Bennetts
- Company typePrivate
- Founded1930
- HeadquartersPeterborough, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Bennetts firmographics
Firmographics- Name
- Bennetts
- Legal name
- Bennetts Motorcycling Services Limited
- Website
- https://bennetts.co.uk
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Bennetts is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Bennetts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Brokerage Commissions: Bennetts earns commission on insurance policies sold through its platform, retaining a percentage of annual premiums to cover operating costs and profit with balance paid to insurers. Also earns renewal administration fees, interest on instalment policies, various administration fees, and bonuses for sales volume targets.
- Insurance Administration Fees: New Business Arrangement Fee of £30, Renewal Arrangement Fee of £30, Policy Amendment Fee of £32, Cancellation Fee of £50 (after 14 days), and £20 Payment Default Fee
- BikeSocial Membership Subscriptions: Monthly subscription at £6 per month or annual subscription at £60 per year for non-Bennetts insurance customers. Bennetts direct insurance customers receive free BikeSocial Membership access.
- Acquisition Target - Revenue Uplift: The acquisition by Hagerty is projected to triple UK revenue to approximately £25 million, adding 15% UK motorcycle insurance market share and 100,000 community members from Bennetts' Bike Social platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Motorbike Insurance - Quote-based pricing |
| Freemium | Monthly | BikeSocial Membership - Free for Bennetts Customers |
| Subscription | Annual | BikeSocial Membership - Paid Tier |
| Transaction based/ take rate | Pay-as-you-go | Insurance Service Fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Bennetts product offering
Product offeringCore offering
Bennetts is a specialist UK motorbike insurance broker, established in 1930, that compares prices from a panel of leading UK motorcycle insurers to source cover for riders. The core offering is motorbike insurance with variants for classic, multi-bike, moped/scooter, young rider, and custom/modified bikes, complemented by add-on covers (legal expenses, personal accident, helmet and leathers, breakdown) and premium finance. Alongside insurance, Bennetts operates BikeSocial, a digital content and community platform for motorcyclists, and BikeSocial Membership, a subscription rewards programme offering exclusive discounts, competitions, VIP British Superbike experiences, and rider training.
Product overview
Bennetts is a specialist UK motorcycle insurance broker operating as an independent intermediary, comparing prices from a panel of insurers to offer competitive coverage. The core product is motorbike insurance with variants for classic bikes, multi-bike policies (up to 6 bikes), mopeds/scooters, young riders, and custom/modified bikes. The company also offers a suite of add-on products including Legal Expenses Cover, Personal Accident Cover, Helmet and Leathers Cover, Breakdown/Recovery services (via RAC), and Premium Finance options. Complementing the insurance products is BikeSocial, a digital community platform providing editorial content (news, reviews, events, advice) and BikeSocial Membership, a subscription rewards program offering exclusive discounts, competitions, VIP experiences, and rider training to over 86,000 registered members. Founded in 1930, Bennetts holds approximately 15% of the UK motorcycle insurance market.
Differentiator
Problem solved
Functional benefit
Brands
- BikeSocial: A digital platform and membership programme offering motorcyclists editorial content, bike reviews, events coverage, discounts, competitions, and rider training. Formerly Bennetts Rewards before rebranding in 2021. Over 100,000 registered members. Not regulated by the FCA.
- BikeSocial Membership
- BikeClub
Products and services
- Motorbike Insurance Specialist motorcycle insurance broker service for UK motorbike riders, comparing prices across a panel of the UK's biggest motorbike insurers to find competitive cover. Defaqto 5-star rated from 2010 to 2026.
- Classic Bike Insurance Specialised insurance coverage tailored for classic and vintage motorcycles.
- Multi-Bike Insurance Insurance policy allowing coverage for up to 6 motorcycles on a single policy, typically more cost-effective than separate policies.
- Moped and Scooter Insurance Insurance coverage for mopeds and scooters.
- Young Rider Bike Insurance Specialized motorcycle insurance designed for younger and newly licensed riders.
- Custom and Modified Bike Insurance Insurance coverage tailored for custom-built and modified motorcycles.
- BikeSocial Membership Subscription membership programme offering exclusive discounts, competitions, VIP British Superbike experiences, rider training, and access to the UK's largest motorcycle club with over 86,000 registered members. Free for Bennetts direct insurance customers; £6/month or £60/year for non-customers.
- BikeSocial Digital Content Platform Digital platform providing motorcycle news, bike reviews, events coverage, articles on motorcycle maintenance, riding advice, and travel content. Accessible via website, YouTube, Facebook, Instagram and X, reaching over half a million motorcyclists annually.
Quantifiable outcome
- 15% UK motorcycle insurance market share as #2 specialty broker
- +3 more outcomes
Companies that use Bennetts
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Bennetts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bennetts partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RAC Motoring ServicescoreBreakdown and Breakdown Plus coverage provided by RAC Motoring Services. Breakdown EU provided by RAC Motoring Services and RAC Insurance Service Limited.
- Premium Credit LimitedcorePremium finance services provided by Premium Credit Limited for customers paying for policies by instalments.
- Watford Insurance Company Europe LimitedcoreUnderwriter for Personal Accident Cover and Helmet and Leathers Cover, administered by Bspoke Underwriting Ltd.
- Financial and Legal Insurance Company LimitedcoreUnderwriter for Legal Expenses Cover, administered by 4th Dimension Innovation Limited.
- British Superbike ChampionshipcoreBennetts sponsors 11 British Superbike Championship race weekends annually, offering exclusive customer experiences including VIP access, pit wall, grid walks, and hospitality packages.
- BikeSocial SuppliersminorVarious motorcycle equipment and gear brands provide exclusive offers and discounts for BikeSocial members, including AGV, Airoh, Akrapovic, Alpinestars, Arai, Arrow, Bridgestone, Garmin, Helite, K&N, Metzeler, Oxford, Pirelli, Shoei, Spada, Sportsbikeshop, and others.
Scale indicators8 records
Recent moves3 records
Expansion highlights5 records
Bennetts competitors and assessment
Company assessmentDirect peers
- Swinton Insurance: UK high-street and online insurance broker with a dedicated motorcycle and bike insurance arm. Overlaps with Bennetts on UK motorcycle brokerage but operates a much broader multi-line insurance proposition.
- Bikesure: UK specialist motorcycle insurance broker focused on non-standard, classic and modified bikes. Highly comparable to Bennetts as a niche motorcycle broker targeting enthusiast riders underserved by mainstream insurers.
- Devitt Insurance: Long-established UK motorcycle insurance specialist broker offering core, classic, multi-bike and rider-specific policies. Competes head-to-head with Bennetts for the same UK motorcycle enthusiast customer base via a panel-of-insurers brokerage model.
- Carole Nash: UK-based specialist motorcycle insurance broker with a similar motorcyclist-focused proposition, classic and custom bike coverage, and a strong enthusiast community angle. Most direct competitor to Bennetts in the UK specialty motorcycle broker segment.
- Adrian Flux: UK specialist broker focused on non-standard and enthusiast vehicle insurance including motorcycles, classics and modified bikes. Comparable to Bennetts' niche/classic/custom positioning and panel-broker model.
- MCE Insurance: UK motorcycle insurance specialist underwriting and distributing its own motorcycle policies. Closely comparable specialty focus to Bennetts but operating as an underwriter rather than a multi-insurer broker.
Broad incumbents
- Admiral Group: UK-based multi-line insurance group whose brands (including Elephant, Diamond and Bell) distribute motorcycle cover as part of wider motor and household policies. Competitor at the broader UK motorcycle distribution layer.
- Aviva: One of the UK's largest general insurers, offering motorcycle cover through both direct channels and broker panels. Overlaps with Bennetts as a major UK motorcycle insurance provider and potential panel partner.
- Compare the Market: UK insurance price-comparison platform that aggregates motorcycle quotes from multiple insurers and brokers. Direct competitive overlap with Bennetts' comparison-driven brokerage model, but as a generalist aggregator rather than a specialist.
- Hastings Direct: UK multi-line direct insurer offering motorcycle insurance alongside car, home and van products. Overlaps with Bennetts on UK motorcycle distribution as part of a much broader general insurance portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bennetts social profiles
Digital presenceBennetts compliance and trust
Trust signalCompliance4 records
Bennetts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bennetts leadership team
Management profileNumber of profiles
Profiles1 record
Bennetts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bennetts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bennetts
What does Bennetts do?
Bennetts is a specialist UK motorbike insurance broker, established in 1930, that compares prices from a panel of leading UK motorcycle insurers to source cover for riders. The core offering is motorbike insurance with variants for classic, multi-bike, moped/scooter, young rider, and custom/modified bikes, complemented by add-on covers (legal expenses, personal accident, helmet and leathers, breakdown) and premium finance. Alongside insurance, Bennetts operates BikeSocial, a digital content and community platform for motorcyclists, and BikeSocial Membership, a subscription rewards programme offering exclusive discounts, competitions, VIP British Superbike experiences, and rider training.
Is Bennetts a public or private company?
Bennetts is a private company. It is classified as private equity controlled and is currently operating.
When was Bennetts founded?
Bennetts was founded in 1930. It employs 51 to 100 people.
Where is Bennetts based?
Bennetts is headquartered in Peterborough, United Kingdom, in the Europe region.
How does Bennetts make money?
Four revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are insurance Administration Fees, bikeSocial Membership Subscriptions and acquisition Target - Revenue Uplift.
Who are Bennetts's main competitors?
Direct peers on record are Swinton Insurance, Bikesure, Devitt Insurance, Carole Nash, Adrian Flux and MCE Insurance. Broad incumbents are Admiral Group, Aviva, Compare the Market and Hastings Direct.
Does Bennetts have an API?
No public API is recorded for Bennetts.