Gettygo
Gettygo is a German B2B wholesale platform that aggregates tires, rims, and automotive parts from 200+ European suppliers for resale to tire dealers, workshops, and car dealerships across Germany, Austria, France, Belgium, and Spain.
- Company typePrivate
- Founded2005
- HeadquartersBruchsal, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Gettygo does
Gettygo (legal entity: GETTYGO GmbH, headquartered in Bruchsal, Germany) operates a B2B online ordering platform that aggregates tires, rims, complete wheels, and automotive parts from a decentralized network of 200+ European wholesalers and resells them to tire dealers, automotive workshops, and car dealerships across five markets: Germany, Austria, France, Belgium, and Spain. The platform exposes 20+ million tires in all common dimensions and 2.5+ million KFZ parts covering 22,000 vehicle types, sourced from selected wholesalers and priced up to 60% below retail for parts. Its core technical surface includes an HSN/TSN-based vehicle search, a 3D rim configurator with ABE documentation, an end-customer view toggle for quote generation, and RDKS sensor compatibility listings for pre-mounted complete wheels.
The company generates revenue through wholesale margins on each transaction, acting as the central invoicing party for orders routed through its supplier network — dealers receive a single consolidated invoice, one customer number, and one SEPA mandate covering all 200+ underlying suppliers. Platform access is free with no subscription fees, no minimum order values, and no contract requirements; freight-free delivery applies from a single tire or wheel piece, with a €49 threshold for parts. The company is privately held by founders/management (Managing Director Steffen Fritz), bootstrapped with no disclosed external funding, and operates with 40+ employees across the Bruchsal headquarters and a Strasbourg regional office (GETTYGO SAS) that serves France, Belgium, and Spain. Since founding in 2005, Gettygo has expanded methodically through five markets, added the KFZ parts category in 2013, launched an express delivery service in 2021, and introduced the GETTYGOplus+ premium tier with a 24-month tire guarantee in 2023.
Gettygo firmographics
Firmographics- Name
- Gettygo
- Legal name
- GETTYGO GmbH
- Website
- https://gettygo.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gettygo is a German B2B wholesale platform that aggregates tires, rims, and automotive parts from 200+ European suppliers for resale to tire dealers, workshops, and car dealerships across Germany, Austria, France, Belgium, and Spain.
- Ownership category
- akta.pro rank
Gettygo industry classification
Industry- Product category
- B2B Automotive Parts Marketplace
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where Gettygo is headquartered
LocationHeadquarters
- HQ city
- Bruchsal
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Gettygo business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Wholesale Margin: Gettygo acts as a wholesaler with decentralized warehouses. The company centralizes invoicing via consolidated invoices for all orders placed through its suppliers. Revenue is generated from the margin between wholesale purchase prices from suppliers and sales prices to B2B customers (tire dealers, workshops, car dealerships).
- Parts and Accessories Sales: Sales of KFZ parts (2.5 million+ parts covering 22,000 vehicle types), rims, and complete wheels with the same centralized billing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Platform Access |
| Unit Pricing | Pay-as-you-go | Tires and Wheels Delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Gettygo product offering
Product offeringCore offering
GETTYGO is a B2B online ordering platform that connects tire dealers, workshops, and car dealerships with a decentralized network of more than 200 European tire and parts wholesalers. The platform offers consolidated invoicing across multiple suppliers, free base access, and operates across five European countries (Germany, Austria, France, Belgium, Spain). A premium tier, GETTYGOplus+, adds an additional tire guarantee for buyers.
Product overview
GETTYGO operates as a B2B online ordering platform connecting tire dealers, workshops, and car dealerships with a decentralized network of over 200 European wholesalers. The platform offers a unified product portfolio centered around tires (Reifen), rims and complete wheels (Felgen & Kompletträder), and automotive parts (Kfz-Teile), supplemented by accessories and auto services. The core offering provides free platform access with centralized invoicing and a single contact person for all suppliers. GETTYGOplus+ serves as a premium tier adding tire guarantee coverage. Online tools including HSN/TSN vehicle search and a 3D rim configurator support daily business operations.
Differentiator
Problem solved
Functional benefit
Brands
- GETTYGOplus+: Extended service tier including tire guarantee program starting March.
Products and services
- GETTYGO B2B Ordering Platform
- GETTYGOplus+
Quantifiable outcome
- 20+ million tires available across all common dimensions
- +2 more outcomes
Companies that use Gettygo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Gettygo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gettygo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- 200+ European WholesalerscoreGettygo works with over 200 selected high-performance wholesalers across Europe to ensure high product availability and competitive pricing. This decentralized warehouse model enables freight-free delivery from 1 piece while maintaining extensive inventory coverage.
- Logistics Partners (GLS, DPD, UPS, DHL)minorSupplier registration form includes logistics partner options: GLS, DPD, UPS, DHL, shipping companies, and own fleet options. These partners enable the decentralized delivery model.
Scale indicators7 records
Recent moves12 records
Expansion highlights5 records
Gettygo competitors and assessment
Company assessmentDirect peers
- KFZteile24: KFZteile24 is a German online auto-parts retailer that sells tires, rims, and vehicle parts to B2B and B2C customers through a digital storefront, closely mirroring Gettygo's tire and parts catalog and SMB buyer base.
- REIFF Reifen und Autotechnik: REIFF is a German tire wholesale and retail group supplying dealers and workshops with tires, wheels, and workshop supplies, making it a comparable traditional-wholesale counterpart to Gettygo's digital B2B platform.
- Tire24: Tire24 is a German-headquartered B2B and B2C online tire and wheel platform with a very similar model to Gettygo, aggregating multiple wholesalers behind a single ordering and billing experience for dealers and workshops.
Broad incumbents
- Autodoc: Autodoc is one of Europe's largest online auto-parts and tire marketplaces, serving both end consumers and B2B buyers with a much broader assortment and pan-European footprint, directly overlapping with Gettygo's parts and tire offering.
- Alliance Automotive Group: Alliance Automotive Group is a pan-European B2B distributor of vehicle parts, tires, and workshop consumables, comparable to Gettygo as a multi-country B2B aftermarket platform serving workshops and dealers.
- Europart: Europart is a European B2B distributor of truck, trailer, and workshop parts, sharing the multi-country B2B distribution model Gettygo uses for tires and KFZ parts, although with a stronger commercial-vehicle focus.
Regional players
- Vergölst: Vergölst is a German tire retail and service chain (part of Continental) that combines tire sales, workshop services, and fleet business, making it an adjacent regional peer serving a similar German B2B customer base.
- Premio Reifen + Autoservice: Premio is a German and European tire-dealer and workshop network that sources and sells tires and related services to end customers, overlapping with Gettygo's tire-dealer customer base in DACH.
- Norauto (Mobivia): Norauto is a leading European auto-service and tire retail chain (part of Mobivia) operating primarily in France and neighboring markets, comparable as a downstream buyer archetype and adjacent competitor for Gettygo's French-speaking B2B customers.
Others
- ATU Auto-Teile-Unger: ATU is Germany's largest workshop chain and a major buyer of tires and KFZ parts, making it a comparable downstream customer archetype for Gettygo's marketplace and a benchmark for what large integrated service operators look like in the same value chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gettygo social profiles
Digital presenceGettygo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gettygo leadership team
Management profileNumber of profiles
Profiles2 records
Gettygo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gettygo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gettygo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gettygo
What does Gettygo do?
GETTYGO is a B2B online ordering platform that connects tire dealers, workshops, and car dealerships with a decentralized network of more than 200 European tire and parts wholesalers. The platform offers consolidated invoicing across multiple suppliers, free base access, and operates across five European countries (Germany, Austria, France, Belgium, Spain). A premium tier, GETTYGOplus+, adds an additional tire guarantee for buyers.
Is Gettygo a public or private company?
Gettygo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gettygo founded?
Gettygo was founded in 2005. It employs 11 to 50 people.
Where is Gettygo based?
Gettygo is headquartered in Bruchsal, Germany, in the Europe region.
How does Gettygo make money?
Two revenue lines are on record. B2B Wholesale Margin is the primary driver. The others are parts and Accessories Sales.
Who are Gettygo's main competitors?
Direct peers on record are KFZteile24, REIFF Reifen und Autotechnik and Tire24. Broad incumbents are Autodoc, Alliance Automotive Group and Europart. Regional players are Vergölst, Premio Reifen + Autoservice and Norauto (Mobivia). ATU Auto-Teile-Unger is listed as an others.
Does Gettygo have an API?
No public API is recorded for Gettygo.
What industry is Gettygo in?
Gettygo's product category is B2B Automotive Parts Marketplace. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 4413 and its SIC code is 7500.