What Devitt Insurance does

Devitt Insurance Services Limited is a UK-registered specialist insurance broker founded in 1936 that arranges motorcycle and ancillary insurance through a panel of leading UK underwriters including AXA, Aviva, Ageas, Highway LV, Markerstudy, Novitas, Zenith, Europa, KGM, and ERS. Operating as a trading division under Arthur J. Gallagher Insurance Brokers Limited and authorised and regulated by the Financial Conduct Authority (FCA), the firm is headquartered at North House, St Edwards Way, Romford, with a registered office at 25 Walbrook, London. Devitt serves individual motorcyclists, motor trade businesses (motorcycle, car, caravan, and motorhome dealers), and motorcycle training schools, with its core proposition anchored on 90 years of specialist underwriting expertise, a Defaqto 5 Star product rating, and an 'Excellent' Trustpilot score from over 26,000 reviews as at October 2025.

The technology stack centres on a broker comparison platform that prices customer risk profiles against the insurer panel in real time, accessible via an instant online quote portal at motorbike-insurance.devittinsurance.com and a UK-based phone sales team. Specialist capabilities include an agreed value assessment process for classic and custom motorcycles that ingests photographs, restoration history, and condition data to underpin accurate valuations, plus a multi-bike policy engine for collector riders. Customers manage the policy lifecycle through online quote retrieval, document upload, renewal flow, and a 24/7/365 claims notification line, supported by affinity partner integrations with DIRI and SportsBikeShop.

Revenue is generated through recurring commissions paid by panel insurers on each policy bound and renewed, layered with incremental premium from optional add-ons including legal expenses cover (up to £100,000), personal accident including helmet and leathers cover, and RAC breakdown. Distribution blends direct digital and phone sales, price comparison website listings, and affinity partnerships, while content-led acquisition via the 'Keep Britain Biking' newsletter, motorbike guides, social channels, and event sponsorships drives top-of-funnel demand. Cross-sell into car, van, and home insurance, plus a cancellation fee refund if customers switch and return within 12 months, are designed to raise customer lifetime value and retain policies inside the Devitt ecosystem.

Name

Devitt Insurance

Legal name

Devitt Insurance Services Limited

Website

https://devittinsurance.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Devitt is a UK specialist motorcycle insurance broker founded in 1936, operating as a trading division of Arthur J. Gallagher. It sells motorbike, motor trade, car, van, and home policies via a multi-underwriter comparison platform serving individual riders, dealerships, and training schools.

Ownership category

akta.pro rank

Product category

Motorcycle Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Motor Vehicle Liability Insurance (FSAJAMAC)

akta.pro secondary industries

Specialty & Excess/Surplus Lines (E&S) (FSAJAMAH), Follow-Form Excess Liability (FSAJANAD)

Keywords

• Motorcycle insurance brokerage
• Multi-bike insurance
• Motor trade insurance
• Training school insurance
• Classic custom bike insurance

Headquarters

HQ city

Rochford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Broker Commission: Devitt acts as an insurance broker, arranging policies through a panel of UK motorcycle insurers. Revenue is generated through commissions paid by insurer partners on each policy sold and renewed.
2. Optional Add-on Products: Additional products such as legal expenses cover, personal accident with helmet and leathers cover, and RAC breakdown cover can be added to policies for extra premium revenue.
3. Multi-Line Insurance Products: Beyond motorbike insurance, Devitt also offers car insurance, van insurance, home insurance, and motor trade insurance, cross-selling across product lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Devitt Insurance is a UK specialist motorcycle insurance broker that compares prices from a panel of leading UK motorcycle underwriters (AXA, Aviva, Ageas, Highway LV, KGM, Markerstudy, Novitas, Zenith, Europa, ERS) to deliver competitively priced policies to riders. It arranges cover for motorbikes (including multi-bike, custom, classic, moped/scooter), motor trade businesses, motorcycle training schools, and adjacent lines such as car, van, and home insurance, with all motorcycle policies including up to 90 days EU cover as standard and access to a 24/7 claims notification line.

Product overview

Devitt Insurance is a specialist UK motorcycle insurance broker founded in 1936, offering a comprehensive portfolio of insurance products through a panel of leading UK motorcycle underwriters. The core product is motorbike insurance available in three coverage levels (comprehensive, third-party fire and theft, and third-party only), with specialized variants including Multi Bike Insurance for multiple motorcycles, Custom Bike Insurance with agreed value coverage for modifications, and Classic Bike Insurance for vintage bikes with restoration history assessment. The company also provides motor trade insurance covering motorcycle dealers, training schools, caravan/motorhome dealers, and car traders. Optional add-on packages (Enhanced and Evolution) bundle legal expenses, personal accident, and RAC breakdown cover. Additional insurance lines include car, van, and home insurance. All motorbike policies include up to 90 days EU cover as standard and access to 24/7 claims notification. The company operates as an FCA-authorized insurance broker, comparing prices from leading UK motorbike insurers to find competitive quotes for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorbike Insurance Primary motorcycle insurance offering comprehensive, third-party fire and theft, and third-party-only coverage options for UK motorcyclists across all bike types.
• Multi Bike Insurance Insurance coverage allowing riders to insure multiple motorcycles under a single policy.
• Custom Bike Insurance Specialist insurance for modified motorcycles with agreed value coverage and cover for aftermarket modifications.
• Classic Bike Insurance Insurance for vintage and classic motorcycles with agreed value coverage based on condition assessment and restoration history.
• Moped and Scooter Insurance Insurance coverage for mopeds and scooters, including 125cc learner-legal motorcycles.
• Motor Trade Insurance Comprehensive insurance for motor trade businesses covering premises, stock, business interruption, public liability, employers liability, road risk, and professional indemnity.
• Motorcycle Trade Insurance Insurance for motorcycle dealerships covering road risk, demonstration vehicles, and liability exposure.
• Motorcycle Training School Insurance Specialist coverage for motorcycle training schools including instructor liability, training fleet, and business interruption.
• Caravan and Motorhome Dealer Insurance Insurance products for caravan and motorhome dealerships covering stock, premises, and liability.
• Car Trader Insurance Motor trade insurance for car dealerships covering road risk, stock, and business operations.
• Car Insurance Vehicle insurance for cars including comprehensive, third-party fire and theft, and third-party-only coverage options.
• Van Insurance Commercial vehicle insurance for vans used in business operations.
• Home Insurance Buildings and contents insurance for residential properties.
• Legal Expenses Cover Optional add-on providing up to £100,000 of cover for legal costs following a non-fault accident, including compensation for injuries and uninsured losses.
• Personal Accident with Helmet and Leathers Cover Optional coverage protecting riders against bodily injury and covering riding gear if damaged in an accident.
• RAC Breakdown Cover for Motorbikes Roadside breakdown assistance coverage for motorcycles, including breakdowns more than a quarter mile from home address, delivered in partnership with RAC.
• Enhanced Package Discounted bundle of optional extras for motorbike insurance policies offering savings compared to individual product purchases.
• Evolution Package Premium discounted bundle of optional extras providing comprehensive coverage add-ons at reduced cost.
• Agreed Value Form (Classic and Custom Bike) Service for classic and custom bike insurance allowing policyholders to agree on a set value for their motorcycle based on condition, restoration history, and documentation.

Quantifiable outcome

• Defaqto 5 Star Rating — independent financial product rating
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• SportsBikeShopminorGTM or Marketing PartnerSportsBikeShop is a leading online motorbike gear retailer. Devitt provides customers with a 10% discount code for SportsBikeShop with every policy, and SportsBikeShop drives traffic to Devitt insurance quotes through the partnership.
• Life LedgerminorOthersDevitt has partnered with Life Ledger to help bereaved customers notify the company of a death through a single notification rather than repeated difficult conversations. Life Ledger charges for this service; Devitt receives no commission or incentive.
• RACminorGTM or Marketing PartnerRAC provides breakdown cover as an optional add-on to Devitt motorbike insurance policies, covering breakdowns more than 1/4 mile from the policyholder's home address.
• KnoxminorGTM or Marketing PartnerKnox is a motorcycle safety gear brand listed among the 'great brands' Devitt works with, indicating a brand partnership or endorsement relationship in the motorcycling accessories space.
• UK Motorcycle Insurer Panel (AXA, Aviva, Ageas, Highway LV, KGM, Markerstudy, Novitas, Zenith, Europa, ERS)coreChannel Partner/ Reseller/ DistributorDevitt works with a panel of leading UK motorcycle insurers including AXA, Aviva, Ageas, Highway LV, KGM, Markerstudy, Novitas, Zenith, Europa, and ERS to compare prices and find the best quote for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bennetts: UK motorcycle insurance specialist broker (owned by Direct Line Group) focused on bike insurance for private riders and trade customers — directly comparable as a specialist UK motorcycle intermediary selling multi-carrier quotes.
• Carole Nash: Long-standing UK motorcycle insurance broker (now part of Ardonagh) providing classic, custom, multi-bike and standard bike cover via a panel of underwriters — closest direct competitor on specialist niches.
• Bikesure: UK motorcycle insurance specialist broker operated by Aston Lark; competes for the same modified/custom rider niche with panel-based quote comparison and agreed-value cover.
• Motorcycle Direct (formerly BikeTrac): Boutique UK motorcycle insurance broker offering direct-to-customer bike cover with optional telematics/tracker benefits — overlaps on the specialty, online-quote motorcycle broker segment.

Broad incumbents

• Hastings Direct: Major UK direct insurer that also distributes motorbike (and car/home) policies — competes on price comparison sites and overlaps on motorcycle, car and van cover.
• Admiral Group: Large UK personal-lines insurance group with multi-carrier price-comparison brands (Compare the Market, etc.) — broad incumbent providing motorcycle, car, van and home cover that overlaps with Devitt's wider product lines.
• Aviva (UK): One of Devitt's named insurer-panel partners and a top-three UK composite insurer — relevant comparable as both a panel supplier and a competing direct underwriter across motorbike, motor trade, home and commercial lines.
• Swinton Insurance: UK high-street insurance broker arranging motor, home, van and commercial cover for consumers and small businesses — competes for the same car/van/home cross-sell pool Devitt targets.
• Howden Insurance Brokers: Large UK/global insurance broker (also owner of Aston Lark, which includes Bikesure) — comparable as a multi-line broker group with motorcycle and motor-trade specialisms, and a likely inorganic competitor for Devitt within Gallagher.
• Ardonagh Group: Major UK insurance broker group that owns Carole Nash and other specialist brokerages — directly comparable as a consolidator of niche UK broker brands including motorcycle specialists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnmU6micoO-fz3u1rfvd6tg
• Facebookfacebook.com/DevittInsuranceServices
• LinkedInlinkedin.com/company/devitt-insurance-services-ltd
• Instagraminstagram.com/devittinsurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devitt Insurance