Orcadesign

What Orcadesign does

Orcadesign is a Singapore-headquartered multidisciplinary design and innovation consultancy founded in 1992, operating dual studios in Singapore (National Design Centre) and Johor Bahru, Malaysia (with an in-house prototyping lab). The firm delivers five core service lines: Future Thinking (ethnographic research, trendspotting, personas, design strategy), Product Innovation (industrial design, CMF, prototyping, 3D visualization, mechanical engineering), Service Innovation (service audit, ecosystem mapping, journey mapping, blueprints), Digital Experience (information architecture, wireframes, UX/UI, usability testing), and Capability Building (design thinking workshops, coaching, masterclasses). Its work spans robotics (Schaeffler DEX), consumer electronics (Cooler Master, Innergie), medical devices (NUS surgical tools), hygiene (Initial/Rentokil Initial), mother-and-baby (Pigeon), hospitality robotics (Hotel ICON), heritage furniture (Peranakan Museum, Straits Collection), and social-impact initiatives with government bodies.

The company monetizes through bespoke, project-based professional services engagements priced per project rather than per seat or per user. It claims 600+ projects completed, 200+ partners impacted, and 30+ years of design excellence, supported by an award portfolio spanning Red Dot (including Best of the Best), iF, Good Design, IDEA, CES Innovation, and the Singapore President's Design Award. Underlying technology is methodological rather than platform-based — an integrated people-centric design process combining ethnographic research, design thinking, industrial design, service design, and digital experience capabilities, anchored by multidisciplinary teams of strategists, researchers, designers, and engineers.

Go-to-market is direct B2B enterprise field sales targeting government agencies, Fortune 500 corporates, SMEs, and startups across Southeast Asia and globally. Customer acquisition leans on portfolio website, awards-driven earned media, referrals, and embedded relationships with Singapore statutory bodies (IMDA, DesignSingapore Council, A*STAR). The firm is privately held with no disclosed funding, parent company, or M&A activity; ownership remains with founders and operates through Orcadesign Consultants Pte Ltd (Singapore) and Orcadesign Consultants Sdn Bhd (Malaysia). No app, no API, no AI/ML productization, and no software platform are evident — revenue is generated purely through human-delivered consulting hours.

Name

Orcadesign

Legal name

Orcadesign Consultants Pte Ltd

Website

https://orcadesign.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Orcadesign is a Singapore-headquartered multidisciplinary design and innovation consultancy founded in 1992, serving government agencies, Fortune 500 corporates, SMEs, and startups through five service lines spanning future thinking, product innovation, service innovation, digital experience, and capability building from studios in Singapore and Malaysia.

Ownership category

akta.pro rank

Product category

Design Consulting Services

NAICS

Industrial Design Services (54142), Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)

SIC

Services-Engineering Services (8711), Services-Management Consulting Services (8742)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Product Design & Mechanical Engineering Consulting (BPAHAIAJ), UX, Design Thinking & Customer Research for PMs (EDABAHAK)

Keywords

• Design consulting services
• Product innovation
• Industrial design
• UX design
• Service design

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Design Consulting Services: Project-based design and innovation consulting services including research, strategy, industrial design, service design, and digital experience design engagements with diverse clients from government agencies to Fortune 500 companies

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Orcadesign is a multidisciplinary design and innovation consultancy that delivers bespoke, project-based professional services across five practice areas: Future Thinking (strategic foresight and research), Product Innovation (industrial design, prototyping, mechanical engineering), Service Innovation (service design and customer journey optimization), Digital Experience (UX/UI design and usability testing), and Capability Building (design thinking training and coaching). The firm works with government agencies, Fortune 500 corporates, SMEs, and startups, operating from studios in Singapore and Malaysia to serve clients globally.

Product overview

Orcadesign is a multidisciplinary design and innovation consultancy offering five core professional services: Future Thinking (strategic foresight and research), Product Innovation (industrial design and engineering), Service Innovation (service design and optimisation), Digital Experience (UX/UI and interface design), and Capability Building (design thinking training). The company operates as a services-based consultancy rather than a software product platform, working with clients across diverse industries including healthcare, consumer electronics, robotics, and lifestyle products.

Differentiator

Problem solved

Functional benefit

Products and services

• Future Thinking Service Strategic foresight service using research and trendspotting to uncover insights into customer behaviours, analyse competition, identify opportunities, and future-proof products and services. Includes trendspotting, competitor analysis, future scenarios, ethnographic research, insights, personas, and design strategy.
• Product Innovation Service Full-cycle product development service including industrial design, product identity, CMF (colour, material and finish), prototyping, 3D CAD visualisation, and mechanical engineering to develop innovative products that are desirable, feasible and viable.
• Service Innovation Service End-to-end service design service including service audit, ecosystem mapping, redesign, customer journey mapping, service blueprint, and job redesign to optimise user experiences across touchpoints.
• Digital Experience Service Digital design service encompassing information architecture, wireframes, UX/UI design, digital prototyping, expert evaluation, and usability testing to realise ideas into intuitive interfaces across digital touchpoints.
• Capability Building Service Design thinking training and coaching programmes including workshop facilitation, mentoring, and masterclasses to build sustainable design capabilities and innovation culture in organisations.

Quantifiable outcome

• 600+ projects completed
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core.

• IMDA (Info-communications Media Development Authority)coreStrategic or Co-development PartnerListed as a partner organization, indicating collaboration with Singapore's statutory board for info-communications and media development
• DSG (DesignSingapore Council)coreStrategic or Co-development PartnerCollaborated with DesignSingapore Council on elderly design research and empathetic innovation initiatives
• ASTAR (Agency for Science, Technology and Research)coreStrategic or Co-development PartnerListed as a partner organization, indicating collaboration with Singapore's national research agency
• RaiSE (Social Enterprise Association)coreStrategic or Co-development PartnerPartnered to raise awareness for social entrepreneurship and mentor social innovators on elderly and mental health challenges
• NCS (NCS Group)coreStrategic or Co-development PartnerListed as a partner organization, indicating collaboration with this ICT services provider
• ST-EngineeringcoreStrategic or Co-development PartnerListed as a partner organization, indicating collaboration with this technology and engineering group
• Singapore AirlinescoreStrategic or Co-development PartnerCollaborated with Ipse Ipsa Ipsum and Singapore Airlines to upcycle retired A380 aircraft parts into furniture with Peranakan-inspired design
• Ipse Ipsa IpsumcoreStrategic or Co-development PartnerCreative partner for A380 upcycling project collaborating with Singapore Airlines
• Peranakan MuseumcoreStrategic or Co-development PartnerCollaboration to create Peranakan Moderne collection - exclusive modern reinterpretation of Peranakan heritage through furniture and accessories design
• National University of Singapore (NUS)coreStrategic or Co-development PartnerPartnership with NUS Department of Electrical & Computer Engineering to develop surgical tools for ENT procedures
• Asian Insights & Design Innovation unit (AIDI)coreStrategic or Co-development PartnerCollaborated on ethnographic research study titled 'Empathetic Technology for Ageing' to understand how technology can improve quality of life for seniors

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Method (GlobalLogic): Global experience design consultancy now part of GlobalLogic/Hitachi, offering digital product, service design, and innovation strategy. Comparable multidisciplinary scope and enterprise client base to Orcadesign.
• Pentagram: Independent partner-led design firm with deep branding and product design expertise. While more brand-focused, Pentagram represents the kind of design-led firm Fortune 500 clients consider alongside Orcadesign for premium engagements.
• Designit: Wipro-owned global design and innovation consultancy with strong capabilities in strategy, service design, and product design. Operates regional studios in Asia and overlaps with Orcadesign across Fortune 500 client segments.
• IDEO: Global human-centered design pioneer offering strategy, product innovation, and digital experience services. IDEO is the most direct global reference point for Orcadesign's multidisciplinary, insight-driven consultancy model, though it operates at much greater scale across more geographies.
• Frog Design: Part of Capgemini Invent, Frog delivers product, brand, and experience design for Fortune 500 clients worldwide. It competes with Orcadesign for enterprise transformation mandates and shares the integrated industrial design + digital experience positioning.
• Landor & Fitch: Global branding and design consultancy with significant Asia-Pacific presence. Comparable on enterprise brand transformation engagements and overlaps with Orcadesign's product identity and strategic design work.
• Teague: US-based design consultancy specializing in physical product and industrial design with aerospace, mobility, and consumer electronics clients. Closely comparable to Orcadesign's product innovation and engineering-led engagements.

Direct peers

• Pensa: Brooklyn-based industrial design and product innovation studio of comparable size and multidisciplinary remit to Orcadesign. Represents a peer of similar scale and positioning, focused on physical product design for consumer brands.

Regional players

• Why Innovation: Asia-based innovation and design consultancy offering product design and design thinking services. Comparable regional competitor serving similar Asian enterprise and SME segments as Orcadesign.
• SomeDays Design: Singapore-based design and innovation studio serving regional brands and startups. A direct local competitor targeting similar Southeast Asian enterprise and SME clients with overlapping product and digital design capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OrcadesignConsultants
• LinkedInlinkedin.com/company/orcadesign-consultants

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orcadesign