What IamProgrez does

IamProgrez is a privately held Dutch SaaS company founded in 2012 and headquartered in The Hague, Netherlands. The company develops and sells a gamified digital assessment platform for soft skills, competencies, and personality, built on validated scientific frameworks including the Big-5 personality model and David Kolb's learning styles theory. Core products include Talent Management (validated assessments with a Team Compare module for team dynamics), Selection & Matching (skill-based candidate matching and cultural fit assessment), and Game-based Skill Building, which encompasses the Game Skill Builder (translates gaming hours into personality and skill indicators), Minecraft Skill Builder (21st-century skills tracking inside Minecraft Education), and the GameGraded consumer sub-brand.

The company serves multiple customer segments: HR departments and corporate organizations seeking internal mobility, upskilling, and team optimization; HRD and talent service providers (coaches, trainers, consultants) using the platform via white-label; recruiters and mobility experts; game builders integrating the Game Skill Profile into their games; educational institutions; MDT (Maatschappelijke Diensttijd) youth organizations; and individual students and job seekers. Notable partnerships include Veilig Verkeer Nederland (VVN), Rijksmuseum Amsterdam, the Uppåkra archaeological project in Sweden (with Microsoft grant funding), and official recognition as a subsidizable partner in the Dutch MDT 2025 government scheme.

IamProgrez generates revenue through a mix of SaaS subscriptions with minimum annual volume commitments for white-label partners, per-employee usage-based pricing for the TalentQuest organizational scan, white-label licensing of the platform, and direct-to-consumer one-time purchases of individual talent scans at €40 each. Distribution is primarily channel-led via the partner program, supplemented by direct website sales for enterprise and individual buyers, with marketing driven by content publications on HR topics and a LinkedIn presence. The company is bootstrapped, with no disclosed institutional funding, parent company, or acquisition activity.

Name

IamProgrez

Legal name

Iamprogrez

Website

https://iamprogrez.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

IamProgrez is a bootstrapped Dutch SaaS company founded in 2012 that sells a gamified digital assessment platform for soft skills, competencies, and talent matching. It serves HR departments, recruiters, HRD consultants, educational institutions, and youth organizations through direct sales and a white-label partner program.

Ownership category

akta.pro rank

Product category

HR Technology / Talent Assessment Software

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industries

Learning Management (LMS) & Talent Development (BPACAPAG), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)

Keywords

• Talent assessment software
• Gamified HR assessments
• Recruitment matching platform
• Soft skills evaluation
• Workforce development SaaS

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Annual partnership agreements with minimum volume requirements provide partners internal platform access for their own purposes and demonstrations. Organizations access TalentQuest and other assessment tools on a subscription basis.
2. Per-Employee/Usage-Based Pricing: TalentQuest is scalable from organizations with 0 to 150+ employees, with pricing structured per employee scanned. The platform can be used as a one-time organizational scan but is repeatable annually for Skill State of the Union tracking.
3. White-Label Licensing: Partners can white-label the platform to publish their assessment models and offer SaaS-based services under their own brand, enabling brand identity enhancement while leveraging IamProgrez's technology and security infrastructure.
4. Individual Talent Scans: Direct-to-consumer sales of talent scans for individuals (16+) including learning styles (€40) and personality (€40) scans. These are sold through external links (theherostory.com) targeting students and job seekers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

IamProgrez is a Dutch SaaS company providing a gamified digital HR technology platform for talent assessment, selection, and workforce development. The platform offers validated soft-skills and competency assessments, game-based skill building (translating gaming hours into professional skill indicators), talent matching algorithms, and organizational talent scans (TalentQuest). It is delivered via white-label partner channels and direct enterprise sales to HR departments, recruiters, educational institutions, and government youth programs.

Product overview

IamProgrez is a Dutch SaaS company offering an integrated HR technology platform for talent assessment, development, and matching. The core portfolio includes Talent Management (gamified digital assessments), Selection & Matching (skill-based recruitment), and Game-based Skill Building (Game Skill Builder, Minecraft Skill Builder, and GameGraded sub-brand). Key modules include Team Compare, TalentQuest organizational scans, Talent Hub for students, and MDT programs for youth. The platform is white-label capable and includes both English and Dutch language interfaces, serving organizations across multiple markets with data-driven talent insights.

Differentiator

Problem solved

Functional benefit

Brands

• Game Skill Builder: Technology that translates gaming hours into indicators of personality traits and soft skills, providing organizations with valuable insights for recruitment.
• Minecraft Skill Builder
• GameGraded
• TalentQuest
• Team Compare

Products and services

• TalentQuest An organizational-wide Talent & Employability Quickscan that measures talent at the individual level and translates results into aggregated organizational insights. The scan takes approximately 25 minutes per employee via any device, is scalable for organizations of 0 to 150+ employees, and can be delivered with or without consultancy support.
• Game Skill Builder A technology that translates gaming hours into indicators of personality traits and soft skills, providing organizations with recruitment insights. Used during hiring events to expand candidate pools, enable pre-selection, and match candidates' skills with open job opportunities.
• Minecraft Skill Builder An integration into Minecraft Education that tracks 21st-century skills through in-game actions, documenting skills in personalized certificates linked to specific learning objectives. Features Single Sign-On and integrates with Microsoft Teams.
• Selection & Matching A recruitment solution that streamlines hiring by matching candidates to roles based on skills, assessing cultural fit, and enabling large-scale pre-selection through data-driven decision making.
• Talent Management A digital assessment platform providing validated gamified assessments for soft skills and competencies, including modules for team design, internal mobility, and lifelong learning support for HR professionals and L&D teams.
• Talent Hub A platform for students and young people (16+) to discover their talents through digital talent scans, including Learning Styles and Personality scans (€40 each), supporting career orientation, study choice, and CV building.
• MDT (Maatschappelijke Diensttijd) Program A recognized subsidizable program within the Dutch MDT 2025 regulation, providing innovative digital trajectories that give youth insight into their motivation, talents, and skills through measurable, scalable, and personalized programs.

Quantifiable outcome

• 25 minutes per employee for comprehensive talent assessment
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• MDT (Maatschappelijke Diensttijd) 2025coreStrategic or Co-development Partner · 1 January 2025IamProgrez is an officially recognized subsidy-eligible collaboration partner within the new MDT 2025 subsidy scheme. They deliver innovative digital trajectories providing youth with insights into their motivation, talents, and skills. Their approach is measurable, scalable, and personal - suitable for any MDT trajectory. The company co-finances €10 per participant and helps reduce administrative burden for partner organizations.
• Veilig Verkeer Nederland (VVN)flagshipStrategic or Co-development PartnerCollaboration on VVN Minecraft Verkeerseducatie - an award-winning Minecraft-based traffic education program for Dutch primary school children (groups 5/6 and 7/8). IamProgrez built a virtual city where children practice bike riding and encounter traffic scenes they need to make safer, combining Minecraft gameplay with traffic theory lessons. The project won the NOT Innovation Award.
• Rijksmuseum AmsterdamflagshipStrategic or Co-development PartnerMinecraft Education collaboration recreating the Rijksmuseum entrance hall in Minecraft. Players search for and hang paintings (including The Night Watch, The Milkmaid, The Threatened Swan) in correct positions within 30 minutes. All participants receive a 21st Century Skill Certificate upon completion.
• Uppåkra Archaeological ProjectflagshipTechnology or IntegrationMinecraft Education Edition collaboration with Uppåkra excavation site in southern Sweden. Local students join scientists in virtual excavations at a metropolis from 100 BC to 1000 AD. Created with Microsoft grant and Minecraft developer help. IamProgrez powers the Skillbuilder for this project, allowing students worldwide to discover excavations and interact with scientists.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft provided grant funding for the Uppåkra Minecraft Education project, enabling creation of a virtual interactive excavation site. Collaboration involves Minecraft developers and the Uppåkra education team.
• Talent Management Partners (HRD & Talent Service Providers)coreChannel Partner/ Reseller/ DistributorWhite-label partnership program enabling coaches, trainers, and consultants to publish assessment models through the platform and offer SaaS-based services to clients. Partners gain technology and security infrastructure without upfront investment. Partners receive internal platform access for demonstrations and contribute to feature backlog influencing SaaS development.
• Select & Match Partners (Recruiters & Mobility Experts)coreChannel Partner/ Reseller/ DistributorWhite-label program for recruiters, professional service providers, mobility experts, and sourcing companies. Partners implement scalable filtering processes using profile personas and match models, improving candidate filtering and recruitment quality metrics for their clients.
• Game Skill Building Partners (Game Builders)coreChannel Partner/ Reseller/ DistributorGameGraded partnership inviting game builders of all sizes to integrate the Game Skill Profile into their games. This enables deeper connections with gamer communities by linking in-game growth to professional skills acquired during play.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TestGorilla: TestGorilla is a leading skills-based pre-employment assessment SaaS platform offering standardized and custom tests (cognitive, personality, coding) for hiring. Directly comparable to IamProgrez's Selection & Matching module in category, target buyer (HR/recruiters), and self-service SaaS delivery model.
• Pymetrics: Pymetrics (now part of Harver) pioneered neuroscience-based game assessments for hiring and internal mobility, using AI to match candidates and employees to roles. Highly comparable to IamProgrez's Selection & Matching + Game Skill Builder stack in methodology and HR/TA use case.
• Plum: Plum delivers AI-powered talent assessment and matching for hiring and internal mobility, combining behavioral and cognitive data. Comparable to IamProgrez on the SaaS-delivered assessment-plus-matching value proposition for mid-market and enterprise HR teams.
• Harver: Harver is a pre-employment assessment and talent decision suite covering assessments, video interviewing, and matching for high-volume hiring. Comparable to IamProgrez on the recruitment-assessment side, particularly for enterprise and process-oriented buyers.
• Arctic Shores: Arctic Shores provides gamified psychometric assessments that translate gameplay into behavioral and cognitive insights for recruitment and talent management. Closest peer to IamProgrez on the Game Skill Builder methodology — both deliver validated gamified soft-skill measurement to enterprise HR buyers via B2B SaaS.
• AssessFirst: AssessFirst is a French SaaS assessment provider combining personality, motivation, and cognitive measurements with matching algorithms for recruitment and development. Comparable to IamProgrez on gamified validated assessments plus matching, and a like-sized European competitor in the mid-market.
• Mercer Mettl: Mercer Mettl provides online assessments for cognitive ability, personality, coding, and skills, used globally for recruitment and learning. Direct overlap with IamProgrez's Talent Management and Selection & Matching portfolio, especially for psychometric and skills-based assessments.
• Thomas International: Thomas International provides personality (PPA), work behaviors, and emotional intelligence assessments used across recruitment, team building, and development. Compares directly to IamProgrez's Persoonlijkheidsscan, Team Compare, and 21st Century Skills modules for the same HR/team use cases.

Broad incumbents

• SHL (Aon Assessment Solutions): SHL is the global incumbent in psychometric assessment, talent measurement, and recruitment solutions, part of Aon. Overlaps significantly with IamProgrez's validated assessment portfolio (Big-5, Kolb-style) but at vastly larger scale and with broader portfolio offerings (surveys, leadership, video).
• HireVue: HireVue combines on-demand video interviewing, game-based assessments, and AI scoring for enterprise hiring. Comparable to IamProgrez on the gamified-assessment and Selection & Matching categories but operates as a much broader, well-funded talent-acquisition platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/5102576
• Xx.com/iamprogrez
• Facebookfacebook.com/iamprogrez

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IamProgrez