Diversified Sales Solutions

What Diversified Sales Solutions does

Diversified Sales Solutions is a Woburn, Massachusetts-based private professional services firm, founded in 2013 with 1-10 employees, that provides outsourced sales and business development support to individual consultants, trainers, and speakers. Its core offering is a turnkey outreach program covering prospect identification, lead nurturing, follow-up, and speaking engagement booking, positioned around an exclusive strategy that the firm claims was designed specifically for the consultants-trainers-speakers segment rather than as generic B2B sales support. Founder-adjacent contributor Susan MacConnell is the primary service provider and public face, supported by a Learning Center and the Smarketing Connect sub-brand, with Tom Libby listed as CEO and Co-Owner in leadership data.

The service portfolio includes outsourced sales and business development, marketing tactics, lead generation, speaking engagement services, LinkedIn strategy and social selling training, and CRM and technology setup, plus MasterMind Groups and digital marketing services delivered through the Smarketing Connect platform. Go-to-market is sales-led and direct: prospects book a 30-minute Calendly discovery call, after which engagements are scoped on a part-time or full-time outsourced basis. Pricing is not publicly disclosed and is quote-based. The firm also operates a multi-city Find Professionals directory spanning at least nine U.S. metros and a content hub (Smarketing U) covering sales and marketing articles, podcasts, and quick-tip videos.

The business operates on a professional services revenue model with no disclosed funding, no M&A activity, no disclosed revenue or headcount trajectory, and no proprietary technology stack. Three named testimonials (two SMB solopreneurs and one enterprise executive giving a personal reference) are the only customer evidence available. The firm reports experience across 16 unique industries, though its target buyer profile is consistently the solo or small-firm consultant, trainer, or speaker persona.

Name

Diversified Sales Solutions

Legal name

Diversified Sales Solutions

Website

https://diversifiedsalessolutions.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Diversified Sales Solutions is a Woburn, MA-based professional services firm that provides outsourced sales, lead generation, and speaking engagement booking support to individual consultants, trainers, and speakers, delivered via direct Calendly-led consultations and the Smarketing Connect sub-brand.

Ownership category

akta.pro rank

Product category

Sales and Business Development Consulting Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ), Sales Onboarding & Ramp Programs (EDABABAA), Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF)

Keywords

• Outsourced sales services
• Business development consulting
• Lead generation services
• Speaking engagement booking
• LinkedIn strategy consulting

Headquarters

HQ city

Woburn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Outsourced Sales & Business Development Services: Provides part-time or full-time sales and marketing support to consultants, trainers, and speakers. Services include outreach programs, lead generation, prospecting, nurturing leads, follow-up, and speaking engagement booking. Revenue generated through professional service engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Diversified Sales Solutions provides outsourced, part-time or full-time sales and business development support for individual consultants, trainers, and speakers. Services cover outreach, prospecting, lead nurturing, follow-up, speaking engagement booking, LinkedIn strategy, and CRM/business technology setup, with an exclusive outreach strategy tailored to the speaker/consultant persona.

Product overview

Diversified Sales Solutions offers a portfolio of outsourced sales and business development consulting services targeting consultants, trainers, and speakers. The core offering combines Outsourced Sales & Business Development with Marketing Tactics to deliver lead generation and speaking engagement services. The primary differentiator is an exclusive business development strategy designed specifically for speakers to secure speaking opportunities and client acquisitions. Additional services include LinkedIn Strategy & Social Selling and CRM Setup & Technology Configuration as add-on offerings, with Digital Marketing Services and MasterMind Groups provided as supplementary sub-brands through the Smarketing Connect platform. The company supports clients across 16 unique industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Sales & Business Development Part-time or full-time business development support covering outreach, prospecting, lead nurturing, and follow-up to help consultants, trainers, and speakers secure speaking engagements and acquire new clients.
• Marketing Tactics Marketing strategy and tactical execution to improve lead generation and attract higher-paying engagements aligned with client expertise.
• Lead Generation Systematic process for finding prospects in target audiences, nurturing leads, and booking speaking engagements to generate qualified potential clients on a recurring monthly basis.
• Speaking Engagement Services Specialized outreach program designed for speakers, consultants, and trainers to attract speaking opportunities and convert them into client engagements.
• LinkedIn Strategy & Social Selling Coaching clients on leveraging LinkedIn to expand their professional network, use direct messages for engagement, and schedule qualified meetings.
• CRM Setup & Technology Configuration Setup of client business technology including CRM systems with contacts, tasks, and email campaigns, plus Outlook, website, and other marketing deliverables.
• Digital Marketing Services Digital marketing support services offered through the Smarketing Connect platform.
• MasterMind Groups Peer networking and collaborative learning groups for sales and marketing professionals offered through Smarketing Connect.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sales Prophets: A fractional sales leadership and outsourced business development firm helping SMBs build predictable pipelines - the same outsourced sales motion and SMB persona that Diversified Sales Solutions targets.
• Marketing Consulting Services (Anthony Cole Training): Sales and marketing training and consulting firm that helps professional service firms and consultants grow - nearly identical target persona (consultants, trainers, speakers) to Diversified Sales Solutions.
• Vengreso (Acora): Specializes in LinkedIn Sales Solutions and social selling training combined with sales consulting - the same LinkedIn-led sales enablement niche that Diversified Sales Solutions' add-on services attack.
• Sales Force Solutions (SFS): A small outsourced sales and business development agency serving SMBs with prospecting, lead generation, and appointment-setting services - directly comparable in service model and target segment to Diversified Sales Solutions.
• LeadG2 (The LEAD Group): Outsourced BDR/SDR services paired with sales enablement, content, and CRM implementation for B2B clients - directly comparable to Diversified Sales Solutions' outsourced sales + CRM setup stack.

Emerging players

• Glue Events / Bizzuka: Community platforms and mastermind builders serving consultants and coaches - competitive with the Smarketing Connect MasterMind Groups sub-product on community dimension.
• Speaker Engagement Platforms (e.g., Bigステージ / SpeakerMatch / etriacus): Online directories and marketplaces that connect speakers with event organizers - a digital alternative to the manual speaking-engagement outreach that Diversified Sales Solutions performs for its clients.

Broad incumbents

• HubSpot (Solutions Partners): The dominant CRM/sales-tech platform whose partner ecosystem includes agencies that set up CRMs and run outbound programs - adjacent platform incumbent whose solutions partners compete for the same CRM-installation-plus-outbound engagements.
• Belay Solutions: A much larger, venture-backed virtual assistant and outsourced business services firm serving consultants, coaches, and speakers - the dominant scaled incumbent in the same persona/vertical Diversified Sales Solutions serves.

Regional players

• Outbound Squad: An outsourced BDR/appointment-setting agency focused on service businesses and coaches - same service model and adjacent persona to Diversified Sales Solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/diversifiedsalessolutions
• LinkedInlinkedin.com/company/diversified-sales-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversified Sales Solutions