Forest Green Rovers Football Club

What Forest Green Rovers Football Club does

Forest Green Rovers Football Club is a professional football club founded in 1889 and based in Nailsworth, Gloucestershire, England, currently competing in the Enterprise National League (the fifth tier of the English football pyramid). The club plays home matches at The New Lawn stadium and operates the club under a private limited company structure (Forest Green Rovers Football Club Limited, company number 06748691), with majority ownership held by Ecotricity New Ventures Group at 95.72%. Dale Vince, founder of Ecotricity, serves as Chairman and ultimate beneficial owner. The club is internationally recognized as the world's greenest football club, certified carbon neutral and fully vegan, with on-site renewable energy infrastructure including solar panels, wind turbines, and a Powervault battery system that powers the ADI digital perimeter advertising system and scoreboard.

The business model combines four revenue streams: ticket sales (individual matchday and season tickets, with concessionary pricing for Under 11s, Under 16s, Under 21s, Over 65s, and disabled supporters), merchandise sales through an online and matchday club shop, sponsorship and hospitality (stadium branding, kit sponsorship, stand naming rights, matchday and player sponsorship packages, and VIP dining), and broadcasting via a DAZN partnership that distributes National League TV globally. The club serves three primary segments: individual football supporters, business partners and sponsors seeking sustainability-aligned brand association, and community members participating in youth development, academy, and women's football programs. Marketing operates through the official website (fgr.co.uk), Twitter/X (@FGRFC_Official), an official supporter forum, partner events, sponsorship packages, and DAZN streaming.

The club is governed under EFL/FA regulatory frameworks and competes within the National League system, with corporate functions registered at Lion House, Rowcroft, Stroud. Leadership includes a Chairman (Dale Vince), Chief Executive Officer (listed as Dane Vince in source records), Vice-Chairman (Phil Butterworth), Executive Vice-Chairman (Asif Rehmanwala), President (Allen Grant), Director of Football (Mark Bowen), Creative Director (Robert Del Naja, also known as 3D), Company Secretary (Rolf Stein), and functional heads across Commercial, Football Operations, Academy, Safeguarding, and Disability Support.

Name

Forest Green Rovers Football Club

Legal name

Forest Green Rovers Football Club Limited

Website

https://fgr.co.uk

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

101–250 employees

Short description

Forest Green Rovers Football Club is a Nailsworth-based professional football club competing in the Enterprise National League, majority-owned by Ecotricity New Ventures Group and recognized as the world's greenest and first fully vegan football club, generating revenue through tickets, merchandise, sustainability-aligned sponsorships, and DAZN broadcasting.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Matchday ticketing services
• Football merchandise retail
• Corporate sports sponsorship
• Matchday hospitality packages

Headquarters

HQ city

Nailsworth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from matchday tickets (individual game sales) and season tickets for the 2026/27 season. Tickets available for home league matches at The New Lawn. Concessionary pricing for Under 11s, Under 16s, Under 21s, and Over 65s.
2. Merchandise Sales: Club shop sells replica shirts, merchandise online and on matchdays. Returns/refunds offered within 30 days for unsuitable items.
3. Sponsorship and Hospitality: Stadium branding, kit sponsorship, stand naming rights, matchday sponsorship packages (with hospitality tickets, teamsheet branding, social media promotion), player sponsorship (website naming, VIP events, match-worn shirts), and corporate hospitality/VIP dining experiences.
4. Broadcasting Rights: Partnership with DAZN as the global home for National League TV, streaming National League, National League North, and National League South matches live and on-demand.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Forest Green Rovers Football Club is a professional football club that competes in the National League and sells match tickets, season tickets, replica merchandise, VIP hospitality, and sponsorship packages to supporters and corporate partners. It operates The New Lawn stadium in Nailsworth, Gloucestershire, and supplements matchday revenues with online streaming via DAZN, community programmes, academy and women's football operations, and away-travel services.

Product overview

Forest Green Rovers Football Club operates a suite of supporter-facing digital and in-stadium services. The core offering centers on matchday experiences through ticketing services (home match tickets, away match tickets, and season tickets for League Two fixtures at The New Lawn), supplemented by online streaming via DAZN's National League TV platform. The club also provides a merchandise shop, VIP dining and hospitality packages, away travel services, and community programs. The official website (fgr.co.uk) serves as the primary digital hub for all these services, connecting supporters with tickets, news, merchandise, and club information.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets Individual home match tickets for National League fixtures at The New Lawn stadium, with age-based concessionary pricing (Under 11s, Under 16s, Under 21s, Over 65s) and free companion tickets for disabled supporters with carers.
• Season Tickets (2026/27) General admission season tickets valid for the 2026/27 season, granting access to all home league matches at The New Lawn, with concessionary rates available by age category.
• Away Match Travel Services Away match travel arrangements and supporter travel packages provided via the FGR Supporters Club and the Sportsrooms sports travel partner.
• Club Merchandise (Replica Shirts and Apparel) Official club merchandise including replica shirts and other apparel, sold through the online club shop at fgr.co.uk/shop and at the physical matchday shop at The New Lawn, with a 30-day returns policy for unsuitable items. Kit supplied by Reflo.
• VIP Hospitality and Dining Packages Corporate hospitality and VIP dining experiences at The New Lawn on matchdays, including hospitality tickets, food and beverage service, and premium seating for business partners and supporters.
• Matchday Sponsorship Packages Matchday sponsorship packages combining hospitality tickets, teamsheet branding, social media promotion, and matchday brand visibility for corporate partners.
• Player Sponsorship Programme Player sponsorship programme offering website naming rights, VIP event access, and match-worn shirts to corporate sponsors who sponsor individual players.
• Corporate Sponsorship and Partnership Packages Bespoke branding packages including stadium signage, kit sponsorship, stand naming rights, digital platform presence, social media promotion, and press releases for corporate partners, supported by two annual partner events.
• FGR In the Community Programme Community engagement programme run by the club covering local community activities, educational initiatives, and outreach to young people, families, and vulnerable adults in the Gloucestershire area.
• FGR Academy (Youth Development) Youth football academy providing talent development and a pathway into senior football for young players.
• FGR Women's Football Programme Women's football programme providing competitive and developmental opportunities for women and girls, supported by the Her Game Too advocacy partnership.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• RefloflagshipStrategic or Co-development PartnerSustainable performancewear brand that is the kit supplier for Forest Green Rovers. The partnership aligns the club's sustainability values with sportswear that has environmental credentials.
• CandriamcoreStrategic or Co-development PartnerAsset management firm that puts sustainability at the heart of its ethos. Partnership aligns Forest Green Rovers' environmental leadership with sustainable investment principles.
• QuorncoreStrategic or Co-development PartnerEurope's leading vegan and vegetarian food brand, supporting the club's fully vegan certification. Partnership reinforces the club's vegan credentials and sustainable food messaging.
• DPDminorStrategic or Co-development PartnerLeading parcel delivery company partnered with Forest Green Rovers. Provides delivery services supporting club operations.
• Vegan SocietycoreStrategic or Co-development PartnerThe world's oldest vegan charity serves as training kit partner. Partnership provides credibility to the club's vegan certification and aligns shared values on ethical treatment.
• Enterprise National LeaguecoreStrategic or Co-development PartnerThe league competition in which Forest Green Rovers participates. Partnership governs professional football operations and competitive fixtures.
• EESIcoreStrategic or Co-development PartnerSupporting the club since 1991, EESI is the South Stand sponsor. Long-standing partnership providing venue branding and financial support.
• GrundoncoreStrategic or Co-development PartnerUK's leading family-owned waste management company with strong green credentials. Sponsor of the Ambassadors Scheme and helping FGR achieve 100% waste recycling target.
• adi.tvcoreTechnology or IntegrationLeading provider of stadium big screens, digital perimeter and matchday services in the UK. Provided pitch side and scoreboard LED screens powered by renewable energy. Working with clubs throughout Premier League and EFL.
• DAZNcoreChannel Partner/ Reseller/ DistributorGlobal sports streaming platform serving as the new global home for National League TV. Streams National League, National League North, and National League South matches live and on-demand worldwide.
• Nijhuis Saur IndustriesminorStrategic or Co-development PartnerOfficial Water Treatment Partner supporting sustainable water management at the club facilities.
• Rubies in the RubbleminorStrategic or Co-development PartnerCondiments brand with sustainable ethos. Partnership aligns with club's sustainable food and vegan positioning.
• SportsroomsminorChannel Partner/ Reseller/ DistributorSports travel solution provider for away match travel arrangements and supporter travel packages.
• TLTminorImplementation/ SI/ Consulting PartnerExclusive sustainability-minded legal partner providing legal services to the club.
• Hudson RoseminorStrategic or Co-development PartnerMortgage services provider as partner supporting the club.
• Culligan UKminorStrategic or Co-development PartnerWater solutions provider striving for cleaner and healthier water at club facilities.
• Delphis EcominorStrategic or Co-development PartnerCleaning products provider committed to environmental responsibility, supporting sustainable cleaning at the club.
• allmanhallminorImplementation/ SI/ Consulting PartnerFood supply partner providing source, supply, and support services for club catering operations.
• Gambling with LivesminorOthersCharity partner raising awareness about gambling harm. Partnership demonstrates club's social responsibility values.
• Her Game ToominorOthersInitiative tackling sexism and championing women in sport. Partnership supports the club's women's football program and equality values.
• ReeceR GroupminorStrategic or Co-development PartnerFamily-run business providing high-quality portable buildings for sale and hire, supporting club facilities.
• RenishawminorStrategic or Co-development PartnerGlobal company with core skills in measurement, motion control, spectroscopy and precision machining, supporting club with technical expertise.
• PledgeballminorStrategic or Co-development PartnerEnvironmental initiative connecting club support with protecting playing locations, aligning with sustainability mission.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Sutton United FC: Greater London club that has spent time in the National League system. Directly comparable as a fellow lower-league English football club operating at a similar competitive and commercial tier to FGR.
• Wrexham AFC: Welsh football club that spent time in the National League alongside FGR and is now in League One. Comparable as a small-town lower-league English football club that gained outsized media attention and global brand recognition through high-profile ownership (Ryan Reynolds/Rob McElhenney), much like FGR's green-energy-driven visibility.
• Salford City FC: Greater Manchester club operating in the lower English Football League system, owned by the 'Class of 92' (Gary Neville, David Beckham et al.). Directly comparable to FGR as a high-profile, ownership-led lower-league club that uses brand and community narrative to punch above its sporting weight.
• AFC Wimbledon: London-based club in the lower EFL pyramid with a community-ownership and fan-led heritage. Comparable to FGR in competing in the lower English professional tiers while leveraging a strong community/values identity and operating under tight financial constraints.
• Notts County FC: One of the oldest football clubs in the world, currently operating in the National League. Comparable to FGR as a historic lower-league English club competing at the fifth tier with a strong community base and significant brand heritage.
• Chesterfield FC: Derbyshire-based club in the National League. Comparable to FGR as a fellow fifth-tier English club with a modest stadium, community-focused operations, and similar revenue scale.
• York City FC: Yorkshire-based National League club. Comparable as a smaller-market lower-league English football club facing similar structural revenue constraints and competing for the same promotion pathway as FGR.
• Halifax Town FC: West Yorkshire club currently in the National League. Comparable to FGR as a fellow fifth-tier English football club with a modest stadium footprint and similar commercial scale.
• Tranmere Rovers FC: Birkenhead-based club operating in League Two (one tier above FGR's current level). Comparable as a lower-EFL English football club with a working-class supporter base, modest commercial resources, and aspirations for promotion upward — a near-term trajectory FGR is pursuing.
• Crawley Town FC: West Sussex club in the lower EFL pyramid. Comparable to FGR as a smaller, ownership-supported English football club operating at a similar revenue and stadium scale, navigating the same competitive landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fgrfc_official
• Facebookfacebook.com/fgrfc
• LinkedInlinkedin.com/company/forest-green-rovers-football-club

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest Green Rovers Football Club