Tomberlin

What Tomberlin does

Tomberlin is a US-based private manufacturer of luxury low-speed electric vehicles (LSVs) and high-performance eBikes, operating as a division of Columbia Vehicle Group, Inc. under the Nordic Group of Companies umbrella (family-owned, headquartered in Baraboo, Wisconsin). Founded in 1947, the company launched one of America's first street-legal LSVs in 2006 with its E-Merge line and currently produces two LSV product families—the technologically advanced Engage line (Ghosthawk, LX, GTZ, Beachcomber) and the classic E-Merge line (Shadowhawk, LXR, SE)—alongside the Evoke eBike line (Signature Carbon, Moab, Glide, Split, with upcoming AL and ST models).

The company's technology platform centers on proprietary systems including the Tomberlin 360 telematics system (active battery monitoring, geolocation, geofencing, powered-off movement alerts via mobile app), the EVOLVE L210 10 kWh lithium iron phosphate battery pack delivering up to 80 miles of range, industry-first electric power steering for LSVs, WiTricity wireless charging integration, and a 7-inch touchscreen infotainment system with Apple CarPlay and Android Auto. eBike models incorporate premium components from Shimano (Steps mid-drive motor), Enviolo (Automatiq stepless shifting), Gates (carbon belt drive), and Magura (hydraulic disc brakes).

Tomberlin operates an exclusively dealer-distributed go-to-market model across the United States, with no factory-direct sales. Vehicles are sold through authorized dealers who handle sales, service, parts, and financing facilitation, with structured dealer training through Tomberlin University. The company generates revenue primarily from hardware sales across LSV and eBike product lines, supplemented by parts and accessories and financing referral arrangements with Dealer Direct Financial and Sheffield Financial. Primary customer segments include residents of master-planned communities, golf and recreation users, short-distance commuters, coastal community residents, and eBike riders, with consumer-facing promotional financing terms ranging from 0% to 7.49% APR across 12-84 month contracts.

Name

Tomberlin

Legal name

Columbia Vehicle Group, Inc.

Website

https://tomberlinusa.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Tomberlin is a US-based private manufacturer of luxury low-speed electric vehicles and eBikes, operating as a division of Columbia Vehicle Group under Nordic Group. It sells Engage and E-Merge LSVs and Evoke eBikes exclusively through authorized US dealers, serving residential communities, recreation, and personal mobility segments.

Ownership category

akta.pro rank

Product category

Low-Speed Electric Vehicles (LSVs) and eBikes

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)

Keywords

• Low-speed electric vehicles
• Street-legal LSV manufacturing
• Luxury electric golf carts
• Premium eBikes
• Neighborhood electric vehicles

Headquarters

HQ city

Reedsburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LSV Vehicle Sales: Tomberlin generates revenue primarily from the sale of luxury low-speed electric vehicles (LSVs) including the Engage and E-Merge lines. Vehicles are sold in various configurations from 2 to 8 passengers with multiple trim levels and customization options.
2. E-Bike Sales: Sale of Evoke eBikes including Signature Carbon, Moab, Glide, Split, and upcoming Signature AL and ST models with various motor and battery configurations.
3. Financing Services: Through partnerships with Dealer Direct Financial and Sheffield Financial, Tomberlin facilitates vehicle financing with terms from 12 to 84 months, generating referral income from financing arrangements.
4. Parts and Accessories: Sale of parts, accessories, and aftermarket support including weather enclosures, golf bag racks, cargo boxes, and seat upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Tomberlin designs, manufactures, and distributes luxury low-speed electric vehicles (LSVs) and premium eBikes sold under the Engage, E-Merge, and Evoke product lines. Vehicles are configured with 2 to 8 passenger seating, multiple trim levels (Ghosthawk, LX, GTZ, Beachcomber, Shadowhawk, LXR, SE), and proprietary technology such as the Tomberlin 360 telematics app, EVOLVE lithium battery, WiTricity wireless charging, and industry-first electric power steering. Sales, service, parts, and financing are delivered exclusively through an authorized U.S. dealer network.

Product overview

Tomberlin manufactures luxury low-speed electric vehicles (LSVs) and eBikes for street-legal personal transportation. The product portfolio consists of two LSV lines—Engage (technologically advanced flagship with Tomberlin 360 telematics, EVOLVE lithium battery, power steering, and infotainment) and E-Merge (classic design offering Shadowhawk, LXR, and SE models)—plus the Evoke eBike line featuring Signature Carbon, Moab, Glide, Split, and upcoming AL and ST models. Key add-on technologies include the Tomberlin 360 connected car app, EVOLVE L210 lithium battery system (up to 80 miles range), and WiTricity wireless charging. Founded in 1947 as part of Nordic Group, Tomberlin introduced America's first street-legal LSV in 2006.

Differentiator

Problem solved

Functional benefit

Brands

• Engage: The most technologically advanced LSV line featuring the Ghosthawk, LX, GTZ, and Beachcomber models with premium automotive-style features.
• E-Merge
• Evoke

Products and services

• Engage (LSV line) Tomberlin's flagship line of luxury low-speed electric vehicles, positioned as the most technologically advanced LSVs on the market, featuring Tomberlin 360 telematics, EVOLVE lithium battery, power steering, and automotive-style cabin with infotainment.
• Engage Ghosthawk High-performance Engage variant with 6-inch lift, hybrid on/off-road tires, matte paint schemes, aggressive styling, and non-slip black diamond floor mats for drivers wanting a commanding road presence.
• Engage LX Luxury Engage model with 3-inch lift, 14-inch custom wheels with automotive radial tires, CoolTouch premium seating, and 12 distinctive color options, redefining LSV luxury standards.
• Engage GTZ Sport-focused Engage variant with 15-inch sport wheels, performance automotive radial tires, heated and cooled seats, Alcantara accents, and 12 premium colors including Midnight Opal color shift paint.
• Engage Beachcomber Coastal-themed Engage variant with CoolTouch Cognac seats, teak-style flooring, 5 coastal colors, 6-inch lift with hybrid tires, and EVOLVE L210 lithium battery for up to 80 miles range, in 4- and 6-passenger configurations.
• E-Merge (LSV line) Tomberlin's classic LSV lineup combining traditional design with modern features; includes Shadowhawk, LXR, and SE models with EVOLVE lithium battery options, power steering, and comprehensive safety equipment.
• E-Merge Shadowhawk Rugged E-Merge variant with 3-inch lift, CoolTouch Vette seats, 10 automotive paint colors, 10-inch black alloy wheels with 22-inch all-terrain tires, and deluxe front bumper with LED lighting.
• E-Merge LXR Premium E-Merge model with CoolTouch upholstery, 14-inch alloy wheels with steel-belted radial tires, Bluetooth audio headliner, XL rear flip seat, EVOLVE L210 lithium battery, and 8 pearl/metallic color options.
• E-Merge SE Entry-level E-Merge with power steering, full-color instrument panel with reverse camera, 12-inch alloy wheels, and premium hex-patterned seating; available as PTV (19 mph) or LSV (25 mph).
• Evoke (eBike line) Tomberlin's eBike lineup featuring design, technology, and premium drivetrain components; includes Signature Carbon, Moab, Glide, Split, and upcoming AL and ST models for various riding preferences.
• Evoke Signature Carbon Premium eBike with automatic shifting, hydraulic disc brakes, 120-mile range, torque sensor providing 3x pedal assistance up to 20 mph, and rider fit for 5' to 6'4".
• Evoke Moab Off-road eBike with two-speed automatic transmission, carbon belt drive, hydraulic brakes, 45-mile pedal-assisted range, and rider fit for 5'5" to 6'6".
• Evoke Glide Comfort-focused eBike with 100-mile pedal-assisted range, 4x pedal assistance, carbon belt drive, hydraulic brakes, and rider fit for 5' to 6'2".
• Evoke Split Folding eBike with compact storage capability, carbon belt drive, hydraulic disc brakes, and rider fit for 4'10" to 6'.

Quantifiable outcome

• Up to 80 miles range per charge with EVOLVE L210 lithium battery
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• WiTricitycoreTechnology or IntegrationProvides wireless charging systems for Tomberlin Engage vehicles, allowing charging without manual cable connection. No bending, no cables required - simply park to charge.
• Columbia Vehicle GroupcoreOthersParent company of Tomberlin brand. Tomberlin is a division of Columbia Vehicle Group, Inc. Also operates commercial and industrial LSV business under the Columbia Vehicles brand.
• Nordic Group of CompaniescoreOthersFamily-owned management and manufacturing conglomerate headquartered in Baraboo, Wisconsin. Parent company established in 1947 that owns Tomberlin and Columbia Vehicle Group.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Arcimoto: Arcimoto produces three-wheeled FUNV (Fun Utility Vehicle) electric vehicles targeting short-distance neighborhood and urban trips. Adjacent rather than identical to Tomberlin's 4-wheel LSVs, but competes for the same low-speed personal transportation use case.
• Rad Power Bikes: Rad Power Bikes is a leading US direct-to-consumer e-bike brand. Competes with Tomberlin's Evoke line on commuter, fitness, and recreational e-bikes but operates via DTC and select retail rather than the traditional dealer model Tomberlin uses.

Direct peers

• Yamaha Golf Cars: Yamaha's golf car and LSV division competes head-to-head with Tomberlin in the personal transportation and master-planned community segments, offering lithium-ion and street-legal LSV models through US dealers.
• Cushman (Textron): Cushman, another Textron Specialized Vehicles brand, produces LSVs and utility-oriented neighborhood electric vehicles. Shares the LSV/neighborhood-electric category with Tomberlin and benefits from Textron's broader distribution scale.
• Club Car: Owned by Platinum Equity, Club Car is the largest US manufacturer of golf cars and LSVs. Directly competes with Tomberlin across personal, neighborhood, and commercial low-speed electric vehicle segments with overlapping dealer channels.
• Star EV: Star EV manufactures street-legal LSVs, golf carts, and utility vehicles for personal and commercial use. Overlaps with Tomberlin's E-Merge line on price-competitive LSV configurations distributed through US dealer networks.
• Bintelli Electric Vehicles: Bintelli manufactures and distributes LSVs, golf carts, and electric scooters through US dealers. Directly competes with Tomberlin in the neighborhood/community LSV segment and also offers e-bikes, paralleling Tomberlin's multi-category strategy.
• ICON Electric Vehicles: ICON Electric Vehicles manufactures street-legal LSVs and golf carts in the US, directly competing with Tomberlin in the master-planned community and personal transportation segments with similar lithium-battery and luxury-trim offerings.
• Polaris GEM: Polaris GEM manufactures street-legal low-speed electric vehicles for neighborhood and light-duty commercial use. Overlaps with Tomberlin's Engage line on LSV configurations, dealer distribution, and target customer segments.
• E-Z-GO (Textron): E-Z-GO, a Textron Specialized Vehicles brand, manufactures golf cars, LSVs, and neighborhood electric vehicles. Direct competitor to Tomberlin's Engage and E-Merge lines with broad dealer distribution and similar street-legal LSV configurations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tomberlinemerge
• LinkedInlinkedin.com/company/tomberlin-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomberlin