FIT Radio
FIT Radio is a fitness-focused music streaming platform that delivers DJ-curated workout playlists and audio-guided coaching to individual consumers, fitness professionals, and commercial gym chains across mobile, web, and Sonos channels, with bundled PRO licensing for business subscribers.
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What FIT Radio does
FIT Radio is a fitness-focused music streaming platform operating mobile apps (iOS and Android), a web player, and a Sonos integration, headquartered in Alpharetta, Georgia. The company delivers DJ-curated workout playlists and audio-guided coaching content to three primary customer segments: individual fitness consumers (Personal tier with a 35-hour monthly cap), fitness coaches and personal trainers (Coach/PRO tier with a 75-hour cap and advanced features such as the Spin Tracklist), and commercial gyms and studios (Gyms/Studios tier with unlimited streaming on one device). Core technology includes Pace Matching, which syncs music tempo to a runner's stride rate, and Cardio Coach, an audio-guided workout program with Health App heart-rate display, supported by a content library spanning more than 40 genres and workout categories with daily new DJ-produced mixes.
The business model is recurring subscription revenue across the three tiers, distributed via self-serve mobile app stores (Apple App Store, Google Play, Amazon Appstore), the website with Stripe payment processing, and a direct B2B sales channel for the Gyms/Studios commercial offering. The Gyms/Studios tier differentiates FIT Radio from generic streaming competitors by bundling commercial music licensing — covering ASCAP, SESAC, BMI, and GMR performance rights organizations — into the subscription, addressing the regulatory compliance burden that fitness facility operators otherwise face when playing music in public settings. Named enterprise customers include Orangetheory Fitness, F45, BFT, D1 Training, NCFit, Strong Pilates, Xtendbarre, Burn Boot Camp, Gold's Gym, Metabolic, and Club Pilates, with the company claiming a 2 million-user consumer base.
The company operates as FITRADIO LLC (and Social Study Media LLC), both Georgia LLCs, and is founder-owned and controlled. Russell Greene is Founder and CEO. The company was established in 2011, launched its mobile apps in June 2011, and has continued product iteration through the FITRADIO PRO tier (September 2021), the Spin Tracklist feature (November 2021), and an upcoming Folder Sharing feature (announced July 2025). No external institutional investment, acquisitions, or funding rounds are disclosed in the available data, indicating organic, self-funded growth to date.
FIT Radio firmographics
Firmographics- Name
- FIT Radio
- Legal name
- FITRADIO LLC
- Website
- https://fitradio.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FIT Radio is a fitness-focused music streaming platform that delivers DJ-curated workout playlists and audio-guided coaching to individual consumers, fitness professionals, and commercial gym chains across mobile, web, and Sonos channels, with bundled PRO licensing for business subscribers.
- Ownership category
- akta.pro rank
FIT Radio industry classification
Industry- Product category
- Workout Music Streaming
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- On-Demand Music Streaming (Interactive) (MPAIACAA)
- akta.pro secondary industries
- Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where FIT Radio is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FIT Radio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription Streaming - Individual: Monthly subscription tiers for individual consumers with tiered hour limits (35 hours/month for personal tier, 75 hours/month for coach tier). Auto-renewing monthly billing through Apple App Store, Google Play Store, Amazon Payments, or Stripe.
- Subscription Streaming - Gyms/Stdios: Commercial business subscription for gyms and studios with unlimited usage for one device at a time. Includes commercial music licensing and performance rights organization fees managed by Fit Radio.
- Music Licensing for Businesses: Commercial licensing services for gyms and studios to legally play music in public settings. Performance rights organization fees (ASCAP, SESAC, BMI, GMR) can be managed through Fit Radio subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Individual Tier - 35 hours/month |
| Subscription | Monthly | Coach/Trainer Tier - 75 hours/month |
| Subscription | Monthly | Gyms and Studios Unlimited Tier |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
FIT Radio product offering
Product offeringCore offering
FIT Radio is a fitness-focused DJ-curated music streaming service delivered via mobile apps (iOS and Android), a web player, and a dedicated commercial platform for gyms and studios. Subscribers access thousands of professionally mixed workout playlists synchronized to exercise tempos across more than 40 genres and workout types, with proprietary Pace Matching Technology that aligns music BPM to running stride, audio-guided Cardio Coach programming, and heart-rate integration through the Apple Health App.
Product overview
FIT Radio is a fitness-focused DJ-curated music streaming platform comprising mobile apps (iOS and Android), a web player, and three subscription tiers (Personal, Coach/PRO, and Gyms & Studios). The platform features professionally mixed workout playlists synchronized to exercise tempos across 40+ genres and workout types including running, cardio, cycling, and strength training. Key features include Cardio Coach (audio-guided workouts), pace matching technology that auto-adjusts music to running cadence, custom folder organization for playlists, and commercially licensed music for gym use. The Personal tier serves individuals with 35 hours/month, the Coach/PRO tier supports fitness professionals with higher limits and advanced features, and the Gyms & Studios tier provides unlimited commercial streaming for fitness facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- FITRADIO Mobile App DJ-curated workout music streaming mobile application for iOS and Android devices featuring thousands of professionally mixed workout playlists synchronized to exercise tempos, with personal usage tiers.
- FITRADIO Web Player Web-based music streaming platform accessible via browser that delivers the same DJ-curated workout mixes as the mobile app for users who prefer desktop or laptop access.
- Cardio Coach Audio-guided workout program where trainers push users further and cheer them on while DJs deliver continuously updated playlists, with heart-rate display via Health App integration across multiple workout types including outdoor run, treadmill, HIIT, bike, elliptical, rowing, and core.
- Commercial Music Licensing Service Legally licensed music service for businesses, including gyms and studios, that bundles public performance music license management through performance rights organizations (ASCAP, SESAC, BMI, GMR) so operators can play music in commercial settings without managing individual PRO fees themselves.
Quantifiable outcome
- 95% of surveyed gym members said music is just as important as fitness instruction in a class
- +1 more outcomes
Companies that use FIT Radio
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
FIT Radio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
FIT Radio partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Club PilatesflagshipFITRADIO partnered with Club Pilates and Frankie Grande to celebrate the release of Grande's new album HOTEL ROCK BOTTOM during Pride Month 2025. The dynamic partnership blended music and movement, with FITRADIO creating exclusive content for Club Pilates studios.
- SISSFiTcorePartnership with SISSFiT, co-founded by sisters Lauren and Kelly who are certified fitness trainers and former Division 1 Track and Field athletes. SISSFiT offers killer workouts that fit schedules of busy professionals.
- Honors Holdings LLC (Orangetheory Fitness)flagshipFITRADIO partnered with Honors Holdings, LLC which operates Orangetheory Fitness locations. Ryan Tong serves as Director of Music and provides testimonials about how FITRADIO supports the three elements of successful gyms: great location, great coach, and great playlist.
- Orangetheory FitnessflagshipMajor fitness franchise operator using FITRADIO for music streaming in group fitness classes. Featured in FITRADIO customer logo wall.
- F45 TrainingflagshipHigh-intensity interval training franchise featuring FITRADIO music for functional training workouts. Featured in FITRADIO customer logo wall.
- BFT (Body Fitted Training)coreAustralian-origin functional training franchise using FITRADIO music. Featured in FITRADIO customer logo wall.
- NCFitcoreFitness franchise operator featuring FITRADIO music. Featured in FITRADIO customer logo wall.
- Gold's GymcoreIconic global gym brand featuring FITRADIO music. Featured in FITRADIO customer logo wall.
- Strong PilatesminorPilates studio franchise featuring FITRADIO music. Featured in FITRADIO customer logo wall.
- D1 TrainingminorSports performance training franchise featuring FITRADIO music for athlete development. Featured in FITRADIO customer logo wall.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
FIT Radio competitors and assessment
Company assessmentDirect peers
- RockMyRun: RockMyRun is a workout-music streaming app providing curated running and gym playlists at specified tempos. It is the closest direct competitor to FIT Radio, addressing the same consumer runner and gym-goer segments with subscription-based curated mixes at given BPM ranges.
Broad incumbents
- Spotify: Spotify is the dominant general-purpose DSP, offering subscriber workout and running playlists (including integrations like Spotify Running with Strava). It is the primary incumbent FIT Radio must displace in consumer wallet share, particularly for runners and casual gym users.
- Apple Music Fitness: Apple Music offers curated workout playlists and integrates deeply with Apple Watch for fitness. As an installed base on iPhone, it represents a default alternative that FIT Radio must differentiate against, especially for cardio and running use cases.
- iHeartRadio: iHeartRadio is a major internet radio and streaming platform with lean-back curated stations across formats. It competes with FIT Radio's lean-back DJ-curated model for consumer listening time and offers commercial music licensing solutions for businesses.
- SoundCloud: SoundCloud is a broad audio streaming platform with deep DJ/electronic catalogs underlying many fitness mix genres. It overlaps with FIT Radio in remix, mashup, and underground genres that fuel workout playlists, and offers a Go+ subscription tier targeting power users.
- Tidal: Tidal is a premium music streaming subscription service with curated playlists including workout content. It overlaps with FIT Radio's higher-end Coach/PRO tier audience of fitness professionals willing to pay for premium audio quality and curated experiences.
- SiriusXM: SiriusXM is a large subscription audio broadcaster with curated music and DJ-hosted channels. Its programming model (curated, lean-back, channel-based) and background-licensed commercial music capabilities directly overlap with FIT Radio's DJ-curated and B2B commercial-licensing offerings.
Others
- BPM Supreme: BPM Supreme is a DJ record pool supplying pre-cleared dance/electronic/hip-hop tracks for DJs. While not a direct consumer competitor, it overlaps with FIT Radio's DJ-content supply chain and licensing economics for DJs sourcing gym-class mixes.
- Traxsource: Traxsource is a DJ-focused electronic music download/streaming marketplace. It is comparable as an upstream content source for the kinds of workout mixes FIT Radio curates and serves as a parallel channel for trainers building class playlists.
Emerging players
- Down Dog Yoga / fitness subscription apps: Down Dog and similar apps offer audio- and video-guided workout subscriptions (yoga, HIIT) with algorithmic and procedural generation. They compete with FIT Radio's Cardio Coach audio-guided workouts and represent an emerging threat in guided, music-driven fitness content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FIT Radio social profiles
Digital presenceFIT Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIT Radio leadership team
Management profileNumber of profiles
Profiles1 record
FIT Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIT Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIT Radio
What does FIT Radio do?
FIT Radio is a fitness-focused DJ-curated music streaming service delivered via mobile apps (iOS and Android), a web player, and a dedicated commercial platform for gyms and studios. Subscribers access thousands of professionally mixed workout playlists synchronized to exercise tempos across more than 40 genres and workout types, with proprietary Pace Matching Technology that aligns music BPM to running stride, audio-guided Cardio Coach programming, and heart-rate integration through the Apple Health App.
Is FIT Radio a public or private company?
FIT Radio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FIT Radio founded?
FIT Radio was founded in 2011. It employs 11 to 50 people.
Where is FIT Radio based?
FIT Radio is headquartered in Atlanta, United States, in the North America region.
How does FIT Radio make money?
Three revenue lines are on record. Subscription Streaming - Individual is the primary driver. The others are subscription Streaming - Gyms/Stdios and music Licensing for Businesses.
Who are FIT Radio's main competitors?
RockMyRun is listed as a direct peer. Broad incumbents are Spotify, Apple Music Fitness, iHeartRadio, SoundCloud, Tidal and SiriusXM. Others are BPM Supreme and Traxsource. Down Dog Yoga / fitness subscription apps is listed as an emerging player.
Does FIT Radio have an API?
No public API is recorded for FIT Radio.
What industry is FIT Radio in?
FIT Radio's product category is Workout Music Streaming. Its primary akta.pro industry code is MPAIACAA, On-Demand Music Streaming (Interactive), with a secondary code of CRACANAD, Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband). Its NAICS code is 516110 and its SIC code is 4832.