Blinken
Blinken Tools AB is a Swedish distributor and service provider of professional measurement, surveying, and positioning technology, acting as the exclusive total supplier of Topcon and representing DJI Enterprise, GSSI, AgEagle, Fluke, and TinyMobileRobots to construction, surveying, infrastructure-inspection, and agricultural buyers across Sweden.
- Company typePrivate
- Founded2012
- HeadquartersKarlstad, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Blinken does
Blinken Tools AB is a Sweden-based, privately-held distributor and full-service provider of professional measurement, surveying, and positioning technology, headquartered in Karlstad with regional offices in Göteborg and Stockholm. The company holds exclusive status as the sole total supplier (helhetsleverantör) of Topcon's complete product range in Sweden and operates as a multi-brand specialist representing Topcon, DJI Enterprise, AgEagle, GSSI, Laserliner (Umarex), Fluke, TinyMobileRobots, Sokkia, C.Scope, Parrot Sequoia, and SenseFly. Its portfolio spans the full chain of professional measurement hardware: GNSS/GPS receivers and total stations (Topcon), rotary and pipe lasers, machine-control systems (Topcon MC-MAX with GX-90), ground-penetrating radar and concrete scanners (GSSI UtilityScan and Flex NX), professional multirotor and fixed-wing UAVs (DJI Matrice 4 series, Matrice 350 RTK, Mavic 3 Thermal/Enterprise; AgEagle eBee X/Vision), autonomous layout robots (TinyMobileRobots TinySurveyor), electrical test instruments (Fluke, Laserliner), and software (Topocad, Topcon MAGNET Field/Office, DJI Terra). Revenue is generated through four streams: transactional hardware sales (the dominant stream), annual subscription correction services via the Topnet Live NRTK service delivered over Lantmäteriet's Swedish reference-station network, software licenses, and post-sale service, calibration, training, and support. Distribution is hybrid: direct enterprise sales via the three Swedish offices plus the blinken.eu website, alongside an authorized reseller network covering Ahlsell, Bauhaus, Bygghem, Dahl (Optimera), and Swedol, with DB Schenker handling outbound logistics from the Karlstad warehouse. Customer segments are vertical-focused and led by construction/civil engineering and surveying/geodesy, with secondary exposure to infrastructure/utility inspection and agricultural/environmental monitoring; the company also maintains a trade-show presence (Nordbygg, Maskinmässan) as a mid-funnel demand-generation channel.
Blinken firmographics
Firmographics- Name
- Blinken
- Legal name
- Blinken Tools AB
- Website
- https://blinken.eu
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blinken Tools AB is a Swedish distributor and service provider of professional measurement, surveying, and positioning technology, acting as the exclusive total supplier of Topcon and representing DJI Enterprise, GSSI, AgEagle, Fluke, and TinyMobileRobots to construction, surveying, infrastructure-inspection, and agricultural buyers across Sweden.
- Ownership category
- akta.pro rank
Where Blinken is headquartered
LocationHeadquarters
- HQ city
- Karlstad
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Blinken business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: The primary revenue stream is the sale of professional measurement instruments, GNSS equipment, total stations, laser instruments, machine control systems, georadar, drones, and associated accessories. Products are sourced from branded manufacturers including Topcon, DJI Enterprise, AgEagle, GSSI, Laserliner, Fluke, TinyMobileRobots, and others.
- Subscription-based Correction Services: Blinken distributes and supports the Topnet Live NRTK correction service, which is offered on a subscription basis. This provides recurring revenue from GNSS users who require real-time correction data for centimeter-precision positioning in surveying, construction, agriculture, and machine control applications.
- Software Licenses: Blinken sells software including Topcon MAGNET Field, Topcon Office, DJI Terra, and Topocad CAD. These are one-time licenses or subscription-based software products for field data collection, office processing, drone mapping, and CAD/GIS workflows.
- Service, Support and Training: Blinken offers maintenance, calibration, repair, technical support, and training services for the products they sell. They provide ongoing post-sale support as a key component of their customer value proposition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Topnet Live NRTK correction service with subscription-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Blinken product offering
Product offeringCore offering
Blinken Tools AB distributes professional measurement, surveying, and positioning technology in Sweden, acting as the sole total supplier (helhetsleverantör) of Topcon's complete product range. The portfolio spans GNSS/GPS receivers, total stations, laser instruments, machine control systems, ground-penetrating radar, professional drones, layout automation robots, optical instruments, cable and metal detectors, and field software, complemented by brands including Laserliner, Fluke, GSSI, DJI Enterprise, AgEagle, and TinyMobileRobots. The company sells, supports, services, and trains customers across Sweden from offices in Karlstad, Göteborg, and Stockholm, and operates the Topnet Live NRTK correction service subscription.
Product overview
Blinken (Blinken Tools AB) is a Swedish distributor and full-service provider of professional measurement, surveying, and positioning technology. As the authorized comprehensive supplier of Topcon in Sweden, the company offers a broad portfolio spanning GNSS/GPS receivers and correction services (Topnet Live NRTK), total stations, laser instruments, machine control systems, field computers, optical instruments (theodolites and auto levels), cable and metal detectors, georadar (ground radar and concrete scanners), layout automation robots (TinyMobileRobots), drones (DJI Enterprise and AgEagle fixed-wing/multirotor), electrical test instruments (Fluke, Laserliner), and specialized software (Topocad CAD/GIS, Topcon MAGNET Field, DJI Terra). The portfolio is organized around the complete Topcon ecosystem supplemented by complementary brands including GSSI for georadar, TinyMobileRobots for layout robots, DJI Enterprise and AgEagle for drone systems, and Laserliner and Fluke for test and measurement instruments. Blinken provides the full chain from advisory, sales, and training through to support and service across Sweden from offices in Karlstad, Gothenburg, and Stockholm.
Differentiator
Problem solved
Functional benefit
Products and services
- Topcon HiPer CR GNSS Receiver GNSS/GPS receiver providing centimeter-precision positioning for surveying, construction, and machine control applications.
- Topcon GT-1200 Series Total Station Total station delivering precision angle and distance measurement for surveying, layout, and construction applications.
- Topcon RL-HV2S Two-Grade Laser Dual-grade rotary laser providing precision leveling and alignment for construction and installation work.
- Topcon MC-MAX Machine Control with GX-90 GPS-based machine control system for excavators and construction equipment enabling automatic achievement of design grades.
- Topcon FC-6400 Field Computer Rugged handheld field data collector used for GNSS and total station data collection in the field.
- Topnet Live NRTK Correction Service Subscription-based NRTK correction service delivering real-time GNSS corrections via mobile network based on Lantmäteriet's Swedish reference station network, enabling centimeter-precision positioning without a local base station.
- Topcon DT-300L Series Digital Theodolite Digital theodolite series with integrated visible laser pointer, IP66 rating, and angular accuracy of 5" to 9" for angle measurement in construction and surveying.
- Topcon LS-B20W Machine Receiver Machine-mounted laser receiver with Bluetooth and Topcon Laser Manager app support for iOS/Android, providing height control on excavators, dozers, and graders.
Quantifiable outcome
- Utsättningsrobotar (marking robots) can place up to 600 points per hour, up to 10x faster than manual methods
- +2 more outcomes
Companies that use Blinken
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Blinken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Blinken partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- TopconcoreTopcon is the primary brand partnership. Blinken is the sole total supplier (helhetsleverantör) of the entire Topcon product range in Sweden, covering GNSS equipment, total stations, laser systems, maskinstyrning (machine control), digital workflows, and software. This exclusive distribution relationship is the cornerstone of Blinken's business in Sweden.
- AhlsellcoreAhlsell is listed as one of Blinken's authorized resellers, distributing their product range of measurement instruments and technology in Sweden.
- BauhauscoreBauhaus is listed as an authorized reseller of Blinken's products in Sweden.
- Dahl (Optimera)coreDahl (part of Optimera group) is an authorized reseller of Blinken's measurement instruments in Sweden.
- SwedolcoreSwedol is listed as an authorized reseller distributing Blinken's professional measurement equipment in Sweden.
- BygghemminorBygghem is listed as one of Blinken's authorized resellers in Sweden.
- DJI EnterprisecoreBlinken is a distributor of DJI Enterprise drones, including the Matrice, Mavic, and related sensor ecosystem (Zenmuse cameras, LiDAR) for professional inspection, mapping, and security applications.
- AgEagle (SenseFly)coreBlinken distributes AgEagle/SenseFly fixed-wing UAVs (eBee X, eBee Vision) in Sweden for precision agriculture, cartography, and ISR (intelligence, surveillance, and reconnaissance) applications.
- GSSIcoreBlinken distributes GSSI georadar products including the UtilityScan ground penetrating radar and Flex NX concrete scanner in Sweden for utility detection and concrete inspection.
- TinyMobileRobotscoreBlinken distributes TinyMobileRobots utsättningsrobotar (layout robots) including the TinySurveyor Terra, Terra GNSS, and Plotter models for automated marking and layout in construction and surveying.
- Laserliner (Umarex)coreBlinken distributes Laserliner professional laser instruments including rotary lasers, line lasers, cross lasers, measuring tools, moisture meters, thermal cameras, and inspection cameras throughout Sweden.
- FlukecoreBlinken distributes Fluke test and measurement instruments including electrical meters, thermal cameras, and laser-based measurement tools for professional installation and troubleshooting applications.
- Lantmäteriet (Swedish Mapping Authority)coreLantmäteriet's national network of reference stations serves as the foundation for the Topnet Live NRTK correction service distributed by Blinken, enabling centimeter-precision GNSS positioning for Swedish users.
- Topcon Positioning GroupcoreTopcon Positioning Group develops and monitors the Topnet Live correction service. Blinken distributes and quality-assures the service in Sweden, serving as the local interface for Swedish GNSS users requiring RTK/NRTK correction data.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Blinken competitors and assessment
Company assessmentDirect peers
- SITECH: Trimble's authorized worldwide dealer network for machine control and construction technology — structurally the closest analog to Blinken's role as Topcon's exclusive total supplier in Sweden. Comparable distribution/value-added-reseller model, identical target verticals, and same recurring-service plus hardware blend.
Emerging players
- Aibotix: Germany-based commercial drone manufacturer and surveying-solutions specialist that overlaps with Blinken's DJI Enterprise and AgEagle drone offering. Comparable as a drone-surveying specialist actively competing for drone-based aerial-mapping demand that Blinken also addresses with the brands it distributes.
- Emlid: Maker of affordable Reach RTK GNSS receivers widely adopted by surveyors and UAV operators. Comparable because it offers a low-cost alternative to the Topcon high-end GNSS equipment Blinken distributes, posing a substitution threat to Blinken's premium hardware revenue.
- Carlson Software: US provider of surveying, GIS, GPS and machine-control software and instruments that overlaps Blinken's Topcon MAGNET/Topocad stack and its Topcon/Sokkia hardware. Comparable as a software-led entrant competing for the same survey-and-construction digitization budget that Blinken targets.
Broad incumbents
- Hexagon AB: Stockholm-listed global leader in measurement, geospatial, and positioning technology. Competes with Blinken's principal supplier Topcon across GNSS, total stations, and machine control, and is much larger and broader. Comparable as the dominant incumbent in the same core measurement category Blinken distributes into in Sweden.
- Trimble Inc. US-listed global provider of GNSS, surveying, machine control and construction technology, a direct competitor to Topcon's full portfolio that Blinken represents. Comparable because it offers the same end-to-end measurement/positioning stack that Blinken sells into the Swedish market through its own dealer channel (SITECH).
- Leica Geosystems (Hexagon): Hexagon-owned premium surveying and measurement brand competing head-to-head with Topcon in total stations, GNSS, and laser products distributed by Blinken. Comparable as one of the two global measurement brands whose dealers compete for the same Swedish construction/surveying customers.
Others
- Topcon Positioning Systems: Blinken's principal brand partner and the manufacturer of the GNSS, total-station, machine-control, and Topnet Live products that drive most of Blinken's revenue. Comparable as the upstream product-and-technology supplier whose Swedish distribution strategy directly determines Blinken's competitive position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blinken social profiles
Digital presenceBlinken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blinken leadership team
Management profileNumber of profiles
Blinken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blinken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blinken
What does Blinken do?
Blinken Tools AB distributes professional measurement, surveying, and positioning technology in Sweden, acting as the sole total supplier (helhetsleverantör) of Topcon's complete product range. The portfolio spans GNSS/GPS receivers, total stations, laser instruments, machine control systems, ground-penetrating radar, professional drones, layout automation robots, optical instruments, cable and metal detectors, and field software, complemented by brands including Laserliner, Fluke, GSSI, DJI Enterprise, AgEagle, and TinyMobileRobots. The company sells, supports, services, and trains customers across Sweden from offices in Karlstad, Göteborg, and Stockholm, and operates the Topnet Live NRTK correction service subscription.
Is Blinken a public or private company?
Blinken is a private company. It is classified as unknown and is currently operating.
When was Blinken founded?
Blinken was founded in 2012. It employs 1 to 10 people.
Where is Blinken based?
Blinken is headquartered in Karlstad, Sweden, in the Europe region.
How does Blinken make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are subscription-based Correction Services, software Licenses and service, Support and Training.
Who are Blinken's main competitors?
SITECH is listed as a direct peer. Emerging players are Aibotix, Emlid and Carlson Software. Broad incumbents are Hexagon AB, Trimble Inc. and Leica Geosystems (Hexagon). Topcon Positioning Systems is listed as an others.
Does Blinken have an API?
No public API is recorded for Blinken.