Syndic

What Syndic does

Syndic Inc. (operating as Syndic Marketing) is a Toronto-headquartered, privately held travel marketing company founded in 2016 that operates a 360° marketing platform for travel brands. The company delivers four integrated service lines: programmatic advertising, metasearch marketing, affiliate marketing, and social ads plus influencer marketing. Its technical differentiator is travel-specific audience targeting, including Origin-and-Destination (OnD) cookie data sourced from a network of OTTs and metasearch websites, applied through the Syndic Meta Network for point-of-purchase targeting. The platform supports custom ad formats (widget banners, cinemagraphs, scroller ads, window ads, inline ads, sponsored results, compare strips, dynamic ads) optimized for travel booking actions with deep-linking to booking pages.

Syndic monetizes through a mix of performance-based affiliate revenue (e.g., a 3% commission structure referenced for the Kiwi.com program with 30-day cookie windows), programmatic media buying on behalf of travel advertisers (private deals, preferred deals, guaranteed buying), and managed metasearch and social advertising campaigns. Go-to-market is sales-led and direct, with primary outreach via WhatsApp, email, and phone to enterprise travel buyers, complemented by affiliate-network and publisher-platform channels for performance demand. Office presence spans Toronto (HQ), Mumbai, and Dubai, with stated operations and partner coverage across North America, South Asia, and the Middle East.

The company positions itself as a vertical specialist serving airports, airlines, hotels, online travel agencies, tourism boards, duty-free retailers, holiday package providers, and metasearch platforms. Reported scale metrics include 215+ media and publisher partnerships, 75+ metasearch relationships, 240k+ flight routes marketed, 18m+ travel searches delivered, and $3.2b+ in cumulative travel revenue delivered to client brands (a client-side metric, not Syndic's own revenue). Employee count is reported in the 11–50 range.

Name

Syndic

Legal name

Syndic Inc

Website

https://syndicinc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Syndic is a Toronto-based travel marketing company founded in 2016 that delivers programmatic, metasearch, affiliate, and social-influencer campaigns to airlines, hotels, OTAs, airports, and tourism boards across North America, South Asia, and the Middle East.

Ownership category

akta.pro rank

Product category

Travel Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Online Travel Agencies (OTAs) & Meta-Search (BPAMAIAA)

akta.pro secondary industry

Metasearch & Fare/Rate Comparison Engines (THAKAAAD)

Keywords

• Travel marketing services
• Programmatic advertising
• Metasearch marketing
• Affiliate marketing
• Audience targeting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Affiliate Marketing: Performance-based marketing where Syndic delivers incremental revenue to travel ecommerce brands at the business' desired cost of sale. The company drives performance channel through their Integrated Performance Network with relationships across global affiliate networks and direct publisher categories.
2. Metasearch Marketing: Targeted advertising on metasearch platforms enabling precise consumer targeting at or near point of purchase. Includes Syndic Meta Media, direct and programmatic media buys, and core search targeting.
3. Programmatic Advertising: Programmatic travel ecosystem offering including private deals with exclusive networks, preferred deals with publishers, guaranteed buying, and targeted metasearch campaigns for higher share of voice.
4. Social Ads + Influence: Social media advertising and influencer marketing services for travel brands, amplifying paid exposure across display, email, and social channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Syndic is a 360° travel marketing company that delivers programmatic advertising, metasearch marketing, affiliate marketing, and social advertising/influencer services to travel brands. It uses proprietary technology including OnD cookie data targeting and the Syndic Meta Network to drive high-intent audience engagement, bookings, and revenue for airlines, hotels, OTAs, airports, and tourism boards.

Product overview

Syndic is a 360° travel marketing company offering a unified platform combining four core marketing services: Programmatic Advertising, Metasearch Marketing, Affiliate Marketing, and Social Ads + Influence. The platform operates through the Syndic Meta Network, connecting travel brands (airports, airlines, hotels, OTAs, tourism boards, destinations) with a network of 215+ media and publisher partnerships and 75+ metasearch relationships. Sub-products include Syndic Meta Media for targeted metasearch, various programmatic placement formats (Widget Banners, Cinemagraphs, Scroller Ads, Window Ads), and metasearch media placements (Inline Ads, Sponsored Results, Compare Strip, Dynamic Ads). The company also manages affiliate partner programs including Kiwi.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmatic Advertising

Quantifiable outcome

• 240k+ flight routes marketed across client campaigns
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Triptease: Triptease is a hotel-focused marketing platform offering metasearch marketing and direct booking optimization, overlapping with Syndic's hotel-destination targeting and metasearch marketing capabilities.
• Koddi: Koddi operates a travel-specific programmatic advertising platform serving hotels, airlines, and OTAs with metasearch and audience activation capabilities that closely mirror Syndic's metasearch and programmatic offerings.
• Sojern: Sojern is a leading travel marketing platform that provides programmatic, metasearch, and audience solutions to airlines, hotels, OTAs, and tourism boards—directly comparable to Syndic's four-pillar service offering and enterprise travel client base.
• Adara: Adara provides travel-intent data and programmatic audience solutions to travel brands, sharing Syndic's focus on high-intent audience targeting, data partnerships, and travel-specific programmatic activation.
• Milestone Inc. Milestone is a digital marketing agency specializing in hotels and travel, offering programmatic, metasearch, and SEO solutions—directly comparable to Syndic's travel-vertical digital marketing stack.

Broad incumbents

• Criteo: Criteo is a large commerce media platform with retargeting and programmatic capabilities used by travel brands; while not travel-specialized, it competes for programmatic travel ad budgets that Syndic also targets.
• Sabre Hospitality (SynXis Media): Sabre's hospitality division offers media and metasearch solutions bundled with its GDS and central-reservation platform, competing for the same hotel marketing budgets Syndic targets from a broader incumbent position.

Emerging players

• Leonardo (now part of Brandify): Leonardo provides digital media and marketing services to hotels and travel brands, including metasearch integration and audience activation—an adjacent travel-marketing platform with partial functional overlap to Syndic's offering.
• Boomdirect: Boomdirect (formerly known in travel metasearch marketing) operates in the travel marketing services space with focus on hotels and metasearch, sharing partial overlap with Syndic's metasearch and affiliate capabilities.
• The Hotels Network: The Hotels Network provides hotel-specific direct booking and marketing technology including metasearch tools, with an overlapping customer base (hotel chains) and adjacent metasearch activation capabilities to Syndic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/syndic-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syndic