Vermont SportsCar

What Vermont SportsCar does

Vermont SportsCar is a private motorsports engineering and manufacturing company headquartered in Colchester, Vermont, that designs and handcrafts bespoke competition rally and rallycross cars. Founded in 1988, the company has operated as the exclusive factory motorsports technical partner to Subaru of America since 2005, managing the entire Subaru Motorsports USA program — vehicle design, fabrication, race team operations, sponsorship, and media — and competing in the American Rally Association (19 of the past 25 championships), Nitro Rallycross, Goodwood Festival of Speed, X Games, and selected World Rally Championship rounds. Beyond the OEM partnership, VSC builds custom vehicles for film and stunt clients (Hoonigan's Gymkhana franchise, Red Bull New Year's Jump, Fast & Furious projects) and accepts a limited number of exotic and historic vehicle restoration projects for private clients.

Core products include purpose-built competition vehicles such as the Brataroo 9500 Turbo (670 hp, 9,500+ RPM, active aerodynamics), Subaru GL Family Huckster (862 hp), Airslayer WRX STI, Project Midnight WRX (670 hp, sub-2,500 lbs), and the WRX ARA25L rally car. Underlying technology centers on custom turbocharged Subaru BOXER engines producing 670–862 hp with sodium-cooled valves, DLC-coated camshafts, and anti-lag systems; SADEV 6-speed sequential dog-engagement transmissions; lightweight carbon fiber composite bodies on FIA-spec tubular spaceframes; and proprietary electro-pneumatically controlled active aerodynamic systems used to manage vehicle attitude during airborne stunts. Engineering is supported by a tier of technical partners including MOTUL (lubricants), Yokohama Tire (gravel rally tires), R53 Suspension, SADEV, Triple-R Lights, KMC Wheels, Antigravity, and Peplink.

Vermont SportsCar's revenue model combines long-term technical partnership services with Subaru of America (primary), bespoke vehicle fabrication for film and stunt clients, merchandise sales through VSCStore, an active Subaru Motorsports USA Display Program running 80+ event activations and 200+ event days annually at Subaru retailers, a Subaru Rally Support Program offering discounted ARA entry fees, and a limited vehicle restoration service. Pricing is custom and quote-based; revenue is not publicly disclosed. The firm operates its own engineering facility in Colchester, distributes content through the award-winning Launch Control documentary series (now in season 13), and maintains social media presence on Instagram, YouTube, TikTok, and Facebook.

Name

Vermont SportsCar

Legal name

Vermont SportsCar

Website

https://vtcar.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Vermont SportsCar is a private motorsports engineering firm in Colchester, Vermont, that designs and handcrafts bespoke rally and rallycross cars as the factory technical partner for Subaru of America since 2005, serving OEM, film, and private clients.

Ownership category

akta.pro rank

Product category

Motorsports Engineering & Competition Car Manufacturing

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310), Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

SIC

Motor Vehicle Parts & Accessories (3714), Motor Vehicles & Passenger Car Bodies (3711), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK), Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB)

Keywords

• Bespoke rally car design
• Motorsports engineering services
• Competition vehicle manufacturing
• Factory racing team management
• Vehicle restoration services

Headquarters

HQ city

Milton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Motorsports Technical Partnership: As the technical partner to Subaru of America since 2005, Vermont SportsCar fabricates and preps rally and rallycross vehicles and manages the Subaru Motorsports USA team sponsors and athletes.
2. Bespoke Competition Car Design and Manufacturing: Custom design and manufacture of ultra high-performance competition rally and rallycross cars, special project cars for stunt projects and the film industry, and vehicle restoration services for private clients.
3. Display Program Services: The Subaru Motorsports USA Display Program brings team cars and interactive displays to events nationwide, generating leads and customer connections for Subaru retailers.
4. Merchandise Sales: Sale of official Subaru Motorsports USA and Vermont SportsCar merchandise including clothing, collectibles, wall art, and RC cars through the VSCStore.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vermont SportsCar designs and handcrafts bespoke world-class rally and rallycross competition cars, and serves as the factory technical partner to Subaru of America managing the Subaru Motorsports USA program including vehicle fabrication, race team operations, sponsorship, and media relations. The company also builds custom special-project vehicles for the film industry, stunt productions, and private drivers, and performs high-end mechanical vehicle restoration.

Product overview

Vermont SportsCar operates as a motorsports engineering and competition company offering bespoke competition vehicle design, manufacturing, and team management services. The company specializes in rally, rallycross, gymkhana, and hillclimb racing disciplines. Core offerings include purpose-built competition cars (Subaru Brataroo 9500 Turbo, Subaru GL Family Huckster, Airslayer WRX STI, Project Midnight, WRX ARA rally cars) and racing programs through Subaru Motorsports USA. Supporting services include the Subaru Rally Support Program (entry fee discounts), Subaru Motorsports Display Program (event activations), Subaru Launch Control documentary series, vehicle restoration, special project builds for film/stunts, and merchandise store. The company serves as factory technical partner to Subaru of America, competing in American Rally Association and Nitro Rallycross championships.

Differentiator

Problem solved

Functional benefit

Brands

• Launch Control: Award-winning web series providing behind-the-scenes documentary style access to the Subaru Motorsports USA team, now in its 13th season.

Products and services

• Subaru Motorsports USA Program End-to-end factory motorsports program for Subaru of America, encompassing vehicle design and fabrication, race team management, sponsorship, and media relations across rally, rallycross, hillclimb, and record-attempt disciplines.
• Subaru Brataroo 9500 Turbo Bespoke gymkhana car built for Travis Pastrana featuring a 670 hp 2.0L turbocharged SUBARU BOXER engine, active aerodynamic system, and lightweight construction; star of the Gymkhana 2025: Aussie Shred film.
• Subaru GL Family Huckster (VT21G) 1983 Subaru GL Wagon-based gymkhana car with an 862 hp custom 2.3L VSC turbocharged BOXER engine, all-wheel drive, sequential 6-speed gearbox, active aerodynamics, and carbon fiber bodywork on a tubular spaceframe with FIA-spec roll cage.
• Airslayer WRX STI (VT20G) Subaru WRX STI-based gymkhana and hillclimb car with 862 hp custom 2.3L BOXER engine, active driver-adjustable double-element rear wing, and full carbon fiber body kit.
• Subaru WRX Project Midnight Lightweight widebody record-breaking machine built around a 670 hp 2.0L turbocharged BOXER engine, with curb weight under 2,500 lbs and active aerodynamics.
• Subaru WRX ARA25L Rally Car All-new Subaru WRX rally car purpose-built for the 2025 American Rally Association National Championship on gravel and tarmac stages.
• VT23r Subaru WRX ARA24 Rally Car Subaru WRX ARA24 rally car that won the 2023-2024 American Rally Association championships, built to gravel rally specifications.
• VT21x Subaru WRX STI Rallycross Supercar 2021 Nitro Rallycross championship-winning Subaru WRX STI rallycross supercar with high-horsepower turbocharged engine and advanced aerodynamics.
• Betty VT11x Rallycross Supercar Subaru-based rallycross supercar competing in the Nitro Rallycross series with 2.0L turbocharged engine and advanced aerodynamics.
• Subaru WRX Recce Car Reconnaissance vehicle for rally event course pre-running and co-driver stage note writing, allowing teams to legally preview competition stages prior to events.
• FC1-X EV Rallycross Car Electric rallycross vehicle built for Nitrocross Group E competition, capable of 0-60 mph in 1.6 seconds and 3 Gs of acceleration.
• Vehicle Restoration Services Exotic and special vehicle restoration services for private clients, with focus on mechanical restorations and willingness to consider any project, leveraging 30+ years of craftsmanship.
• Special Project Vehicles Custom-built vehicles on demand for stunt projects, film industry clients, and private drivers, including extreme stunt, jump, and cinematic builds such as the Red Bull New Year's Jump vehicles and Fast & Furious film cars.
• Subaru Motorsports Display Program Event activation service that brings team cars and interactive displays to Subaru retailers, car shows, race events, and festivals nationwide, including fully-staffed experiences, showroom displays, and custom activations.
• Subaru Rally Support Program Program offering Subaru-branded drivers discounted American Rally Association entry fees (entry discounts of $500 below national and $300 below regional early entry fees), plus associated prize money.
• VSC Store Merchandise Official Subaru Motorsports USA and Vermont SportsCar merchandise including apparel, collectibles, wall art, and RC cars, celebrating rally, gymkhana, and iconic builds such as the Brataroo and Project Midnight.

Quantifiable outcome

• 19 of past 25 American Rally Association championships won
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Subaru of America, Inc.flagshipStrategic or Co-development PartnerPrimary technical partner since 2005. Vermont SportsCar fabricates and preps all rally and rallycross vehicles for Subaru Motorsports USA and manages team sponsors and athletes. SOA markets Subaru vehicles through about 640 retailers in the US.
• MOTULcoreTechnology or IntegrationTechnical partner providing high-tech engine lubricants. MOTUL 300V used in VSC competition engines. Global specialist in synthetic lubricants with partnerships with SUBARU/STI MOTORSPORT team in Super GT, STI, and Subaru UK.
• Yokohama Tire CorporationcoreTechnology or IntegrationTechnical partner celebrating 50th year in the U.S. Supplies competition gravel rally tires for Subaru Motorsports USA's American Rally Association program. Premium tires for high-performance, light truck, passenger car, and motorsport applications.
• R53 SuspensioncoreTechnology or IntegrationDivision of R53 engineering located at UK Motorsport Valley. Roots in WRC with success at Mitsubishi WRC Ralliart Team. Tier 1 UK sport car OEM supplier for GT3, GT4, Formula E and road car programs. Customers include McLaren, Bentley, Gordon Murray Design.
• HoonigancoreStrategic or Co-development PartnerProduction partner for the Gymkhana film franchise. Hoonigan and Subaru Motorsports USA collaborate on high-profile automotive stunt videos featuring VSC-built vehicles like the Brataroo 9500 Turbo.
• 2C CompetitionminorStrategic or Co-development PartnerFrench rally team that Conner Martell competes with in the Lancia Ypsilon Rally2 HF Integrale for select WRC events and French Gravel Championship.
• DirtFishminorGTM or Marketing PartnerRally driving school and motorsport brand partner for Subaru Motorsports USA.
• Kubota Tractor CorporationminorGTM or Marketing PartnerSponsor partnership for Conner Martell's 2025 ARA rally season with Kubota-branded Subaru WRX STI.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Riley Technologies: Riley Technologies is a US-based motorsport engineering firm specializing in low-volume prototype and GT race car development, with ties to Multimatic. Comparable to VSC as a boutique motorsport engineering company serving professional racing programs.
• Prodrive: Prodrive is a UK motorsport engineering company that has historically operated Subaru's WRC program and currently runs factory programs for Aston Martin and Toyota. It is directly comparable to VSC as a private motorsport engineering firm running factory-team operations for major OEMs.
• Multimatic: Multimatic is a Canadian engineering company that designs and manufactures competition vehicles (including GT4 Mustangs and F1 active suspension), supplies motorsport-derived technologies, and serves OEMs. Comparable to VSC as a privately held motorsport engineering specialist with diversified OEM and racing programs.
• M-Sport: M-Sport is the UK-based factory rally partner for Ford, designing and building Fiesta and Puma Rally1 cars for WRC while also running customer and heritage programs. Like VSC, it operates as an independent motorsport engineering company serving as the technical partner for a major OEM.
• Dallara: Dallara is an Italian motorsport engineering company that designs and builds formula and sports racing cars (IndyCar, F2/F3, hypercars). Directly comparable to VSC as a specialist constructor of high-performance competition vehicles.
• Oreca: Oreca is a French racing car constructor and motorsport engineering firm that builds LMP2, GT, and rally cars for privateers and OEMs. Comparable to VSC as a specialist low-volume competition vehicle manufacturer and team operator.
• Radical Motorsport: Radical Motorsport is a UK low-volume sports and race car manufacturer producing RXC and SR-series vehicles for track and road use. Comparable to VSC as a bespoke, low-volume high-performance vehicle manufacturer with motorsport and limited road-car programs.

Broad incumbents

• Williams Advanced Engineering: Williams Advanced Engineering is the technology and engineering services arm of the Williams Group, supplying motorsport-derived electric and lightweighting solutions to OEMs. Comparable to VSC as an engineering firm with deep motorsport DNA serving multiple OEM clients.
• Toyota Gazoo Racing: Toyota Gazoo Racing is Toyota's in-house factory motorsport division competing in WRC, Le Mans, and the Dakar Rally. Comparable to VSC as a factory rally/racing operation, though substantially larger and OEM-owned.
• Hyundai Motorsport: Hyundai Motorsport is the in-house factory rally and touring car team competing in WRC, ETCR, and TCR. Comparable to VSC as a factory motorsport operation, but it is OEM-owned and significantly larger in scope and headcount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLouZJSUs8x7g6FSkZtM3fVZ47kh0s4UNM
• Facebookfacebook.com/subarumotorsportsusa
• Instagraminstagram.com/vermont.sportscar
• TikToktiktok.com/@subarumotorsportsusa
• Xx.com/vtcar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermont SportsCar