What Pinuts media science does

Pinuts digital thinking GmbH (operating as Pinuts - The Customer Experience Company) is a Berlin-headquartered digital agency and consulting firm founded in 1999, serving enterprise and public-sector clients across the DACH region (Germany, Austria, Switzerland). The company combines professional services — including CMS evaluation and selection consulting, tendering advisory, UX/UI design, web development, and accessibility compliance — with a proprietary modular Customer Experience Platform called Universal Messenger. Universal Messenger provides configurable modules for e-mail marketing automation, event management, service desk workflows, and form creation, and is built on a cloud-native AWS infrastructure integrated with leading headless CMS systems such as Scrivito (JustRelate) and FirstSpirit (e-Spirit).

The company's business model is primarily sales-led, generating revenue through project-based digital consulting and web implementation engagements (including EU-wide tendering mandates such as the 576,000 EUR BAHN-BKK procurement support project), supplemented by recurring subscription or licensing revenue from the Universal Messenger platform. Customer acquisition relies on direct enterprise sales, contact forms, free initial consultations, structured 1-day CMS workshops, thought-leadership content marketing, webinars, and the annual digital:next conference. Notable customers include Munich Airport, Dortmund Airport, Schuler AG, SFS Group, SAKRET, BVV, Berliner Stadtreinigung, Bezirksregierung Köln, and LZG.NRW, spanning aviation, manufacturing, insurance, construction, and public administration verticals.

Pinuts is a privately held founder-operated GmbH with 11-50 employees, two offices in Berlin and Cologne, and no disclosed external funding, parent company, or M&A activity. The company holds GDPR-aligned Datenschutzsiegel certifications (2021 and 2026), AWS-backed ISO 27001/27017/27018, C5, SOC 1/2/3, and CSA compliance certifications, and is a member of the German Alliance for Cyber Security. Its strategic positioning emphasizes independent, vendor-neutral CMS expertise accumulated over 40+ evaluated systems and 200+ completed projects, with deep specialization in accessibility-compliant (BITV/BFSG) digital services for regulated enterprise and government buyers.

Name

Pinuts media science

Legal name

Pinuts digital thinking GmbH

Website

https://pinuts.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinuts digital thinking GmbH is a Berlin-based digital agency and consulting firm that combines CMS consulting, web development, and accessibility compliance services with its proprietary modular Customer Experience Platform, Universal Messenger, serving enterprise and government clients across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Consulting Services: Professional consulting services for digital transformation, CMS evaluation and selection, CX strategy, website relaunch planning, and digital process optimization. Revenue is generated through project-based engagements and advisory mandates.
2. Web Development & Implementation: Design, development, and implementation services for website projects using CMS platforms such as Scrivito, FirstSpirit, and other enterprise CMS systems. Includes UX/UI design, front-end development with React, and backend integration.
3. Universal Messenger Platform: The proprietary Customer Experience Platform provides email marketing automation, event management, service desk, and form management capabilities, likely as a licensed or subscription-based product.
4. Tendering/Bid Advisory: Specialized advisory services for public and corporate tendering processes, including requirement definition, vendor evaluation, and procurement support for CMS and website projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pinuts is a Berlin-based digital agency that provides end-to-end digital transformation services to enterprise and government clients across the DACH region. Its core offering combines the proprietary Universal Messenger Customer Experience Platform (modular SaaS for customer dialog, email automation, event management, service desk, and forms) with CMS evaluation/selection consulting, UX/UI design, web development using React and headless CMS systems, accessibility-compliant implementations, and tendering advisory services.

Product overview

Pinuts offers a platform-plus-modules product architecture centered on the Universal Messenger, its proprietary modular Customer Experience Platform. The Universal Messenger serves as the core platform providing individualizable standard functions for digitizing customer dialogue, user experience, and internal business processes. It is offered as a modular system with distinct components including E-Mail Marketing Automation (for newsletters, campaigns, trigger mails, mailing sequences, and split-tests), Event Management (Veranstaltungsmanagement for professional event management), Service Desk (for digital, centralized, and semi-automated customer inquiry management), and Form Wizard (for no-code web form creation). The platform is designed to be individually configured and extended to meet enterprise-specific processes and functions, and can be integrated with external CMS platforms such as Scrivito.

Differentiator

Problem solved

Functional benefit

Brands

• Universal Messenger: A modular Customer Experience Platform for digitization of customer dialog, user experience, and internal business processes. Features include E-Mail Marketing Automation, Event Management, Service Desk, and Form Wizard.

Products and services

• Universal Messenger Customer Experience Platform

Quantifiable outcome

• Successfully guided BAHN-BKK EU tendering process completed on schedule within 9 months
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• JustRelate Group GmbH (Scrivito CMS)coreTechnology or IntegrationStrategic partnership as certified integration partner for Scrivito (now JustRelate Web Builder) headless CMS. Over 25 years of collaborative partnership with 200+ successful joint customer projects. Deep technical expertise in Scrivito integration, implementation, and customization. Serves as trusted implementation partner for Scrivito deployments across DACH region enterprise clients including airports, government agencies, and manufacturing companies.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure partnership utilizing AWS for hosting cloud-based CMS implementations and the Universal Messenger platform. AWS certifications referenced include ISO 27001, ISO 27017, ISO 27018, C5, SOC 1/2/3, and CSA. Infrastructure provides global CDN (200 endpoints), automatic scalability, and enterprise-grade security for Pinuts customer solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• diva-e Digital Enterprise: German digital agency offering CMS consulting, web development, and digital transformation services to enterprise clients in the DACH region. Closely comparable to Pinuts in target customers (large enterprises, public sector) and core delivery model (CMS evaluation, implementation, and managed services).
• neofonie: Berlin-based digital agency with similar service portfolio including web development, CMS consulting, and digital product engineering for enterprise clients. Comparable in size and DACH enterprise/government focus, often competing for similar mandates.
• dkd Internet Service GmbH: Frankfurt-based digital agency specializing in CMS consulting, content management projects, and digital communication for enterprise customers. Highly comparable CMS evaluation and implementation focus, with similar TYPO3/headless CMS expertise.
• nexum: Cologne-based independent digital agency serving enterprise clients across DACH with strategy, content, and technology services. Comparable boutique size, similar focus on large enterprise digital transformation programs.
• SinnerSchrader (Accenture Song): Hamburg-rooted digital agency (now part of Accenture Song) historically offering web platform development, CMS consulting, and CX services to major German brands. Directly comparable heritage and service portfolio, though now operating with global backing.
• UDG United Digital Group: Hamburg-based digital agency providing CMS, web development, and digital marketing services to enterprise clients. Comparable DACH enterprise focus and full-stack digital project delivery model.
• TWT Digital Group: Düsseldorf-headquartered digital agency with similar enterprise digital transformation, web development, and CMS consulting offerings. Comparable in serving large German corporates with integrated digital services.
• Scholz & Volkmer: Berlin-based digital agency offering brand, UX, web development, and digital platform services. Comparable boutique size, design-led approach, and DACH enterprise/government client base.

Broad incumbents

• Accenture Song (DACH): Global digital transformation arm of Accenture competing for the same large DACH enterprise and government digital mandates as Pinuts, but with vastly greater scale, global delivery capacity, and broader capability portfolio.

Emerging players

• Ergosign: German UX design and user-research agency with overlapping design-led methodology and enterprise client base. Partial overlap with Pinuts' UX/UI design and user-research offerings, though smaller CMS implementation footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pinuts-media-science-gmbh

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinuts media science