FNIC

What FNIC does

FNIC (legal name: First Insurance Group LLC; formerly First National Insurance Corporation) is an independent insurance agency headquartered in Omaha, Nebraska, founded in 1916 and operating continuously for over a century. The company employs 300+ team members across 35+ physical offices in Nebraska, Iowa, Illinois, Colorado, and South Dakota, while holding insurance licenses in all 50 states. FNIC offers a multi-line insurance portfolio spanning Commercial Insurance (general liability, commercial umbrella, workers' compensation, business auto, cyber liability, environmental, ocean marine, liquor liability, and specialty coverages), Employee Benefits (group health, dental, vision, life/disability, voluntary benefits, HSA/FSA/HRA, and wellness plans), Personal Insurance (home, auto, umbrella, flood, high-net-worth, RV, rentals, and specialty perils), Farm and Crop Insurance (with a deep agricultural-carrier bench including RCIS, NAU Country, Rain and Hail, Great American, Hudson, Farmers Mutual Hail, and AgriSompo), and Surety Bonds (commercial/misc and performance/payment).

As an independent agency, FNIC places coverage with multiple carriers rather than operating as a captive agent, enabling cross-carrier shopping and customized placement. Its core technology stack consists of conventional insurance-agency tooling: a CSR24 client portal, an Applied Pay online bill-pay system, a third-party LossFreeRx risk management center, and the trademarked 'Clickable Coverage' interactive educational widget. Distribution is relationship-led through licensed agents at branch offices, complemented by a referral program, digital marketing/SEO content, and client testimonials. The agency is family-grown and locally owned, with an affiliation to FNBO/First National Bank of Omaha through the Lauritzen Corporation, providing strategic alignment and reputational association with a 165+ year banking franchise.

FNIC generates revenue primarily through insurance commissions earned on policies placed across commercial, personal, employee benefits, farm/crop, and bond lines, supplemented by surety bond-related fees. Pricing is individually underwritten and quote-based, with monthly billing cadence and no public pricing disclosure. The customer mix is broadly distributed across SMBs, agricultural operations, employer groups, and individuals in Midwest markets — with strong concentrations in agriculture and small commercial accounts characteristic of the regional agency channel.

Name

FNIC

Legal name

FIRST INSURANCE GROUP LLC

Website

https://fnicgroup.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

101–250 employees

Short description

FNIC is an Omaha-based independent insurance agency, founded in 1916, offering commercial, personal, employee benefits, farm/crop, and surety bond coverage through 300+ staff across 35+ Midwest offices and licenses in all 50 states.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: FNIC operates as an independent insurance agency earning commissions from multiple insurance carrier partnerships for placing commercial insurance, personal insurance, employee benefits, farm/crop insurance, and bond products.
2. Bond Services: Surety bonding services including commercial bonds, performance bonds, payment bonds, bid bonds, and various license/permit bonds for businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

FNIC is an independent insurance agency that places commercial insurance, employee benefits, surety bonds, personal insurance, and farm and crop insurance for clients through licensed agents across 35+ offices. The firm represents multiple carrier partners, allowing it to match client risks with carrier appetite across personal, business, and agricultural lines. Service is delivered through local offices backed by digital tools for self-service, billing, certificates, and risk management.

Product overview

FNIC is an independent insurance agency offering a comprehensive portfolio of insurance products and services. The company operates as a multi-product insurance broker offering Commercial Insurance (including General Liability, Commercial Umbrella, and specialty coverages like Cyber Liability and Environmental Insurance), Employee Benefits (Group Health, Group Dental, and voluntary benefits), Personal Insurance (Home, Auto, and specialty coverages), Farm and Crop Insurance, and Bonds (Commercial and Performance/Payment bonds). The agency leverages carrier relationships to provide customized coverage solutions across all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Multi-line commercial insurance brokerage for businesses, bundling property, general liability, workers' compensation, commercial auto, umbrella, and other commercial coverages placed through multiple carrier partners. Serves regional business owners and risk managers across FNIC's Midwestern footprint.
• Surety Bonds Contract, commercial, fidelity, and probate/court surety bonds placed through surety carrier partners for contractors, developers, and commercial firms that require bonding capacity to bid on or perform work and to satisfy lender or government requirements.
• Employee Benefits Group employee benefits brokerage and advisory for employer groups, covering medical, dental, disability, life, and voluntary/worksite benefits, including plan design, carrier placement, renewal management, and ongoing service.
• Personal Insurance Personal lines insurance for individuals and families, including home, auto, recreational, livestock, and personal umbrella coverage, placed through multiple carrier partners and serviced through FNIC's 35+ local offices.
• Farm and Crop Insurance Farm and crop insurance for row-crop and livestock operators, bundling multi-peril crop, hail, farm property and casualty, and related personal lines, designed to meet lender crop insurance requirements and to address regional Midwestern weather and production risk.

Quantifiable outcome

• 7 bonding professionals with 140+ years collective experience
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Farmers Mutual HailcoreStrategic or Co-development PartnerCrop insurance partner providing crop hail and specialized agricultural insurance products through FNIC to farmers and agricultural operations.
• Hudson Insurance GroupcoreStrategic or Co-development PartnerCrop insurance partner offering insurance solutions for agricultural businesses through FNIC's distribution network.
• Rain and HailcoreStrategic or Co-development PartnerAgricultural insurance partner providing crop insurance products and services to farmers via FNIC agency.
• Great American Insurance GroupcoreStrategic or Co-development PartnerAgriculture-focused insurance carrier partner offering specialized coverage for farming operations through FNIC.
• RCIScoreStrategic or Co-development PartnerCrop insurance provider offering risk management solutions for agricultural producers distributed through FNIC.
• NAU CountrycoreStrategic or Co-development PartnerCrop insurance specialist providing insurance products and services to farmers through FNIC agency network.
• AgriSompcoreStrategic or Co-development PartnerAgricultural insurance partner offering specialized crop and farm insurance solutions through FNIC.
• Pathfinder CompanyminorStrategic or Co-development PartnerFarm management and real estate services partner for Nebraska and Iowa farmers, offering farm management, land sales and auctions, rural appraisals, and crop insurance referral services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Producers Agribusiness Insurance Group: Specialty crop and farm insurance agency network focused on U.S. agricultural producers — a regionally/niche-focused competitor in the exact farm and crop segment that is one of FNIC's primary customer segments.

Direct peers

• AssuredPartners: PE-backed national independent insurance agency platform that has aggressively rolled up regional agencies — directly comparable to FNIC as an independent multi-line agency and a likely consolidator/competitor in any future M&A cycle.
• Leavitt Group: Family-owned independent insurance agency network headquartered in the Western U.S. with multi-line commercial, personal, benefits, and ag products across many local offices — highly comparable to FNIC's independent, multi-state, multi-line agency model.
• Holmes Murphy & Associates: Large independent insurance brokerage offering commercial, employee benefits, personal, and ag risk solutions with a strong Midwest presence — directly comparable to FNIC's multi-line independent agency model and customer segments.

Broad incumbents

• Brown & Brown, Inc. National insurance brokerage with a multi-line agency and program-business model including ag, commercial, and personal lines — broader incumbent peer covering FNIC's same product categories at much larger scale.
• Hub International: Large North American insurance brokerage with strong middle-market commercial, personal, and benefits practices — overlapping with FNIC's broad-line agency model at significantly greater scale.
• USI Insurance Services: Large U.S. insurance brokerage serving middle-market and specialty clients across commercial, personal, and employee benefits — directly comparable product mix to FNIC but at national scale.
• Lockton Companies: Largest independent insurance broker worldwide with commercial, benefits, and ag-related practices — broader incumbent peer sharing FNIC's product breadth and independent-ownership heritage.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk-management firm with deep agribusiness and middle-market practices — comparable to FNIC's commercial and farm/crop segments at much larger scale.
• Marsh McLennan (Marsh): Global insurance brokerage and risk-advisory firm with commercial-lines expertise relevant to FNIC's commercial book; broader incumbent operating across the same product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FNICgroup
• LinkedInlinkedin.com/company/fnicgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FNIC