Pixelwerk

What Pixelwerk does

Pixelwerk Marketing UG (haftungsbeschränkt) is a German digital agency founded in 2008 and headquartered in Böblingen, with a secondary sales office in Florida opened in 2015. The firm designs and builds corporate websites, responsive web properties, and custom web applications that digitize business processes (e.g., digital insurance application workflows for Allianz Esa GmbH) for a customer base that spans SMEs and mid-market enterprises across insurance, manufacturing, chemicals, IT, cosmetics, and nonprofit sectors. Its core technology stack combines mainstream JavaScript frameworks (React, Vue.js, Angular), backend frameworks (Laravel/PHP, Node.js, Django, Ruby on Rails), and DevOps tooling (Docker, Kubernetes) with PASK CMS, a proprietary content management system marketed as concept-safe and hacker-resistant.

Pixelwerk monetizes through a mix of one-time project fees for design and web application work, recurring hosting and support contracts (€250/year support, SEO-optimized web hosting, newsletter hosting), and productized add-ons including the Pixelwerk Chat live-chat solution (freemium and €10–€30/month tiers), the Optimum managed content/SEO service (from ~€150/month), and penetration testing for web applications and APIs. Go-to-market is sales-led and consultative, anchored by a free prototype offered to new prospects, supported by an educational blog, email/newsletter, and direct phone/email consultation. Customer retention is reported at 73% of revenue from repeat orders within 6 months. The agency employs approximately 14 staff across programming, UX/UI, and content functions and operates without external institutional investment.

Name

Pixelwerk

Legal name

Pixelwerk Marketing UG (haftungsbeschränkt)

Website

https://pixelwerk-marketing.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Pixelwerk is a German digital agency founded in 2008 that designs corporate websites, custom web applications, and provides SEO-optimized hosting and security services, powered by its proprietary PASK CMS, for SMEs and mid-market enterprises across diverse industries.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

Keywords

• Web design services
• Custom web development
• Content management system
• Web hosting services
• Digital agency services

Headquarters

HQ city

Böblingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Design Services: Creation of corporate websites, responsive webdesign, and new website or relaunch projects for small to large businesses.
2. Custom Web Applications: Individual web applications that digitize business processes for clients, including digital application workflows for insurance companies.
3. SEO-Optimized Web Hosting: Secure and fast web hosting and server solutions, including newsletter hosting.
4. Penetration Testing Services: Security testing for web applications, APIs, cloud environments, and external network components, following OWASP Top 10, PTES, NIST SP 800-115 standards.
5. Pixelwerk Chat: Live chat solution for websites with real-time visitor communication. Offered in Free, Standard, and Team pricing tiers.
6. Website Support Contracts: Annual support contracts covering CMS operation assistance (2 working hours per year), security updates, phone and email support.
7. Legal Website Protection: Legal safeguarding services for website compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pixelwerk is a German digital agency that designs and builds corporate websites, responsive web designs, and custom web applications that digitize client business processes (for example, insurance application workflows for Allianz Esa). All projects are powered by Pixelwerk's proprietary PASK CMS, and the agency wraps the offering with SEO-optimized web hosting, newsletter hosting, security penetration testing, live chat, and ongoing website support contracts.

Product overview

Pixelwerk is a digital agency founded in 2008 offering a portfolio of interconnected web services. Its core offerings are Webdesign (corporate and responsive website development) and Webanwendungen (custom web applications that digitize business processes). Both core services are powered by PASK CMS, Pixelwerk's proprietary in-house content management system. The portfolio extends through several add-on modules: Web-Hosting (climate-neutral server infrastructure), Newsletter Hosting, Optimum (a managed content/SEO service), Pixelwerk Chat (real-time visitor chat across three pricing tiers), penetration testing for web applications and APIs, website support contracts, and consulting/outsourcing for advertising agencies. The company serves clients in Germany and the USA from its Böblingen headquarters and a Florida office.

Differentiator

Problem solved

Functional benefit

Brands

• PASK CMS: Proprietary user-friendly Content Management System developed by Pixelwerk for website management.

Products and services

• Webdesign (Corporate and Responsive Website Design) Design and development of corporate websites and responsive web properties for small, mid-sized, and enterprise clients, including legal compliance support for the internet presence.
• Webanwendungen (Custom Web Applications) Individually developed web applications that digitize client business processes, including insurance application workflows, digital management systems, and portal development for B2B clients.
• PASK CMS Proprietary, user-friendly, hacker-resistant content management system developed in-house by Pixelwerk as the backend for every website the agency builds, requiring no costly training for clients.
• Web-Hosting (SEO-Optimized Web Hosting) Secure, fast, SEO-optimized web hosting and server solutions running on climate-neutral data centers, sold as recurring subscriptions to Pixelwerk website clients.
• Newsletter Hosting Managed email newsletter hosting service that enables Pixelwerk's clients to create, manage, and send newsletters to their customers.
• Optimum (Managed Content and SEO Service) Managed recurring service covering content strategy, content inventory, website analysis, SEO, regular content creation, and ongoing website optimization, priced from approximately €150 per month.
• Pixelwerk Chat (Live Chat Solution) Live chat solution for websites enabling real-time visitor communication, offered in three tiers: Free (1 operator, 10 chats/month), Standard (€10/month, unlimited chats, custom corporate design), and Team (€30/month, 10 operators, premium features).
• Beratung und Outsourcing für Werbeagenturen (Agency Consulting and Outsourcing) Consulting and outsourcing services for advertising agencies, providing white-label or subcontracted web design and development capabilities on demand.
• Support für Ihre Website (Website Support Contracts) Annual website support contracts covering CMS operation assistance, text and image updates, security patching, and telephone/email support, plus on-demand standard support; the annual contract is priced at €250 per calendar year.
• Penetrationstest für Webanwendungen & APIs (Penetration Testing Service) Professional security testing service for web applications, APIs, cloud environments, and external network components, following OWASP Top 10, PTES, and NIST SP 800-115 standards, including retesting and remediation support.

Quantifiable outcome

• 73% of revenues generated from repeat orders within 6 months — described as a very above-average retention rate in the interactive industry.

Named customers14 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ostalbkreis Waste Management (GOA)minorStrategic or Co-development PartnerPixelwerk collaborated with Gesellschaft für Abfallbewirtschaftung Ostalbkreis mbH to develop and launch the online platform www.goa-verschenkmarkt.de, a community tool enabling residents to give away functional items for free to prevent waste. Pixelwerk designed and built the web tool as a sustainability initiative.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Jimdo: Hamburg-based DIY website builder targeting European SMBs; competes for the same end-customer budget for "getting a new website" that Pixelwerk targets but via a self-service SaaS model rather than custom services. Useful as a portfolio-expansion benchmark for productized offerings like Pixelwerk Chat or PASK.
• Dept Agency: Amsterdam-headquartered global digital agency combining custom web/app development, hosting, marketing, and emerging tech services for enterprise and mid-market clients across Europe. Useful peer for the trajectory of a German-rooted agency growing into a multinational full-service digital player.

Broad incumbents

• Squarespace: Global DIY website builder and CMS platform widely adopted by SMBs and creators; a structural competitor for entry-tier website creation that Pixelwerk's services offering must differentiate against on complexity and customization.
• IONOS (1&1 IONOS): Karlsruhe-headquartered major German web hosting, domain, and website builder provider; competes directly with Pixelwerk's Web-Hosting and PASK CMS offerings at the SMB end and offers its own website builder product. Broad incumbent in the same horizontal SMB web services space.
• SinnerSchrader (Accenture Song): Originally a Hamburg digital agency now operating inside Accenture Song; historically a leading German custom web/app development and digital transformation provider for brands like VW, TUI, and Otto. Comparable offering (custom web, hosting, content strategy) at much larger scale post-acquisition.
• Strato (Deutsche Telekom): Berlin-based German web hosting and website builder provider owned by Deutsche Telekom, with a large installed base of SMB websites. Directly comparable to Pixelwerk's recurring hosting plus DIY-style website builder bundle for the same German Mittelstand and SMB buyer.
• Hetzner Online: German-based hosting and server infrastructure provider with strong penetration among European SMBs and developers; competes with Pixelwerk's Web-Hosting product on price, reliability, and developer tooling (cloud, managed servers). Comparable in the hosting-focused revenue stream.
• Wix.com: Global DIY website builder platform that competes most directly for the entry-level budget Pixelwerk targets and increasingly offers agency-style design services. Comparable as a horizontal competitor for the same "SMB gets a website" decision.

Direct peers

• Interone: Munich-based German digital agency (part of BBDO/Omnicom) delivering custom web design, web applications, and digital transformation for enterprise clients including BMW and Deutsche Telekom. Direct comparable in custom web/app delivery model and enterprise Mittelstand focus.
• diconium: Stuttgart-headquartered German digital agency that builds custom web applications, e-commerce, and digital platforms for enterprise clients (incl. automotive and insurance verticals). Closest comparable German mid-sized digital agency by capability mix (custom dev + hosted solutions) and Mittelstand customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pixelwerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixelwerk