Road Rescue

What Road Rescue does

Road Rescue, founded in 1976 and headquartered at 2737 North Forsyth Rd, Winter Park, Florida, designs and manufactures premium custom ambulances and emergency-rescue vehicles. The company operates as a brand within REV Group's REV Ambulance Group alongside three other ambulance marques, distributing through an exclusive national dealer network covering the United States and Canada. Its core engineering platform centers on a proprietary one-piece formed aluminum body construction (CurveForce Formed Corners with 50% fewer seams than most ambulances), the MaxForce collision-energy-dispersing mounting system, the V-MUX multiplex electrical architecture, and the Smart Display 5.0 human-machine interface. The product portfolio spans the UltraMedic fully customizable line (Type 1, Type 3, Medium Duty), the preconfigured RediMedic line launched in 2024 for rapid deployment, and the High-Risk Infection Control specialty model delivered to customers including the NIH. Safety features developed in partnership with IMMI include the Per4Max four-point restraint system, the RollTek rollover airbag (0.25-second deployment), and the 2026 MBrace frontal collision and rollover airbag system. Manufacturing is ISO 9001:2015 certified and uses robotic welding, laser cutting, and one-piece body-panel tooling. Road Rescue generates revenue primarily through hardware sales of ambulances to fire departments, hospitals, and EMS providers via its dealer network, with secondary revenue from aftermarket parts, warranty service, and remounting programs financed through REV Financial Services. Pricing is quote-based on chassis selection (Ford, Chevrolet, Dodge, Freightliner, International), customization, and optional safety modules, with no public price disclosure.

Name

Road Rescue

Legal name

REV Group, Inc.

Website

https://roadrescue.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Road Rescue designs and manufactures premium custom ambulances and emergency vehicles (Type 1, Type 3, Medium Duty) under the UltraMedic, RediMedic, and High-Risk Infection Control lines, selling through an exclusive U.S. and Canadian dealer network to fire departments, hospitals, and EMS providers as part of REV Group.

Ownership category

akta.pro rank

Product category

Ambulance and Emergency Vehicle Manufacturing

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)

Keywords

• Ambulance manufacturing
• Emergency vehicles
• Custom ambulances
• Patient transport vehicles
• Rescue vehicle fabrication

Headquarters

HQ city

Brooklyn Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Emergency Vehicle Sales: Road Rescue manufactures and sells ambulances and emergency vehicles including Type 1, Type 3, and Medium Duty configurations. Revenue is generated through direct sales to fire departments, hospitals, and emergency services via dealer network. Pricing is custom/quoted based on specifications.
2. Parts and After-Sales Service: Aftermarket parts, warranty services, and remounting services provided through dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Road Rescue designs and manufactures premium custom ambulances and emergency-rescue vehicles, offering Type 1, Type 3, Medium-Duty, and High-Risk Infection Control configurations under the UltraMedic (fully custom) and RediMedic (preconfigured, easy-to-spec) product lines. Vehicles are built on Ford, Chevrolet, Dodge/Ram, Freightliner, or International chassis at the ISO 9001:2015-certified Winter Park, Florida factory and feature proprietary safety, restraint, lighting, insulation, and electrical systems. Distribution and after-sales service are handled exclusively through a national dealer network in the U.S. and Canada.

Product overview

Road Rescue is a manufacturer of emergency ambulances operating under REV Group, producing a portfolio of Type 1, Type 3, and Medium-Duty ambulances under the UltraMedic and RediMedic brands. The UltraMedic line represents the premium, fully customizable offering, while RediMedic provides preconfigured, easy-to-spec alternatives. The product lineup includes purpose-built High-Risk Infection Control models for transporting patients with infectious diseases. Beyond the core ambulance products, Road Rescue offers engineered safety and performance features including the MBrace frontal airbag system, RollTek rollover airbag system, Per4Max multi-point restraint system, CurveForce formed corners, MaxForce mounting system, Brilliance lighting, WhisperQuiet insulation, and Smart Display 5.0 multiplex electrical controls. These products are distributed through a national dealer network across the U.S. and Canada, with manufacturing facilities in Winter Park, Florida.

Differentiator

Problem solved

Functional benefit

Brands

• UltraMedic: Premium ambulance line featuring Type 1, Type 3, and Medium Duty configurations with advanced engineering features.
• RediMedic
• MBrace
• RollTek

Products and services

• UltraMedic™ Type 1 Ambulance Premium, fully custom Type 1 ambulance built on Ford F450/F550 or Dodge Ram 4500HD/5500HD chassis, featuring the V-MUX multiplex electrical system and ER-inspired ergonomic interior for pre-hospital care. Sold via the national dealer network to fire departments, hospitals, and EMS providers.
• UltraMedic™ Type 3 Ambulance Premium custom Type 3 ambulance built on Chevrolet G3500/G4500 or Ford E450 chassis with engineered ergonomic environments for challenging pre-hospital missions; sold through dealers.
• UltraMedic™ Medium Duty Ambulance Medium-duty premium custom ambulance built on Chevrolet Silverado 5500HD, Freightliner M2, or International MV607 chassis with customizable specifications, safety features, and powerful performance for heavier-duty emergency response.
• High-Risk Infection Control Ambulance Purpose-built ambulance designed to safely transport patients with high-risk infectious diseases, featuring HEPA filters, cab crew-area isolation, and anti-microbial LED lighting; deployed to NIH among other customers.
• RediMedic™ Type 1 Ambulance Preconfigured, easy-to-spec Type 1 ambulance launched in 2024, delivering optimal pre-hospital care with Road Rescue DNA, Per4Max seatbelts, and ER-inspired interior on Ford, Chevrolet, or Dodge Ram chassis.
• RediMedic™ Type 3 Ambulance Preconfigured Type 3 ambulance launched in 2024 on Ford E-Series or Chevrolet G-Series chassis, featuring CurveForce™ formed corners, selectable options, and a composite interior that resists blood-borne pathogens.

Quantifiable outcome

• 50% fewer exterior body seams compared to most ambulances, reducing corrosion potential
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• IMMIcoreTechnology or Integration · 1 January 2022IMMI, a global leader in safety, partnered with Road Rescue to develop and test the RollTek rollover airbag system and Per4Max multi-point restraint system. IMMI is known for safety systems used in fire apparatus and has extended this expertise to ambulance applications.
• FordcoreTechnology or IntegrationFord provides chassis for Road Rescue ambulances including F350, F450, F550, and E-Series. Road Rescue is a FordPro Qualified Upfitter. Chassis options include 4x2 and 4x4 configurations.
• ChevroletcoreTechnology or IntegrationChevrolet provides G-Series and Silverado chassis for Road Rescue ambulances including G3500, G4500, and Silverado 5500HD in both 4x2 and 4x4 configurations.
• DodgecoreTechnology or IntegrationDodge Ram provides B-Series and 4500HD/5500HD chassis for Type 1 ambulances.
• Siddons-Martin Emergency GroupcoreChannel Partner/ Reseller/ DistributorExclusive dealer for Utah. Partnership announced to ensure Utah fire departments, hospitals, and emergency services have access to Road Rescue ambulances with expert sales, service, and support.
• BFA of LA, Inc. (Bulldog Fire Apparatus)coreChannel Partner/ Reseller/ DistributorExclusive dealer for Louisiana. Partnership announced May 16, 2024 to represent Road Rescue brand throughout Louisiana, handling sales, service, and warranty. Highlighted in Firehouse magazine.
• SAVVIKminorChannel Partner/ Reseller/ DistributorSAVVIK member organization referenced as a dealer network partner for emergency vehicles.
• REV Financial ServicesminorOthersREV Group's financial services division provides financing options for Road Rescue ambulance purchases through the company website.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PL Custom Emergency Vehicles: U.S. manufacturer of Type I, II, and III ambulances and rescue vehicles. Comparable in scale, target customers (fire departments, EMS, hospitals), and build-to-order manufacturing approach, though primarily focused on East Coast markets.
• Braun Industries: Independent ambulance manufacturer producing Type I, II, and III ambulances plus custom specialty vehicles from Van Wert, Ohio. Closest non-REV competitor with similar premium positioning and overlapping dealer relationships in U.S. fire/EMS markets.
• Horton Emergency Vehicles: Sister brand within REV Group producing Type I, II, III, and Medium-Duty ambulances, plus specialty vehicles. Comparable as a fellow REV Ambulance Group competitor with overlapping products and dealer coverage in the U.S.
• American Emergency Vehicles (AEV): REV Ambulance Group sister brand manufacturing custom ambulances and remounts. Directly comparable product portfolio, distribution model, and customer segments to Road Rescue, with shared parent resources and competing dealer relationships.
• Crestline Coach: Canadian-based manufacturer of ambulances, specialty vehicles, and buses serving North American EMS, fire, and transit markets. Comparable in product category and customer base; its Canadian operations overlap with Road Rescue's Code Three dealer territory.
• Wheeled Coach Industries: Sister brand under REV Ambulance Group manufacturing Type I, II, and III ambulances on Ford, Chevrolet, and Mercedes chassis. Most directly comparable competitor given shared parent (REV Group), overlapping dealer networks, and similar customer base of fire departments and EMS agencies.
• Demers Ambulances: Canadian ambulance manufacturer producing Type I, II, and III ambulances plus specialty vehicles. Comparable product portfolio with emphasis on safety innovations and custom builds, serving similar fire department and EMS customers across North America.

Others

• Ford Pro: Chassis supplier for Road Rescue ambulances (F-350, F-450, F-550, E-Series). Road Rescue is a FordPro Qualified Vehicle Modifier. Adjacent ecosystem participant providing the underlying commercial vehicle platforms that Road Rescue upfits.
• IMMI: Strategic technology partner of Road Rescue, supplying the RollTek rollover airbag system and Per4Max restraint system. Comparable as a safety systems supplier to fire apparatus and ambulance manufacturers; adjacent ecosystem participant rather than a direct competitor.

Broad incumbents

• REV Group: Parent company of Road Rescue and a diversified specialty vehicle manufacturer with operations across fire & emergency, commercial, and recreational segments. Broadly incumbent across multiple vehicle categories, including fire trucks (E-ONE, KME, Ferrara) and ambulances (Road Rescue, Wheeled Coach, Horton, AEV).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCe-ALOpIGfxxR6Rc5M9TYQg
• Facebookfacebook.com/RoadRescueEmergencyVehicles
• LinkedInlinkedin.com/company/road-rescue-emergency-vehicles
• Instagraminstagram.com/roadrescueev

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Road Rescue