Bones & Co. Pet Foods

What Bones & Co. Pet Foods does

Bones & Co. Pet Foods is a privately-held, family-owned pet food manufacturer headquartered in Austin, Texas that produces ketogenic raw food, treats, and supplements for dogs. The company handcrafts its products in micro-batches of 250 lbs in human-grade, USDA-inspected kitchens, using responsibly sourced ingredients from small U.S. family farms with no preservatives, grains, or fillers. Its core technology is the proprietary K.E.T.O.® recipe, which delivers a 1:1 fat-to-protein ratio, 95% meat/organs/bone content, and less than 1% carbohydrates, designed to shift canine metabolism into ketosis and address conditions such as cancer, diabetes, obesity, and epilepsy. The product line spans 1:1 and 2:1 frozen raw formulas, a freeze-dried formula, raw bones, freeze-dried treats, and a supplement family including Goat Milk, Goat Whip, Goat Kefir, Bark Boost, Golden Boost, and Bone Broth in three proteins.

The company operates a deliberately constrained go-to-market: all sales flow through independently-owned pet retailers across the United States, with no direct-to-consumer shipping, and pricing is set at the retail level rather than disclosed online. Marketing is community-led and content-driven, anchored by the 'LABoratory' educational resource center, the 'Tribe' email program, organic social channels under the #RawFoodRebels banner, customer testimonials ('Pawstimonials'), and a 'Keto Guarantee' offering a free meal if the food fails to reduce glucose and raise ketones. AAFCO compliance for complete and balanced nutrition across all life stages provides regulatory validation. Revenue, funding, and headcount disclosures are absent from public sources; the company is bootstrapped with 1–10 employees, and contacts are routed through a general info inbox and a phone line in Austin.

Name

Bones & Co. Pet Foods

Legal name

Bones & Co. Pet Foods

Website

https://thebonesandco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bones & Co. Pet Foods is an Austin, Texas-based, family-owned manufacturer of handcrafted ketogenic raw dog food, treats, and supplements built on its proprietary K.E.T.O.® 1:1 fat-to-protein formula. It sells exclusively through independent U.S. pet retailers, targeting health-conscious pet parents and dogs with metabolic conditions.

Ownership category

akta.pro rank

Product category

Raw Pet Food

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

akta.pro secondary industries

Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE), Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Companion Animal Therapeutic Diets (Prescription Diets) (HLAMAHAA)

Keywords

• Raw dog food
• Ketogenic pet food
• Frozen raw pet food
• Pet supplements
• Freeze-dried dog food

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Food Sales: Direct sales of ketogenic raw frozen and freeze-dried dog food, bones, supplements, and treats through independent pet retail stores across the U.S.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Bones & Co. Pet Foods handcrafts metabolically appropriate ketogenic raw dog food using its proprietary K.E.T.O.® recipes featuring 1:1 and 2:1 fat-to-protein ratios, less than 1% carbohydrates, and 95% meat, organs, and bone content. The product line includes frozen raw food, freeze-dried food, raw bones, supplements, and treats, all produced in micro-batches in human-grade kitchens. Products are sold exclusively through independent pet retailers across the United States.

Product overview

Bones & Co. Pet Foods is a family-owned company based in Austin, Texas, that crafts ketogenic raw dog food and supplements. The product line centers on metabolically-appropriate frozen raw food and freeze-dried food with unique 1:1 and 2:1 fat-to-protein ratios containing less than 1% carbohydrates and 95% meat, organs, and bone. The core food products (1:1 Keto Formula Frozen Raw Food, 2:1 Keto Formula Frozen Raw Food, Keto Formula Freeze-Dried Food) are complemented by a supplement line including Goat Milk, Goat Whip, Goat Kefir, Bark Boost, Golden Boost, and Bone Broth in Turkey, Chicken, and Beef varieties. The company also offers Raw Bones and Keto Freeze-Dried Treats. All products are made from responsibly sourced, human-grade, grass-fed or cage-free ingredients from small U.S. family farms, with no preservatives, grains, or fillers. Products are sold exclusively through independent pet retailers across the U.S.

Differentiator

Problem solved

Functional benefit

Products and services

• 1:1 Keto Formula Frozen Raw Food Raw frozen dog food with a 1:1 fat-to-protein ratio, less than 1% carbohydrates and 95% meat, organs, and bone, formulated to shift canine metabolism toward healthy fats and optimal ketosis. Sold in independent pet stores.
• 2:1 Keto Formula Frozen Raw Food Raw frozen dog food with a 2:1 fat-to-protein ratio, offering a higher-fat variant for dogs requiring more dietary fat while maintaining the same ketogenic principles.
• Keto Formula Freeze-Dried Food Freeze-dried raw dog food using the same ketogenic principles as the frozen variants, offering convenient storage while maintaining nutritional integrity. HPP-processed for safety.
• Raw Bones Raw bones for dogs, including rib bones and other varieties, sourced from responsibly raised animals for dental health and nutritional enrichment.
• Goat Milk Raw goat milk supplement for dogs providing probiotics, enzymes, and enhanced hydration support, suitable for digestive health and transitioning to raw diets.
• Goat Whip Whipped raw goat milk supplement for dogs providing probiotic and hydration benefits in a palatable texture.
• Goat Kefir Fermented raw goat milk supplement (kefir) for dogs, offering probiotic support and digestive health benefits.
• Bark Boost Nutritional superfood supplement for dogs designed to provide an energy and health boost, often added to meals.
• Golden Boost Supplement for dogs providing targeted nutritional support and health benefits.
• Bone Broth Slowly simmered bone broth made from grass-fed, responsibly raised animals, available in Turkey, Chicken, and Beef flavors. Contains only bones, apple cider vinegar, and water, providing collagen and hydration support at 46kcal per cup.
• Keto Freeze-Dried Treats Freeze-dried treats for dogs made with the same low-carb, high-fat ketogenic principles as the core food line.

Quantifiable outcome

• Products contain less than 1% carbohydrates vs. typical kibble at 30-50% carbs
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Primal Pet Foods: Primal produces raw frozen and freeze-dried dog and cat foods with similar ingredient-quality and species-appropriate positioning, and is widely distributed through independent pet retailers — directly comparable to Bones & Co.'s core offering and channel strategy.
• Stella & Chewy's: Stella & Chewy's is a leading raw and freeze-dried pet food brand, now owned by Mars Petcare, sold across independent and specialty retail — directly competitive with Bones & Co. on product format, customer base, and metabolic-health positioning.
• Vital Essentials: Vital Essentials produces freeze-dried and frozen raw pet foods marketed on high-meat content and minimal processing, distributed through independent pet retail — a closely comparable peer in product spec and channel.
• Smallbatch Pets: Smallbatch produces small-batch raw frozen and freeze-dried dog and cat food from regionally sourced ingredients — directly comparable to Bones & Co. on craft, micro-batch production philosophy, and independent-pet-retail distribution.
• Answers Pet Food: Answers Pet Food offers raw fermented pet foods and treats positioned on digestive and metabolic health, sold through independent pet stores — a directly comparable peer in health-led raw positioning and channel.
• Darwin's Natural Pet Products: Darwin's produces raw pet food with a focus on biologically appropriate nutrition and health outcomes (including for pets with cancer and other conditions), shipped direct to consumers — a comparable peer on raw philosophy and health-led positioning, though with a D2C model.
• Steve's Real Food: Steve's Real Food makes raw frozen and freeze-dried pet food in small batches with similar ingredient-quality emphasis, distributed through independent pet retailers — closely comparable to Bones & Co. on craft production and channel.

Broad incumbents

• Instinct Raw (Nature's Variety): Instinct by Nature's Variety is a Mars-owned raw pet food brand with national distribution across independent, mass, and club channels; it competes directly with Bones & Co. on raw positioning but at vastly greater scale and distribution.

Emerging players

• Open Farm: Open Farm is a premium pet food brand emphasizing ethical sourcing and transparency, sold across independent retail and D2C — comparable to Bones & Co. on premium positioning and ingredient-quality emphasis, though broader (cooked kibble and freeze-dried) and primarily sustainability-led rather than keto-led.

Regional players

• K9 Natural: K9 Natural is a New Zealand-based raw and freeze-dried pet food brand with a 1:1 protein-to-fat/ingredient ratio philosophy sold in the U.S. through independent retail — comparable to Bones & Co. on raw, high-meat formulation principles, though operating as a regional/international player in the U.S. market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/DogVlog
• Facebookfacebook.com/TheBonesAndCo
• Instagraminstagram.com/thebonesandco
• LinkedInlinkedin.com/company/thebonesandco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bones & Co. Pet Foods