TinyMobileRobots
TinyMobileRobots ApS, founded in 2015 in Malling, Denmark, manufactures autonomous RTK-GNSS line-marking robots (TinyLineMarker Pro X and Sport) that paint sports fields with centimeter accuracy. It serves sports clubs, schools, universities, and municipalities across 35+ countries via owned subsidiaries and a global distributor network.
- Company typePrivate
- Founded2015
- HeadquartersMalling, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What TinyMobileRobots does
TinyMobileRobots ApS, headquartered in Malling, Denmark, designs and manufactures autonomous outdoor robots that mark and stake out sports fields using Real-Time Kinematic Global Navigation Satellite System (RTK-GNSS) technology. Founded in 2015 by Jens Peder Kristensen, the company sells two principal products — the TinyLineMarker Pro X (professional-grade, 19-litre paint canister, 200+ field templates, multi-constellation GPS support) and the TinyLineMarker Sport (compact, 25 kg, 10-litre tank) — both controlled via a Samsung Galaxy Tab Active 5 tablet interface (TinyController) and linked to the TinyConnectivity cloud service for remote support, updates, and field-layout storage. A separate sub-brand, TinySurveyor, extends the same RTK-GNSS precision platform into infrastructure and construction surveying.
The company's commercial proposition replaces manual string-and-stake line marking with centimeter-accuracy automation that is approximately 93% faster and uses roughly 50% less paint, targeting sports clubs, schools, universities, municipalities, and large multi-field complexes. Customers buy hardware through wholly-owned subsidiaries in Denmark, the United States, the United Kingdom, Germany, Australia, France, and the Netherlands, supplemented by an authorized distributor network spanning Canada, Ireland, Italy, New Zealand, Norway, Poland, Sweden, Switzerland, and Czechia. Revenue is generated through one-time hardware sales of the Pro X and Sport robots, a Custom Logo Service priced at EUR 299 per logo, additional sports template packages, and post-sale service and training — with 84% of support issues reportedly resolved remotely.
By April 2025, robots in the company's fleet had cumulatively painted more than 4 million sports fields across 35+ countries. Ownership is privately held, with strategic investors STIHL Ventures and Emerald Ventures (joined 2022) and Chairman/angel investor Anders Faurskov (joined 2018). Daniel Breum was appointed CEO in 2024, succeeding founder Kristensen.
TinyMobileRobots firmographics
Firmographics- Name
- TinyMobileRobots
- Legal name
- TinyMobileRobots ApS
- Website
- https://tinymobilerobots.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TinyMobileRobots ApS, founded in 2015 in Malling, Denmark, manufactures autonomous RTK-GNSS line-marking robots (TinyLineMarker Pro X and Sport) that paint sports fields with centimeter accuracy. It serves sports clubs, schools, universities, and municipalities across 35+ countries via owned subsidiaries and a global distributor network.
- Ownership category
- akta.pro rank
TinyMobileRobots industry classification
Industry- Product category
- Autonomous Sports Field Line Marking Robots
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Agricultural & Field Robotics (HDAAAIAD)
- akta.pro secondary industries
- Agricultural UAV/UGV Autonomy Platforms (Navigation, mission planning, fleet autonomy) (AFAAAGAF), Lawn & Garden Robots (Robotic Mowers, Yard Cleaners) (CRACARAB)
Keywords
Where TinyMobileRobots is headquartered
LocationHeadquarters
- HQ city
- Malling
- HQ country
- Denmark
- HQ region
- Europe
Offices7 records
Markets served
TinyMobileRobots business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Robot Hardware Sales: Sale of autonomous line marking robots (TinyLineMarker Pro X and Sport models). One-time hardware purchase with 1-year warranty included. Additional paint and accessories available for purchase.
- Custom Logo Service: Add-on service for creating custom logo designs on sports fields. Priced at €299 per logo, enabling sponsorship opportunities and revenue generation for customers.
- Template Packages: Additional sports template packages available for purchase beyond the included templates. Sport model includes one template package; others can be added.
- Service and Support: On-site training, technical support, and annual service packages for maintenance. 84% of issues resolved remotely through live support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Logo Service - €299 per logo |
| Other | Multi-year contract | TinyLineMarker Pro X - Industrial-grade line marking robot |
| Other | Multi-year contract | TinyLineMarker Sport - Compact line marking robot |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
TinyMobileRobots product offering
Product offeringCore offering
TinyMobileRobots designs, manufactures, and sells autonomous GPS-guided line marking robots (TinyLineMarker Pro X and Sport) that paint sports field lines on natural and artificial turf using RTK-GNSS technology for centimeter-level accuracy. The company extends its automation platform to infrastructure surveying through the TinySurveyor product line, and offers add-on services such as the Custom Logo Service for painting sponsor logos on fields.
Product overview
TinyMobileRobots offers a platform-plus-modules product architecture centered on two autonomous line marking robots: the TinyLineMarker Pro X (professional-grade, 19-litre tank, 200+ templates) and the TinyLineMarker Sport (compact, lightweight, 10-litre tank). Both robots share common components including the TinyController tablet interface and TinyConnectivity cloud service. The portfolio is extended by a Custom Logo Service add-on for painting sponsor logos and emblems. A separate sub-brand, TinySurveyor, applies the same GPS automation technology to infrastructure and construction surveying. The robots paint 50+ sports (soccer, football, rugby, lacrosse, baseball, athletics, etc.) across 200+ field templates using RTK-GNSS GPS technology achieving 1-2cm precision, without requiring a base station.
Differentiator
Problem solved
Functional benefit
Brands
- TinyLineMarker: Main product brand for autonomous line marking robots for sports fields. Includes Pro X and Sport models.
- TinySurveyor
Products and services
- TinyLineMarker Pro X
Quantifiable outcome
- 93.04% faster than manual line marking
- +5 more outcomes
Companies that use TinyMobileRobots
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
TinyMobileRobots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
TinyMobileRobots partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- G.C. DUKE Equipment Ltd.coreAuthorized distributor for TinyMobileRobots products in Canada. Provides local sales, support, and service for Canadian customers.
- AutolawnscoreAuthorized distributor for TinyMobileRobots products in Ireland. Provides local sales, support, and service for Irish customers.
- HerbatechcoreAuthorized distributor for TinyMobileRobots products in Italy. Provides local sales, support, and service for Italian customers.
- Perennial Sport & TurfcoreAuthorized distributor for TinyMobileRobots products in New Zealand. Provides local sales, support, and service for New Zealand customers.
- Vanning AScoreAuthorized distributor for TinyMobileRobots products in Norway. Provides local sales, support, and service for Norwegian customers.
- RTURFcoreAuthorized distributor for TinyMobileRobots products in Poland. Provides local sales, support, and service for Polish customers.
- JordelitcoreAuthorized distributor for TinyMobileRobots products in Sweden. Provides local sales, support, and service for Swedish customers.
- Taurus Sports AGcoreAuthorized distributor for TinyMobileRobots products in Switzerland. Provides local sales, support, and service for Swiss customers.
- STROM PRAHA a.s.coreAuthorized distributor for TinyMobileRobots products in Czechia. Provides local sales, support, and service for Czech customers.
- Trafik & Fritid Skandinavien ABminorAuthorized distributor for TinyMobileRobots products in Sweden. Secondary distributor covering Swedish market.
- Robotbanen.nominorSecondary distributor for TinyMobileRobots products in Norway, focused on field marking applications.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
TinyMobileRobots competitors and assessment
Company assessmentBroad incumbents
- Honda Power Equipment: Major OEM of outdoor power equipment including autonomous Miimo robotic mowers for residential and commercial turf. Comparable as a broad incumbent competing for the same grounds-care buyer with autonomous solutions bundled into a much larger product portfolio.
- Husqvarna Group: Global outdoor power equipment leader with the Automower robotic lawn mower line and a broad professional grounds-care dealer network. Represents the largest incumbent threat, with the scale and R&D budget to enter or expand into specialized autonomous turf robotics.
- STIHL: World-leading outdoor power equipment manufacturer and (via STIHL Ventures) a current investor in TinyMobileRobots. STIHL's iMOW robotic mower and global dealer network position it as both a strategic partner and potential competitive threat in autonomous outdoor robotics.
Others
- Trimble: Global leader in GNSS, surveying, and construction technology. Relevant as the underlying positioning technology ecosystem peer for TinySurveyor, where Trimble's positioning hardware, correction services, and surveying software represent adjacent / enabling infrastructure.
- Topcon Positioning: Provider of GNSS positioning, machine control, and surveying solutions for construction, agriculture, and infrastructure. Adjacent to TinyMobileRobots via the TinySurveyor line, with overlapping RTK-GNSS technology and end-buyer relationships in road and construction layout.
- Leica Geosystems (Hexagon): Hexagon-owned provider of high-precision GNSS, total stations, and surveying instruments for construction and infrastructure. Comparable through the TinySurveyor application area, where Leica represents both an enabling technology vendor and a potential competitor in precision field robotics.
Direct peers
- Belrobotics: Belgian manufacturer of autonomous robotic mowers targeted at sports fields, golf courses, and large green spaces. Overlaps with TinyMobileRobots on the autonomous outdoor turf-maintenance customer base, though its primary function is mowing rather than line marking.
- Echo Robotics: Yamabiko Group brand producing autonomous robotic mowers for sports pitches and golf courses, widely deployed across European stadiums and training grounds. Comparable because it sells into the same professional grounds-care buyer, addressing autonomous turf maintenance with a different functional focus (mowing vs. marking).
- Turf Tank: Denmark-based competitor that builds GPS-guided autonomous line marking robots for sports fields. The closest 1:1 direct peer to TinyMobileRobots, competing head-to-head with the TinyLineMarker product family across European and US sports facilities.
Emerging players
- Emlid: Maker of affordable RTK-GNSS receivers and base stations used by surveyors, drone operators, and robotics developers. Relevant as an emerging enabler of low-cost high-precision positioning that could empower new entrants into the autonomous turf-marketing space or be integrated into future TinyMobileRobots platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TinyMobileRobots social profiles
Digital presenceTinyMobileRobots financial estimates
Financial estimateRevenue estimate
Valuation estimate
TinyMobileRobots leadership team
Management profileNumber of profiles
Profiles3 records
TinyMobileRobots subsidiaries and ownership
Company hierarchySubsidiaries7 records
TinyMobileRobots funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TinyMobileRobots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TinyMobileRobots
What does TinyMobileRobots do?
TinyMobileRobots designs, manufactures, and sells autonomous GPS-guided line marking robots (TinyLineMarker Pro X and Sport) that paint sports field lines on natural and artificial turf using RTK-GNSS technology for centimeter-level accuracy. The company extends its automation platform to infrastructure surveying through the TinySurveyor product line, and offers add-on services such as the Custom Logo Service for painting sponsor logos on fields.
Is TinyMobileRobots a public or private company?
TinyMobileRobots is a private company. It is classified as venture growth investor backed and is currently operating.
When was TinyMobileRobots founded?
TinyMobileRobots was founded in 2015. It employs 11 to 50 people.
Where is TinyMobileRobots based?
TinyMobileRobots is headquartered in Malling, Denmark, in the Europe region.
How does TinyMobileRobots make money?
Four revenue lines are on record. Robot Hardware Sales are the primary driver. The others are custom Logo Service, template Packages and service and Support.
Who are TinyMobileRobots's main competitors?
Broad incumbents on record are Honda Power Equipment, Husqvarna Group and STIHL. Others are Trimble, Topcon Positioning and Leica Geosystems (Hexagon). Direct peers are Belrobotics, Echo Robotics and Turf Tank. Emlid is listed as an emerging player.
Does TinyMobileRobots have an API?
No public API is recorded for TinyMobileRobots.
What industry is TinyMobileRobots in?
TinyMobileRobots's product category is Autonomous Sports Field Line Marking Robots. Its primary akta.pro industry code is HDAAAIAD, Agricultural & Field Robotics, with a secondary code of AFAAAGAF, Agricultural UAV/UGV Autonomy Platforms (Navigation, mission planning, fleet autonomy). Its NAICS code is 333112 and its SIC code is 3524.