Fitness For Life

Name

Fitness For Life

Legal name

Fitness for Life

Website

https://fitnessforlife559.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Personal Training Services: One-on-one personal training sessions offered in 45-minute increments with certified trainers. Pay-as-you-go model with monthly billing - no contracts or startup fees required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fitness for Life is a private personal training studio in Fresno, CA that delivers one-on-one personal training sessions in dedicated private training suites. Each 45-minute session pairs a client with a certified personal trainer who provides personalized workouts, nutritional guidance, cardiovascular planning, and fitness assessments including body fat testing and measurements. The studio offers a pay-as-you-go monthly billing model with no contracts or startup fees, supported by two private training suites and a cardio room equipped with Life Fitness equipment.

Product overview

Fitness For Life is a private personal training studio in Fresno, CA, offering a single unified service model centered on one-on-one personal training. The core offering is private, individualized training sessions delivered in dedicated training suites, complemented by nutritional guidance, cardiovascular planning, and fitness assessments. The studio operates two training suites and a cardio room equipped with Life Fitness equipment. The company does not operate a platform-plus-modules architecture; instead, it provides a cohesive, integrated personal training experience where trainers work with clients throughout their entire session, combining workout programming, form correction, motivation, and nutritional support into a single service.

Differentiator

Problem solved

Functional benefit

Products and services

• One on One Personal Training
• Monthly Training Package

Quantifiable outcome

• Clients served ages 12 to 91

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Orangetheory Fitness: Orangetheory is a large boutique fitness franchise offering coached group workouts centered on heart-rate-based training. Comparable as an established fitness brand competing for the same Fresno consumer fitness dollar, though its group-format and franchise scale differ from Fitness for Life's 1-on-1 private model.
• F45 Training: F45 is a global functional training franchise delivering 45-minute group workouts. Comparable as a structured-training competitor in the Fresno fitness market, but operates at scale and in a group format rather than the private one-on-one model that distinguishes Fitness for Life.
• Planet Fitness: Planet Fitness is the largest low-cost fitness chain in the United States, providing access to equipment and basic amenities at a low monthly price. Comparable as a competing fitness option for budget-conscious Fresno consumers who might otherwise consider personal training, though it operates a fundamentally different value proposition.
• Gold's Gym: Gold's Gym is a long-established fitness chain with full-service gyms offering equipment, group classes, and personal training. Comparable as a broader competitor for personal training budgets in the Fresno area, though it competes primarily on facility scale and membership pricing rather than private-suite intimacy.
• Anytime Fitness: Anytime Fitness is a 24-hour access fitness franchise with a heavy presence in secondary markets including the Fresno region. Comparable as a convenient, locally-present competitor offering personal training as part of broader gym access.
• 24 Hour Fitness: 24 Hour Fitness is a nationwide fitness chain offering full-service gyms with personal training add-ons. Comparable as a broad incumbent that competes for the same Fresno consumer personal-training dollar, though at a different price point and scale than a private-suite boutique.
• Equinox: Equinox is a premium fitness club operator offering high-end facilities, group classes, and personal training to affluent consumers. Comparable as a premium-positioned incumbent targeting the same high-touch personal training niche, though at a much larger scale and urban footprint than a Fresno boutique studio.

Direct peers

• Fitness Together: Fitness Together operates a national franchise of private, one-on-one personal training studios with a similar business model: certified trainers working with clients in dedicated suites on a pay-as-you-go or package basis. Directly comparable in service format, target customer, and private-studio positioning to Fitness for Life.
• GYMGUYZ: GYMGUYZ is an in-home and on-site personal training franchise sending certified trainers to clients' homes or workplaces for one-on-one sessions. Comparable to Fitness for Life in its emphasis on personalized, private training delivered by credentialed trainers to individual consumers.

Emerging players

• Peloton: Peloton provides connected at-home fitness via bikes, treadmills, and a streaming app with live and on-demand classes. Comparable as an alternative channel that addresses the convenience-vs-personal-training trade-off for Fresno consumers, though it competes on accessibility rather than the hands-on coaching that defines Fitness for Life.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wix
• Facebookfacebook.com/Fitnessforlife559
• LinkedInlinkedin.com/company/fitness-for-life

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness For Life