What Five Star Rated does

Five Star Rated, founded in 2007 and operated as Five Star Rated LLC since 2007, is a home services referral platform that connects homeowners with pre-vetted local contractors across multiple service categories. The platform operates as a ZIP code-based directory covering HVAC, electrical, plumbing, roofing, painting, remodeling, cleaning, pest control, appliance repair, and related trades, with service coverage across 17 metro areas in 9 states plus DC. Annual cumulative scale includes 700K+ homeowners served and 500+ certified contractors listed nationwide. The core product surface comprises the Five Star Rated Platform (web directory and mobile app), the Five Star Guidebook (annual printed directory mailed to subscribers), the Five Star Guarantee (up to $2,000 in homeowner protection against unsatisfactory work), and an educational blog.

The platform is built on a web-based directory with ZIP code and service category search functionality, and the proprietary "Five Star Rating System" is described as a research-and-vetting process that produces a curated shortlist of up to five contractors per service category. The company does not disclose an API, SDK, or third-party integrations. Five Star Rated is part of the Ignite Visibility corporate group, which includes affiliated entities such as EverConnect, Remodeling.com, Best Pick Reports, and Socius Marketing.

The business model is a two-sided marketplace monetized exclusively on the supply side. Homeowners access the platform for free. Home service professionals (network partners) pay for listing and visibility, reportedly on multi-year contracts; specific pricing is not publicly disclosed. Go-to-market is direct-to-consumer for homeowners (SEO, content marketing, email newsletter, printed guidebook) and a contractor acquisition motion (online application via pages.fivestarrated.com/apply) for the supply side. The company is privately held with no disclosed external funding rounds and is headquartered in Atlanta, GA with a corporate office in Irvine, CA through Ignite Visibility.

Name

Five Star Rated

Legal name

Five Star Rated LLC

Website

https://fivestarrated.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Five Star Rated is a home services referral platform that connects homeowners with pre-vetted local contractors across multiple service categories in 17 US metro areas, monetizing via recurring subscription fees paid by listed contractors.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain

Revenue model

1. Network Partner Fees: Home service professionals (network partners) pay to participate in the platform, enabling connection with homeowners seeking assistance. The company earns revenue by charging contractors for listing and visibility on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Five Star Rated operates an online directory and matchmaking platform that connects homeowners with pre-vetted, top-rated local home service contractors across categories such as HVAC, plumbing, electrical, roofing, painting, and remodeling. The service is free for consumers, while contractors pay recurring network partner fees to be listed. The platform is supplemented by an annual printed and digital guidebook and a Five Star Guarantee providing up to $2,000 in customer satisfaction protection.

Product overview

Five Star Rated operates a single integrated platform combining an online directory, annual guidebook, and guarantee program to connect homeowners with verified local home service professionals. The core offering consists of the Five Star Rated Platform (online matching service), the Five Star Guidebook (annual print/digital directory), and the Five Star Guarantee (satisfaction protection). An informational blog provides educational content to support homeowner decision-making. The platform covers service categories including HVAC, electrical, plumbing, roofing, painting, remodeling, cleaning, pest control, appliance repair, windows, doors, gutters, and more, across 15+ metro areas in the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Five Star Rated Platform Online directory and matchmaking platform that connects homeowners with pre-vetted, top-rated local home service contractors across categories including HVAC, electrical, plumbing, roofing, painting, remodeling, gutters, garage doors, pest control, appliance repair, and carpet cleaning, across 17+ US metro areas.
• Five Star Guidebook Annual printed and digital local directory featuring curated lists of up to five quality, pre-vetted home service companies per service category, delivered by mail to subscribers in metro areas served by Five Star Rated.
• Five Star Guarantee Customer satisfaction guarantee program providing payment of up to $2,000 toward resolving unsatisfactory work performed by listed contractors, subject to terms and conditions. Designed to increase homeowner confidence in hiring listed professionals.

Quantifiable outcome

• 700K+ homeowners served
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Angi (formerly Angie's List): Angi is the largest US home services marketplace, connecting homeowners with local pros across categories like HVAC, plumbing, and roofing via paid membership and contractor lead generation. Directly comparable to Five Star Rated in target customer, service categories, and referral/review-based business model.
• HomeAdvisor: HomeAdvisor (now part of Angi Inc.) is a leading home services lead-generation platform that matches homeowners with prescreened local service professionals. Operates an identical two-sided marketplace model with paid contractor leads, overlapping service categories, and similar geographic coverage to Five Star Rated.
• Thumbtack: Thumbtack is a venture-backed online marketplace connecting customers with local professionals for home improvement, maintenance, and personal services. Operates the same two-sided business model as Five Star Rated, with paid contractor leads and similar target customer (homeowners seeking vetted pros).
• Houzz: Houzz is a home design and remodeling platform that connects homeowners with local professionals for renovation, design, and home improvement services. Comparable to Five Star Rated in its focus on home improvement professionals, homeowner- contractor matchmaking, and curated directory features.
• Porch: Porch is a home services marketplace helping homeowners find and book vetted contractors for projects across categories like plumbing, electrical, and remodeling. Operates a similar curated directory and lead-generation model in the same service categories and customer base as Five Star Rated.
• Best Pick Reports: Best Pick Reports is a sister entity of Five Star Rated (both under Ignite Visibility) that publishes annual printed guidebooks of pre-screened home service professionals in select US metros. Operates an essentially identical curated, print-based home services directory model in overlapping service categories.

Broad incumbents

• Yelp: Yelp is a broad consumer review platform with a substantial home services category, where homeowners search and read reviews of local contractors. While not a curated paid directory like Five Star Rated, it serves as a primary alternative for homeowner contractor discovery and competes for the same user intent.
• Google Local Services Ads: Google Local Services is Google's pay-per-lead platform connecting homeowners with Google-verified local service professionals (background-checked and licensed). Direct functional substitute for Five Star Rated's vetted-directory model, with vastly larger reach, distribution via Search, and Google Guarantee.
• Nextdoor: Nextdoor is a neighborhood-based social network that increasingly serves as a referral channel for local home service providers. While not a paid marketplace, its neighbor recommendations compete directly with Five Star Rated's curated shortlist for trusted local contractor discovery.

Emerging players

• CraftJack: CraftJack is a lead-generation platform focused on connecting home service contractors (roofing, HVAC, windows, siding) with homeowners. Operates a similar paid lead model in overlapping home service categories but with less brand recognition and a smaller homeowner-facing presence than Five Star Rated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amc-enterprises-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Star Rated