Oxyglow Cosmetics
- Company typePrivate
- Founded2009
- HeadquartersFaridabad, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Oxyglow Cosmetics firmographics
Firmographics- Name
- Oxyglow Cosmetics
- Legal name
- Oxyglow Cosmetics Pvt Ltd
- Website
- https://oxyglowcosmetics.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Oxyglow Cosmetics industry classification
Industry- Product category
- Cosmetics and Personal Care
- NAICS
- Toilet Preparation Manufacturing (325620), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industry
- Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)
Keywords
Where Oxyglow Cosmetics is headquartered
LocationHeadquarters
- HQ city
- Faridabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Oxyglow Cosmetics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: OxyGlow generates revenue through direct-to-consumer sales of skincare and haircare products via their e-commerce platform and marketplace listings. Products include face washes, serums, facial kits, bleaches, scrubs, masks, hair serums, and spa products. Sales are one-time transactions with no subscription model visible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual skincare and haircare products |
| Unit Pricing | Pay-as-you-go | Pick Any 5 Bundle at ₹599 |
| Unit Pricing | Pay-as-you-go | Combo packages with multiple products |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Oxyglow Cosmetics product offering
Product offeringCore offering
OxyGlow Cosmetics is an India-based manufacturer of natural and herbal skincare and haircare products sold under the OxyGlow brand. The company manufactures its own formulations and distributes them through its own e-commerce store as well as major Indian marketplaces. It also operates a private-label/OEM business producing cosmetics on behalf of other brands and supplies professional products to salons.
Product overview
OxyGlow Cosmetics is India's leading manufacturer of natural beauty products, offering a comprehensive portfolio of skincare and haircare products sold primarily through its e-commerce website and major online marketplaces (Amazon, Flipkart, Nykaa, Purplle, Zepto). The product portfolio spans multiple categories: face care products (face washes, toners, creams, moisturizers, under-eye cream), facial treatments (facial kits in multiple variants including Korean Glass, Gold, Diamond, Bridal, D-Tan, Skin Whitening, Fruit, Wine, and Pollution Guard lines; clean-up kits with Jelly Algae technology in Kiwi, Goji Berry, Gold, and Korean Glass variants), exfoliation and masking (scrubs, D-Tan masks, Black Mask, fruit face masks), bleach creams (Diamond, Lacto, Pearl, Gold, Papaya, Oxy, Multi Fruit, D-Tan, 24K Luxe Gold, Korean Glass, and Hydra Boost variants), massage creams and gels (Papaya, Skin Whitening, D-Tan, Aloe Vera & Apple, Fruit Saffron variants), face/body serums (Niacinamide 10%, Vitamin C 10%, Vitamin C Skin Serum), sun care (Sunscreen SPF 30++), and haircare (Keratin Hair Serum, Hair Growth Serum Concentrate, Hair Spa Cream, Pro Revitalize Hair Spa, Professional Hair Straightener, Hair Straightener with Neutralizer). Products are sold both individually and as bundled combos and kits. The company also offers private labeling services. The portfolio is built around key ingredient themes including Activated Charcoal, Korean Glass Skin formulations (Jelly Algae, Hyaluronic Acid, Arbutin, Rice Water), Ayurvedic ingredients (Neem, Tulsi, Ubtan), precious metals and minerals (Gold, Diamond, Pearl), fruit extracts (Papaya, Kiwi, Goji Berry, Multi Fruit), and scientific actives (Salicylic Acid, Niacinamide, Vitamin C, Keratin, Hyaluronic Acid).
Differentiator
Problem solved
Functional benefit
Products and services
- OxyGlow Skincare Range Natural and herbal skincare formulations (face wash, moisturizers, serums, masks, etc.) marketed directly to individual consumers via the brand's e-commerce store and Indian marketplaces such as Amazon, Flipkart, Nykaa, Purplle, and Zepto.
- OxyGlow Haircare Range Natural and herbal haircare products targeting individual consumers for routine hair care, addressing concerns such as dandruff, hair fall, and scalp nourishment.
- Salon / Professional Products Professional-use OxyGlow cosmetic products supplied to salons, beauty parlours, and service professionals for use on end clients and resale.
- Private Label / OEM Manufacturing Contract manufacturing service in which OxyGlow produces skincare and haircare formulations under other brands' labels, leveraging the company's manufacturing facility in Faridabad, Haryana.
Quantifiable outcome
- Up to 60% off across website on promotional offers
- +1 more outcomes
Companies that use Oxyglow Cosmetics
Customer profileSegments3 records
Ideal customer profiles3 records
Oxyglow Cosmetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oxyglow Cosmetics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Amazon IndiacoreOxyGlow products are available on Amazon India store, reaching millions of customers through Amazon's marketplace platform and fulfillment infrastructure.
- FlipkartcoreOxyGlow products are listed and sold through Flipkart, one of India's largest e-commerce platforms, providing access to a wide customer base across the country.
- NykaacoreOxyGlow products are available on Nykaa, India's premier beauty and cosmetics e-commerce platform, targeting beauty-conscious consumers.
- PurpllecoreOxyGlow products are listed on Purplle, an Indian beauty and cosmetics e-commerce platform serving urban and tier-2/3 city customers.
- ZeptominorOxyGlow products are available on Zepto, a quick commerce platform in India, enabling rapid delivery to customers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Oxyglow Cosmetics competitors and assessment
Company assessmentDirect peers
- Mamaearth (Honasa Consumer): One of India's largest D2C beauty and personal care brands, overlapping directly with OxyGlow on natural/herbal skincare, haircare, and ingredient-led positioning (e.g., Niacinamide, Vitamin C). Competes for the same Indian mass-market beauty consumer across online and marketplace channels.
- WOW Skin Science: India-based D2C personal care brand selling skincare, haircare, and beauty products with a similar natural-ingredient and value-pricing story. Sells across own site and major Indian marketplaces, directly competing for the same consumer wallet share as OxyGlow.
- mCaffeine: Indian D2C skincare and haircare brand built around caffeine-based and natural ingredient formulations. Competes with OxyGlow in the direct-to-consumer beauty category, particularly among millennial consumers shopping on own websites and marketplaces.
- Plum: Vegan, cruelty-free Indian D2C beauty brand offering skincare, haircare, and body care sold through its own site and major Indian marketplaces. Directly comparable to OxyGlow on target customer, channel mix, and ingredient-led positioning.
- Minimalist: Indian science-backed skincare brand with hero SKUs in Niacinamide, Vitamin C, and active-ingredient serums at a similar mid-price point. Directly comparable to OxyGlow on active-ingredient storytelling and marketplace distribution.
- Sugar Cosmetics: Indian D2C and omni-channel beauty brand with a broad skincare and color cosmetics portfolio, sold through own site, marketplaces, and offline retail. Competes with OxyGlow on Indian consumer mindshare in accessible beauty.
- Juicy Chemistry: Indian organic and natural skincare brand selling serums, face oils, and cleansers directly to consumers. Closely comparable to OxyGlow's herbal, paraben-free positioning and D2C marketplace-led distribution model.
- Dot & Key: Indian D2C skincare brand with a strong focus on serums, masks, and ingredient-led launches, distributed via its own site and Nykaa. Overlaps directly with OxyGlow's Niacinamide/Vitamin C serum and facial kit categories.
Broad incumbents
- Nykaa (FSN E-Commerce): India's leading beauty and personal care e-commerce platform, a key distribution channel for OxyGlow as well as a competitor via Nykaa's owned private-label and exclusive brand portfolio. Comparable as a broader incumbent shaping category merchandising and pricing.
- Patanjali Ayurved: Large Indian FMCG company with a broad herbal and natural personal care portfolio overlapping with OxyGlow's natural/herbal skincare and haircare positioning. Comparable as a broader incumbent in the natural beauty category in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Oxyglow Cosmetics social profiles
Digital presenceOxyglow Cosmetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxyglow Cosmetics leadership team
Management profileNumber of profiles
Oxyglow Cosmetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxyglow Cosmetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxyglow Cosmetics
What does Oxyglow Cosmetics do?
OxyGlow Cosmetics is an India-based manufacturer of natural and herbal skincare and haircare products sold under the OxyGlow brand. The company manufactures its own formulations and distributes them through its own e-commerce store as well as major Indian marketplaces. It also operates a private-label/OEM business producing cosmetics on behalf of other brands and supplies professional products to salons.
Is Oxyglow Cosmetics a public or private company?
Oxyglow Cosmetics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oxyglow Cosmetics founded?
Oxyglow Cosmetics was founded in 2009. It employs 51 to 100 people.
Where is Oxyglow Cosmetics based?
Oxyglow Cosmetics is headquartered in Faridabad, India, in the Asia region.
How does Oxyglow Cosmetics make money?
One revenue line is on record: direct Product Sales.
Who are Oxyglow Cosmetics's main competitors?
Direct peers on record are Mamaearth (Honasa Consumer), WOW Skin Science, mCaffeine, Plum, Minimalist, Sugar Cosmetics, Juicy Chemistry and Dot & Key. Broad incumbents are Nykaa (FSN E-Commerce) and Patanjali Ayurved.
Does Oxyglow Cosmetics have an API?
No public API is recorded for Oxyglow Cosmetics.
What industry is Oxyglow Cosmetics in?
Oxyglow Cosmetics's product category is Cosmetics and Personal Care. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRADANAB, Bath & Shower Products (Soaps, Body Wash, Bath Additives). Its NAICS code is 325620 and its SIC code is 2844.