Bite

What Bite does

Bite (legally Bite Business Pty Ltd, ACN 623 872 631) is a privately held Australian SaaS company that operates a commission-free online ordering platform for restaurants. Founded in 2017 and headquartered in Australia, the company was established by restaurant owners and workers seeking to address the high commission fees and limited customization of incumbent third-party ordering platforms. The platform supports more than 500 restaurant venues across Australia and New Zealand (with the United States now listed in its operating geographies), and provides those operators with branded iOS, Android, and web ordering applications for pickup, delivery, and table ordering, plus loyalty program management.

The platform is built on cloud infrastructure (AWS-hosted) and consists of a core Ordering module, a Delivery module with real-time driver tracking and drag-and-drop delivery zone configuration, a Loyalty module (points, punch cards, status levels), and an optional Driver Manager add-on for restaurants operating their own fleets. It integrates with major POS systems (Lightspeed, Square, Imagatec, with Epos Now coming soon), payment processors (Stripe, Apple Pay, Google Pay, Mastercard, Visa, American Express), delivery networks (Uber Direct live, DoorDash coming soon), and automation/marketing tools (Facebook, Google Analytics, with Zapier and Doshii coming soon). API/developer access is gated to the top pricing tier.

Bite generates revenue exclusively through per-venue weekly subscription fees billed across three tiers — Starter ($19+GST/week, processing capped at $2,000/month), Main ($59+GST/week, unlimited processing), and The Lot ($99+GST/week, full integrations, advanced reporting, developer access) — plus an optional Driver Manager add-on at $19+GST per venue per week. The company does not charge commissions on orders processed, and contracts are week-to-week with no lock-in. Go-to-market is primarily product-led via a self-serve 14-day free trial on bitehq.com, supplemented by an inside-sales motion for multi-venue groups and indirect distribution through POS partner channels. No external funding rounds, revenue figures, or management team details are publicly disclosed.

Name

Bite

Legal name

Bite Business Pty Ltd

Website

https://bitehq.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bite is a privately held Australian SaaS company offering a commission-free online ordering platform for restaurants. The platform provides branded mobile apps, websites, delivery management, and loyalty programs to over 500 restaurant venues across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Restaurant Online Ordering Software

akta.pro primary industry

In-App / Online Checkout Wallets (FSAMAEAH)

Keywords

• Online ordering platform
• Restaurant SaaS software
• Delivery management software
• Loyalty program software
• POS integration platform

Headquarters

HQ city

Not specified

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Weekly subscription fees at three tiers (Starter $19, Main $59, The Lot $99 per venue per week). No commissions on orders processed. Additional Driver Manager add-on at $19/venue/week.
2. Payment Processing: Uses third-party Stripe payment platform. Client responsible for paying Stripe processing fees on transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Bite is a commission-free online ordering SaaS platform that enables restaurants to launch their own branded mobile apps (iOS, Android) and websites for pickup, delivery, and table ordering. The platform includes integrated delivery management with real-time driver tracking and Uber Direct integration, a loyalty program module with points, punch cards and status levels, and POS synchronization. Restaurants pay a flat weekly subscription per venue with no per-order commissions.

Product overview

Bite is a commission-free online ordering SaaS platform designed for Australian and New Zealand restaurants. The platform consists of a unified core product—the Bite Platform—complemented by modular features including Ordering (pickup, delivery, table/QR ordering), Delivery (driver management with Uber Direct integration), and Loyalty (points, punch cards, status levels, promotions). An optional Driver Manager add-on ($19/venue/week) extends delivery capabilities for restaurants using own drivers. The platform is offered across three pricing tiers: Starter ($19/week), Main ($59/week), and The Lot ($99/week with full API/developer access).

Differentiator

Problem solved

Functional benefit

Products and services

• Bite Platform Commission-free online ordering SaaS platform for restaurants that enables launch of branded iOS, Android and web ordering apps and websites for pickup, delivery, and table ordering, with loyalty programs, POS integration, and payment processing via Stripe. Offered on tiered weekly subscription plans (Starter $19/wk, Main $59/wk, The Lot $99/wk).
• Driver Manager Add-on Paid add-on module for restaurants using their own delivery drivers, providing advanced driver management, real-time tracking, and delivery reporting tools. Available for +$19+GST per venue weekly on top of any Bite subscription tier.

Quantifiable outcome

• Joe Angelone, Owner of Capo Pizza, keeps 100% of revenue in his pocket
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Uber DirectcoreTechnology or IntegrationIntegration with Uber's driver network allowing restaurants to leverage Uber's delivery capabilities. Delivery fees are passed on to customers. Real-time tracking integrated into Bite platform.
• LightspeedcoreTechnology or IntegrationPOS integration partner allowing restaurants using Lightspeed POS to sync menus, orders, and product availability with Bite ordering platform.
• SquarecoreTechnology or IntegrationPOS and Payment integration partner. Square customers can integrate ordering and payment processing with Bite platform.
• StripecoreTechnology or IntegrationPrimary payment processing provider for credit and debit card transactions. Provides fraud detection (Stripe Radar), daily payouts capability.
• FacebookminorGTM or Marketing PartnerMarketing integration partner allowing restaurants to connect their Facebook business pages and advertising capabilities with Bite ordering.
• Google AnalyticsminorGTM or Marketing PartnerMarketing analytics integration providing restaurants with insights into ordering behavior and website traffic.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Olo: Olo is a restaurant ordering platform serving larger enterprise chains via direct ordering, delivery, and rails. It targets the upper end of the same direct-ordering category Bite addresses at the SMB level.

Broad incumbents

• Toast: Toast is a leading restaurant technology platform offering POS, online ordering, delivery, and loyalty. Its ordering and loyalty modules overlap directly with Bite's, though it is a much broader and more established suite.
• Lightspeed Restaurant: Lightspeed offers a restaurant POS and commerce suite with online ordering. It competes with Bite at the ordering and POS layer while also serving as a Bite POS integration partner.
• Square Online (Block): Square provides restaurants with POS and an integrated online ordering/website builder. Square competes with Bite's bundled offering and is also a Bite integration partner.

Direct peers

• ChowNow: ChowNow is a US-based commission-free online ordering platform serving independent restaurants with branded apps, websites, and POS integration—the closest direct analog to Bite's value proposition.
• Popmenu: Popmenu combines online ordering, digital marketing, and guest engagement tools for restaurants. It overlaps directly with Bite's Ordering and Loyalty modules in a similar SMB-to-mid-market segment.
• Owner.com: Owner.com provides restaurants with branded websites, online ordering, and marketing automation on a subscription basis, closely mirroring Bite's direct-ordering SaaS model.
• GloriaFood: GloriaFood provides free and low-cost online ordering tools for restaurants, including branded menus and POS integration, competing with Bite on price-sensitive SMB adoption.
• Bbot: Bbot offers commission-free online ordering for restaurants with branded experiences, POS integration, and delivery management—a near-clone of Bite's feature set targeting the same SMB restaurant segment.

Regional players

• Menulog (Just Eat Takeaway): Menulog is a major restaurant delivery aggregator operating in Australia. It is the regional incumbent whose high-commission model Bite directly positions against in its core AU/NZ market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bitehqau
• LinkedInlinkedin.com/company/bitehq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bite