Salmon Group

What Salmon Group does

Salmon Group AS (Org.nr: 986 214 208) is a private Norwegian cooperative established in 2003 and headquartered at Marineholmen, Bergen. It is owned by 40 local salmon and trout producers distributed along the Norwegian coast and functions as a collective purchasing and network organization for small and medium-sized fish farmers. Through its administration of approximately six to seven staff, the organization negotiates framework agreements for the most critical aquaculture inputs — fish feed, vaccines, roe and services — with fish feed being the dominant procurement category. In 2023, the group entered into feed contracts valued at approximately NOK 22 billion on behalf of its members. Its member companies collectively hold around 114 aquaculture licenses, produce approximately 200,000 tonnes of salmon and trout annually across 9 of Norway's 13 production areas, and generate roughly 45 million smolt.

The organization's core products are collective feed contracts, the proprietary SG-fôret feed recipe (developed in-house and produced by external feed suppliers such as Skretting, BioMar and EWOS), the SG INNSIKT knowledge-sharing platform, SG-skolen training programs, and a cloud-based Internal Control System co-developed with Pixelwerk for regulatory compliance and documentation. The revenue model is subscription-based membership anchored to producer ownership; pricing is negotiated through framework agreements and individual fees are not publicly disclosed. The go-to-market is sales-led direct engagement with member companies, supplemented by industry events (Aqua Nor), government relations with Storting politicians, and partnerships with the Norwegian Seafood Council, NCE Seafood Innovation Cluster, and Marineholmen Forskningspark. The value proposition centers on giving small/mid family-owned farms economies of scale comparable to large corporate aquaculture majors (Marine Harvest, Mowi, Lerøy, Grieg Seafood), a unified voice in regulatory and policy discussions, and shared knowledge across feed formulation, fish health, genetics and sustainability.

Name

Salmon Group

Legal name

Salmon Group AS

Website

https://salmongroup.no

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Salmon Group AS is a private Norwegian cooperative, founded in 2003 and owned by 40 local salmon and trout producers, that negotiates collective framework agreements for feed, vaccines and roe on behalf of its member companies across 9 of Norway's 13 production areas.

Ownership category

akta.pro rank

Product category

Aquaculture Network & Collective Purchasing Services

NAICS

Finfish Farming and Fish Hatcheries (112511), Aquaculture (1125), Animal Production and Aquaculture (112)

SIC

Services-Membership Organizations (8600), Agricultural Prod-Livestock & Animal Specialties (200), Food And Kindred Products (2000)

akta.pro primary industry

Finfish Feed (Salmonids, Trout, Sea Bass/Bream, Tilapia, Catfish) (AFADADAA)

Keywords

• Aquaculture network services
• Collective fish feed purchasing
• Salmon farming cooperative
• Aquaculture procurement services
• Fish health knowledge sharing

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Collective Purchasing Services: Salmon Group acts as a central purchasing organization for its member companies, negotiating framework agreements for critical inputs like fish feed, vaccines, roe, and services. The organization generates value by achieving economies of scale and reduced costs for member farmers through collective bargaining.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Salmon Group is a member-owned network organization that negotiates and manages collective framework agreements for critical aquaculture inputs including fish feed, vaccines, roe, and services on behalf of 40 local salmon and trout producers. The organization develops the proprietary SG-fôret fish feed formula and provides knowledge-sharing, regulatory advocacy, and shared services to enable small and medium-sized family fish farms to achieve economies of scale.

Product overview

Salmon Group is Norway's most important network organization for small and medium-sized fish farmers, established in 2003 and owned by 40 local salmon and trout producers along the entire Norwegian coast. The organization functions as a collective purchasing function, providing members with negotiated agreements for feed, vaccines, roe, and services, with fish feed being the largest purchasing category. Core offerings include the proprietary SG-fôret (SG-Feed) formula, collective feed contracts worth billions of kroner, and the SG INNSIKT knowledge-sharing platform. The organization also developed an internal control system in partnership with Pixelwerk, now being commercialized for the broader aquaculture industry. Annual production reaches approximately 200,000 tons of salmon and trout across 9 of 13 production areas.

Differentiator

Problem solved

Functional benefit

Brands

• SG-fôret (SG Feed): Salmon Group's own proprietary fish feed recipe developed for member companies. The feed ingredients are carefully selected to ensure animal welfare, lowest possible environmental impact, and highest quality fish. The feed is continuously improved through benchmarking, exploration of sustainable and local raw materials, and expertise exchange with feed suppliers.

Products and services

• SG-fôret (SG-Feed) Salmon Group's proprietary salmon feed formula developed in-house and produced by feed suppliers for member companies. The feed is continuously improved through benchmarking, exploration of sustainable and short-chain raw materials, and expertise exchange with feed suppliers.
• Collective Feed Contracts Salmon Group negotiates and manages feed framework agreements on behalf of its 40 member companies, securing favorable terms, quality, and delivery reliability for both short and long term. In 2023, the company entered feed contracts worth NOK 22 billion.
• Internal Control System (developed with Pixelwerk) An internal control and documentation system developed in partnership with Pixelwerk, designed to help aquaculture companies meet regulatory requirements for registration and quality control. Originally created for Salmon Group member companies, the system is being developed into a cloud-based total solution for the broader aquaculture industry.
• SG INNSIKT (SG Insight) A knowledge-sharing and insight platform launched in 2021 to facilitate competence sharing among member companies through cross-functional committees covering feed, roe, vaccines, and other factors affecting biology and fish health.
• Salmon Group School (SG-skolen) Educational programs and training offerings including mobile training approved by Mattilsynet (Norwegian Food Safety Authority), covering topics such as GMO and food production, sustainable practices, and fish welfare.

Quantifiable outcome

• 200,000 tonnes annual production
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Rethink FoodminorStrategic or Co-development Partner · 18 December 2025Blue-green cooperation partnership for sustainability initiatives in the aquaculture sector.
• CO2BiocoreStrategic or Co-development Partner · 1 January 2011CO2Bio is an innovation network focused on developing technology and processes for producing marine algae with high omega-3 content. Salmon Group is one of the owners, alongside Grieg Seafood, Lerøy, Marine Harvest, EWOS, BTO and NHIL. The project addresses the limitation of fish oil as a resource and explores using algae as an industrial solution to ensure increased access to omega-3 for aquaculture feed.
• Stiftinga Norsk Villaksforvaltning (Norwegian Wild Salmon Association)coreStrategic or Co-development PartnerSalmon Group participates in the foundation alongside Marine Harvest, Lerøy Seafood, Grieg Seafood and Cermaq. Nils Inge Hitland from Salmon Group sits on the board. The collaboration supports sustainable management of wild salmon rivers while creating positive spillover effects for local communities.
• PixelwerkcoreTechnology or IntegrationDeveloped an internal control system for Salmon Group, which is now being further developed and made available to the entire aquaculture industry as a customized, cloud-based total solution for regulatory compliance, registration and documentation requirements.
• Marineholmen ForskningsparkminorStrategic or Co-development PartnerSalmon Group moved its headquarters to Marineholmen Forskningspark in 2017, joining a marine cluster with high focus on research and development. Over 1000 people work within the marine field at Marineholmen.
• Norges Sjømatråd (Norwegian Seafood Council)coreStrategic or Co-development PartnerOngoing collaboration with the Norwegian Seafood Council for market development, brand building (Seafood from Norway), and export promotion for Norwegian salmon.
• Feed Suppliers (Skretting, BioMar, EWOS)coreOthersSalmon Group negotiates framework agreements with major feed suppliers for its member companies. The organization conducts regular audits of feed factories and has developed proprietary SG-fôret feed formulation.
• NCE Seafood Innovation ClustercoreStrategic or Co-development PartnerCollaboration on research and development, innovation projects, and trainee programs for the seafood industry. Salmon Group participates in cluster activities and hosts trainee visits.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Norwegian Seafood Council (Norges Sjømatråd): Government-backed marketing body for Norwegian seafood and a strategic partner of Salmon Group; comparable as an industry-level collective body that, like Salmon Group, pools resources to promote Norwegian salmon internationally.
• Sjømat Norge (Norwegian Seafood Association): Industry trade association representing Norwegian fish farming and seafood companies; comparable as a membership-based organization representing Norwegian aquaculture producers on policy, sustainability, and labor issues.

Broad incumbents

• SalMar ASA: One of the world's largest salmon farmers, including through ownership of Scottish Sea Farms; comparable as a large-scale Norwegian salmon producer whose supply-chain footprint competes with Salmon Group members.
• Skretting: Global salmonid feed manufacturer and Salmon Group's largest feed counterparty; comparable because Skretting both supplies SG-fôret under Salmon Group's recipe and competes in the same Norwegian feed procurement market.
• Lerøy Seafood Group: Vertically integrated Norwegian salmon farmer and CO2Bio / Norwegian Wild Salmon Foundation partner; comparable as a large integrated player whose procurement scale and policy influence rival Salmon Group's collective model.
• Grieg Seafood ASA: Norwegian salmon farmer with operations in Rogaland, Finnmark, British Columbia, and Shetland; comparable as a CO2Bio partner and Norwegian salmon producer competing for procurement, ESG leadership, and policy voice.
• Mowi ASA: World's largest Atlantic salmon farmer and CO2Bio / Norwegian Wild Salmon Foundation co-owner; comparable as a vertically integrated Norwegian salmon producer that competes for the same procurement, policy, and sustainability agenda.
• BioMar: Major aquaculture feed supplier competing with Skretting for Salmon Group's framework agreements; comparable as one of the three feed suppliers Salmon Group negotiates with and a direct counterparty on SG-fôret production.
• EWOS (Cargill Aqua Nutrition): Historical feed supplier and CO2Bio co-owner alongside Salmon Group; comparable because EWOS supplies feed to Norwegian salmon farmers and participates in the same omega-3/algae innovation network.

Emerging players

• Akva Group: Provider of aquaculture technology, feeding systems, and software to Norwegian salmon farmers; comparable as a tech-enabled supplier serving the same producers Salmon Group represents and overlapping with the Pixelwerk compliance platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/salmongroup
• LinkedInlinkedin.com/company/salmongroup
• Xx.com/GroupSalmon

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salmon Group