEJ-governed, student-run, SMB-focused consulting model as FGV Jr., making it a structural comparable for delivery economics and talent rotation.
• Insper Jr. Junior enterprise of Insper, a leading São Paulo-based business and economics school in Brazil. Insper Jr. runs a near-identical student-led consulting model for SMBs and entrepreneurs, drawing on a similarly strong institutional brand to deliver strategy, finance, and marketing projects.
• Mackenzie Jr. Junior enterprise of Mackenzie Presbyterian University in São Paulo. Provides consulting services to SMEs and entrepreneurs under the same MEJ framework, leveraging Mackenzie's brand to compete for the same SMB advisory engagements as FGV Jr. in the Brazilian market.
• ESPM Jr. Junior enterprise of ESPM (a Brazilian higher-education institution focused on marketing, communications, and administration). ESPM Jr. is explicitly mentioned as a co-delivery partner on the Yellow Lounge project, and mirrors FGV Jr.'s model of student-run consulting for SMBs — the closest direct comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fgv-jr-consultoria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FGV Jr. Consultoria e Financas