Jungle

What Jungle does

Jungle SRL is an Italian creative communications agency headquartered in Milan (Via Tagiura 17) that designs and executes unconventional, experiential marketing campaigns for enterprise clients. Founded in 2009 and operating with 11-50 employees, the agency specializes in disruptive events, guerrilla marketing, ambient and street advertising, pop-up stores, video content, and creative territorial activations aimed at producing shareable, earned-media-driven brand experiences. Its service portfolio includes dedicated offerings in Creative On-field Activations, Video Content, Guerrilla Marketing, Pop-up Stores, Street Advertising, and full-service Campaigns, supported by two distinct units: GreenGraffiti, a proprietary street advertising sub-brand focused on pavement art and unconventional urban communication, and OFF Media, an internal creative-and-media planning unit that integrates structured media strategy with creative direction.

The agency serves a roster of blue-chip clients across luxury goods (Dior Parfums, Prada, Givenchy, Shiseido, Montblanc), fashion and sneaker retail (Sephora, Furla, McArthurGlen, Snipes, Dsquared2, adidas, Saucony, Pence 1979, Zalando, Natuzzi), music and entertainment (Red Bull, Island Records, EMI Records Italy, Sky Atlantic), consumer technology and mobility (Xiaomi, FREENOW, Zity, Casavo), as well as cultural and nonprofit clients (Save the Children, Comune di Riccione, Banca Etica, Skira, MAXXI). Notable campaign outcomes include the Givenchy L'Interdit Rouge activation (87 million impressions), Xiaomi Redmi Note 10 launch (10.2 million impressions), and the Save the Children immersive experience that won ADCI Awards Bronze and Touchpoint/New York Festival Strategy Awards in 2020.

Jungle operates a project-based, professional services revenue model under direct enterprise sales to brand marketing teams, with pricing handled on a quote-driven basis and no public pricing or subscription tiers disclosed. The company has no outside funding rounds or institutional investors disclosed and is privately held as a founder/management-controlled Italian SRL. In 2025 Jungle initiated ISO 20121 certification for sustainable event management, signaling a strategic emphasis on ESG-aligned procurement as a differentiator in enterprise pitches. Reported operating geography is regional, focused on Lombardy, Italy, with no claims of broader international footprint in the available data.

Name

Jungle

Legal name

JUNGLE SRL

Website

https://wearejungle.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Jungle is a Milan-based creative agency that designs and executes unconventional experiential marketing campaigns, including guerrilla activations, pop-up stores, and street advertising, for enterprise clients across luxury, fashion, entertainment, and consumer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Professional services revenue generated from creating and executing marketing campaigns, events, and experiential activations for enterprise clients. Services include creative direction, campaign planning, on-field activations, guerrilla marketing, pop-up stores, and street advertising.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Jungle is a Milan-based creative communications agency that designs and executes unconventional marketing activations for enterprise brands, including disruptive events, guerrilla marketing campaigns, pop-up stores, street advertising (notably its proprietary GreenGraffiti pavement art), and full-service multi-channel campaigns. The agency combines creative direction with its internal Off Media unit for integrated media planning and produces video content to amplify on-field activations.

Product overview

Jungle is an unconventional communications agency offering a portfolio of experiential marketing and creative services. The core offerings include Creative On-field activations, Video Content production, Guerrilla Marketing, Pop-up Store experiences, Street Advertising (including the proprietary GreenGraffiti brand), and full-service Campaigns combining creative direction with Off Media's integrated media planning. The company specializes in disruptive events, guerrilla and ambient marketing actions, and creative territorial activations for top brands.

Differentiator

Problem solved

Functional benefit

Brands

• GreenGraffiti: Brand specializing in street advertising and unconventional communication using graffiti and pavement-based marketing techniques.
• OFF Media

Products and services

• Creative On-field Activations On-site creative activations and experiential marketing activities that bring brand experiences directly to consumers in physical locations, including performances, installations, and interactive experiences. For enterprise brand marketing teams.
• Guerrilla Marketing Unconventional marketing tactics that create surprise and buzz through unexpected installations, stunts, and disruptive activations in public spaces. For enterprise brands seeking to cut through advertising clutter.
• Pop-up Store Activations Design and execution of temporary retail spaces and brand activations in high-traffic urban locations, creating immersive experiences and driving consumer engagement. For luxury, fashion, and consumer brand clients.
• Street Advertising Urban advertising including wild posting, projections, billboard trucks, and unconventional outdoor media placements across Italian cities. For enterprise brand clients running OOH-led campaigns.
• Video Content Production Production of promotional videos, social media content, and branded video storytelling for campaigns, event documentation, and social media amplification. Produced through Jungle's internal Off Media unit.
• Full-service Campaigns End-to-end campaign development combining creative direction with multi-channel media planning across physical and digital touchpoints, leveraging the Off Media unit for integrated media strategy and execution.
• GreenGraffiti Street Advertising Brand Jungle's proprietary sub-brand specializing in asphalt art and pavement graphics for unconventional urban communication, used directly on city streets via stencil-based techniques. Operates as a distinct brand under Jungle Srl.

Quantifiable outcome

• Zalando Pride campaign achieved 2.6mln on-field impressions and 550 UGC generated
• +5 more outcomes

Named customers33 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency owned by IPG that designs and produces experiential campaigns, pop-ups, and live events for top-tier brands including many luxury clients Jungle also serves. Comparable on the experiential activation and event execution layer, but operating at significantly greater scale and geographic reach.
• George P. Johnson Experience Marketing: One of the world's largest experiential marketing agencies (now part of Marcomms Collective), specializing in immersive brand experiences, pop-ups, and large-scale activations for global brands. Directly comparable on experiential/guerrilla activations for enterprise clients, with substantially broader international footprint.
• Mother: London-based independent creative agency known for disruptive, earned-media-led campaigns for global brands. Comparable on the unconventional, conversation-driving creative approach, though Mother is a broader creative agency rather than an experiential specialist.
• 72andSunny: Global creative agency that produces culturally-led campaigns blending film, activations, and experiential work for major brands including luxury and consumer clients. Comparable on unconventional creative campaigns, though positioned as a broad-scope creative network rather than an experiential specialist.

Direct peers

• MKG: NYC-based creative experience agency that builds brand activations, pop-ups, and immersive campaigns for consumer and luxury brands. Direct peer in guerrilla/experiential marketing with overlapping service mix and similar premium-brand clientele.
• Sparks: Philadelphia-based experiential marketing agency (part of Omnicom) that designs pop-up experiences, retail activations, and brand events for global brands. Comparable on the pop-up and live activation services Jungle offers, operating inside a larger holding-company network.
• Amplify: London-headquartered brand experience agency that creates shareable, disruptive, often street-level brand activations for global consumer brands. Highly comparable on guerrilla, street-level and pop-up activations, and a frequent competitor for European luxury and lifestyle briefs.
• BCube: Milan-based independent creative agency that delivers integrated campaigns, events, and content for Italian and international brands. Direct Italian peer operating in the same Milan creative-services market with overlapping luxury and consumer client base.
• Independent Ideas: Milan-based independent creative and experiential agency producing campaigns, events and content for fashion, luxury and lifestyle brands. Closest domestic peer to Jungle in terms of size, geography, and premium-brand clientele.

Emerging players

• FakeLove (Fake): NYC-based experience design studio that creates immersive brand experiences, pranks, and pop-up activations. Comparable on the immersive, surprise-driven activation style Jungle executes (e.g., the Sky Atlantic Westworld prank), with a comparable craft focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jungle