bygghemma
Bygghemma operates Sweden's largest online building-materials e-commerce platform, offering more than 900,000 DIY and home-improvement products to consumers and businesses, complemented by certified-craftsman installation, physical showrooms, and a multi-brand Nordic footprint under BHG Group.
- Company typePrivate
- Founded2006
- HeadquartersOskarshamn, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingServices
What bygghemma does
Bygghemma (legal entity Bygghemma Sverige AB) is a Swedish e-commerce retailer of building materials, DIY, and home-improvement products, positioning itself as Sweden's largest online building materials store with more than 900,000 SKUs across categories including garden and outdoor, house and building, kitchen and bathroom, furnishings and lighting, flooring and walls, tools and machinery, and forest and agriculture. The platform is sold under the bygghemma.se domain and complemented by a network of sub-brand storefronts (badshop.se, byggshop.se, golvshop.se, polarpumpen.se, vitvaruexperten.com, hemmy.se) under the Bygghemma Nordic umbrella, with cross-Nordic extensions via bygghjemme.no in Norway and taloon.com and netrauta.fi in Finland. The customer proposition combines an online storefront with two physical showrooms (Malmö Svågertorp and Sollentuna), home delivery and pickup-point shipping through DHL, Posten, and Schenker, a 30-day price guarantee, an editorial library of more than 1,268 guides and product comparisons, and a certified-craftsman installation service that supports Sweden's ROT tax-deduction (rotavdrag) workflow for more than 110,000 products. The underlying technology is a conventional e-commerce stack: an Svea Bank-integrated payment layer (invoice, installment, Swish, card), Salesforce Marketing Cloud and Criteo for retargeting, Zendesk for support, and Google Analytics for measurement.
Bygghemma makes money primarily through one-time retail product sales at fixed unit prices, supplemented by professional installation fees for bundled fitting of kitchens, doors, windows, showers, heat pumps, and robotic lawn mowers, and by transaction-based payment revenue (invoice fees of 45 kr per invoice and installment-plan fees). Customer segmentation is hybrid: a primary consumer/homeowner base undertaking renovation and garden projects, and a secondary business/corporate base purchasing for commercial construction and property maintenance — the latter served with 30-day invoice terms. The company also monetizes consumer financing by offering installment plans at 0% for 3 to 12 months and at 9.50% for 18 to 60 months, which both raises conversion and creates a small recurring fee stream tied to Svea Bank. Brand and pricing signals are supported by a 4.2/5 Trustpilot rating, a 30-day price-matching guarantee, and a 200 kr new-customer acquisition incentive.
The company is privately held and operates as part of BHG Group, a diversified Nordic conglomerate, with shared data, marketing, and operational infrastructure across the group's nine brand websites. Strategic activity has been conducted through the holding: Bygghemma completed four disclosed add-on acquisitions between 2017 and 2021 (Vitvaruexperten in October 2017, WeGot in November 2017, LampGallerian in May 2019, and Gartenmöbel Company in September 2021) to extend category depth and the brand portfolio. Day-to-day leadership is led by CEO Adam Schatz with Gustaf Arlid as CFO.
bygghemma firmographics
Firmographics- Name
- bygghemma
- Legal name
- Bygghemma Sverige AB
- Website
- http://www.bygghemma.se/
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bygghemma operates Sweden's largest online building-materials e-commerce platform, offering more than 900,000 DIY and home-improvement products to consumers and businesses, complemented by certified-craftsman installation, physical showrooms, and a multi-brand Nordic footprint under BHG Group.
- Ownership category
- akta.pro rank
bygghemma industry classification
Industry- Product category
- Building Materials Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Home Centers (444110), Hardware Retailers (44414)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Tool & Hardware Organization (Workbench, Pegboard, Fasteners) (HSAFADAD)
- akta.pro secondary industries
- Lawn & Garden Equipment Organization (Mowers, Trimmers, Supplies) (HSAFADAF), Spice, Baking & Dry-Goods Organization (HSAFACAE), Hanging & Entryway Organization Retail (Hooks, Racks, Coat/Shoe Trees) (CRAIAJAE)
Keywords
Where bygghemma is headquartered
LocationHeadquarters
- HQ city
- Oskarshamn
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
bygghemma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Retail sales of building materials, home improvement products, and garden equipment through the e-commerce platform. Customers purchase products at listed prices with options for campaigns and discounts.
- Installation Services: Certified craftsmen services offered for product installation including kitchen faucets, exterior doors, windows, showers, heat pumps, and robot lawn mowers. Customers can purchase installation bundled with products or separately.
- Payment Processing Fees: Revenue generated through payment processing including invoice fees (45 kr per invoice), installment fees, and card transaction processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer Retail Products |
| Unit Pricing | Pay-as-you-go | Installation Services |
| Subscription | Monthly | Installment Payment Plans |
| Transaction based/ take rate | Pay-as-you-go | Invoice Payment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
bygghemma product offering
Product offeringCore offering
Bygghemma operates Sweden's largest online building materials warehouse, offering over 900,000 articles across categories including garden & outdoor, house & building, kitchen & bathroom, furnishings & lighting, flooring & walls, tools & machinery, and forest & agriculture. The company sells products directly to consumers through its own e-commerce storefronts, supplemented by physical showrooms in Malmö and Sollentuna. It also offers professional installation services through certified craftsmen with Swedish ROT tax deduction support for more than 110,000 products.
Product overview
Bygghemma operates as a multi-brand e-commerce platform for home improvement and building materials under the Bygghemma Nordic umbrella. The core product is bygghemma.se, Sweden's largest online building materials retailer offering over 900,000 products across eight main categories: garden & outdoor, house & building, kitchen & bathroom, furnishings & lighting, leisure & marine, flooring & walls, tools & machinery, and forest & agriculture. The platform includes ten sub-brands across Scandinavia (badshop.se, byggshop.se, golvshop.se, polarpumpen.se, vitvaruexperten.com, bygghjemme.no, taloon.com, netrauta.fi, hemmy.se) as well as supplementary services such as professional installation through certified craftsmen (Montering & Installation), physical showrooms, a 30-day price guarantee, Black Friday promotions, and editorial content through Reportage & Guider with over 1,200 buying guides and product comparisons.
Differentiator
Problem solved
Functional benefit
Products and services
- Bygghemma.se Online Building Materials Store Sweden's largest online building materials warehouse offering over 900,000 articles across eight main categories: garden & outdoor, house & building, kitchen & bathroom, furnishings & lighting, flooring & walls, tools & machinery, and forest & agriculture. Serves Swedish consumers and homeowners undertaking DIY and renovation projects.
- Montering & Installation Services Professional installation and assembly services delivered through certified craftsmen for products including kitchen faucets, exterior doors, windows, shower enclosures, heat pumps, and robotic lawn mowers. Covers over 110,000 products with bundled installation options and ROT (rotavdrag) tax deduction support through Skatteverket.
- badshop.se Bathroom Store Specialized Nordic e-commerce sub-brand within the Bygghemma Nordic network focused on bathroom products and fixtures, targeting consumers undertaking bathroom renovations across the Swedish market.
- byggshop.se Building Materials Store Specialized e-commerce sub-brand within the Bygghemma Nordic network focused on building materials and construction supplies, targeting Swedish consumers and contractors undertaking construction projects.
- golvshop.se Flooring Store Specialized e-commerce sub-brand within the Bygghemma Nordic network focused on flooring products, serving Swedish consumers and trade buyers seeking floor coverings and installation accessories.
- polarpumpen.se Heat Pump Store Specialized e-commerce sub-brand within the Bygghemma Nordic network focused on heat pumps and climate control solutions for Swedish residential customers.
- vitvaruexperten.com Appliances Store Specialized e-commerce sub-brand within the Bygghemma Nordic network focused on white goods and home appliances, serving Swedish consumers purchasing kitchen and household appliances.
- bygghjemme.no Norwegian Store Norwegian version of the Bygghemma Nordic online building materials store, serving Norwegian consumers with home improvement and construction products.
- taloon.com Finnish Store Finnish online building materials retailer within the Bygghemma Nordic network, serving Finnish consumers with home improvement, construction, and garden products.
- netrauta.fi Finnish Store Finnish online building materials retailer within the Bygghemma Nordic network, serving Finnish consumers with home improvement and hardware products.
- hemmy.se Home Furnishings Store Specialized e-commerce sub-brand within the Bygghemma Nordic network focused on home furnishings, serving Swedish consumers shopping for interior products.
Quantifiable outcome
- 30-day price guarantee - match competitor prices within 30 days
- +1 more outcomes
Companies that use bygghemma
Customer profileSegments2 records
Ideal customer profiles2 records
bygghemma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
bygghemma partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Svea Bank ABcoreSvea Bank AB provides payment processing services for Bygghemma. The partnership enables multiple payment options including invoice, installment plans, card payments, Swish, and advance payment. Bygghemma's payment terms include 14-day payment for consumers and 30-day for businesses, with installment options ranging from 3 to 60 months.
- DHL, Posten, SchenkercoreTransport partners DHL, Posten, and Schenker provide delivery services to Bygghemma customers. They handle home delivery and pickup point distribution across Sweden, including special transport for large items like stone, timber, cottages, and spa baths.
- Google (Analytics & Marketing)coreBygghemma uses Google Analytics for website analytics and Google marketing services. Google processes customer data as a data controller for marketing and analytics purposes. Google is certified under the EU-US Data Privacy Framework for data transfers.
- BHG Group (Parent Company)coreBygghemma is part of BHG Group (Bygghemma Nordic). The group operates multiple brand websites including badshop.se, byggshop.se, golvshop.se, polarpumpen.se, vitvaruexperten.com, bygghjemme.no, taloon.com, netrauta.fi, and hemmy.se. Data is shared within the group for marketing and operational purposes.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
bygghemma competitors and assessment
Company assessmentDirect peers
- Byggmax: Swedish low-price building materials retailer combining ~200 physical stores with a growing e-commerce platform across the Nordics. Directly competes with Bygghemma on DIY assortment, pricing and cross-border Nordic expansion.
- Jula: Swedish home improvement and DIY retailer with a strong omnichannel model, ~180 stores and a deep online catalog across the Nordics. Closest direct competitor on assortment breadth, target customer (homeowners) and Nordic multi-market footprint.
- Clas Ohlson: Long-standing Nordic DIY and home products retailer, mixing online sales with physical stores across Sweden, Norway and Finland. Overlaps materially with Bygghemma on assortment (tools, home, garden) and customer (DIY homeowners).
- Beijer Byggmaterial: Swedish building materials dealer with a broad trade and DIY assortment, combining physical yards with online ordering. Comparable to Bygghemma on category (construction, tools, interior) and customer overlap (DIY + light trade).
Broad incumbents
- Bauhaus (Sverige): European big-box DIY chain that has expanded into Sweden. Larger and broader than Bygghemma, with huge physical superstores plus e-commerce; competes head-on in tools, building materials, garden and home improvement.
- Hornbach: European DIY big-box retailer operating in Sweden with strong assortment in building materials, tools and garden. A larger incumbent competitor in the same category with adjacent (rather than pure online) delivery model.
- Ahlsell Sverige: Nordic distributor of installation products, tools and supplies serving both professional trades and light DIY. Larger incumbent with deeper trade focus; comparable assortment and overlapping customer base on the prosumer/DIY end.
Regional players
- Woody Bygghandel: Swedish independent building materials chain focused on lumber, building materials and renovation supplies with physical stores. Regional alternative for the same homeowner/DIY shopper Bygghemma targets.
- Jem & Fix: Danish-rooted DIY retailer with stores in northern Europe, including Sweden. Smaller regional player with overlapping assortment in tools, garden and home categories.
Emerging players
- Wayfair: Global pure-play e-commerce retailer of home goods and furnishings. Different category centre of gravity than Bygghemma but overlaps in home furnishings and is increasingly pressing into adjacent categories such as outdoor and DIY-adjacent goods in Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
bygghemma social profiles
Digital presencebygghemma compliance and trust
Trust signalCompliance1 record
bygghemma financial estimates
Financial estimateRevenue estimate
Valuation estimate
bygghemma leadership team
Management profileNumber of profiles
Profiles2 records
bygghemma subsidiaries and ownership
Company hierarchySubsidiaries9 records
bygghemma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bygghemma M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bygghemma
What does bygghemma do?
Bygghemma operates Sweden's largest online building materials warehouse, offering over 900,000 articles across categories including garden & outdoor, house & building, kitchen & bathroom, furnishings & lighting, flooring & walls, tools & machinery, and forest & agriculture. The company sells products directly to consumers through its own e-commerce storefronts, supplemented by physical showrooms in Malmö and Sollentuna. It also offers professional installation services through certified craftsmen with Swedish ROT tax deduction support for more than 110,000 products.
Is bygghemma a public or private company?
bygghemma is a private company. It is classified as corporate owned and is currently operating.
When was bygghemma founded?
bygghemma was founded in 2006. It employs 251 to 500 people.
Where is bygghemma based?
bygghemma is headquartered in Oskarshamn, Sweden, in the Europe region.
How does bygghemma make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are installation Services and payment Processing Fees.
Who are bygghemma's main competitors?
Direct peers on record are Byggmax, Jula, Clas Ohlson and Beijer Byggmaterial. Broad incumbents are Bauhaus (Sverige), Hornbach and Ahlsell Sverige. Regional players are Woody Bygghandel and Jem & Fix. Wayfair is listed as an emerging player.
Does bygghemma have an API?
No public API is recorded for bygghemma.
What industry is bygghemma in?
bygghemma's product category is Building Materials Retail. Its primary akta.pro industry code is HSAFADAD, Tool & Hardware Organization (Workbench, Pegboard, Fasteners), with a secondary code of HSAFADAF, Lawn & Garden Equipment Organization (Mowers, Trimmers, Supplies). Its NAICS code is 444 and its SIC code is 5200.