The Magdalen House

What The Magdalen House does

The Magdalen House is a Dallas-based 501(c)(3) nonprofit founded in 1987 that delivers free, peer-implemented recovery services to alcoholic men and women in the Dallas-Fort Worth area. The organization operates a three-tier continuum of care built on 12-Step spiritual principles drawn from the Big Book of Alcoholics Anonymous: First Step, a 14-day gender-specific residential program housed at owned facilities; Next Step, a 12-week nonresidential peer-led program for alcoholics at any stage of recovery; and Community 365, a year-round set of solution-focused classes, workshops, gender-specific recovery meetings, and Family Support services for loved ones of alcoholics. In 2025 the organization recorded 607 First Step admissions, 1,134 direct partner referrals, and 35,672 volunteer hours, sustaining recovery for nearly 2,000 individuals annually. The curriculum comprises 53 solution-focused classes, meetings, and workshops delivered primarily by volunteers and staff who are themselves program alumni.

Operationally, Magdalen House operates two owned residential facilities in Dallas — the Women's House at 4513 Gaston Avenue and the Men's House at 2002 Moser Avenue (opened January 2024 after the men's program launched in July 2023) — providing 32 beds every two weeks and accepting admissions 365 days per year. The organization is explicitly 100% privately funded through individual donations, corporate sponsorships (Trader Joe's, Sewell, TA Realty, Jani-King, Central Market, Texas Security Bank, Ben E. Keith, Methodist Health System, Apex), fundraising events such as the annual Leave a Legacy concert, grocery rewards programs (Kroger, Tom Thumb), and in-kind gifts. It accepts no insurance payments and no government funding, which removes billing overhead but creates ongoing dependence on donor sentiment and regional economic conditions.

Distribution and marketing rely on a community-led model with direct phone screening (214.324.9261), community partner referrals, an owned Podcast series, content marketing via the Magdalen House blog, and organic social channels including Facebook groups for Maggie's Women's Group, Maggie's Men's Group, and Family Support. The organization has earned regional recognition including D CEO Nonprofit and Corporate Citizenship Award (2022), Center for Nonprofit Management Nonprofit of the Year (2024), and Dallas Morning News Silver Award (2023), and holds a Charity Navigator four-star rating plus GuideStar Seal of Transparency. Technology infrastructure is limited to standard nonprofit tooling — Stripe and Bloomerang for donations, Volgistics for volunteers, Zoom for virtual meetings, and Google Analytics — with no proprietary platform or AI components.

Name

The Magdalen House

Legal name

The Magdalen House

Website

https://magdalenhouse.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

The Magdalen House is a Dallas-based 501(c)(3) nonprofit founded in 1987 that delivers free, peer-implemented recovery services to alcoholic men and women in the Dallas-Fort Worth area through gender-specific residential, nonresidential, and community-based programs grounded in 12-Step principles.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Alcoholism recovery services
• Residential recovery program
• Peer support groups
• Twelve-step recovery
• Family support services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Private Donations: The organization is 100% privately funded through individual donations, corporate partnerships, event fundraising, and gifts-in-kind. No government funding or insurance is accepted.
2. Corporate Partnerships: Sponsorships from businesses including Trader Joe's, Sewell, TA Realty, Jani-King, Central Market, Texas Security Bank, Ben E. Keith, Methodist Health System, and Apex. Corporate partners provide program sponsorships, event sponsorships, volunteer opportunities, and matching gifts.
3. Volunteer Hours (In-Kind): 35,672 total volunteer hours logged in 2025, valued at $34.79 per hour. Volunteers provide meal preparation, childcare, event support, overnight supervision, meeting facilitation, and community assistance.
4. Grocery Rewards Programs: Partnership with Kroger Community Rewards Program and Tom Thumb Good Neighbor Program where a percentage of eligible purchases are donated automatically.
5. Stock and QCD Donations: Qualified Charitable Distributions from retirement accounts and gifting appreciated stock for tax-advantaged giving.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Magdalen House operates a nonprofit recovery community that helps alcoholic individuals achieve sobriety and sustain recovery through a continuum of free, peer-implemented programs based on 12-Step spiritual principles from the Big Book of Alcoholics Anonymous. The core portfolio includes First Step (a 14-day gender-specific residential program providing meals, basic necessities, and 53 solution-focused classes), Next Step (a 12-week nonresidential program for alcoholics at any stage of recovery), and Community (365-day-a-year meetings, workshops, and Family Support for loved ones). All programs are provided 100% free of charge with no insurance or government funding accepted.

Product overview

The Magdalen House operates as a nonprofit recovery community offering a unified continuum of peer-implemented, 12-Step spiritual principles-based programs provided at no cost. The core portfolio consists of three interconnected program tiers: First Step (a two-week residential detox and recovery program for alcoholics who cannot stop drinking), Next Step (a 12-week nonresidential program for alcoholics at any recovery stage), and Community (365-day-a-year solution-focused meetings and workshops including gender-specific recovery meetings, Family Support, and special events). Supporting offerings include Maggie's Women's Group and Maggie's Men's Group (peer community groups with events and retreats), Family Support services for loved ones of alcoholics, a Podcast featuring recovery stories and education, and an Auxiliary (FAM) advocacy group for fundraising and community outreach. The organization also runs an annual Leave a Legacy fundraising concert and operates a volunteer program with diverse opportunities. All programs are gender-specific, 100% free, and privately funded without insurance or government support.

Differentiator

Problem solved

Functional benefit

Products and services

• First Step Program A two-week (14-day) residential program for alcoholics who want to stop drinking but cannot. Participants are provided meals, toiletries, and basic living necessities along with 53 solution-focused classes, meetings, and workshops based on 12-Step spiritual principles to achieve sobriety and build a foundation of recovery. Conducted in gender-specific houses (Women's House and Men's House) at no cost.
• Next Step Program A 12-week nonresidential program for alcoholics at any stage of recovery. Meets once weekly with a minimum 72-hour sobriety requirement, providing support, structure, and study of the Big Book of Alcoholics Anonymous through the lens of 12-Step spiritual principles. Gender-specific program offered free of charge.
• Community Meetings and Workshops

Quantifiable outcome

• 607 First Step admissions in 2025
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Trader Joe'sminorGTM or Marketing PartnerCorporate partner providing program and event sponsorships. Part of the organization's network of business partners supporting recovery services.
• Sewell Automotive CompaniescoreGTM or Marketing PartnerSewell Automotive Companies, a Texas-based family-owned company founded in 1911, is a key corporate partner. Group Vice President Klint Guerry serves on the Board of Directors.
• TA RealtyminorGTM or Marketing PartnerCorporate partner providing program and event sponsorships.
• Jani-KingminorGTM or Marketing PartnerCorporate partner providing program and event sponsorships.
• Central MarketminorGTM or Marketing PartnerCorporate partner providing program and event sponsorships.
• Texas Security BankminorGTM or Marketing PartnerCorporate partner. Chief Banking Officer Ben Parkey serves on the Board of Directors.
• Ben E. KeithminorGTM or Marketing PartnerBen E. Keith is a corporate sponsor and has supported Maggie's mission since 2018, providing food and beverage support for programs.
• Methodist Health SystemminorGTM or Marketing PartnerHealthcare system partner providing program and event sponsorships.
• ApexminorGTM or Marketing PartnerCorporate partner providing program and event sponsorships.
• Carrollton SpringscoreStrategic or Co-development PartnerBehavioral health organization serving individuals with substance use disorder, alcohol use disorder, and mental health diagnoses. Business Development Representative Sarah Castillo manages the partnership for referrals and resource sharing.
• Agape CliniccoreStrategic or Co-development PartnerEstablished in 1983, Agape Clinic provides compassionate, accessible medical and dental care in Dallas. Multipurpose medical offices operating 5 days a week, providing healthcare resources for program participants.
• Dallas CollegeminorStrategic or Co-development PartnerCommunity partner providing educational resources and connections for program participants.
• Kroger Community RewardsminorGTM or Marketing PartnerGrocery rewards program allowing shoppers to link their loyalty card to The Magdalen House, with a percentage of eligible purchases donated automatically.
• Tom Thumb Good Neighbor ProgramminorGTM or Marketing PartnerGrocery rewards program allowing shoppers to support The Magdalen House through eligible purchases.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Caron Treatment Centers: Pennsylvania-based nonprofit operating residential and outpatient addiction treatment programs, including specialized programming for older adults, women, and men. Comparable as a gender-specific residential substance use treatment provider, but operates at clinical scale with insurance billing rather than free peer-led model.
• Recovery Centers of America: Multi-state addiction treatment provider operating residential inpatient and outpatient substance use programs across the eastern and midwestern U.S. Addresses the same substance use recovery need as Magdalen House but as a for-profit, clinically driven, insurance-billing enterprise at significantly larger scale.
• Hazelden Betty Ford Foundation: One of the largest U.S. nonprofit addiction treatment providers, operating residential and outpatient programs for substance use disorders across multiple states. Operates in the same recovery services space as Magdalen House but at vastly larger scale, with a clinical/professional model rather than peer-led 12-step mutual aid.

Direct peers

• Cenikor Foundation: Texas-based nonprofit providing residential and outpatient substance use treatment programs, including free or low-cost services funded by donations and contracts. Similar nonprofit residential model serving Texans in recovery, though with broader clinical scope than Magdalen's exclusively peer-led approach.
• Phoenix Multisport: Nonprofit sober-active community offering free fitness, climbing, cycling, and outdoor programs to individuals in recovery from addiction. Direct peer in the peer-led recovery community model, though differentiated by activity-based (vs. curriculum-based) programming and broader addiction scope.
• Al-Anon Family Groups: Worldwide fellowship offering free peer-support meetings for families and friends of alcoholics, organized as a 12-step mutual aid society. Comparable peer-driven, free, 12-step-based model targeting the family/loved ones segment that Magdalen House addresses through its Family Support program.
• Oxford House: National nonprofit network of democratically self-run, peer-supported sober living homes for individuals in recovery from alcohol and drug addiction. Comparable in its nonprofit, peer-run, no-clinical-model approach and similar dependence on volunteer governance, though focused on sober living rather than residential recovery education.
• The Healing Place: Louisville, KY-based nonprofit offering peer-led, 12-step-based recovery housing and community programs free of charge to individuals with addiction. Closely mirrors Magdalen's residential + nonresidential + community continuum and peer-implemented model, though broader in scope (all addictions, not just alcohol).

Regional players

• Ashley Addiction Treatment: Maryland-based nonprofit operating residential primary care and outpatient addiction treatment programs for individuals with substance use disorders. Comparable as a nonprofit residential substance use provider, though operates in the Mid-Atlantic rather than Texas.

Emerging players

• SMART Recovery: Nonprofit offering free secular, science-based mutual support meetings and tools for individuals recovering from addictive behaviors. Competes for the same client population as Magdalen House but with a non-spiritual, CBT/REBT-informed approach rather than 12-step philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/themagdalenhouse
• Instagraminstagram.com/magdalenhouse
• Xx.com/MagdalenHouseTX
• LinkedInlinkedin.com/company/themagdalenhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Magdalen House