Simply Dental

What Simply Dental does

Simply Dental is a multi-specialty dental practice headquartered at 341 E. Geneva Road in Carol Stream, Illinois, serving consumers in the Chicago metropolitan area. Founded by Dr. Reem S. Shafi (CEO of Two Rivers Dental) and in operation since at least 2004, the practice offers general dentistry, cosmetic dentistry, orthodontics (traditional braces, Invisalign, and SureSmile aligners), dental implants and All-on-X restorations, oral surgery including wisdom tooth extraction, pediatric care, and emergency dentistry under a single roof. The clinic is staffed by general dentists plus specialists including an oral & maxillofacial surgeon, an orthodontist, and an oral surgeon, supported by what the organization describes as 140+ employees and 30 dentists across multiple Chicago-area locations. Technology stack centers on CBCT 3D imaging for implant and surgical planning (with claimed implant success rates up to 98%), the iTero digital scanner for crown impressions, panoramic radiography, and SureSmile 3D treatment-planning software for clear aligners.

The business operates a hybrid revenue model combining fee-for-service patient payments (cash, check, credit card), third-party insurance billing across most PPO plans, and acceptance of KidCare and Medicaid, supplemented by an in-house Dental Pass subscription-style discount plan offering up to 60% savings for uninsured patients. Pricing is not publicly disclosed, but the practice runs a $50-off new-patient promotion and offers Sunbit financing, signaling a value-oriented positioning aimed at broad accessibility. The go-to-market is direct-to-consumer via a single physical storefront, supported by a website with appointment booking, Spanish-language pages, and patient reviews on Google, Yelp, and Facebook; marketing relies on local search, review generation, and patient referrals rather than paid acquisition at scale.

Simply Dental is part of the Two Rivers Dental organization, a multi-practice group also owned by Dr. Shafi. The practice is private and bootstrapped, with no disclosed external funding, no parent holding company, and no subsidiaries. Recognition includes a 2013 induction into the Temple University Fox School of Business League for Entrepreneurial Women Hall of Fame (Dr. Shafi) and a 2021 3rd-place finish in the Dr. William R. Proffit Resident Scholar Award by staff orthodontist Dr. Insia Virji.

Name

Simply Dental

Legal name

Simply Dental

Website

https://mysimplydental.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Dental is a multi-specialty dental practice in Carol Stream, IL offering general, cosmetic, orthodontic, implant, and oral surgery services to Chicago-area consumers as part of Dr. Reem Shafi's Two Rivers Dental group.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

Keywords

• General dentistry services
• Cosmetic dental care
• Dental implant surgery
• Orthodontic treatment
• Pediatric dental services

Headquarters

HQ city

Carol Stream

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services Fee-for-Service: Traditional fee-for-service model for patients without insurance coverage. Accepts cash, checks, and major credit cards for payment at time of service.
2. Insurance Billing: Submits insurance forms for patients and accepts most PPO insurance plans, KidCare, and Medicaid.
3. Dental Pass Plan: In-house dental discount plan offering savings up to 60% on dental services for patients without insurance coverage. Annual or periodic subscription to the discount plan.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Simply Dental is a full-service dental practice in Carol Stream, IL providing general dentistry, cosmetic dentistry, orthodontics (Invisalign and SureSmile), dental implants, oral surgery (including wisdom teeth extraction with sedation), pediatric dental care, and emergency dental services. The practice uses state-of-the-art equipment including CBCT imaging, iTero digital scanners, and panoramic radiography, and offers an in-house Dental Pass discount plan saving up to 60% for uninsured patients.

Product overview

Simply Dental is a dental practice offering a comprehensive range of dental services organized into three main categories: General Dentistry (preventive care, cleanings, fillings, root canals, crowns, pediatric care, emergency services), Cosmetic Dentistry (veneers, bonding, teeth whitening, BioClear diastema/black triangle closure), and Oral Surgery & Braces (orthodontics, Invisalign, SureSmile aligners, dental implants, implant overdentures, nitrous oxide sedation). The practice also offers an in-house Dental Pass discount plan for uninsured patients. State-of-the-art equipment includes iTero digital scanners, CBCT imaging, and panoramic radiography. The practice accepts most insurances, PPO plans, KidCare and Medicaid.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry

Quantifiable outcome

• Dental implant success rates up to 98% with proper planning using CBCT imaging
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Two Rivers DentalcoreOthersSimply Dental is part of the Two Rivers Dental organization, a multi-practice dental group owned by Dr. Reem Shafi. The organization encompasses multiple dental practices in the Chicago area, employing over 140 staff members and 30 dentists. Simply Dental operates as one location within this larger dental group network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: Heartland Dental is the largest dental support organization (DSO) in the U.S., providing non-clinical support to thousands of dentists across general, cosmetic, and specialty practices. It is comparable to Simply Dental as the archetypal multi-practice dental group operating at scale in similar service lines and patient segments.
• Aspen Dental: Aspen Dental operates one of the largest networks of branded dental offices in the U.S., offering general dentistry, dentures, implants, and orthodontics with a focus on accessibility for uninsured patients. It is comparable to Simply Dental in service mix, multi-specialty offering, and emphasis on patient-friendly financing/membership plans.
• Pacific Dental Services: Pacific Dental Services supports hundreds of dental practices across the U.S. with non-clinical infrastructure, including general, specialty, and cosmetic services. It is comparable to Simply Dental as a large-scale dental services platform serving similar patient demographics with comparable breadth of clinical offerings.
• Dental Care Alliance: Dental Care Alliance is a multi-state DSO supporting general and specialty dental practices with back-office and clinical support. It is comparable to Simply Dental in offering general dentistry, periodontics, oral surgery, and orthodontics through affiliated offices serving similar local patient bases.
• Great Expressions Dental Centers: Great Expressions Dental Centers operates a large network of community dental practices offering general, specialty, and orthodontic care with strong presence in the Midwest. It is comparable to Simply Dental as a multi-practice dental group with overlapping service lines and overlapping Midwest geographic exposure.
• Marquee Dental Partners: Marquee Dental Partners is a growing DSO focused on partnering with high-quality dental practices across the Southeast and beyond. It is comparable to Simply Dental as a multi-location dental group offering general, specialty, and cosmetic dentistry with a similar practice-affiliation growth model.
• Western Dental: Western Dental is a large multi-state dental chain offering general, specialty, and orthodontic services with significant Medicaid and uninsured-patient focus. It is comparable to Simply Dental in service breadth and willingness to serve uninsured populations via in-house plans and KidCare/Medicaid acceptance.
• Sonrava Health: Sonrava Health is the parent company of multiple branded dental service chains (including Western Dental and Brident) offering general, specialty, and orthodontic care nationwide. It is comparable to Simply Dental as a multi-brand dental organization with broad service mix and in-house financing options for uninsured patients.
• Smile Brands (Smile Brands Dental Group): Smile Brands is a large DSO supporting branded dental practices (such as Bright Now! Dental and Monarch Dental) with general, specialty, and orthodontic services. It is comparable to Simply Dental as a multi-affiliated-brand dental organization offering comprehensive family and cosmetic dentistry with insurance and in-house plan acceptance.

Direct peers

• Affordable Dentures & Implants: Affordable Dentures & Implants operates a national network of dental practices focused on extractions, dentures, and implant solutions with transparent, value-oriented pricing. It is comparable to Simply Dental's implant overdenture/All-on-X offering and its emphasis on serving price-sensitive patients via in-house plans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reviews
• Instagraminstagram.com/mysimplydental

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Dental