York City Football Club

What York City Football Club does

York City Football Club is a professional English football club based in Huntington, York, operating from the LNER Community Stadium on Kathryn Avenue, Monks Cross Drive. The club traces its origins to 1908 and is registered as a private limited company, York City Football Club Ltd (Company No. 04689338), governed by Co-Chair Julie-Anne Uggla. In the 2025-26 season York City won the National League title with a record 108 points — sealed by a 103rd-minute Josh Stones equaliser against Rochdale on 25 April 2026 — earning promotion back to EFL League Two after a ten-year absence from the English Football League.

The club's commercial operation is built around five revenue streams: matchday ticket sales priced from £8 (under-11s) to £23 (adults in advance), with concessions, students and juniors tiered below and a £0.80 booking fee plus £2 matchday surcharge; merchandise sold through an e-commerce store with UK delivery and click-and-collect as well as a physical club shop, including Hummel-supplied official kits and a heritage retro range; sponsorship and advertising anchored by main sponsor Enterprise and kit supplier Hummel alongside pitchside, programme, and digital inventory; hospitality and event hire at the stadium, including executive boxes and £1,200 matchball sponsorship packages; and broadcasting income via DAZN. Ticketing, merchandise and enquiries are handled by York Stadium Management Company. No proprietary technology platforms or AI/ML capabilities were identified in the source data; the underlying stack is a standard CMS-driven website, e-commerce shop, and YouTube/social media presence.

York City serves a primary base of individual supporters in the York catchment, a secondary tier of corporate hospitality buyers, a community-partner ecosystem (Age UK York, Andy's Man Club, The Island, The Wilf Ward Family Trust, Kitchen for Everyone York, HOPING Street Kitchen), and families and junior supporters through the Junior Reds membership and accessibility provisions such as 15 sensory packs per matchday. Beyond the men's first team, the club operates Ladies' and Youth teams and an Academy, and runs a Foundation whose Charity Sleepout has raised over £80,000 across three events. Recent strategic emphasis has been on converting sporting success into commercial yield: the 2025/26 Champions Yearbook, multiple retro shirt releases, a club-record seven-figure sale of Malachi Fagan-Walcott to Heart of Midlothian, and an aggressive summer 2026 recruitment drive ahead of League Two football.

Name

York City Football Club

Legal name

York City Football Club Ltd

Website

https://yorkcityfootballclub.co.uk

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

101–250 employees

Short description

York City Football Club is a professional English football club based in Huntington, York, operating from the LNER Community Stadium. Founded in 1908, the club recently won the National League title with 108 points to earn promotion back to EFL League Two after a ten-year absence, generating revenue from tickets, merchandise, sponsorship, hospitality, and broadcasting.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Professional football club
• Matchday ticketing
• Football merchandise
• Stadium hospitality
• Sports sponsorship

Headquarters

HQ city

Huntington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Matchday Ticket Sales: Revenue generated from individual match tickets and season tickets for home and away fixtures at the LNER Community Stadium. Prices range from £8 for under-11s to £23 for adults in advance.
2. Merchandise Sales: E-commerce and retail sales of official club merchandise including kits, clothing, accessories, and memorabilia through the club shop and online store.
3. Sponsorship & Advertising: Commercial partnerships with sponsors including kit supplier Hummel, main sponsor Enterprise, and other partners for pitchside advertising, digital marketing, and matchday branding.
4. Hospitality & Events: Revenue from matchday hospitality packages including executive boxes, match sponsorship, and event venue hire at the LNER Community Stadium.
5. Broadcasting Rights: Revenue from media rights for National League and EFL League Two fixtures, including coverage on DAZN and radio broadcasts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

York City Football Club is a professional English football club that competes in the EFL League Two following its 2025-26 National League title win. The club sells matchday and season tickets for fixtures at LNER Community Stadium, operates an official merchandise e-commerce store and physical club shop selling Hummel-branded kits, retro shirts, and accessories, and provides corporate hospitality packages including executive boxes, matchball sponsorship, and event venue hire. Supplementary revenue comes from broadcasting rights, commercial sponsorships, and community engagement through the York City Football Club Foundation.

Product overview

York City Football Club operates primarily as a professional football club with a comprehensive e-commerce merchandise operation and matchday hospitality services. The core offering consists of ticketing for home and away fixtures at the LNER Community Stadium, with supplementary revenue from official Hummel-branded kits and clothing, retro merchandise (including authenticated 1997 and 1989/90 replica shirts), general merchandise (badges, scarves, accessories), and hospitality packages (Executive Boxes, Matchball Sponsorship, LNER Lounge Season Tickets). The club also offers fan experiences including stadium tours and matchday mascot packages, plus accessibility provisions such as Sensory Packs. Recent product launches include the 2025/26 Champions Yearbook commemorating their National League title win. The merchandise portfolio is accessible through both the online shop and physical club store.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets

Quantifiable outcome

• Won National League title with 108 points
• +2 more outcomes

Named customers1 record

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• EnterprisecoreGTM or Marketing PartnerMain sponsor and partner featuring on the club's National League badge. Enterprise branding appears on matchday materials and advertising.
• HummelcoreGTM or Marketing PartnerOfficial kit supplier for York City, providing playing kits and training wear for the club.
• DAZNcoreGTM or Marketing PartnerBroadcasting partner for National League fixtures. DAZN provides coverage of York City matches including the title-deciding fixture against Rochdale.
• Age UK YorkcoreOthersOfficial charity partner for 2025/26 season. Focus on tackling loneliness among older residents in York, with dedicated focus fixture and fundraising initiatives.
• Andy's Man ClubcoreOthersOfficial charity partner providing peer-to-peer mental health support groups for men over 18, meeting every Monday at the stadium.
• The IslandcoreOthersOfficial charity partner providing youth mentoring programmes for children aged 8-18, building confidence and self-esteem through positive relationships.
• Brew YorkminorGTM or Marketing PartnerLocal brewery partner providing beverages and promotional content for supporters.
• BoConcept YorkminorGTM or Marketing PartnerFurniture retailer partner for the club.
• Titan WealthminorGTM or Marketing PartnerWealth management partner.
• Get Branded WorkwearminorGTM or Marketing PartnerWorkwear supplier partner.
• DutchBarn Orchard VminorGTM or Marketing PartnerCider partner for the club.
• TIC HealthminorGTM or Marketing PartnerHealth partner for the club.
• MitreminorGTM or Marketing PartnerBall supplier partner for the club.
• 3activeminorGTM or Marketing PartnerSports and activity partner.
• The Wilf Ward Family TrustcoreStrategic or Co-development PartnerPartnership for expanded matchday accessibility provisions including sensory packs for fans with sensory needs, continuing into 2024/25 season.
• Kitchen for Everyone YorkminorOthersCharity partner benefiting from York City Foundation's Charity Sleepout 2026 initiative to raise funds for homelessness support.
• HOPING Street KitchenminorOthersCharity partner benefiting from York City Foundation's Charity Sleepout 2026 initiative to raise funds for homelessness support.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AFC Wimbledon: Community-owned League One side with a strong membership/supporter culture and modest stadium footprint; directly comparable to York City in how it monetises a loyal but geographically constrained fan base.
• Wrexham AFC: Welsh club currently competing in EFL League One with a recent promotion trajectory from the National League, broadly comparable to York City in terms of small-city identity, non-league-to-EFL pathway, and merchandise/ticketing-driven revenue model.
• Newport County AFC: Welsh League Two side with a modest stadium, regional catchment, and similar mix of matchday, hospitality, and merchandise revenue streams to York City.
• Chesterfield FC: Recently relegated from League Two to the National League, providing a direct precedent of what League Two economics look like for a club of York City's profile, including sponsorship and player-trading dynamics.
• Salford City FC: League Two club with celebrity-investor ownership and a non-league-to-EFL trajectory; comparable to York City in league level but differentiated by significantly higher commercial firepower.
• Notts County: Historic non-league side that recently returned to the EFL after a long absence and competes in League Two, making it one of the closest comparables for York City in terms of fan base size, stadium economics, and commercial maturity.
• Forest Green Rovers: Recently relegated from League Two to the National League; comparable to York City in club size and tier but differentiated by sustainability-focused operations that offer a contrast in operating model.
• Barrow AFC: Small-town League Two club with comparable attendance, ticketing, and commercial scale to York City; useful for benchmarking revenue per fan and sponsorship rates at the fourth tier.

Others

• Hummel International: Danish sportswear manufacturer and York City's official kit supplier; included as an ecosystem peer rather than a competitor, given Hummel's recurring commercial relationship with the club and similar small-club kit deals across European football.

Regional players

• Harrogate Town AFC: Yorkshire-based National League side with a similar catchment profile to York City; comparable on regional sponsorship dynamics, supporter demographics, and lower-league operating economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@yorkcityfcofficial
• Xx.com/YorkCityFC

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about York City Football Club