Long Heating, Air, and Plumbing

What Long Heating, Air, and Plumbing does

Long Heating, Air, and Plumbing is a privately held, veteran-owned HVAC and plumbing service company headquartered at 578 West Carroll St, Suite 5 in Dothan, Alabama, founded in 2016 by Kevin Long, a West Point engineering graduate and former Army Aviator. The company serves residential homeowners and light commercial customers across the Wiregrass region of southeastern Alabama, including Dothan, Enterprise, Headland, Ozark, Daleville, Ashford, and Abbeville. Its core offerings span air conditioning installation, repair, and maintenance; heat pumps; furnaces; air duct cleaning; ductless mini-split systems; full-service plumbing (pipe repair, fixture installation, water heater service, emergency plumbing); and indoor air quality solutions such as the iWave-R air purification system and smart thermostat integration.

Operationally, the business runs a direct-to-consumer service model delivered through phone-based scheduling, an online customer portal, on-site field service, and on-call emergency response, with hours of 7am–7pm Monday–Saturday. Revenue is generated across four streams: one-time service and repair work, equipment installation projects, recurring Total Comfort Now Membership subscriptions starting at $8.25/month (which bundle two annual tune-ups, priority scheduling, $0 dispatch fees, and a 15% repair discount), and the Comfort Rewards referral program. Third-party financing through GoDuckLeap and online pricing via Suite/GetSuite.ai lower the friction on larger installation jobs.

The company is structured as Long Heating and Cooling LLC, a single-member Alabama LLC with no parent company, no institutional investment, and no disclosed subsidiaries. It carries Google Guaranteed status, has accumulated 556 Google reviews with nearly 200 five-star ratings, and has won Best HVAC Company in Dothan at the Best of the Wiregrass awards for three consecutive years (2024, 2025, 2026). No revenue, headcount total, or financial metrics are publicly disclosed, though a named team of roughly 14 people spans owner, general management, operations, project, finance, administrative, and support roles alongside field technicians and plumbers.

Name

Long Heating, Air, and Plumbing

Legal name

Long Heating and Cooling LLC

Website

https://longtotalcomfort.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Long Heating, Air, and Plumbing is a veteran-owned, Dothan-Alabama-based HVAC and plumbing service company founded in 2016, serving residential homeowners and light commercial customers across the Wiregrass region with installation, repair, maintenance, and subscription membership plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Dothan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Service and Repair: Charges for HVAC and plumbing repair services including AC repair, heat pump repair, furnace repair, and plumbing repairs. Pricing varies by job complexity.
2. Installation Services: Revenue from new HVAC system installation, heat pump installation, air conditioning installation, and plumbing fixture installation services.
3. Maintenance Plans: Total Comfort Now Membership offering monthly subscription plans ($8.25/month starting) with 2 annual tune-ups, priority scheduling, $0 dispatch fees, and 15% discount on repairs.
4. Comfort Rewards Program: Referral rewards program: $25 Amazon e-gift card for membership/repair referrals, $100 for new equipment installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Long Heating, Air, and Plumbing installs, repairs, and maintains residential HVAC systems (central air conditioning, heat pumps, furnaces, ductless mini-splits) and plumbing systems including water heaters. The company dispatches licensed technicians from its Dothan, Alabama base to serve homeowners across the Wiregrass region, with 24/7 emergency availability. It also sells the Total Comfort Now Membership, a recurring service agreement providing priority scheduling, member-only discounts, and routine maintenance benefits.

Product overview

Long Heating, Air, and Plumbing is a local HVAC and plumbing service company offering a comprehensive suite of heating, cooling, and plumbing services for residential and light commercial customers in Dothan, Alabama and surrounding Wiregrass communities. The core product portfolio centers on air conditioning (installation, repair, maintenance), heat pumps, furnaces, air duct cleaning, and full-service plumbing. These are complemented by value-added services including Total Comfort Now Membership (a tiered maintenance plan with tune-ups, priority scheduling, and discounts) and the Comfort Rewards Program (referral-based rewards). The company also provides air quality assessments and system efficiency optimization. The business operates on a service-plus-membership model where recurring maintenance plans and membership programs provide ongoing customer engagement alongside one-time service calls.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services Installation, repair, and maintenance of central air conditioning systems for residential homeowners in the Dothan/Wiregrass region, including diagnostics, tune-ups, and full system replacement.
• Heat Pump Services Installation, repair, and maintenance of residential heat pump systems as an energy-efficient heating and cooling solution for homeowners.
• Furnace Services Installation, repair, and maintenance of residential furnaces to provide heating during cooler months in the Dothan/Wiregrass region.
• Ductless Mini-Split AC Installation, repair, and maintenance of ductless mini-split air conditioning systems for homeowners seeking zoned cooling without traditional ductwork.
• Air Duct Cleaning Cleaning of residential air ducts to improve indoor air quality, reduce allergens, and support HVAC system efficiency.
• Plumbing Services Residential plumbing installation, repair, and maintenance services delivered by licensed plumbers (Joe, Daniel) and a plumbing apprentice (Robert), serving homeowners in the Dothan/Wiregrass region.
• Water Heater Services Installation, repair, and replacement of residential water heaters, including both traditional and tankless systems, delivered as part of the company's plumbing portfolio.
• Total Comfort Now Membership Recurring paid membership plan providing homeowners with priority scheduling, member-only discounts, and routine HVAC maintenance benefits in exchange for a subscription fee.
• iWave-R Air Purification System Standalone indoor air quality product that uses needle-point bipolar ionization to reduce airborne pathogens, allergens, and odors, installed as an add-on to residential HVAC systems.

Quantifiable outcome

• Extends HVAC system life by 3-5 years with regular maintenance through Total Comfort Now Membership
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• HomeServe USA: National home services and warranty/utility partnership platform covering HVAC, plumbing, and electrical repair. Comparable in building a subscription/membership-based relationship with homeowners for repair and maintenance coverage.
• Roto-Rooter: Large national plumbing and drain service brand with 24/7 emergency response. Comparable on residential/light commercial plumbing service, especially the emergency repair motion that Long Heating also offers.
• ARS / Rescue Rooter: Multi-state residential HVAC and plumbing service operator with national scale. Comparable combined HVAC + plumbing offering, membership plans, and 24/7 emergency dispatch, with broader geographic footprint.
• Service Experts Heating & Air Conditioning: National HVAC service and replacement franchise operating across the US, including the Southeast. Comparable business model (residential HVAC installation, repair, maintenance) with broader geographic reach and brand scale.

Regional players

• CoolToday Home Services: PE-backed regional residential HVAC, plumbing, and electrical service operator in the Southeast US. Closely comparable combined trade-services model and membership program, serving an adjacent (but non-overlapping) geography.

Direct peers

• One Hour Heating & Air Conditioning: Franchised residential HVAC service brand focused on local-market heating and cooling repair, installation, and maintenance with on-demand scheduling. Directly comparable service offering, customer segment, and subscription/membership-style retention programs.
• Benjamin Franklin Plumbing: Franchised residential plumbing brand emphasizing punctuality, guarantees, and membership/maintenance plans. Closely comparable to Long Heating's plumbing service and Total Comfort Now membership-style customer retention model.
• Carrier Factory Authorized Dealers: Network of independent Carrier-authorized HVAC contractors delivering residential installation, repair, and maintenance with brand-backed credentials. Closely comparable residential HVAC service and installation motion.
• Trane Comfort Specialists: Network of independent Trane dealers providing residential HVAC installation, repair, and maintenance with manufacturer-backed quality standards. Directly comparable equipment-focused installation and service model.
• Mr. Rooter Plumbing: Nationally franchised residential and light commercial plumbing service brand. Highly comparable on the plumbing side of Long Heating's offering, with similar customer base, dispatch model, and warranty/service programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LONGHeatCool
• Instagraminstagram.com/long_heating_and_cooling
• LinkedInlinkedin.com/company/long-heating-and-cooling-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Heating, Air, and Plumbing