Furniture1.eu

What Furniture1.eu does

Furniture1.eu, headquartered in Vilnius, Lithuania, is a privately-held pan-European online furniture retailer operating a unified e-commerce network across approximately 20–25 markets through 21 locally-branded websites (Baldai1.lt, Mebeles1.lv, Moobel1.ee, Butor1.hu, Pohistvo.si, Namjestaj.hr, Mebeli.bg, Mobilier.ro, Epipla1.gr, Arredamento1.it, Mobilier1.fr, Meubels1.nl, Muebles.es, Moveis.pt, Moebel1.ch, Meubels1.be, Moebel1.at, Mobilier.lu, Huonekalut1.fi, Mobler1.dk). The network is supported by proprietary last-mile delivery infrastructure and 20+ cross-dock warehouses across the EU, which the company owns and operates directly to provide consistent fulfillment and customer experience across borders.

The company serves two primary segments. On the demand side, it targets end consumers in European markets with a risk-free shopping proposition centered on pay-upon-delivery, local-language customer service, and a wide assortment of furniture sourced globally. On the supply side, it runs a B2B supplier partnership program procuring from producers worldwide—preferring partners with 500+ SKUs—on prepayment and EXW terms, taking weekly pallet or full truck orders and managing the full supply chain from factory to consumer's door. Revenue derives primarily from one-time furniture sales, with marketing executed through TikTok, Instagram, Facebook, SEO, email, content marketing, and CRO across the local brand websites.

The company was founded in 2008, employs 350+ people, sustains a 70%+ average Net Promoter Score, attracts 5M+ monthly visitors across its properties, and operates through separate legal entities in each market (UAB, SIA, OU, KFT, DOO, EOOD, SRL, IKE, S.R.L, SL, LDA, SAS, ApS, GmbH). In February 2025, Furniture1 acquired the Norwegian furniture retailer My Home Møbler for an undisclosed amount, signaling continued inorganic expansion in the Nordic region alongside organic growth in existing markets.

Name

Furniture1.eu

Legal name

Furniture1 UAB

Website

https://furniture1.eu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Furniture1.eu is a Lithuania-based privately-held operator of a pan-European online furniture retail network of 21 local brand websites across 20+ markets, supported by proprietary last-mile delivery and 20+ cross-dock warehouses, serving end consumers via pay-upon-delivery e-commerce and global furniture suppliers via a B2B procurement program.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Product Sales: Direct e-commerce sales of furniture to consumers across 20+ European markets through local brand websites. Customers can pay upon delivery, eliminating trust barriers in online furniture purchases.
2. B2B Supplier Partnerships: Procures furniture from suppliers worldwide, taking weekly pallet or full truck orders from existing stock. Manages full supply chain from factory to customer's door.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Furniture1.eu sells home furniture online directly to consumers across 20+ European markets through a network of 20+ locally branded e-commerce websites. It sources products from international manufacturers, holds inventory in 20+ cross-dock warehouses, and delivers to customers using its own last-mile fleet, supported by local customer-service teams and a pay-upon-delivery option that reduces online purchase risk.

Product overview

Furniture1.eu is a unified pan-European furniture e-commerce network operating across 20+ markets through 21 localized brand websites (including Baldai1.lt, Mebeles1.lv, Moobel1.ee, Butor1.hu, Pohistvo.si, Namjestaj.hr, Mebeli.bg, Mobilier.ro, Epipla1.gr, Arredamento1.it, Mobilier1.fr, Meubels1.nl, Muebles.es, Moveis.pt, Moebel1.ch, Meubels1.be, Moebel1.at, Mobilier.lu, Huonekalut1.fi, and Mobler1.dk). The offering combines local market expertise with proprietary logistics infrastructure including last-mile delivery systems and 20+ cross-dock warehouses across the EU. The network enables risk-free shopping with pay-upon-delivery options and maintains its own customer service teams for local support.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture1.eu Pan-European Online Furniture Retail Network Unified e-commerce network selling home furniture directly to consumers across 20+ European countries, delivered through the company's own last-mile fleet and 20+ cross-dock warehouses, with local customer service in each market and a pay-upon-delivery option. Customer-facing storefronts include Baldai1.lt (Lithuania), Mebeles1.lv (Latvia), Moobel1.ee (Estonia), Butor1.hu (Hungary), Pohistvo.si (Slovenia), Namjestaj.hr (Croatia), Mebeli.bg (Bulgaria), Mobilier.ro (Romania), Epipla1.gr (Greece), Arredamento1.it (Italy), Mobilier1.fr (France), Meubels1.nl (Netherlands), Muebles.es (Spain), Moveis.pt (Portugal), Moebel1.ch (Switzerland), Meubels1.be (Belgium), Moebel1.at (Austria), Mobilier.lu (Luxembourg), Huonekalut1.fi (Finland), and Mobler1.dk (Denmark).

Quantifiable outcome

• 70%+ Net Promoter Score
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Home24: Berlin-based online furniture retailer operating across multiple European markets. Comparable to Furniture1 in product scope and pan-European footprint, though Home24 has struggled with unit economics post-IPO, providing cautionary benchmarks.
• Wayfair: Largest pure-play online furniture and home furnishings retailer in the West, operating across the US and Europe. Directly comparable to Furniture1 as a multi-category online furniture marketplace with proprietary logistics infrastructure.
• Westwing Group: Germany-headquartered online home and living retailer active across ~10 European markets. Closely comparable to Furniture1 in pan-European online furniture positioning, although Westwing leans more inspiration/discovery-led while Furniture1 emphasizes utility and logistics.
• Beliani: Swiss-founded online furniture retailer with pan-European delivery. Highly comparable business model to Furniture1 — direct sourcing from manufacturers, own logistics, pay-on-delivery, multi-market localization.

Broad incumbents

• Maisons du Monde: French omnichannel home furnishings retailer (catalog, online, physical stores) operating across Europe. Comparable assortment and target customer to Furniture1 but with a broader brand-and-store portfolio rather than pure e-commerce.
• IKEA (Inter IKEA / Ingka Group): Global furniture and home furnishings giant with extensive European retail and e-commerce presence. Competes with Furniture1 on price, assortment, and now online delivery — but with vastly larger scale, private-label manufacturing, and physical store network.
• XXXLutz: Austrian-headquartered furniture retail group operating across Europe (XXXLutz, Mömax, Poco). Comparable in furniture category and European footprint, but predominantly physical-store based versus Furniture1's pure e-commerce model.
• JYSK: Danish omnichannel furniture and home retailer with thousands of stores across Europe. Comparable in category breadth and European reach, with growing e-commerce presence overlapping with Furniture1's online proposition.

Emerging players

• Miliboo: French online furniture retailer focused on design-forward, made-in-Europe products. Comparable pure-play e-commerce furniture model in a narrower geographic and product scope than Furniture1's network.

Regional players

• Vivre: Romanian-founded online home and lifestyle retailer active in CEE/SEE markets where Furniture1 also operates. Comparable assortment and online-only model; overlaps directly in Romania, Bulgaria, Hungary, and Greece.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/furniture1.eu
• LinkedInlinkedin.com/company/furniture1-eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furniture1.eu