Rig On Wheels

What Rig On Wheels does

Rig On Wheels is a Houston-based CDL driver recruiting agency founded in 2010 by Kameel E. Gaines. The firm sources, pre-qualifies, and matches commercial drivers for motor carriers, freight forwarders, logistics companies, and private fleets across all 48 contiguous U.S. states, working with 50+ carrier partners and emphasizing fit-based matching (experience, equipment type, safety records, lane fit) rather than resume volume. Its service portfolio includes core driver recruiting on per-hire, retainer, or project-based fees paid by carriers, a tiered retention consulting practice ($275-$4,000), a CDL job board integrated with the CDL Jobs Network, and driver and non-driver application portals.

Beyond recruiting services, the company has built a portfolio of ancillary products and brand properties: a podcast and media platform (The Rig On Wheels Show), a $47 Driver Magnet Kit, the Competing with Giants book, and the Faces of the Road® 2025 calendar project. The founder separately leads Atlas AI Growth & Marketing Agency, an advisory firm for logistics clients on AI strategy, AEO, and GEO. The company holds MBE, WBE, SBE, DBE, and ACDBE certifications and is privately held with 11-50 employees and no disclosed institutional funding.

Business model combines carrier-paid transaction fees (the dominant stream), professional services fees from consulting, and modest product revenue from digital toolkits, books, and affiliate job board referrals. Distribution runs through direct partnership inquiries, inside sales, the CDL Jobs Network integration, and inbound leads driven by thought leadership content. There are no disclosed acquisitions, funding rounds, or material leadership changes.

Name

Rig On Wheels

Legal name

Rig On Wheels Recruitment Services

Website

https://rigonwheels.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Rig On Wheels is a Houston-based CDL driver recruiting agency founded in 2010 that sources, pre-qualifies, and matches commercial drivers for motor carriers, freight forwarders, and logistics companies across all 48 contiguous U.S. states on carrier-paid fees.

Ownership category

akta.pro rank

Product category

Transportation Staffing & CDL Driver Recruiting Services

akta.pro primary industry

Commercial Driving & Heavy Transport (CDL) (EDAOANAK)

Keywords

• CDL driver recruiting
• Truck driver staffing
• Driver pipeline building
• Freight carrier recruiting
• Driver retention consulting

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Driver Recruiting Services: The company recruits CDL drivers for carriers and is paid by the carriers they partner with. Fees vary based on driver type, equipment, lane complexity, and hiring volume. Flexible engagement models include project-based, retainer, and per-hire pricing.
2. Consultation Services: Truck driver retention consulting led by Kameel E. Gaines. Pricing includes 1-hour industry expert sessions at $275, 2-hour deep-dive sessions at $500, and personalized retention programs up to 8 hours for $4,000.
3. Job Board Referrals: Drivers can browse jobs through the CDL Jobs Network integration, with referrals flowing to carrier partners. Drivers apply once and are matched with multiple opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rig On Wheels is a nationwide CDL driver recruiting agency that actively sources, screens, pre-qualifies, and matches company drivers and owner operators with trucking carriers, freight forwarders, and logistics companies across the United States. The agency uses targeted outreach and proprietary databases to build reliable driver pipelines rather than passively collecting applications. Supporting offerings include truck driver retention consulting, a CDL job board, and paid supplemental products such as The Driver Magnet Kit and the book "Competing with Giants."

Product overview

Rig On Wheels Recruitment Services operates as a nationwide CDL driver recruiting agency offering a unified service portfolio centered on driver recruitment and retention. The core offering consists of CDL driver recruiting services that source, screen, pre-qualify, and match drivers with carriers across dry van, reefer, flatbed, tanker, and specialized freight operations. Supporting services include a truck driver retention consulting practice led by founder Kameel E. Gaines, a CDL job board integrated with the CDL Jobs Network, and dedicated application portals for driver and non-driver positions. The company also offers supplemental products including The Driver Magnet Kit (a recruiting toolkit) and the Competing with Giants book. The Rig On Wheels Show serves as a media platform amplifying industry perspectives. Services span company drivers, owner operators, lease purchase arrangements, and team driving positions across OTR, regional, and local operations.

Differentiator

Problem solved

Functional benefit

Brands

• The Rig On Wheels Show: A trucking and logistics media platform launched by Kameel E. Gaines to amplify driver, recruiter, and operator voices in the industry.
• Faces of the Road
• Atlas AI Growth & Marketing Agency
• The Driver Magnet Kit
• Competing with Giants

Products and services

• CDL Driver Recruiting Services Nationwide CDL driver recruiting service that actively sources, screens, pre-qualifies, and matches company drivers and owner operators with carriers, freight forwarders, and logistics companies across multiple equipment types (dry van, reefer, flatbed, tanker). Carriers pay project-based, retainer, or per-hire fees.
• Truck Driver Retention Consulting Consulting service led by Kameel E. Gaines to help trucking carriers identify driver turnover root causes and develop retention strategies, offered as 1-hour sessions ($275), 2-hour deep-dive sessions ($500), and personalized multi-day retention programs up to 8 hours ($4,000).
• The Driver Magnet Kit A $47 plug-and-play recruiting toolkit for small and mid-size fleets to attract quality CDL drivers, including a brand-building workbook, job post templates, a recruiting swipe vault, social captions, and hiring checklists.
• Competing with Giants (Book) A business book by Kameel E. Gaines providing strategic guidance for small and mid-size trucking companies on competing against larger carriers for professional drivers, covering recruiting strategy, retention systems, and building competitive advantages without large budgets.

Quantifiable outcome

• Most carriers begin receiving qualified driver candidates within 7 to 14 days after the recruiting process begins
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mesilla Valley Transportation (MVT)coreStrategic or Co-development PartnerMVT is a preferred recruiting partner for Rig On Wheels. The recruiting partnership delivers pre-qualified drivers who understand the role before reaching MVT's internal team, resulting in faster hiring conversations and improved recruiting efficiency. MVT is a major trucking company in the transportation industry.
• Forbes Business CouncilminorOthersKameel E. Gaines is a member of the Forbes Business Council, contributing articles on recruiting, logistics operations, AI strategy, and leadership.
• Women In Trucking AssociationminorOthersKameel E. Gaines is a recognized member and was named a 2025 Top Woman to Watch in Transportation by this association.
• Transportation Marketing & Sales Association (TMSA)minorOthersProfessional association membership in the transportation marketing and sales industry.
• Council of Supply Chain Management Professionals (CSCMP) Houston RoundtableminorOthersKameel E. Gaines serves on the board of the CSCMP Houston Roundtable since 2026, contributing to industry leadership and supply chain workforce strategy.
• Atlas AI Growth & Marketing AgencyminorStrategic or Co-development PartnerRelated company led by Kameel E. Gaines that advises logistics and transportation companies on AI strategy, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) visibility.
• Global Freight Forwarder (Case Study)coreStrategic or Co-development PartnerCase study partner who needed to scale driver recruitment during peak holiday season while maintaining quality, speed, and driver retention. Achieved 90-day retention during high-demand period.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Tenstreet: Tenstreet is a driver marketing and recruiting software platform that helps carriers source, screen, and onboard CDL drivers. It is an emerging player because it competes for the same carrier-customer relationship that Rig On Wheels serves, but with a software-led rather than services-led delivery model.
• WorkHound: WorkHound is a technology platform that helps trucking carriers improve driver retention through real-time feedback and engagement tools. It is an emerging player because it directly competes with Rig On Wheels' retention consulting practice, but addresses the problem with software rather than human-led consulting.
• TruckingTruth: TruckingTruth is a trucking industry community and content site that provides career resources for CDL drivers and operational guidance for carriers. It is an emerging player because it occupies a similar top-of-funnel content and audience-building role as The Rig On Wheels Show and Rig On Wheels blog.
• Stay Metrics: Stay Metrics is a driver retention and engagement analytics platform serving motor carriers and private fleets. It is an emerging player because it addresses the same retention problem that Rig On Wheels' consulting practice solves, but through measurement software rather than personalized consulting engagements.

Broad incumbents

• Indeed: Indeed is the largest general-purpose job search platform and a meaningful source of driver applications for trucking carriers. It is a broad incumbent because it competes for the same driver-recruiting dollars across all industries, but does not specialize in CDL-specific pre-qualification or carrier matching.
• LinkedIn: LinkedIn is a global professional network with a large job platform that carriers use for recruiting across roles including commercial drivers. It is a broad incumbent because it overlaps with Rig On Wheels on recruiting channel and audience reach, but is not specialized in CDL driver sourcing or retention.
• CDLJobs.com: CDLJobs.com is a long-running online job board focused on CDL driver listings and carrier hiring. It is a broad incumbent because it overlaps with Rig On Wheels' job board and driver-application products, but operates at greater scale and breadth rather than offering pre-qualification and consulting services.

Direct peers

• TransForce: TransForce is a staffing and workforce solutions provider that recruits CDL drivers and commercial vehicle operators for carriers and logistics companies. It is a direct peer because it competes head-to-head with Rig On Wheels in CDL driver sourcing, pre-qualification, and placement for motor carriers across the US.
• DriverReach: DriverReach is a recruiting CRM and applicant tracking platform purpose-built for CDL driver recruiting and hiring. It is a direct peer because it serves the same motor-carrier customer base and addresses the same driver sourcing, screening, and pipeline workflows that Rig On Wheels performs via its human-led service.
• CDL Jobs Network: CDL Jobs Network is a job board and driver matching platform that connects CDL drivers with trucking carriers across the US. It is a direct peer because it operates the same two-sided driver-carrier marketplace model, and is already integrated with Rig On Wheels' job board.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rig-on-wheels-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rig On Wheels