What Summit Equipment Rentals does

Summit Equipment Rentals, LLC is a privately held, California-based equipment rental and sales company founded in 2007 by co-owners Bob Kushner and George Courtney. The company serves construction contractors, industrial/warehouse operators, and convention/event organizers across Southern California — including Los Angeles, Orange County, San Diego, Riverside, and the Inland Empire — through three physical facilities (Menifee headquarters, Chula Vista, and a new Garden Grove location), an in-house transportation fleet, and traveling field service technicians. Its product portfolio spans aerial work platforms (scissor lifts, boom lifts, man lifts), forklifts, earth moving equipment (mini excavators, skid steers, backhoes), construction equipment (generators, light towers, compaction), and convention services equipment, available for short- and long-term rental or purchase.

The company operates on three revenue streams: usage-based equipment rentals (the primary stream), one-time equipment sales, and professional services from factory-certified mechanics and a parts department that supports both rented and customer-owned units. It is an authorized dealer and factory product support agent for John Deere, Gehl, Kubota, and Ditch Witch, and offers the Genie Lift Pro standardized aerial/telehandler operator training program meeting ANSI, OSHA, and CSA requirements. Credit accounts for rental/service and equipment financing options broaden customer accessibility. The company website indicates an association with Herc Rentals ("Summit Equipment Rentals is now Herc Rentals"), suggesting a recent acquisition, rebranding, or dealer-network integration, the precise terms of which are not disclosed in the available material.

The go-to-market motion is sales-led and direct, with inside sales (Crystal Hayes), outside sales (Mike Bradshaw), and a parts/service department (Tony Velasco). Distribution is exclusively through physical locations and delivered fleet service, with no e-commerce, app, or digital booking channel disclosed. Marketing relies on local presence and organic social media. The business has no proprietary technology platforms, no patents, no AI/ML capabilities, and no disclosed funding or institutional investment; it operates as an independently owned LLC on traditional equipment rental economics.

Name

Summit Equipment Rentals

Legal name

Summit Equipment Rentals, LLC

Website

https://summitrentals.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Summit Equipment Rentals is a Southern California equipment rental, sales, parts, and service provider serving construction contractors, industrial operators, and convention organizers since 2007 through three facilities and a delivered fleet service model.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

Keywords

• Construction equipment rental
• Aerial work platforms
• Earth moving equipment
• Industrial equipment sales
• Forklift rental

Headquarters

HQ city

Menifee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rentals: Short-term and long-term rental of construction and industrial equipment including scissor lifts, boom lifts, forklifts, mini excavators, skid steers, water trucks, and various tools. This is the primary revenue stream with recurring rental income.
2. Equipment Sales: Sale of new and used equipment including their listed inventory of unused equipment such as rototillers, tile saws, and rebar cutters. One-time transactional sales.
3. Parts and Service: Factory certified mechanics provide maintenance and repair services. Parts department serves both new units and customer-owned equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Summit Equipment Rentals rents, sells, and services construction and industrial equipment from three Southern California facilities. The core business is short- and long-term rental of aerial work platforms, forklifts, earth moving equipment, and construction tools, complemented by equipment sales, factory-certified parts and repair service, and operator safety training.

Product overview

Summit Equipment Rentals is a single-location equipment rental and sales company serving Southern California construction and industrial markets. The company operates as a unified offering combining equipment rentals (the core business), equipment sales, parts and service support, safety training, and credit/financing services. The product portfolio includes aerial work platforms (scissor lifts, boom lifts, personnel lifts), forklifts (warehouse and reach models), earth moving equipment (backhoes, excavators, skid steers), construction equipment (generators, light towers, compaction), convention services equipment, and various attachments. The company serves as dealers and factory product support agents for manufacturers including John Deere, Gehl, Kubota, and Ditch Witch.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Work Platforms Rental Rental of aerial work platforms including scissor lifts (13'-46' platform height, electric and dual fuel), boom lifts straight and articulated (30'-85' platform height, electric/gas/diesel/hybrid), and personnel lifts (12'-36' platform height) for construction, industrial, and event customers in Southern California.
• Forklifts Rental Rental of warehouse forklifts (5,000-12,000 lb capacity, 15'-55' lift heights) and reach forklifts (5K-12K capacity, 19'-56' reach) with gas/LPG, electric, and non-marking tire options for warehouse, industrial, and convention use.
• Earth Moving Equipment Rental Rental of earth moving equipment including backhoes (e.g., John Deere 310LEP), skip loaders, tractors (Kubota), wheel loaders (3 yd), trenchers (ride-on and walk-behind), mini excavators (3,800-10,000 lb), mid excavators (19,000-30,000 lb), and skid steers (750-2,500 lb) with various attachments.
• Construction Equipment Rental Rental of construction equipment including 2,000-gallon water trucks, dump trucks, trailers, compaction equipment (trench rollers, drum rollers, rammers), generators (25-70 KVA), light towers (4,000W), 185 CFM air compressors, pumps, welders, and small tools.
• Convention Services Equipment Rental Rental of specialized event and convention equipment including platform scissor lifts (12'-32'), boom lifts (33'-60'), warehouse forklifts (15'-21'), and electric carts designed for convention center use, with non-marking tire and electric power options.
• Equipment Sales

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Genie (Terex)coreStrategic or Co-development PartnerSummit Equipment Rentals offers Genie Lift Pro Training program to customers - a standardized aerial work platform and telehandler training program developed by the manufacturer. The program includes online general training and hands-on training at participating Genie dealers. Training meets ANSI, OSHA, and CSA requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• John Deere (dealer rental network): OEM whose dealers (including authorized partners) rent earthmoving, compact construction and material handling equipment. Summit is itself a John Deere dealer, making the Deere dealer rental channel a direct comparator on earthmoving SKUs.
• United Rentals: Largest North American equipment rental company offering aerial work platforms, forklifts, earthmoving and general construction equipment. Overlaps Summit's full product line across the same construction and industrial customer base but at vastly greater fleet scale.
• Caterpillar (CAT Rental Store network): OEM-affiliated rental network offering Caterpillar and allied earthmoving, aerial and material handling equipment through independent dealers. Directly comparable product lines and shares Summit's earthmoving and construction customer base.
• Sunbelt Rentals: Major North American rental operator with broad construction and industrial equipment lines plus specialty divisions. Comparable on aerial, material handling and earthmoving rental products and serves the same contractor end markets.

Direct peers

• H&E Equipment Services: Integrated equipment rental, sales and services provider with aerial lifts, forklifts, earthmoving and construction equipment. Closely comparable to Summit on business model combining rental, dealer sales and parts/service across multiple regions.
• Ahern Rentals: Privately held, family-owned equipment rental company operating aerial, material handling and earthmoving fleets across the western US. Comparable as a regional multi-line rental operator with a similar independent, service-led culture.
• Herc Rentals: National equipment rental company that, per Summit's own website, has acquired or rebranded Summit under its banner. Directly comparable as a full-line aerial, material handling and earthmoving rental provider serving construction and industrial customers.

Emerging players

• EquipmentShare: Tech-enabled equipment rental and fleet management company serving construction contractors. Comparable product set (aerial lifts, earthmoving, material handling) but differentiated by proprietary telematics and digital platform that Summit lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summit Equipment Rentals