Lureye
- Company typePrivate
- Founded1944
- HeadquartersSantiago, Chile
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Lureye does
Lureye is a privately held Chilean provider of temporary and permanent power generation solutions and electromechanical equipment, founded in 1944 and headquartered in Santiago. The company operates through four divisions: (1) generator rental of diesel and gas generator sets ranging from 11 to 1,000 kVA with parallel synchronization capability; (2) generator sales of new and used sets from 10 to 4,000 kVA plus accessories such as transfer switches, lighting towers, fuel tanks, and acoustic enclosures; (3) electromechanical distribution covering low and medium voltage electric motors (0.18 kW to 15,000 kW), variable frequency drives, speed reducers, lifting equipment, and industrial automation hardware and software; and (4) projects and solutions including remote monitoring, energy efficiency optimization, hydraulic-to-electromechanical conversion, and custom transmission solutions. Lureye acts as authorized or exclusive distributor in Chile for tier-1 international brands including Siemens, ABB, Schneider Electric, Nord Drivesystems, KEB, Delta Electronics, Rossi, Brevini, Flender, Mitsubishi, John Deere, Cummins, Volvo, Doosan, Kohler-SDMO, and Iveco. The company holds ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications and operates a national branch network with a dedicated rental operations facility in Maipú.
Lureye's customer base is concentrated in Chile's industrial verticals, with mining designated as the primary segment and forestry, agroindustrial, and general manufacturing as secondary segments. The company sells to enterprise clients through specialist advisors and technical sales engineers, with customer engagement supported by its website, product catalogs, WhatsApp Business, and a LinkedIn, Instagram, and Facebook social presence. Pricing is quote-based and not publicly disclosed; revenue is generated through one-time equipment sales, recurring rental contracts (days to multi-year), technical services, and project-based execution. Its competitive positioning rests on 80 years of brand equity in Chile, exclusive distribution rights held over multi-decade horizons, integrated multi-vendor solution capabilities (generators plus ABB/Schneider switchgear plus Siemens automation), and capital-intensive rental fleet scale that creates barriers for new entrants in the Chilean temporary power market.
Lureye firmographics
Firmographics- Name
- Lureye
- Legal name
- Lureye
- Website
- https://lureye.cl
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Lureye is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices3 records
Markets served
Lureye business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Generator Rental (Arriendo): Rental of generator sets (11 to 1,000 kVA), lighting towers, transformers, fuel tanks, and transfer switches for temporary power supply. Rental periods range from days to months or years, with full logistics, installation, and technical support included.
- Generator Sales: Sale of new and used generator sets across a wide power range (10 kVA to 4,000 kVA). Generator brands include Mitsubishi, Kohler-SDMO, John Deere, Cummins, Doosan, Volvo, and Iveco. Sales include accessories such as transfer switches, cables, and installation services.
- Electromechanical Equipment Distribution: Distribution and sale of electromechanical equipment including electric motors (low and medium voltage), variable frequency drives, speed reducers, lifting equipment, and industrial automation components (PLCs, HMIs, power supplies). Products sourced from international brands including KEB, Siemens, Delta, ABB, Schneider, Brevini, Flender, Nord Drivesystems, and others.
- Technical Services: Technical support services including maintenance, remote monitoring, and repair of temporary power supply systems. Also includes advisory services for power capacity calculation, installation configuration, and synchronization of generator systems.
- Projects and Solutions: Custom electromechanical and power generation project execution, including complex installations such as automatic transfer switch systems, medium voltage solutions, and special fuel storage configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Generator rental by power capacity and duration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lureye product offering
Product offeringCore offering
Lureye rents and sells electric power generator sets (11 kVA to 4,000 kVA) and distributes electromechanical equipment including electric motors, variable frequency drives, speed reducers, lifting equipment, and industrial automation components. The company integrates these products into custom solutions and project installations, complemented by technical advisory, maintenance, and remote monitoring services for industrial clients in Chile.
Product overview
Lureye is a Chilean company with 80 years of experience providing energy and electromechanical solutions. The company operates as a unified product and service portfolio organized into four main divisions: (1) Generator Rentals (Arriendo de Generadores) offering rental generator sets from 11-1000 kVA with technical support, (2) Generator Sales (Venta Grupos Generadores) covering new and used generator sets from 10 kVA to 4000 kVA plus accessories and transfer switches, (3) Electromechanical products including electric motors (KEB, Siemens Simotics), variable frequency drives (Delta, Siemens SINAMICS), speed reducers (KEB, Renold, Brevini, Flender, Siti, Rossi, Nord), lifting equipment (Liftket, Kukdong, Podem, By Carpel, Duke), and industrial automation (Siemens Simatic PLCs/HMIs, Delta PLCs/HMIs), and (4) Projects and Solutions offering electromechanical integration, remote monitoring, energy efficiency consulting, and custom power transmission solutions. The product ecosystem is designed to serve industrial sectors including mining, forestry, agroindustry, and construction across Chile.
Differentiator
Problem solved
Functional benefit
Products and services
- Generator Rental (Arriendo de Generadores) Rental of generator sets ranging from 11 kVA to 1,000 kVA with synchronization capability for parallel operation, plus accessories including load banks, lighting towers, transformers, fuel tanks, and transfer switches. Targeted at industrial clients needing temporary or supplemental power for mining, forestry, agroindustrial, and construction applications in Chile.
- Generator Sales (Venta Grupos Generadores) Sale of new and used generator sets covering 10 kVA to 4,000 kVA, including diesel, natural gas, and LPG variants in portable, stationary, containerized, and sound-attenuated configurations. Brands include Mitsubishi, Kohler-SDMO, John Deere, Cummins, Doosan, Volvo, and Iveco. Includes accessories such as transfer switches and cables, plus installation services for industrial clients in Chile.
- Electric Motors (Motores Eléctricos) Distribution of low voltage (0.18 kW to 1,000 kW) and medium voltage (200 to 15,000 kW) electric motors, including standard induction, VFD-compatible, explosion-proof, squirrel cage, and wound rotor types. Brands include KEB IE2 high-efficiency motors and Siemens Simotics (IE1, IE2, IE3 series, NEMA motors) plus Siemens 1FL6 servomotors. Serves industrial applications such as fans, pumps, compressors, and blowers.
- Variable Frequency Drives (Variadores de Frecuencia) Distribution of variable frequency drives for speed and torque control of three-phase motors, covering 0.37 kW to 85 MW. Delta series include CFP2000, CP2000, MS300, C2000, REG2000, AFE2000, and MVD3000. Siemens SINAMICS series include G120, G120C, G120X, G130/G150, V20, V70, V90, S120, and S150. Targeted at industrial automation and energy efficiency applications.
- Speed Reducers (Reductores de Velocidad) Distribution of speed reducers and gearboxes including planetary, parallel shaft, coaxial, pendulum, worm gear, industrial, and bevel gear types covering torque from 16 Nm to 3,000,000 Nm. Brands include KEB, Renold, Brevini (Dana-Brevini), Flender (Siemens group), Siti, Rossi, and Nord Drivesystems. Lureye also operates an assembly plant for planetary reducers in Chile.
- Lifting Equipment (Equipos de Levante) Distribution of lifting equipment including electric chain hoists (0.125 to 12.5 ton capacity), winches, and crane electrification systems. Brands include Liftket (Germany), Kukdong (Korea), Podem (Bulgaria), By Carpel (Italy), and Duke (Taiwan). Includes fixed electric hoists, manual and motorized trolley hoists for industrial applications in Chile.
- Industrial Automation Solutions (Automatización Industrial) Distribution of industrial automation components including PLCs (Siemens Simatic S7-1200/300/1500/400/LOGO, Delta DVP/AH/AS series), HMIs (Simatic Basic/Comfort Panels, Delta DOP/TP series), power supplies (Sitop, Delta CliQ), industrial PCs (Simatic IPC, Field PG, ITC), communication modules (SCALANCE, Ruggedcom), and engineering software (TIA Portal, Step 7, WinCC, ISPSoft, DOPSoft). Targeted at industrial automation and process control clients.
- Projects and Solutions (Proyectos y Soluciones) Custom electromechanical project execution services including temporary and permanent power generation solutions, electromechanical integration, remote monitoring, energy efficiency optimization, hydraulic-to-electromechanical conversion, automatic transfer switch system design, medium voltage solutions, special fuel storage configurations, and custom transmission solutions. Targeted at industrial clients requiring complex, integrated installations in Chile.
Quantifiable outcome
- Generator fleet consumption as low as 2.5 L/h at 75% PRP for the smallest units (T12 model)
- +3 more outcomes
Companies that use Lureye
Customer profileSegments4 records
Ideal customer profiles3 records
Lureye technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature7 records
Lureye partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- KEB (Keb)coreKEB is a German manufacturer of electric motors and variable frequency drives. Lureye distributes KEB IE2 high-efficiency motors and related products in Chile, covering a wide range of powers and speeds for industrial applications such as fans, pumps, compressors, and blowers. Lureye also offers KEB brand speed reducers.
- SiemenscoreLureye distributes Siemens industrial products including Simotics motors (IE1, IE2, IE3 series, NEMA motors), Simatic PLCs (S7-1200, S7-1500, S7-300, S7-400, LOGO), Simatic HMI panels, Sinamics variable frequency drives (G120, G120C, V90, V70, S120, S150), and industrial PC/software (TIA Portal, Step 7, WinCC). Lureye also distributes Flender reducers (part of Siemens group Germany).
- Delta ElectronicscoreLureye distributes Delta Electronics products including DVP and AH series PLCs, Delta HMI (DOP and TP series), Delta variable frequency drives (C2000, CFP2000, MS300, REG2000, AFE2000 series), power supplies (DVP, CliQ, CliQ II, Chrome series), and industrial communication modules (DeviceNet, Ethernet, PROFIBUS-DP).
- ABBcoreLureye uses ABB products as components in their switchgear and transfer switch solutions. ABB provides protective elements and circuit breakers used in Lureye's medium voltage switchgear (7.2 kV – 33 kV) and low voltage transfer switches (up to 6,300 A).
- Schneider ElectriccoreSchneider Electric products are used in Lureye's switchgear and transfer switch solutions. Schneider provides protective elements and circuit breakers integrated into Lureye's medium voltage switchgear and low voltage automatic transfer switches.
- John DeerecoreJohn Deere engines are used in Lureye's generator sets (J-series models). Engine models include 3029, 4045, 6068 series powering generators from 22 kVA to 250 kVA, manufactured in the USA.
- Kohler-SDMOcoreKohler-SDMO (France) is a key generator brand partner supplying engines and complete generator sets to Lureye. Models include K12 through KD3500 series, covering 12 kVA to 3,500 kVA, manufactured in France and Italy.
- CumminscoreCummins engines power Lureye's PCY series generator sets and C-series rental generators. Engine models include 4BTA, 6BT, 6BTA, 6CTA, NTA series, covering 66 kVA to 550 kVA range, manufactured in China.
- DoosancoreDoosan engines (Korea) are used in Lureye's LD series generator sets, covering 275 kVA to 900 kVA, manufactured in Korea.
- VolvocoreVolvo engines (Sweden) power Lureye's V and LV series generator sets covering 275 kVA to 700 kVA. Engine models include TAD1342, TAD1641, TAD1642, TWD1643 series, manufactured in Sweden.
- MitsubishicoreMitsubishi engines (Japan) are used in Lureye's T and MGS series generator sets. Models include S3L2, S4Q2, S6R2, S12R, S16R series, covering 11.5 kVA to 1,050 kVA, manufactured in Japan.
- IvecocoreIveco engines are used in Lureye's LI series generator sets, covering 55 kVA to 165 kVA, manufactured by Iveco (Italy).
- BrevinicoreBrevini (Italy, now Dana-Brevini) is a leading planetary reducer manufacturer. Lureye has been their representative since 2006, distributing planetary gearboxes in Chile for industrial applications including recycling plants and wind power generation.
- Nord DrivesystemscoreNord Drivesystems (Germany) is a global leader in electromechanical drive technology. Lureye serves as Master Distributor in Chile for Nord, offering parallel, coaxial, planetary, and other reducer types alongside Nord's electronic drives.
- RossicoreRossi (Italy) manufactures speed reducers, gearmotors, and electric motors. Lureye has been exclusive representative of Rossi in Chile since 1953, covering a wide range of industrial reducer applications.
- FlendercoreFlender (Germany, Siemens group) offers helical, planetary, and modular gear reducers. Lureye distributes the complete Flender product range in Chile.
- LiftketcoreLiftket (Germany) is a world-leading manufacturer of electric lifting equipment (125 kg to 12.5 tonnes). Lureye distributes Liftket products in Chile, including electric hoists with patented brake/clutch systems.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lureye competitors and assessment
Company assessmentBroad incumbents
- ABB: Global industrial automation, motion, and electrification equipment manufacturer. Lureye integrates ABB protective elements and circuit breakers in its MV switchgear; ABB also competes for the same drives, motors, and switchgear business directly with end customers.
- WEG: Global manufacturer of electric motors, drives, and generator sets with strong presence across Latin America. Directly comparable to Lureye's electromechanical equipment (motors, VFDs, reducers) portfolio and a competitor for industrial customer wallet share.
- Cummins: Global manufacturer of engines and generator sets with extensive distribution networks. Lureye distributes Cummins-powered generator sets (PCY and C-series) in Chile. Cummins is both a supplier and a broader incumbent competing for the same end customers.
- Schneider Electric: Global specialist in energy management, automation, and electrical distribution equipment. Lureye uses Schneider components in its switchgear and ATS solutions; Schneider is also a broad incumbent with direct sales motion in industrial automation and power distribution.
- Caterpillar (CAT): Global manufacturer of heavy equipment, engines, and power generation systems including generator sets. Competes with Lureye in the generator sales market and serves overlapping mining, forestry, and industrial customers, with own dealer network in Chile.
- Kohler-SDMO: Major global manufacturer of generator sets (12-3500 kVA) supplying the rental and industrial markets. Lureye is an authorized Kohler-SDMO distributor in Chile; Kohler-SDMO is also a broad incumbent whose products compete for the same end-customers.
Direct peers
- Aggreko: Global leader in temporary power and temperature control solutions, with a large generator rental fleet including synchronized parallel operation. Directly comparable to Lureye's Arriendos division and serves mining and industrial customers worldwide, including Latin America.
- Atlas Copco: Global provider of industrial compressors, power generators, and electromechanical equipment with a strong rental and service business. Overlaps directly with Lureye's generator sales, rental, and electromechanical distribution offerings, including mining sector exposure.
Regional players
- SalfaCorp / Salfa Industrial: Chilean industrial services and equipment distribution group with a strong presence in power generation, motors, and industrial equipment across Chile. Regional peer with a similar customer base in mining and industry, but broader portfolio including construction.
- Finning (CAT dealer): CAT's exclusive dealer in Chile and other South American markets, providing heavy equipment, power generation, and rental services. Directly comparable to Lureye's mining-focused generator and electromechanical offerings within Chile, with overlapping mining customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lureye social profiles
Digital presenceLureye compliance and trust
Trust signalCompliance3 records
Lureye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lureye leadership team
Management profileNumber of profiles
Lureye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lureye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lureye
What does Lureye do?
Lureye rents and sells electric power generator sets (11 kVA to 4,000 kVA) and distributes electromechanical equipment including electric motors, variable frequency drives, speed reducers, lifting equipment, and industrial automation components. The company integrates these products into custom solutions and project installations, complemented by technical advisory, maintenance, and remote monitoring services for industrial clients in Chile.
Is Lureye a public or private company?
Lureye is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lureye founded?
Lureye was founded in 1944. It employs 251 to 500 people.
Where is Lureye based?
Lureye is headquartered in Santiago, Chile, in the Latin America region.
How does Lureye make money?
Five revenue lines are on record. Generator Rental (Arriendo) is the primary driver. The others are generator Sales, electromechanical Equipment Distribution, technical Services and projects and Solutions.
Who are Lureye's main competitors?
Broad incumbents on record are ABB, WEG, Cummins, Schneider Electric, Caterpillar (CAT) and Kohler-SDMO. Direct peers are Aggreko and Atlas Copco. Regional players are SalfaCorp / Salfa Industrial and Finning (CAT dealer).
Does Lureye have an API?
No public API is recorded for Lureye.